<![CDATA[The Business Built Me]]>You're sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you.

You tell yourself things aren't quite ready yet. You just need more proof it works. A better website. More confidence. More time.

You have been saying this for longer than you'd like to admit.

I've been there. Building my business cracked open every fear I'd been carrying. I learned that every block in my business was just an old habit I'd been letting run my whole life. When I finally looked at that honestly, everything changed.

The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy.

I'm Erica, online business coach, nurse, solo parent half the week to our 2 girls, and the woman who built a 5-figure online business in her first year.

This isn't a strategy podcast. It's the inner work that gets glazed over. And it's the conversation that changes everything.

]]>https://www.instagram.com/ericahelbling__/Riverside.fm (https://riverside.com)Sat, 18 Jul 2026 06:31:36 GMTTue, 12 May 2026 00:25:35 GMT60Erica Helbling<p>You're sitting on a goldmine of knowledge you can't quite bring yourself to charge for. You wonder why it comes so easily to everyone else. You've been building something for months, maybe longer. You know you're good at what you do. You've helped people for free and watched it change their lives. But every time you get close to charging for it, showing up fully, being seen, something stops you.<br /></p><p>You tell yourself things aren't quite ready yet. You just need more proof it works. A better website. More confidence. More time.<br /></p><p>You have been saying this for longer than you'd like to admit.</p><p>I've been there. Building my business cracked open every fear I'd been carrying. I learned that every block in my business was just an old habit I'd been letting run my whole life. When I finally looked at that honestly, everything changed.<br /></p><p>The Business Built Me is the podcast for women in their first year of entrepreneurship who are starting to realise this is bigger than business. The fear of visibility, the preparation loop, the self-doubt, the worth wound runs deeper than strategy. <br /></p><p>I'm Erica, online business coach, nurse, solo parent half the week to our 2 girls, and the woman who built a 5-figure online business in her first year.<br /></p><p>This isn't a strategy podcast. It's the inner work that gets glazed over. And it's the conversation that changes everything.</p>episodicErica Helblingemhelbling@gmail.comno<![CDATA[4. You've Been Telling Yourself the Wrong Story]]>The story you tell yourself when
you hear the ‘no thanks’ when you put your offer out there,
the slow week,
that you’re not good enough to charge real money for your services,
is deciding whether this is the end of your business,
or the beginning of something epic.

And that same little voice that's been running things in your business?
It's the same one that's been narrating your whole life.

You've been doing it on autopilot for too long.

This is the episode where you change the narrative.

Follow along as I share what it actually took to survive year one of entrepreneurship.

And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you:

https://tinyurl.com/isitstrategyorisityou

]]>ae079791-815a-48cf-99de-324ee9f26cbdMon, 13 Jul 2026 16:00:00 GMT<p>The story you tell yourself when<br />you hear the ‘no thanks’ when you put your offer out there,<br />the slow week,<br />that you’re not good enough to charge real money for your services,<br />is deciding whether this is the end of your business,<br />or the beginning of something epic.<br /></p><p>And that same little voice that's been running things in your business?<br />It's the same one that's been narrating your whole life.</p><p>You've been doing it on autopilot for too long.<br /><br />This is the episode where you change the narrative.<br /></p><p>Follow along as I share what it actually took to survive year one of entrepreneurship.</p><p>And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you:</p><p><a rel="noopener noreferrer nofollow" href="https://tinyurl.com/isitstrategyorisityou" target="_blank">https://tinyurl.com/isitstrategyorisityou</a></p>no00:09:17144. You've Been Telling Yourself the Wrong Storyfull<![CDATA[3. You've Been Putting Up Walls Long Before Your Business]]>You let people get close, but not too close. Editing how you say things. Angling the camera just right. How you talk about what you do.

It's the same wall you put up where you stayed quiet in the corner.
In the friendships you only let get to a certain point.
At work, where you kept the idea to yourself because you didn't want to be too much.

The way you hold yourself back and the work you do from being fully visible is the way you've been holding back your whole life.
Your business just made it impossible to ignore because now it's costing you something you genuinely care about.

This is the episode about putting your full self out there for the first time,
and why the work of being seen in your business is really the work of being seen, period.

Follow along as I share what it actually took to survive year one of entrepreneurship. 
And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you.  
https://tinyurl.com/isitstrategyorisityou

]]>c650a062-9ccd-407b-8087-8c7060e1f866Mon, 06 Jul 2026 15:00:00 GMT<p>You let people get close, but not too close. Editing how you say things. Angling the camera just right. How you talk about what you do.<br /></p><p>It's the same wall you put up where you stayed quiet in the corner. <br />In the friendships you only let get to a certain point. <br />At work, where you kept the idea to yourself because you didn't want to be too much.<br /></p><p>The way you hold yourself back and the work you do from being fully visible is the way you've been holding back your whole life. <br />Your business just made it impossible to ignore because now it's costing you something you genuinely care about.<br /></p><p>This is the episode about putting your full self out there for the first time, <br />and why the work of being seen in your business is really the work of being seen, period. <br /></p><p>Follow along as I share what it actually took to survive year one of entrepreneurship.  <br />And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you. <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/isitstrategyorisityou" target="_blank"> <br />https://tinyurl.com/isitstrategyorisityou</a></p>no00:05:063. You've Been Putting Up Walls Long Before Your Businessfull<![CDATA[2. The Real Reason You're Still "Getting Ready"]]>I say this with love.
When you tell yourself you’re not ready to have people pay you for your services or to work with clients or you convince yourself you’re not ready to launch your business,
it feels like you’re being responsible and logical,
but it’s more about what taking on real clients would reveal to you.

And as long as you’re preparing,
you never have to find out.

Here we talk about why overpreparing feels so right,
why it’s sabotaging everything you’re trying to build,
and how we move through it.

Follow along as I share what it actually took to survive year one of entrepreneurship. 
And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you.  
https://tinyurl.com/isitstrategyorisityou

]]>b1ffa3a8-dee0-42b5-8b57-9fb0eb02b653Mon, 06 Jul 2026 15:00:00 GMT<p>I say this with love. <br />When you tell yourself you’re not ready to have people pay you for your services or to work with clients or you convince yourself you’re not ready to launch your business, <br />it feels like you’re being responsible and logical, <br />but it’s more about what taking on real clients would reveal to you. <br /><br />And as long as you’re preparing,<br />you never have to find out. <br /><br />Here we talk about why overpreparing feels so right, <br />why it’s sabotaging everything you’re trying to build,<br />and how we move through it. <br /><br />Follow along as I share what it actually took to survive year one of entrepreneurship.  <br />And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you. <a rel="noopener noreferrer nofollow" href="https://tinyurl.com/isitstrategyorisityou" target="_blank"> <br />https://tinyurl.com/isitstrategyorisityou</a></p>no00:06:57122. The Real Reason You're Still "Getting Ready"full<![CDATA[1. Year One of Entrepreneurship Is Your Most Honest Mirror]]>You've been building this thing of your own for longer than you'd like to admit. And somewhere in there, you started to wonder if you're just not built for this.

No one talks about the part where you ARE
doing all those things and still NOT getting where you’re trying to go.

The wall you keep hitting isn't about strategy, because you've tried that.
It's the same wall you've been hitting your whole life, only now it's louder, out in the open, with your name on it.

Your business is the most honest mirror you've ever stood in front of. And what it's showing you is what changes everything.

This is where the show begins. Not with tactics you can find anywhere. With the conversation underneath them.

Follow along for what it actually took to survive year one of entrepreneurship.

And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you.
https://tinyurl.com/isitstrategyorisityou

]]>0f34c721-e150-454b-af6f-fa1baf773112Mon, 06 Jul 2026 15:00:00 GMT<p>You've been building this thing of your own for longer than you'd like to admit. And somewhere in there, you started to wonder if you're just not built for this.<br /><br />No one talks about the part where you ARE <br />doing all those things and still NOT getting where you’re trying to go.<br /></p><p>The wall you keep hitting isn't about strategy, because you've tried that. <br />It's the same wall you've been hitting your whole life, only now it's louder, out in the open, with your name on it. <br /><br />Your business is the most honest mirror you've ever stood in front of. And what it's showing you is what changes everything.<br /></p><p>This is where the show begins. Not with tactics you can find anywhere. With the conversation underneath them.</p><p></p><p>Follow along for what it actually took to survive year one of entrepreneurship. <br /><br />And if you felt this one, here's the quiz that answers why the same strategies that work for everyone else weren't built to work for you. <br />https://tinyurl.com/isitstrategyorisityou</p>no00:05:33111. Year One of Entrepreneurship Is Your Most Honest Mirrorfull<![CDATA[Welcome to The Business Built Me]]>Before the real conversations start, here's who I am, who this show is for, and why I built it.
If you've been almost ready for the next level of your business for longer than you'd like to admit, you're in the right place.
Subscribe so you don't miss Episode 1.

]]>47df8a93-a1bb-4167-8289-7c3b889a52fbTue, 12 May 2026 00:27:49 GMT<p>Before the real conversations start, here's who I am, who this show is for, and why I built it. <br />If you've been almost ready for the next level of your business for longer than you'd like to admit, you're in the right place. <br />Subscribe so you don't miss Episode 1.</p>no00:01:381Welcome to The Business Built Metrailer