Shorr Solutions: The Podcast

Ep. 163 - Stop Marketing Like a Doctor and Start Thinking Like a Patient

Shorr Solutions — Thu, 15 Oct 2026 20:43:08 GMT

Aesthetic practice marketing should do more than promote treatments. It should connect with the right patients by addressing their concerns, desired outcomes, and what motivates them to seek care. When practices focus too heavily on procedures or market to everyone, they risk missing the patients they actually want to attract.

In this episode of Shorr Solutions: The Podcast, Advertising and Marketing Manager Paige Hamilton and Partner and Sr. Client Success Manager Cristian Devoz discuss why aesthetic practices need to stop marketing like doctors and start thinking like patients. They explore how to shift from treatment-focused messaging to patient-centered marketing that emphasizes outcomes, how demographic and psychographic research can help define your target audience, and how to identify the marketing channels most likely to reach them. Learn how a more intentional marketing strategy can help your practice attract qualified leads, build trust, and turn patient interest into consultations.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! Use promo code PODCAST to save 20% OFF 💸🙋‍♀️ Sign up for our Conversion Cascade online course here: https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 162 - Navigating Financial Health: Insights on Profit and Loss

Shorr Solutions — Tue, 29 Sep 2026 12:00:00 GMT

A confusing Profit and Loss statement can hide profit leaks, inflate growth on paper, and keep an aesthetic practice from knowing what is really working. P&Ls are not merely numbers on a page; they reflect the very health of your business.

In this episode of Shorr Solutions: The Podcast, One of our partners, Cristian Devoz is joined by our CEO and Founder, Jay Shorr, CEO and founder of Shorr Solutions, for a practical breakdown of how to turn your profit and loss statement into better business decisions. They cover why you should analyze monthly, quarterly, and year-over-year trends, how a properly segmented chart of accounts exposes which service lines are actually profitable, and why percentages can be misleading when what really matters is dollars in the bank. If you've ever looked at your financials and wondered what action to take next, this episode gives you the framework to move from confusion to clarity.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 161 - The First 24 Hours: Where Most Leads Are Won or Lost

Shorr Solutions — Tue, 15 Sep 2026 08:00:00 GMT

Most practices do not have a lead problem—they have a follow-up problem. Before spending another dollar on marketing, learn how to protect the leads you are already paying for and turn more inquiries into booked patients.

In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Nan Maddox break down where leads are won and lost—and why the biggest leak in your pipeline may happen long before a patient ever books. They explore the role of AI in patient communication, where it can improve efficiency, where it falls short, and why surgical and aesthetic patients still expect a human touch. They also reveal how poor training, fragmented CRMs, and a lack of ownership in the follow-up process can quietly drain marketing ROI, even as ad spend increases.

Ep. 160 - How to Plan a Memorable and Measurable Event

Shorr Solutions — Fri, 28 Aug 2026 19:58:33 GMT

Planning a successful practice event takes more than picking a date and getting people through the door. Without a clear goal, the right audience, and a plan for what happens after the event, even a great turnout may not translate into meaningful results.

In this episode of Shorr Solutions: The Podcast, Ana Suarez, Partner and Director of Client Development, and Paige Hamilton, Marketing and Advertising Manager, discuss how businesses can strategically plan events that strengthen patient relationships, increase community awareness, and create opportunities for practice growth. From grand openings and VIP gatherings to service launches and patient appreciation events, they share practical considerations for making your next event both memorable and measurable.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 159 - What Consultants See That Business Owners Often Miss

Shorr Solutions — Wed, 12 Aug 2026 14:00:12 GMT

Every practice has challenges, but the issue you think is holding your practice back isn't always the real problem. As consultants what we uncover is often far more important than the answer the practice owner came looking for.

In this episode, CEO and Founder Jay Shorr and Sr. Client Success Manager Nan Maddox discuss the patterns they see during consultations with aesthetic practices across the country. From staffing challenges and lead conversion to operational inefficiencies, financial blind spots, and patient experience, they explain why lasting growth starts with identifying the root cause not just treating the symptoms.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 158 - How to Build a Skincare Program That Patients Actually Buy From

Shorr Solutions — Wed, 15 Jul 2026 12:27:27 GMT

Many aesthetic practices miss valuable revenue because skincare conversations never happen, staff lack confidence recommending products, or patients purchase their skincare somewhere else. The result? Lost retail sales, lower patient retention, and treatment outcomes that may never reach their full potential.

In this episode, Marketing & Advertising Manager Paige Hamilton and Partner & Sr. Client Success Manager Cristian Devoz discuss why skincare should be an essential part of every patient journey, how to recommend products without sounding salesy, strategies for training your team to increase retail sales, and marketing tactics that keep your practice top of mind long after the appointment ends.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 157 - The Hidden Cost of Not Training Your Aesthetic Team

Shorr Solutions — Wed, 01 Jul 2026 18:50:13 GMT

Training is often pushed to the back burner until problems start showing up. Unfortunately, by then, practices may already be losing revenue, experiencing staff turnover, creating inconsistent patient experiences, or exposing themselves to compliance risks.

In this episode, CEO & Founder Jay Shorr and Partner & Sr. Client Success Manager Cristian Devoz discuss the hidden costs of not training your team, common onboarding mistakes, and how ongoing training can improve conversions, culture, confidence, and long-term practice growth.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 156 - The Marketing Foundations Every Aesthetic Practice Needs

Shorr Solutions — Tue, 09 Jun 2026 14:06:14 GMT

Many aesthetic practices feel like they are constantly “doing marketing” without seeing consistent growth from it. Between social media, websites, patient communication, and in office promotions, it is easy to feel busy without knowing whether your efforts are actually converting into consultations, loyal patients, and long term practice growth.

In this episode, Marketing and Advertising Manager Paige Hamilton and Partner and Director of Client Development Ana Suarez discuss the foundational marketing elements every aesthetic practice should have in place before investing in advanced campaigns or outside advertising. Together, they break down common missed opportunities practices face with websites, in office marketing, social media, patient communication, email follow up, and team training, while explaining how stronger systems and more intentional strategy can improve consistency, patient trust, and overall growth.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 155 - From Doctor to Entrepreneur with Dr. Myers

Shorr Solutions — Tue, 26 May 2026 13:26:27 GMT

Starting and scaling a medical practice comes with far more than patient care. From financial uncertainty and operational pressure to the challenge of balancing patient care with business growth, many physicians underestimate how much changes once they step into the role of business owner. The transition requires a different mindset, new skill sets, and the ability to lead both the clinical and business side of a practice successfully.

In this episode, our CEO & Founder, Jay Shorr, sits down with Dr. Yael Myers and Administrator and Concierge Liaison, Rachel Miara, to discuss the launch of Myers Medical, including physician led aesthetics, concierge medicine, staffing, patient experience, vendor management, practice growth, and what it takes to build and operate an independent medical practice successfully.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

▶ Connect with Dr. Myers:

Website: https://yaelmyersmd.com

Instagram: https://www.instagram.com/myersmedicalfl/

Facebook: https://www.facebook.com/dr.yaelmyers

Ep. 154 - The Growth Plateau Most Practice Owners Hit

Shorr Solutions — Wed, 13 May 2026 22:48:20 GMT

Your practice is busy. The schedule is full, the phones are ringing, and revenue is coming in. But despite all the activity, profitability is not improving the way it should, leadership feels heavier, and growth starts creating more pressure instead of more freedom.

In the latest episode of Shorr Solutions: The Podcast, CEO Jay Shorr and Senior Client Success Manager Nan Maddox discuss the growth plateau many aesthetic practice owners experience after moving beyond survival mode. They break down the leadership and operational issues that quietly limit growth, including micromanagement, lack of delegation, inconsistent systems, poor KPI visibility, burnout, and profitability challenges.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 153 - The Compensation Model That Keeps Great Employees

Shorr Solutions — Tue, 28 Apr 2026 10:30:00 GMT

Most aesthetic practices are overpaying their team without realizing it, watching revenue come in but struggling to translate it into real profit. Compensation structures often feel unclear, inconsistent, or reactive, leaving owners questioning whether their team is truly driving growth or quietly costing the business more than they produce.

In this episode of Shorr Solutions: The Podcast, Cristian Devoz walks through the key mistakes practice owners make when structuring compensation, including copying competitors, ignoring overhead, and overpaying without a profitability framework. He also shares how to use revenue based formulas, set clear production thresholds, and build tiered incentives that reward growth while keeping your business financially sound.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 152 - The Slow Season Playbook for Aesthetic Practice Owners

Shorr Solutions — Tue, 14 Apr 2026 09:00:00 GMT

A slow season in your aesthetic practice should not catch you off guard, yet many owners find themselves reacting too late. When schedules drop, the instinct is to cut marketing, discount services, or scramble to fill gaps, but by then, revenue has already been lost. The real issue is not seasonality. It is the lack of planning behind it.

In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Paige Hamilton break down how to identify your slow season using data, plan marketing in advance, and shift your strategy to maintain consistent patient flow. They also share how to avoid panic discounting, protect your bottom line, and use events, memberships, and patient reactivation to create stability throughout the year.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Stop overpaying on processing fees. See if BlueSwipe can save your practice 20% or more:

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▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 151 - How to Hire the Right Person

Shorr Solutions — Fri, 03 Apr 2026 13:54:25 GMT

Hiring in an aesthetic practice rarely breaks down because of a lack of candidates. It breaks down because of how those candidates are evaluated. Resumes look strong, interviews feel promising, and decisions get made quickly under pressure. Then performance does not match expectations, and the cycle starts again.

In this episode of Shorr Solutions: The Podcast, Ana Suarez and Nanette Maddox break down what actually predicts success in a medical spa or aesthetic practice role. They walk through how to identify behavioral patterns over experience, why coachability matters more than confidence, and how to evaluate emotional intelligence, accountability, and culture fit before making a hiring decision.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 150 - Treat AI Like a Team Member: Define Its Role in Your Aesthetic Practice

Shorr Solutions — Tue, 17 Mar 2026 11:00:00 GMT

Many aesthetic and medical practices are rushing to implement artificial intelligence without first defining how it should function inside their operations. The real opportunity for practice owners is not simply adopting AI, but defining how artificial intelligence should support their team, protect patient experience, and improve operational efficiency.

In this episode, Paige Hamilton and Cristian Devoz discuss how aesthetic and medical practices should approach AI as if it were a new member of the team. They explore the different types of AI tools currently entering practices, where artificial intelligence can support marketing, patient communication, documentation, and workflow systems, and why clearly defined roles, HIPAA compliance, and staff training are essential before integrating AI into your practice.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 149 - Setting Expectations Before You Make Your Next Hire

Shorr Solutions — Thu, 05 Mar 2026 15:53:23 GMT

Hiring feels urgent when you are overwhelmed. Phones are ringing, schedules are full, and the pressure builds. So you post a job. But most hiring mistakes are not people problems. They are clarity problems.

In this episode of Shorr Solutions: The Podcast, Cristian Devoz and Ana Suarez break down why reactive hiring leads to frustration, long recruiting cycles, and costly turnover. They introduce the CLEAR Hire framework, a practical approach that forces practice owners to define the core problem, clarify ownership, set measurable expectations, establish accountability, and provide the right resources before a job is ever posted.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 148 - Building a Practice from the Ground Up With Dr. Nick Clark

Shorr Solutions — Wed, 18 Feb 2026 17:40:29 GMT

Opening a practice sounds exciting until the weight of the decisions sets in. From securing the right location and managing startup sequencing to navigating decision fatigue and financial discipline, launching from the ground up requires more than clinical expertise.

In this episode of Shorr Solutions: The Podcast, Cristian Devoz sits down with Dr. Nicholas Clark, founder of Redbud Facial Plastic and Laser Surgery, to discuss intentional branding, concierge level patient experience, startup challenges, and why bringing in expert guidance early can prevent costly missteps and accelerate long term growth.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 147 - The Difference Between Hiring a Marketing Agency and Leading One.

Shorr Solutions — Tue, 03 Feb 2026 23:21:47 GMT

Hiring a marketing agency for your aesthetic or medical practice should drive growth, not create confusion. Too often, practice owners outsource marketing without clear goals, leadership, or performance oversight, leading to weak results, poor lead quality, and wasted marketing spend.

In this episode of Shorr Solutions: The Podcast, Paige Hamilton and Ana Suarez explain how aesthetic practice owners should lead their marketing agencies for better results. They discuss marketing strategy alignment, goal setting, SEO and analytics tracking, lead conversion metrics, and how to manage marketing agencies to support profitability, patient acquisition, and long-term practice growth.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 146 - When should Aesthetic Practices Raise Prices and When to Hold

Shorr Solutions — Tue, 20 Jan 2026 17:44:45 GMT

Raising prices in an aesthetic practice is rarely a simple decision. Increase too soon and you risk patient pushback. Wait too long and profitability erodes quietly. Many practices rely on gut instinct, competitor pricing, or inflation as justification, without fully understanding how those decisions impact retention, demand, and long term brand value.

In this episode, Senior Client Success Managers Cristian Devoz and Nan Maddox break down how to evaluate whether a price increase is strategic or reactive. They walk through what you need to assess patient mix, booking lead times, capacity, operational performance, and brand positioning, and explain how to communicate price changes so they reinforce value rather than damage trust.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 145 - Cash Pay vs Financing Which Actually Improves Profitability

Shorr Solutions — Thu, 08 Jan 2026 16:25:37 GMT

Practices that do not offer patient financing options and only accept cash often believe they are protecting profitability and brand perception. However, the wrong payment options can quietly limit case acceptance and long-term growth. With rising costs and shifting patient behavior, understanding how financing truly impacts revenue and decision-making is no longer optional.

In this episode of Shorr Solutions: The Podcast, host Cristian Devoz sits down with Jay Shorr, CEO and Founder of Shorr Solutions, to examine cash pay versus patient financing in aesthetic and medical practices. They break down profitability, patient psychology, financing risks, and how offering the right payment options can increase conversions without eroding financial control or brand integrity.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 144 - Inside Shorr Solutions: Ana Suarez on Leadership, People, and Clarity

Shorr Solutions — Thu, 18 Dec 2025 21:33:38 GMT

Wearing too many hats, constantly putting out fires, and feeling like the practice depends entirely on you is a fast track to burnout. Many practice owners and managers stay busy without ever gaining clarity, struggling to lead teams, delegate effectively, or create systems that actually reduce stress.

In this episode, Paige Hamilton sits down with Ana Suarez, Partner and Director of Client Development at Shorr Solutions, to break down how strong leadership, clear processes, and people focused communication change everything. Ana shares insights from her evolution in marketing, human resources, and operations, along with practical guidance on delegation, team development, patient experience, and stepping into an owner level mindset.

▶ Free Consult: Schedule your free 30-min consult with our expert, Jay Shorr, here: https://shorrsolutions.com/free-consult-new/ 👈📲

▶ Conversion Cascade 2.0 Online Course: Attract, convert and retain loyal patients! 💸🙋‍♀️ Sign up for our Conversion Cascade online course here:

https://shorrsolutions.com/solutions/sales-training-for-aesthetic-practices/ 👩‍💻

Use promo code PODCAST to save 20% OFF ✅

▶ Free Workbook: "How to Build & Maintain Your Dream Cosmetic Practice" Download here: https://lp.constantcontactpages.com/su/HGN3fUQ 👈

▶ Connect with us:

Website: https://shorrsolutions.com/

Instagram: https://www.instagram.com/shorrsolutions

Facebook: https://www.facebook.com/shorrsolutions

LinkedIn: https://www.linkedin.com/company/shorrsolutions

Ep. 143 - Inside Shorr Solutions: Paige Hamilton on Growth, Creativity, & Gen. Z Marketing

Shorr Solutions — Wed, 03 Dec 2025 21:52:43 GMT

Every strong team needs a mix of experiences, backgrounds, and personal journeys that shape how they serve patients. Between navigating staffing challenges, culture shifts, and evolving leadership needs, hearing fresh perspectives is ideal for keeping up with your team.

In this episode, Partner Cristian Devoz interviews Marketing and Advertising Manager Paige Hamilton as she shares her journey from intern to leader, her approach to work life balance, and what she has learned from supporting both our internal operations and client practices. Hear how Gen Z professionals view the workplace, what motivates long term growth, and how practices can better connect with today’s evolving marketing and communication spaces.

Schedule your free consult with our expert, Jay Shorr, here.

To sign up for our Conversion Cascade 2.0 online course, click here. Don’t forget to enter code PODCAST at checkout for 20% OFF!

Ep. 54 - Legal Talk: Employee Vaccinations & the Effects of the Great Resignation with ByrdAdatto

Shorr Solutions — Thu, 16 Dec 2021 15:00:00 GMT

Shorr Solutions: The Podcast

Ep. 163 - Stop Marketing Like a Doctor and Start Thinking Like a Patient

Ep. 162 - Navigating Financial Health: Insights on Profit and Loss

Ep. 161 - The First 24 Hours: Where Most Leads Are Won or Lost

Ep. 160 - How to Plan a Memorable and Measurable Event

Ep. 159 - What Consultants See That Business Owners Often Miss

Ep. 158 - How to Build a Skincare Program That Patients Actually Buy From

Ep. 157 - The Hidden Cost of Not Training Your Aesthetic Team

Ep. 156 - The Marketing Foundations Every Aesthetic Practice Needs

Ep. 155 - From Doctor to Entrepreneur with Dr. Myers

Ep. 154 - The Growth Plateau Most Practice Owners Hit

Ep. 153 - The Compensation Model That Keeps Great Employees

Ep. 152 - The Slow Season Playbook for Aesthetic Practice Owners

Ep. 151 - How to Hire the Right Person

Ep. 150 - Treat AI Like a Team Member: Define Its Role in Your Aesthetic Practice

Ep. 149 - Setting Expectations Before You Make Your Next Hire

Ep. 148 - Building a Practice from the Ground Up With Dr. Nick Clark

Ep. 147 - The Difference Between Hiring a Marketing Agency and Leading One.

Ep. 146 - When should Aesthetic Practices Raise Prices and When to Hold

Ep. 145 - Cash Pay vs Financing Which Actually Improves Profitability

Ep. 144 - Inside Shorr Solutions: Ana Suarez on Leadership, People, and Clarity

Ep. 143 - Inside Shorr Solutions: Paige Hamilton on Growth, Creativity, & Gen. Z Marketing

Ep. 54 - Legal Talk: Employee Vaccinations & the Effects of the Great Resignation with ByrdAdatto

Ep. 50 - 5 Easy & Effective Engagement & Marketing Strategies with Geoffrey Brown

Ep. 47 - How to Make Your Profits Soar

Ep. 46 - Navigating the Risk and Reward of Selling Your Medical Practice with Brad Adatto

Ep. 26 - 'Tis the Season! Community Giving in Your Aesthetic Practice

Ep. 36 - How Much is My Practice Worth with Co-Host Jay Shorr

Ep. 32 - Why Your Patient Care Coordinator is Losing Your Practice Money

Ep. 27 - Influencer Partnerships: Top Tips for Your Aesthetic Practice

Ep. 25 - 5 Tips for Using the Xeomin Partnership with Gwyneth Paltrow in Your Practice

Ep. 23 - How to Hire Your Next Rockstar Employee

Ep. 20 - Back From the Archives: Founding Shorr Solutions with Co-Host Jay Shorr

Ep. 13 - Running Your Practice by the Data with Alex Eshaghian, MD, PhD

Ep. 08 - Leveraging Media Relations During a Crisis with Denise Mann

Ep. 02 - Compliance Issues in Telemedicine with Brad Adatto, JD

Ep. 142- Inside Shorr Solutions: Nan Maddox on Memories, Mindset, and Management

Ep. 132 - 8 Conversion and Retention Tactics to Create Loyal Patients

Ep. 134 - Build a Better Patient Journey – From the Front Desk Up

Ep. 135 - Should You Let AI Answer the Phone Risk or Reward

Ep. 137 - The Hidden Costs of Credit Card Processing in Aesthetics

Ep. 126 - 10 Actions That Take ZERO Talent, but Will Earn You 100% RESPECT

Ep. 96 - Making the Right Choice: Top 10 Things to Look for When Buying an Aesthetic Practice

Ep. 114 - Thriving in Aesthetics: Preventing Burnout for Providers and Staff

Ep. 115 - How to Sharpen Your Onboarding Process & Prevent New Hires from Quitting

Ep. 117 - The Importance of Giving Back

Ep. 120 - Marketing Mistakes to Avoid in Your Practice, With Ana Suarez

Ep. 107 - When and How Do I start the Process of My Exit Strategy?

Ep. 87 - Why Should I Add Job Descriptions in My Offer Letters

Ep. 102 - What Types of Insurances Does My Aesthetic Practice Need?

Ep. 24 - When We're OVER the Word 'Unprecedented'

Ep. 70 - Preparing for a Successful Holiday Season in Your Aesthetic Practice

Ep. 83 - Skin Care in Your Aesthetic Practice Why & How You Should Do It!

Ep. 95 - "Ya Gotta Minute?"... Effective Time Management Skills with James W. Suliburk, MD, FACS

Ep. 53 - Price Transparency, Industry Trends & Patient COVID Policies with Jonathan Kaplan, MD, MPH

Ep. 12 - Working With Partners to Build Your Local Brand with Erica Paolicelli

Ep. 67 - I'm Afraid to Give My Employees Feedback Because They'll Quit

Ep. 88 - Do You Have Effective Policies, Protocols & Procedures in Your Aesthetic Practice?

Ep. 52 – Top Tips to Reduce Provider and Staff Burnout

Ep. 64 - Should I Hire a Marketing Intern?

Ep. 63 - Why Your Leads Aren't Converting and How to Fix It with Charlie Winn

Ep. 15 - BLM - Why Representation Matters to Your Patients with Anjail Mitchell

Ep. 06 - Getting Real About Reopening Post-COVID-19 with Jérômine Pantanacce

Ep. 40 - What's New? New Year, New President, New Vaccine, New Policies with Brad Adatto

Ep. 48 - What I Learned When My Practice Instantly Imploded

Ep. 31 - How to Keep Your Patients Coming Back for More with Proper Follow-up

Ep. 49 - What to Include in Your Aesthetic Practice's Business Plan

Ep. 45 - How to Select Your Next Piece of Equipment

Ep. 61 - Employee Retention: How to Keep Your Rockstars from Joining "Another Band"

Ep. 76 - Building a Strong Team: Processes, Protocols and Working Together Towards Success

Ep. 127 - Lock in Top Talent (Without Actually Locking Them In)

Ep. 129 - The Power of People: What Practice Managers Wish You Knew with Erica Vega

Ep. 141 - Inside Shorr Solutions: Cristian Devoz on Growth, Guidance and Giving Back

Ep. 68 - Harnessing the Power of Mindset in Your Aesthetic Practice

Ep. 131- Hot Tips for Cool Cash Flow: Planning for Summer Finances

Ep. 75 - How to Keep Patients Coming Back for More Treatments & Procedures

Ep. 136 - 8 Expert Strategies to Reduce Expenses in Aesthetic Medicine

Ep. 121 - The Evolution of MedSpa Trends, With Nanette Maddox

Ep. 111 - How to Effectively Utilize a Lead Management Tool

Ep. 106 - Why Do You Need a Consulting Team That Understands Cosmetic Medicine & Surgery?