• In this episode: Lori explains why success in 2027 depends on specialization, not broad wellness messaging.
• She shares the two-part business model she uses for practitioners and coaches - the offering and the lead-to-client system.
• She breaks down the four Ps of a strong offer:
  • The problem you solve
  • The person you solve it for
  • Your proprietary process
  • Your program support structure
• She emphasizes that the problem must be painful, specific, and already top-of-mind for the client.
• She explains why vague offers like “health coaching” or “wellness” are too generic to convert.
• She argues that your proprietary process is your real differentiator, especially in an AI-saturated market where information alone has little value.
• She gives examples from her own WOW Weight Loss business to show how one offer can have multiple support levels without becoming multiple offers.
• She outlines the five parts of a lead-to-client system:
  • Automated awareness
  • Automated audience
  • Automated nurture
  • Marketing campaign
  • Enrollment
• She explains why a website alone is not a lead-to-client system and why email list growth and nurture matter more.
• She makes the case that your marketing should emotionally activate the right person, not just inform them.

• In this episode: Lori explains why she does not see self-doubt as the real issue for most entrepreneurs.
• She shares how her divorce created what she calls “FU energy,” a chip on the shoulder that became fuel to build independently.
• Lori describes how she refused to rely on alimony, her dad, or a partner to fund her life or business.
• She talks about launching the Wellness Business Summit in 2013 after a mentor named Craig told her not to do it.
• She shares the early years of losing money on the summit and continuing anyway because she knew the industry needed it.
• She explains how becoming a single mom changed her business model and forced her to move from in-person clinical work to online offers.
• Lori details the bridge strategy: working full time in her nutrition business while building her online business for three years.
• She says she waited until her online business made $25,000 a month for three consecutive months before winding down her offline practice.
• She reframes “self-doubt” as being low on the capability scale, not lacking potential.
• She emphasizes that skills, experience, and repetition are what create confidence and business success.

00:00 - Opening the self-doubt conversation from a client question
03:02 - The real question: how Lori kept herself motivated
03:25 - Divorce as the trigger for self-reliance
05:12 - Turning anger and resistance into fuel
08:27 - Why purpose needs personal motivation underneath it
09:08 - Being told not to launch the Wellness Business Summit
10:08 - The summit’s long-term impact on practitioners and coaches
12:27 - Parenting, online business, and changing her model fast
14:14 - Grateful and unsatisfied at the same time
16:09 - Working full time while building the online business
17:03 - Why $25,000 a month for three months was the safety threshold
20:10 - Why Lori says she never really doubted herself
22:07 - The difference between doubt and lack of skill
24:59 - Failure, bad decisions, and why they do not define her
27:03 - Are you doubting yourself or just inexperienced?
30:23 - Replacing self-doubt language with capability language
32:24 - How discipline and skill-building drive real success
33:19 - The investment decision that changed everything

Key topics

• Why education and certification are only one part of success
• Lori’s experience as a registered holistic nutritionist, personal trainer, and coach
• The difference between being a skilled practitioner and being a successful business owner
• Why clients are looking for solutions to specific problems—not more technical information
• The three parts required for success:
  • Expertise
  • A business model
  • Mindset and identity
• Business models including memberships, signature programs, and low-ticket courses
• Why a sustainable business needs to exist beyond the owner’s time
• The importance of lead generation, marketing, sales, and client behavior change
• Identity patterns that hold practitioners back, including scarcity, fear of visibility, and catastrophic thinking
• How to build the resilience needed for long-term success

Timestamps

(00:00) Live podcast intro and why this conversation matters
(02:00) Building longevity after 15 years online
(05:00) Why Lori focuses on practitioners and coaches
(08:00) The problem with unrealistic expectations after certification
(11:00) Why highly qualified people still struggle to get clients
(15:00) Being great at your craft is not the same as being a business owner
(20:00) The false belief that a diploma should fill your calendar
(23:00) University gives theory, but business requires application
(28:00) The gap between practitioner skills and business skills
(32:00) Why clients do not care about your favorite science terms
(36:00) The belief that more knowledge will automatically bring clients
(39:00) Why qualifications alone do not build demand
(43:00) The first third: expertise
(44:00) The second third: choosing a business model
(46:00) Why an online program creates income outside of you
(47:00) The third third: mindset and identity
(49:00) Why one launch or one webinar does not define success
(50:00) The long game of perseverance and resilience
(54:00) How Zero to Clients turns practitioners into business owners
(56:00) Closing thoughts and invitation to subscribe

Key topics

• Jenna’s path from political science to becoming a registered holistic nutritionist after dealing with PCOS as a teen and later major digestive issues.
• Why her early business model of broad one-to-one support led to burnout and inconsistent client flow.
• How pregnancy, postpartum, and repeated pauses in her business pushed her to rebuild from scratch.
• The self-experiment that led to her current offer: 90 days of eating enough, balancing blood sugar, walking gently, and dropping restrictive habits.
• What she learned about metabolic flexibility and why she now frames the problem as “metabolic lock.”
• Why her original blood sugar program did not convert the way her revised weight loss and fat loss messaging does.
• The difference between the program content and the way she sells it, including the three phases of her 12-week reset.
• How the Zero To Clients program supported Jenna’s shift toward clearer messaging, consistent content, and a more effective sales process.
• What Zero To Clients reviews reveal about the value of taking action, testing messaging, and building momentum.
• How she drives traffic with daily Instagram content, ManyChat automation, an email nurture sequence, and an evergreen masterclass.
• Why switching from B-roll content to talking-head reels changed her lead flow dramatically.
• How her relationship to selling changed once she saw her program as something that could genuinely change lives.
• Her thoughts on GLP-1 medications and how her program supports clients whether they are on them or not.

Key topics

• The real first step before content is having a lead-to-client system that can capture, nurture, and convert attention into clients.
• Why content without backend systems is wasted effort if you have no way to move followers toward email, trust, and enrollment.
• The importance of choosing one painful problem and one ideal client instead of trying to speak to everyone.
• Why specificity matters more than credentials when it comes to attracting the right audience.
• How to identify 3 to 5 assets to rotate in your content, such as lead magnets, webinars, podcasts, quizzes, or Facebook groups.
• The difference between personal brand content and problem centered content.
• Lori Kennedy’s five by five content pillars:
  • About me
  • Education
  • Authority
  • Program or service
  • Lifestyle
• How each pillar supports trust, credibility, and conversion without making the content feel overly salesy.
• How to reverse engineer every post so it naturally leads to one clear call to action.
• Why repetition matters in launches, while rotation works better in evergreen content.
• How specificity helps people self identify and binge content because it feels like it was made for them.
• Why content should help the right person feel seen, validated, and ready to move through your system.

Timestamps

00:00 - Opening and today’s content strategy focus
01:10 - Free five by five pillars resource and DM instructions
02:52 - Why content is the deal breaker for getting clients
04:17 - The problem with chasing virality
06:39 - Why backend systems matter more than followers
07:34 - Build the lead-to-client system before content
09:27 - Start with your ideal client, painful problem, and calls to action
10:53 - Why specificity makes content work
11:22 - Parenting coach example: cooperation without yelling or punishment
12:38 - More examples of niche problem based positioning
13:56 - List your assets before planning content
14:55 - Rotate 3 to 5 assets instead of promoting everything at once
15:51 - Connect each piece of content to an asset
17:18 - What content pillars do for your strategy
18:34 - Personal brand pillars versus client attraction pillars
20:50 - Why the five by five method centers the problem, not the creator
22:20 - Protecting privacy while still showing personality
23:45 - The five pillars overview
24:08 - Monday: About me content builds connection
25:09 - Tuesday: Education content builds credibility
27:06 - Wednesday: Authority content uses opinion and point of view
29:27 - Thursday: Program or service content shows your method and proof
32:15 - Friday: Lifestyle content adds shareable, aspirational personality
34:37 - How to plan five posts per pillar for a month
36:03 - Reverse engineering content to a lead magnet
38:24 - Rotating CTAs and using them consistently during launches
39:49 - Why this strategy grows your audience and email list at the same time
41:15 - How specificity makes the right people binge your content
42:42 - Closing and resource reminder

Lori Kennedy continues her three-part series by unpacking the decisions that shaped her early business growth while juggling motherhood, ADHD, and an expanding client load. This episode is both personal and practical, showing how success often comes down to making deliberate choices instead of endlessly dabbling.She shares the moment she realized she needed to stop doing everything herself, how hiring support changed her business, and why saying yes to expansion required her to think differently about delivery and scale.

Key topics

• In this episode, Lori Kennedy explains why she’s in a major life transition as her daughter heads to university and her son’s hockey schedule shifts family life into a new phase.
• She reflects on the question, “Did I do enough?” as a mother, especially as a single mom balancing parenting with building a business.
• Lori argues that success is built on decisions, not luck, and that spinning in circles usually comes from repeatedly choosing dabbling over commitment.
• She describes the difference between amateur behavior and professional behavior, emphasizing the need for guidance, training, and trial runs instead of “figuring it out” blindly.
• Decision number four: she chose to hire help rather than keep doing all the admin herself while running Wow Weight Loss and working part-time in a medical office.
• Lori shares how severe inattentive ADHD made admin work nearly impossible later in the day, contributing to mistakes, missed follow-up, and a feeling of being overwhelmed.
• Hiring her aunt to handle scheduling, billing, client emails, and follow-up gave her time back and created space to grow the business.
• She warns against filling every minute with busy work, calling it a form of self-sabotage that blocks creativity and forward momentum.
• Decision number five: when another gym chain wanted to add Wow Weight Loss to three more locations, she had to decide whether to stay small or expand.
• Instead of refusing the opportunity, she asked a better question: how can I say yes without physically delivering every session myself?
• Lori and her husband begin exploring a model where other nutritionists could facilitate the program, opening the door to scale.

Timestamps

(00:00) Emotional transition and the reality of sending a daughter to university(04:23) Opening the live podcast and naming the season of change(05:48) Why compartmentalizing emotions became a business survival skill(07:42) The recurring question: did I do enough as a mother?(10:04) Why Lori says her single-mom experience was different from most(12:11) The core message: there is another way to build business and motherhood(13:09) Part two begins - why these decisions matter for people stuck in place(15:18) Why people with training and passion still struggle to get clients(16:14) How dabbling becomes an amateur pattern instead of real progress(18:06) Why your current behavior determines your future outcomes(19:38) Life in 2009 - working in a clinic, raising a six-month-old, and running Wow Weight Loss(21:02) Decision number four - hire help or keep drowning in admin work(22:28) How inattentive ADHD made operations and follow-up break down(23:21) Hiring her aunt to take over scheduling, billing, emails, and follow-up(24:45) Why busy work is self-sabotage and space is essential for growth(26:08) Decision number five - whether to expand into more gym locations(28:32) The key question - how to say yes without doing everything herself(29:26) Her husband’s suggestion to bring in other nutritionists to deliver the program

Key topics

• In this episode, Lori shares the first three decisions that contributed to her success over nearly 20 years in business.
• She explains why she believes the worst time to start a personal brand is not about age or experience, but about starting before you understand the work and the process.
• She describes how she graduated as a registered holistic nutritionist in 2007, built a website, made brochures, rented a clinic room, and still could not get clients.
• She shares the painful reality of spending eight months with little traction, including poorly attended talks, unpaid consults, and debt from trying to make a private practice work.
• Decision 1 was to leave the clinic and return to the Women’s Fitness Clubs of Canada, where she had previously worked as a personal trainer.
• She explains how that pivot unexpectedly opened the door to a nutrition role after another practitioner was fired, giving her a second chance.
• She admits she initially ruined that opportunity by insisting on a long, appointment-based model that led to refund requests and poor client results.
• A turning point came when her boss asked why she had to sell nutrition one appointment at a time, prompting Lori to rethink her entire service model.
• Decision 2 was to change how she offered her services and move toward a group-based model, inspired by the structure of Weight Watchers.
• She created her first signature program, Wow Weight Loss, and spent four months building it while second-guessing every detail.
• Decision 3 was to take the risk and launch the program publicly, even though she was afraid of embarrassment and failure.
• Her launch included in-gym promotion, a live talk called The Five Secrets to Fat Loss, and direct outreach to members.
• She enrolled 12 women at $297 each and made a little over $3,000 from that first launch.
• She explains that the real breakthrough was not just revenue, but finally having a repeatable, scalable way to serve clients without repeating one-off sessions.

Timestamps

(00:00) Opening and setting up the three-part series
(01:51) Why starting a personal brand at the wrong time can backfire
(03:42) Why Lori wanted to share the decisions behind her success
(09:26) Introducing the 10 decisions and the purpose of the series
(14:05) The scale of the business and why these lessons matter
(17:01) Going back to 2007 and the start of her career
(20:07) Building a private practice with a website, brochures, and a clinic room
(24:47) The “hobby business” comment and realizing the model was not working
(27:42) Decision 1 - Leave the clinic and return to the gym
(29:30) Getting a second chance when the in-house nutritionist position opened up
(31:25) Refund requests and the problem with her appointment-based model
(34:18) The question that changed everything - why sell one appointment at a time?
(35:43) Decision 2 - Change the way services are offered
(37:05) Learning from Weight Watchers and the power of group coaching
(38:20) Creating Wow Weight Loss as her first signature program
(41:07) Decision 3 - Launch the program publicly despite fear
(45:00) Launching The Five Secrets to Fat Loss and enrolling 12 women
(48:17) Why group offers made the business sustainable
(49:43) Why failing may mean you were never trained for business success
(51:35) The decisions that set up the next major pivot

Lori Kennedy continues her content to clients series by showing how to turn one weekly content system into a repeatable client-generating machine. This episode breaks down how top, middle, and bottom of funnel content works with her five by five content pillars so you can plan a week of posts with purpose instead of posting randomly.If you have been overfocused on tech, funnels, ads, or going viral, this episode is a reminder that messaging still does the heavy lifting. Lori explains how the right words, stories, and calls to action create curiosity, trust, and action.

Key topics

• Lori explains why content matters more than tech, ads, websites, or AI-generated copy that is pasted without editing.
• She warns against relying on raw AI output and says effective content needs personality, story, energy, and a clear point of view.
• The episode revisits the three-stage funnel:
  • Top of funnel for strangers
  • Middle of funnel for people who know you
  • Bottom of funnel for people ready to buy
• Lori introduces her five by five content pillars as a repeatable weekly structure:
  • Monday - About me
  • Tuesday - Lead gen
  • Wednesday - Authority
  • Thursday - Program showcase
  • Friday - Lifestyle
• She explains that each pillar can be repeated at top, middle, and bottom of funnel, but the context and messaging change at each stage.
• Top of funnel content should be problem-focused and built around relatable experiences that make strangers stop and recognize themselves.
• Middle of funnel content should go deeper into your story, your mission, your method, and what it is like to work with you.
• Bottom of funnel content should be direct, specific, and enrollment-focused, especially during a launch or registration window.
• Lori recommends using calls to action in about 80% of content and matching the CTA to the current marketing goal.
• She encourages tracking which pillars get engagement and, more importantly, which ones lead to calls booked and clients won.

Timestamps

00:00 - Welcome and why this content to clients series matters
01:49 - Why tech hype does not replace strong messaging
03:16 - Why AI copy must be edited before you ship it
04:37 - Why most people are focused on the wrong content tasks
06:04 - How content creates curiosity, hope, and desire
08:49 - The three funnel stages and the five by five structure
11:40 - The weekly content pillars: Monday through Friday
13:30 - How to measure which pillars actually drive clients
14:26 - What each weekly pillar means in practice
18:23 - Top of funnel examples that speak to the problem
21:07 - Top of funnel lead gen, authority, and lifestyle examples
24:03 - Middle of funnel content that goes deeper
26:43 - Middle of funnel program showcase examples
28:30 - Bottom of funnel strategy during a launch
30:54 - Bottom of funnel proof, authority, and offer content
31:49 - Bottom of funnel lifestyle content that shows the desired future
32:46 - How to brainstorm your own top, middle, and bottom ideas
33:15 - Where to get the five by five pillars and GPT prompts

Action items

• Map your current content into top, middle, and bottom of funnel.
• Assign one content pillar to each day of the week.
• Write from real lived experiences instead of generic advice.
• Edit AI-generated copy so it sounds like you.
• Use calls to action in most posts, but align them with your current campaign.
• Track engagement and client conversions, not just likes.

Lori Kennedy, founder of The Wellness Business Hub and creator of The Zero To Clients Program, breaks down how content moves people through the lead-to-client journey and why words, not tech or follower count, are the real lever behind conversions.

This episode focuses on the three content stages every practitioner or coach needs to understand: attracting strangers, building trust, and supporting the buying decision.

She also explains how the funnel changes depending on the platform, why your lead to client system has to exist before content can do its job, and how to think about content as part of a larger enrollment process.

Key topics

• Content is the common denominator between visibility and client conversion, because words shape every step of the lead to client journey.
• A lead to client system needs to exist before social content can work well, or else attention has nowhere to go.
• Top of funnel content is for strangers who know they have a problem but do not know you yet.
• Feed content on Instagram, TikTok, YouTube Shorts, Facebook, and LinkedIn is mainly top of funnel attraction content.
• Specific language matters because the algorithm tends to surface content to people already watching and searching related topics.
• Strong top of funnel content acts like a storefront sweater that stops someone in their tracks and pulls them into the store.
• Middle of funnel content is for people who know you, have consumed your content, and are moving toward trust.
• Middle of funnel content often includes webinars, live challenges, podcasts, long form content, and other trust-building experiences.
• Bottom of funnel content supports the actual buying decision through proof, testimonials, case studies, and clear offer details.
• Lori recommends thinking of content as 60 percent top of funnel, 20 percent middle, and 20 percent bottom for feed content, with stories weighted more toward middle and bottom of funnel.
• If there is no capture system, nurture sequence, marketing event, or enrollment process, content should not be the starting point.

Timestamps:
(0:00) Live podcast intro and why words determine client conversions (0:02) Why content matters more than tech, pricing, or follower count (0:06) Introducing the episode topic and the Business of Becoming Podcast
(0:09) Why a lead to client system has to exist before content can work (0:12) The three stages of content: top, middle, and bottom of funnel (0:14) Who top of funnel content is for and what problem-aware prospects need
(0:16) Where top of funnel content lives across social platforms
(0:18) How algorithms push problem-based content to the right strangers (0:21) The storefront sweater analogy for scroll-stopping content
(0:24) Who middle of funnel content is for and how trust begins
(0:27) How people justify buying decisions emotionally and logically (0:29) Why webinars and live events help move people toward action (0:31) What bottom of funnel content does in the buying process
(0:34) How proof, objections, and offer clarity support enrollment
(0:36) Lori's suggested content mix for feed posts
(0:38) Why stories should lean more toward conversion than attraction (0:39) Why content should not come before the lead to client system (0:40) Preview of the next episode on using the five by five content pillars

Lori Kennedy | The Wellness Business Hub | Zero To Clients
Join The Wellness Business Hub Community https://www.facebook.com/groups/902858891147746

You’ll discover:

• Why peer-to-peer communication repels ideal clients
• The difference between expert language and prospect language
• How to spot jargon, over-explaining, and “looking smart” content
• Why emotional activation matters more than education alone
• The five stages of change and how they shape buying behavior
• How to speak to the person who is ready to act, not the person still browsing

Takeaways

• Adaptability in business is essential
• The importance of a morning routine for productivity

Chapters

• 00:00 Adaptability in Business
• 05:03 Transitioning from Time-Based Appointments to Program-Based Model
• 13:34 The Four Foundational Decisions for Business Success
• 18:23 The Impact of a Morning Routine on Productivity

Lori explains the difference between social media lead generation, nurture, and conversion, and shares the metrics behind what it actually takes to book calls and make sales. If you’ve been posting consistently but still feel like your social media is crickets, this episode will show you why the problem is usually not your content—it’s the strategy.

You’ll learn how to create content that attracts the right audience, how to use calls to action that drive DMs and bookings, and why top-performing businesses rely on leads, email, webinars, and conversion-focused content instead of hoping social media will do all the work.

This episode is packed with practical business strategy, lead generation insights, and a no-fluff look at what it really takes to grow a profitable online business.

If you’ve been stuck trying to perfect your signature program, course, or coaching offer, this episode will help you move from overwhelm to action. Lori explains why so many coaches and practitioners get trapped in perfectionism, why knowledge alone doesn’t create transformation, and how to build a program your clients can actually follow and get results from.

You’ll learn how to define the right person for your program, identify the painful problem they’re paying you to solve, and design a clear process that leads to results.

Whether you’re a coach, holistic practitioner, or service provider, this episode gives you a practical framework for building a signature program faster and with more confidence.

In this conversation, Lori discusses the critical role of messaging in achieving online success, particularly for practitioners and coaches. She emphasizes that effective communication is often overlooked in professional training, yet it is essential for engaging and converting clients. Lori shares frameworks for optimizing messaging, including understanding the audience's problems, crafting compelling transformations, and testing different approaches to find what resonates. She encourages practitioners to view messaging as a skill that requires practice and refinement, much like baking sourdough bread, where initial attempts may not be perfect but improve with experience.

Chapters

00:00 The Importance of Messaging in Online Business
02:57 Testing and Optimizing Your Messaging
14:31 Understanding Messaging and Its Impact
19:23 Core Messaging Architecture Framework
27:37 Testing Framework for Effective Messaging
36:12 Embracing the Learning Process in Messaging

Let me know the bread example resonated with you over on Instagram DM https://www.instagram.com/lorikennedyinc/

In this premiere episode of The Business of Becoming, host Lori Kennedy, founder of The Wellness Business Hub, shares her raw, unfiltered journey from charging $97 per hour as a struggling nutritionist to building a multi-million-dollar online coaching business.

Lori reveals the lie she was sold about success in alternative health, the moment she realized she was actually running a business (not just practicing nutrition), and why she had to make her own path when traditional models failed her. This isn't another highlight reel success story; it's the real, messy truth about what it takes to go from zero to millions as a woman entrepreneur.

In this episode, you'll discover:
• Why the traditional service provider model keeps you trapped trading time for money
• The pivotal conversation that changed everything (and why she had to lie about a $20,000 investment)
• How to trust your intuition when making big business decisions without proof
• Why being "different" is actually your superpower in business
• The real timeline and sacrifices behind building a 7-figure business as a single mom

Perfect for: Women entrepreneurs, health practitioners, life coaches, business coaches, and anyone ready to stop playing small and start building a business that actually fits their life.

Host: Lori Kennedy is a multi-7-figure entrepreneur, business mentor, and founder of The Wellness Business Hub. She helps practitioners and coaches build profitable online businesses without burning out.

Connect with Lori:
The Wellness Business Hub: https://www.facebook.com/groups/902858891147746 
Instagram: https://www.instagram.com/lorikennedyinc/ 
Free Resources: thewbh.com/fasttrack

She discusses the fundamentals of building a successful online business, the importance of having a signature client system, and how to leverage modern tools and strategies to achieve financial goals.

Lori emphasizes the significance of mindset and the need for a structured approach to lead generation, marketing, and enrollment.

The fundamentals of business remain constant, regardless of the financial goal. A signature client system is crucial for success.

The importance of mindset and setting ambitious goals. Leveraging modern tools like AI and online marketing strategies. The role of lead generation and nurturing in building a client base.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/

Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

If you're new to working with clients online, this episode will give you massive amounts of clarity. 

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/

Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

As someone who doesn't read traditional books but is obsessed with audiobooks, Lori reveals how these specific titles became her mental health lifeline during the most challenging periods of building her business. From learning the psychology of sales without being "salesy" to understanding quantum physics and manifestation, to discovering the power of storytelling—these books provided the frameworks that changed everything.

The 3 Life-Changing Books Discussed:

• "Exactly What to Say" by Phil Jones - The magic words and psychological triggers that transform conversations and increase conversions without feeling pushy

• "A Happy Pocket Full of Money" by David Cameron Gikandi - Quantum physics meets manifestation: how your thoughts literally create your financial reality

• "The Seven Sisters" series by Lucinda Riley - How fiction taught better storytelling, empathy, and long-term thinking for business success

In this episode, you'll discover:

• Why audiobooks became Lori's secret weapon for managing ADHD and mental overwhelm 

• The exact phrases from Phil Jones that transformed her client conversations

• How quantum physics principles helped her develop an abundance mindset

• Why fiction reading made her a better business writer and storyteller

• The daily gratitude and visualization practices that shifted her frequency

• How to use audiobooks as a mental health tool and "mute button" for anxiety.

Perfect for: Entrepreneurs, business owners, audiobook lovers, anyone struggling with overwhelm, ADHD entrepreneurs, and people seeking both business growth and mental wellness strategies.

Host: Lori Kennedy is a multi-7-figure entrepreneur, business mentor, and founder of The Wellness Business Hub. She helps practitioners and coaches build profitable online businesses without burning out.

Books mentioned:

"Exactly What to Say" by Phil Jones
"A Happy Pocket Full of Money" by David Cameron Gikandi
"The Seven Sisters" series by Lucinda Riley

BONUS READS/LISTENS:

Psycho-Cybernetics by Dr. Maxwell Maltz
This classic explores how your self-image determines your success and how to reprogram your mental "thermostat" for wealth and achievement.

The Big Leap by Gay Hendricks
Perfect if you think you are sabotaging your success.

You Are a Badass at Making Money" by Jen Sincero
This book directly addresses money mindset and limiting beliefs around wealth.

WANT MORE RESOURCES TO GROW YOUR ONLINE BUSINESS

Want more behind the scenes of my business and life; join me on Instagram https://www.instagram.com/lorikennedyinc/

Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subcribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

In this conversation, we're talking about the emotional and psychological barriers that might be preventing you from doing the work you know you're meant to do. I'm diving into the neuroscience behind fear and resistance, explaining how our brains perceive threats and how this affects our decision-making. Lori emphasizes the importance of overcoming these barriers to achieve success and offers strategies for rewiring our nervous systems to embrace visibility and authority in business.

In this episode, I'm answering two powerful questions from clients that every ambitious practitioner faces.

First, I'll walk you through the evolution from fear-driven to vision-pulled motivation, and why the skills that got you here won't get you there. Then, I'll share what you need to train for in your first three years of fully committing to your online business. 

You'll learn:
• The three phases of entrepreneurial motivation and how to navigate each one
• Why being grateful and wanting more aren't mutually exclusive
• The specific financial, operational, and emotional challenges to expect in years 1-3
• How to create policies and systems before you need them (not after)
• Why your business is a living entity that requires constant evolution
• The difference between strategic pivoting and panic reactions

Whether you're hitting a success plateau or preparing to scale, this episode gives you the roadmap to stay motivated and the preparation strategies to handle what's coming.

In this raw and vulnerable episode, Lori Kennedy pulls back the curtain on what it really took to build her first million-dollar business. This isn't the Instagram highlight reel; it's the real story of betrayal, panic attacks, legal battles, and the sheer determination it took to go from zero to seven figures.

Lori shares the behind-the-scenes truth about her journey from making $13,000 in her first year online to hitting the million-dollar mark five years later. She reveals why most people never achieve their big dreams (hint: it's not about intelligence or resources), and breaks down the exact mindset shifts and daily disciplines that transformed her from someone who asked permission for everything to a confident, successful entrepreneur.

In this episode, you'll discover:

• Why your "different" nature is actually your superpower in business

• The real timeline behind building a million-dollar business (spoiler: it's longer than you think)

• How to trust your intuition when making big decisions without proof

• What threshold moments are and how to recognize yours

• The calling that separates successful practitioners from everyone else

• Why representation matters and how to become the example others need to see

For more 'becoming' content, make sure you subscribe to the Business of Becoming Podcast hosted by Lori Kennedy.

Join Lori on Instagram: https://www.instagram.com/lorikennedyinc/

In this very personal episode with Lori Kennedy and her guest, Dr. Jordan Robertson, they share their own stories with losing their hair, cutting it and showing up anyways.
Dr. Robertson breaks down the age-related science behind why women's hair changes so dramatically during perimenopause and what you can actually do about it. If you've been noticing more hair in your shower drain, a widening part, or thinning at your temples, this episode is for you.

Dr. Robertson explains the hormonal cascade that affects hair during perimenopause, including how declining estrogen and rising DHT (dihydrotestosterone) literally shrink your hair follicles. She also reveals why critical nutrients like zinc and vitamin D are often overlooked in traditional hair loss treatment, and how deficiencies in these can accelerate thinning.

Learn more about Dr. Jordan Robertson and The Confident Clinician at https://discover.theconfidentclinicianclub.com/lm-5-day-ai-challenge-1 and on Instagram https://www.instagram.com/drjordannd/ 

In this episode, you'll discover:
• Why perimenopause creates the "perfect storm" for hair loss
• Essential nutrients your hair needs (zinc, vitamin D, iron, B vitamins)
• Why traditional doctors often miss the real causes
• How to show up confidently on social media when you don't feel like yourself
• Practical styling tips and camera angles that help
• The mindset shifts that separate women who hide from those who thrive

Products and treatments discussed:
iRestore Laser Hair Growth System for at-home red light therapy
K18 Hair Oil for molecular repair and strengthening
K18 Leave-In Molecular Repair Hair Mask for damaged hair
The Ordinary Hair Treatment serums for scalp health
Testing recommendations and supplement protocols

Perfect for: Women in perimenopause, entrepreneurs dealing with hair changes, anyone struggling with confidence while building a business, and practitioners who want to understand the hormone-hair connection.

This isn't just about vanity—it's about understanding your body, advocating for your health, and showing up powerfully in your business and life, regardless of what your hair is doing.

If you have questions or want to chat more about this, DM me on Instagram https://www.instagram.com/lorikennedyinc/ 

She highlights the importance of adopting innovative business models, particularly the Signature Client System, which incorporates technology and automation to enhance client results and practitioner fulfillment.

Lori outlines the flaws of traditional practice models and presents a structured approach to building a successful online practice.

For more informatio follow Lori Kennedy on Instagram https://www.instagram.com/lorikennedyinc/

You're not alone. Many coaches and practitioners are struggling because they haven't adapted to the three major shifts that have transformed the online coaching industry since 2023.

In this episode, I'm breaking down what's really changed (and what hasn't) in the alternative health and coaching world.

Spoiler alert: the fundamentals are exactly the same, but the execution has completely evolved.

You'll discover:
• Why the fundamentals of successful coaching businesses never change (audience, marketing, offers, results)
• The massive shift from offline to online audience building and what it means for your strategy
• How 5.24 billion people on social media has changed where you need to show up
• Why Meta ad costs have increased from $1-2 per lead to $12-30+ (and how to adapt)
• The transformation from information-based to results-based marketing
• Why being a generalist will kill your business in 2025
• The three shifts that separate thriving coaches from struggling ones

The reality check: While some practitioners complain "nothing works anymore," the smart ones are adapting their strategies and thriving. The fundamentals haven't changed, but the game has evolved.

Perfect for: Coaches, health practitioners, and online service providers who want to understand what's actually working in today's market and stop wasting time on outdated strategies.

If you know a coach or practitioner who's been frustrated that their old strategies aren't working, share this episode. This is the home for women who adapt their strategies while staying true to the fundamentals that build successful businesses.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/

Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

In this episode, I'm sharing the mic with my business partner, Laura Wood. 

We thought it would be fun and helpful to do a Kiss, Marry, Kill version of business investing. 

In this episode of the Business of Becoming Podcast, we share valuable lessons we learned from investing in a variety of things like agencies, team, HR and masterminds, emphasizing the importance of critical thinking and due diligence in investment decisions. The conversation covers the pitfalls of hiring an HR department too early, the dangers of investing in coaching without measurable outcomes, and the significance of learning from past mistakes to inform future decisions.

Given that I've been running The Wellness Business Hub since 2012, trust me when I tell you, I've made some pretty bad investments. I love that I can share them here with you so that you can skip over making them, but still learn the lesson. 

I'd love for you to share this episode with your peers and colleagues so they can benefit. 

Takeaways

- Investments can lead to valuable lessons, even if they seem like failures.
- It's crucial to evaluate the metrics of any investment opportunity.
- Over-investing in team roles can be detrimental to a business.
- Always seek measurable outcomes from coaching or mastermind programs.
- Mistakes in investments are part of the growth process.
- Trusting others without due diligence can lead to costly errors.
- Boring investments often yield the best results.
- Be wary of offers that sound too good to be true.
- Critical thinking is essential when faced with investment decisions.
- Learning from past experiences can prevent future mistakes.

Want more behind-the-scenes of my business and life? Join me on Instagram https://www.instagram.com/lorikennedyinc/

Join The Wellness Business Hub Community on Facebook https://www.facebook.com/groups/902858891147746

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub

As always, thank you for following me (Lori Kennedy) and the Business of Becoming podcast. 

In this conversation, Lori Kennedy discusses the essential elements for building a successful online business, particularly for health practitioners and coaches.

She emphasizes the importance of understanding business fundamentals beyond professional credentials, the critical role of marketing, and the necessity of having a clear brand identity.

Lori outlines the client journey from prospect to enrollment and highlights the significance of leveraging technology and AI to streamline processes.

The conversation culminates in a call to action for mentorship and support, encouraging listeners to take the next step in their business journey.

The mentorship call >> thewbh.com/fasttrack

Takeaways

• Success as a business owner is not determined by credentials.
• Marketing is crucial for effective communication and client engagement.
• Understanding your brand DNA is essential for business identity.
• The client journey involves multiple phases from awareness to enrollment.
• Most people on your email list will not convert to clients.
• You need a structured plan before launching your business.
• Leveraging technology can significantly enhance business efficiency.
• Mindset plays a critical role in overcoming business challenges.
• You must take proactive steps to achieve your business goals.
• Having a mentor can provide clarity and direction in your business journey.

Want more behind the scenes of my business and life, join me on Instagram https://www.instagram.com/lorikennedyinc/

Get free business training and resources, subscribe to The Wellness Business Hub on YouTube https://www.youtube.com/@TheWellnessBusinessHub