Mike Martin calls it pouring pancake syrup into a Ferrari.

Mike is a creative turned CMO who has led marketing for startups and global brands. Today, he works as a fractional executive helping companies connect business strategy, customer insight, creative, and performance.

In this episode, Mike explains:

• Why creative professionals often struggle to become business leaders

• How creative and performance marketing should work together

• Why sophisticated marketing systems cannot compensate for weak content

• What separates a real campaign from a collection of assets

• Why fractional executives need to slow down before moving faster

• How leaders can prepare their teams for a fractional CMO

• The three marketing mistakes Mike sees most often

• Why imperfect content can outperform polished production

• How a strong brand can increase the value of a company

• The question that reveals whether a company knows its customer

Connect with Mike Martin:

LinkedIn: https://www.linkedin.com/in/mike-martin-atl/

Learn more about Dodeka Digital: https://www.dodekadigital.com/

Scrappy Growth shares real-world growth playbooks for founders, investors, and marketing leaders.

#B2BMarketing #ContentMarketing #MarketingStrategy

Chelsea Shamy-Calder has led go-to-market campaigns inside both a fast-growing health-tech company and a multibillion-dollar global enterprise.

In this episode, she explains why marketing performance often breaks down before a campaign ever launches.

We discuss how sales, marketing, and product teams can work toward the same revenue goal, why customer understanding matters more than campaign volume, and how AI is changing campaign planning, personalization, and content repurposing.

In this episode:

• Why shared meetings do not automatically create alignment

• How startups and enterprise marketing teams operate differently

• What larger companies can learn from startup speed

• How companies can adopt AI without removing human judgment

• The two foundations of a revenue-producing campaign

• Why B2B marketing does not have to be boring

• Chelsea’s favorite AI use cases for marketing teams

• How unclear campaign handoffs create problems for sales

• Why producing more campaigns can hide a strategy problem

Connect with Chelsea: https://www.linkedin.com/in/chelseashamy/

Learn more about Dodeka Digital: https://dodekadigital.com

Scrappy Growth shares real-world growth playbooks for founders, investors, and marketing leaders.

#B2BMarketing #MarketingStrategy #ArtificialIntelligence

Today, Noah is the co-founder of Revenue Vessel, where he helps logistics companies build sales and revenue operations systems that give reps a better chance to win.

In this episode, Noah shares:

• How he went from dozens of job rejections to a fast-growing startup

• Why list construction is one of the most important parts of sales

• The hidden cost of asking sales reps to work from messy systems

• When founders should invest in a CRM and RevOps

• Why bad CRM data eventually damages sales morale

• The simple CRM problem every early-stage founder should fix now

• What Noah learned after unexpectedly losing a customer at renewal

Connect with Noah Stewart:

LinkedIn: https://www.linkedin.com/in/noahrstewart/

Revenue Vessel: https://www.revenuevessel.com/

Email: noah@revenuevessel.com

Learn more about Dodeka Digital: dodekadigital.com

Scrappy Growth shares real-world growth playbooks for founders, investors, and marketing leaders in 30 minutes or less.

#Startups #Sales #RevOps

In this episode:

- The CAR framework (clarity, autonomy, results) and why founders skip the autonomy step

- The one-page plan that replaces the big strategy deck: purpose, vision, mission, values, focus

- Silence as the first warning sign of a broken culture

- A one-on-one structure that turns the annual review into a formality

- Culture rituals that stick: value cards and the gold jacket at Crown & Caliber

- Hats, haircuts, and tattoos: a quick model for deciding what to delegate

Chapters:

00:00 Meet Jason Allen

01:53 What a culture of execution means

03:19 Frameworks and the one-page plan

05:16 Objectives that hold for a full year

10:18 Autonomy and results: the rest of CAR

12:26 Silence: the first sign a culture is broken

13:48 Accountability without micromanaging

15:41 Giving feedback people can act on

16:35 The one-on-one structure that builds trust

19:55 Leading teams outside your expertise

23:09 Value cards and the gold jacket at Crown & Caliber

28:43 The most common founder mistake: not letting go

31:59 Hats, haircuts, and tattoos: what to delegate

34:40 Lightning round

37:58 One thing to do tomorrow: the one-pager

Scrappy Growth is the podcast from Dodeka Digital: real-world growth playbooks in 30 minutes or less, for founders, investors, and marketing leaders.

Connect with Jason: https://www.linkedin.com/in/jallen/

Connect with Weaver: https://www.linkedin.com/in/weaverellard/

Dodeka Digital: https://www.dodekadigital.com

#Leadership #CompanyCulture #StartupLeadership

In this episode:

- Why your first marketing ops move is a hire, not a tool purchase

- A bare-bones attribution setup with UTMs and Salesforce campaign stamping, no paid tools required

- Where marketing ops ends and sales ops begins (and when RevOps makes sense)

- The case for one shared pipeline goal across sales and marketing

- The dashboard metrics executives read: pipeline by source, CAC, and stage conversion

- How AI is already changing marketing ops work, from data analysis to program setup

Chapters:

00:00 Meet Jackson Mattox (Cockroach Labs)

01:19 What is marketing operations?

03:54 A startup's first 90 days in marketing ops

06:38 In-house hire or agency?

08:40 Marketing ops vs. sales ops (and RevOps)

11:36 Aligning sales and marketing incentives

13:06 Attribution on a budget: UTMs and campaign stamping

17:59 One shared pipeline goal for the whole revenue team

20:35 Dashboards executives will read

23:32 Lightning round

26:42 How AI changes marketing ops

29:19 The future of the marketing ops role

31:22 Weaver's takeaways

Scrappy Growth is the podcast from Dodeka Digital: real-world growth playbooks in 30 minutes or less, for founders, investors, and marketing leaders.

Connect with Jackson: https://www.linkedin.com/in/jackson-mattox-917193133/

Connect with Weaver: https://www.linkedin.com/in/weaverellard/

Dodeka Digital: https://www.dodekadigital.com

#MarketingOperations #B2BMarketing #StartupMarketing