Alt Marketing School

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EP 288 - The 2026 Workforce Shift Every Marketer Needs to Understand

Fab Giovanetti — Sun, 07 Jun 2026 16:15:00 GMT

Get a special sneak peek with a FULL class and grab your FREE ticket for Summer School: https://amschool.click/summerschool

We dig into how marketing careers are shifting (hello contract + fractional life), what AI is doing to job descriptions, and why a “squiggly” career path might be the most sensible plan you’ve got.

ABOUT YOUR TEACHER

Jaz Marfo helps ambitious professionals build bold, burnout-free careers through the thing most career advice ignores entirely: community. In a hyperconnected era where professional loneliness is at an all-time high, Jaz supports people who are over-performing in underwhelming roles to stop grinding alone and start treating connection as the strategy.

LinkedIn: https://www.linkedin.com/in/jazmarfo/

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EP 290 - How AI Is Changing SEO: The Answer May Surprise You

Fab Giovanetti — Wed, 17 Jun 2026 15:15:00 GMT

Catch up with the full session inside our all-access pass and course library: https://amschool.click/library

Today’s chat with SEO expert Andrew Cox Starkey slices through the noise of AI and search, revealing how machines understand your topics, how AI is reshaping traffic, and why human-grade content remains king.

ABOUT YOU TEACHER

Andrew has spent his career working on websites for big household names including the BBC, National Trust, and Lord’s Cricket Ground. He started his specialist SEO consultancy, Optimisey, in 2017 and has been helping businesses big and small get more of the right kind of traffic to their websites ever since.

Website: optimisey.com

LinkedIn: linkedin.com/in/andrewcockstarkey

Instagram: instagram.com/optimisey

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EP 287 - The Creative Trick That Keeps Your Marketing Fresh When You're Completely Stretched Thin

Fab Giovanetti — Sun, 31 May 2026 16:30:00 GMT

Most of us are juggling multiple calendars, feeling like a digital hamster running on an endless wheel.

Paulina Folaron, our AMS coach and resident solution wizard, drops strategies on how to keep your calendars in sync without losing your mind, plus aligning your cycle, energies and much more.

Join us inside the Alt Access Pass for more AMA gems, systems secrets, and a sprinkle of sanity in your busy week. Your future, more organised self will thank you.

ABOUT YOUR TEACHER

Paulina is your Solutions Sorceress Supreme. Your tetris-brained method-finder. Your right hand woman who won’t steal your spotlight.

She helps founders, start-ups, and service-based businesses step out of the overwhelm and into clarity, with marketing and operations that work for them, not against them.

Website: paulinafsolutions.com

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EP 285 - Stop Posting Like It's 2014: How to Earn Attention on Social Today

Fab Giovanetti — Sun, 17 May 2026 16:00:00 GMT

In this bonus solo episode, Fab unpacks Entertain or Die 3.0 (Small World x Tracksuit) and what it means for brands trying to grow on social.

You’ll hear why you’re not just competing with competitors anymore, you’re competing with memes, creators, and Netflix trailers.

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EP 283 - London Marathon marketing: the race week campaigns brands can’t stop stealing

Fab Giovanetti — Sun, 03 May 2026 16:00:00 GMT

London Marathon weekis London’s biggest brand behaviour lab. In this bonus solo episode, Fab breaks down the smartest race-week campaigns brands keep copying, and the principles behind them.

You’ll learn how adidas turned a record into proof, why Burger King made a “results sheet” for a Whopper, and how Vaseline became the Official Nipple Protector and somehow made it work.

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EP 286 - Using AI in Marketing Without Losing the Human Touch

Fab Giovanetti — Sun, 24 May 2026 15:45:00 GMT

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession

Fab sits down with Archana Dhankar (Global Marketing and AI Strategist, TEDx Speaker, LinkedIn Top Voice) to talk about how to use AI in your marketing without losing what makes you human.

We dig into the questions everyone is actually asking when should you trust AI recommendations, and when do you need human insight? How do you benefit from AI without getting messy with customer data and privacy?

If you want AI to be the support act, not the main character, press play.

ABOUT YOUR TEACHER

Archana Dhankar is a Global Marketing and AI Strategist, TEDx Speaker, and LinkedIn Top Voice with over 20 years of experience helping brands integrate creativity, technology, and purpose to drive measurable growth.

LinkedIn: www.linkedin.com/in/archanadhankar
Website: archanadhankar.com
Instagram: @archanadhankar

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EP 284 - Cutting Through the AI Hype: What You Really Need to Know for Social Media

Fab Giovanetti — Sun, 10 May 2026 16:15:00 GMT

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In this session, Fab Giovanetti and Nicole Mezzasalma tackle the realities of using AI in social media, separating helpful practices from the hype and offering grounded advice for marketers at all levels.

ABOUT YOUR TEACHER 💛

Nicole began her career as a journalist, spending 15 years in the industry before transitioning into marketing roles in the drinks industry. She then moved agency-side and has been at Battenhall for five years, where she focuses on social media strategy and innovation. Originally from Brazil, she’s lived in the UK for over 20 years.

For networking and follow-up: Nicole Mezzasalma on LinkedIn

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EP 281 - Getting Reliable Results with AI Prompting with Nick Crawford

Fab Giovanetti — Sun, 19 Apr 2026 15:45:00 GMT

Join our Spring event season: https://amschool.click/classinsession

You’ve tried AI. It’s given you something. But it’s not quite what you meant.

In this episode, Nick Crawford breaks down why AI outputs go beige (spoiler: it’s usually the brief), and how to get consistently useful results using his TWIST framework.

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ABOUT YOUR TEACHER 👩‍🏫

Senior marketing consultant with over 20 years of experience helping brands overcome marketing challenges. Started using AI in 2017 and now focuses on training and deploying AI solutions in a non-technical way.

Want the TWIST framework resources? Click here
AI for Non-Techies: Click here
Nick’s website: Click here
Nick’s AI Power Hour: Book here
Platforms mentioned: ChatGPT, Claude, Gemini, Copilot, Notion

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EP 279 - The Exact Milestone That Makes Marketing Agencies Profitable

Fab Giovanetti — Sun, 05 Apr 2026 17:30:00 GMT

If you’ve been feeling like you’re working harder for less (and somehow still one invoice away from a stress rash), this episode is going to feel like a cold glass of water.

Fab is breaking down the Planable x SE Ranking 2026 Agency Profitability Report: and the data is honestly so juicy.

And the difference between those two worlds isn’t “work harder” or “post more”. It’s hitting a few specific, very unsexy milestones that change the maths of your business.

Planable x SE Ranking 2026 Agency Profitability Report: access here

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EP 282 - The Platforms Where Engagement Is Actually Growing (it’s NOT What You Think)

Fab Giovanetti — Sun, 26 Apr 2026 16:45:00 GMT

Engagement hasn’t vanished. It’s just moved house. It’s chilling on the “unsexy” platforms you’ve been ignoring.

In this episode, Fab breaks down Buffer’s latest report and shows you where the chats are actually happening right now, plus what to DO next so you can stop blaming the algorithm and start building community that converts.

Source: Buffer 2026 State of Social Engagement Report

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EP 278 - Future-Proof Your Marketing Career: Key Skills for 2026

Fab Giovanetti — Sun, 29 Mar 2026 16:00:00 GMT

Marketing is changing FAST, and 2026 isn’t waiting for anyone.

In this episode, we’re breaking down the skills that’ll keep you ahead of the chaos, like performance analysis (yes, numbers can be your bestie), AI literacy (so you’re driving the tools, not being dragged by them), showing up on social without selling your soul, and building a community that actually gives a damn.

Post-Mortem Template: download here

Skills on the Rise: The Fastest-Growing Skills in 2026: read here

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EP 277 -Discovering & Owning Your USP as a Marketer

Fab Giovanetti — Sun, 22 Mar 2026 17:45:00 GMT

Catch up with the full class and grab your ticket for a whole season of learning over at: https://amschool.click/classinsession

Fab is joined by copywriter and content strategist Gudrun Lauret to dive deep into the world of USPs, your Unique Selling Proposition.

Whether you’re a marketer, freelancer, or small business owner, discover how to pinpoint what genuinely sets you apart, avoid sounding generic, and confidently attract (or repel!) the right clients.

ABOUT YOUR TEACHER 💛

A copywriter and content marketer, Gudrun had her first piece of writing published aged 14. Passionate about helping business owners to make the world a better place, she works with them to find their USP, to define what makes them different and to use these to inspire others to support their causes. She lives in rural France with her husband and a rescue dog, and can usually be found with her nose in a book.

Connect with her over at gudrunlauret.com

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EP 276 - How to Write a Business Plan

Fab Giovanetti — Mon, 16 Mar 2026 11:15:00 GMT

Join our Spring event season: https://amschool.click/classinsession

In this episode, we’re diving into the essentials of writing a business plan with Fab and expert guest Vikkie Richmond. Whether you’re just starting out or looking to refresh your strategy, you’ll discover why having a solid business plan is more than just a tick-box exercise.

If you’ve ever felt stuck or unsure where to start, this episode offers actionable advice and a dose of motivation to get you moving forward. Tune in and start building the business plan (and career) that’s right for you!

ABOUT YOUR TEACHER 💛

Vikkie Richmond is CEO and founder of Red and White Media, helping small businesses and growing organisations communicate with consistency and clarity through brand-led copywriting and comms.

She brings over ten years of experience in strategic and brand-led, tone-of-voice copywriting, marketing, and communications. This is her second business; the first saw five successful years as a marketing virtual assistant, specialising in content creation and strategy.

Connect with Vikkie on her website and LinkedIn

Book an online 'Business Blueprint: Planning and goal-setting' session and mention AMS for a special discount. You'll leave the two-and-a-half-hour session with a clear business plan, a set of clear goals for the next twelve months, and a much clearer idea of where you're going. Enquire on her website

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EP 275 - Turning Your LinkedIn Presence into Clients

Fab Giovanetti — Sun, 08 Mar 2026 17:15:00 GMT

Join our Spring event season: https://amschool.click/classinsession

Ready to turn your LinkedIn into a powerful tool for winning clients (without the ick)?

In this episode, Fab Giovanetti is joined by Sarah Clay, author, keynote speaker, and employee advocacy expert, to share no-nonsense tips for marketers who want to show up authentically and use LinkedIn to build genuine business relationships.

Whether you’re a LinkedIn pro, or just getting started, tune in for practical strategies, a bit of fun, and fresh ways to attract the right opportunities, no sleazy sales tactics required! Give this a listen and get ready to make your LinkedIn presence work for you.

ABOUT YOUR TEACHER 💛

Sarah Clay is an author, keynote speaker, and Employee Advocacy trainer and consultant to B2C and B2B companies. Sarah offers a no-nonsense, accessible approach to LinkedIn that makes learning feel doable (and even a bit fun). Sarah helps business owners and teams get more leads from LinkedIn, whether that’s teaching them how, doing it for them, or a mix of both.

Sarah’s work blends personal branding, content creation, and coaching, and it’s been described as part strategy, part confidence-building, part “finally someone said it out loud.” Sarah also supports students and early-career marketers, and is a guest lecturer at several UK universities.

Connect with Sarah on LinkedIn, Instagram or her website

Access Sarah Clay's easy peasy metrics chart where you can keep a record of how well you're doing on LinkedIn: click here

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EP 274 - Marketing with a Neurodivergent Mind

Fab Giovanetti — Sun, 01 Mar 2026 17:15:00 GMT

Join our Spring event season: https://amschool.click/classinsession

We’re bringing you a Q&A with Tania Gerard all about building marketing workflows that work with your neurodivergent brain, not against it.

If you’ve ever tried to force yourself into a “just be consistent” content plan and ended up burnt out, behind, and convinced you’re the problem, this one’s for you.

ABOUT YOUR TEACHER 👩‍🏫

Tania Gerard is an Accessible Marketing Consultant, TEDx speaker, and founder of Tania Gerard Digital UK.

They help companies improve accessibility, neuroinclusion, and digital marketing performance through practical strategies that work for all audiences.

Tania is known as one of the UK’s first consultancies to specialise in accessible marketing, supporting brands to meet WCAG 2.2 standards, simplify user experiences, and integrate AI responsibly.

Connect with Tania: LinkedIn or Instagram

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EP 280 - Why 95% of Content Audits Fail (And How to Fix It)

Fab Giovanetti — Sun, 12 Apr 2026 17:30:00 GMT

New to auditing?
Check out our short course on how to build audits that drive results: get a taster class

In this episode, Fab breaks down why most content audits fall flat, and how to rebuild your content strategy after a big marketing push without spiralling into “post-campaign panic”.

You will learn how to review what actually worked, balance your content across the funnel (so you are not stuck only doing top-of-funnel posts), and set a simple testing rhythm for the next quarter that keeps your audience engaged and your growth steady.

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EP 273 - Shameless Plug: Four Changes We Are Making in 2026

Fab Giovanetti — Sun, 22 Feb 2026 17:15:00 GMT

Join our Spring event season: https://amschool.click/classinsession

In this episode, Fab shares a behind-the-scenes reset for 2026, and why you do not need a brand new personality to move your marketing forward.

You will learn how to keep what is working, upgrade what needs more support, and make one simple data-led change instead of “vibing anxiously”.

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EP 272 - What’s Really Shaping Marketing in 2026? Reports Decoded

Fab Giovanetti — Sun, 01 Feb 2026 17:30:00 GMT

Enjoy this sneak peek from our all-access pass membership: Join the community

Fancy a whistle-stop tour through the biggest marketing trends shaping 2026 and beyond?

In this episode, Fab and Becca pull apart over 75 global reports to bring you the juiciest insights on the shifting world of AI, creators, social and search. and what they really mean for marketers like you.

If you’ve ever wondered how brands are adapting to changing search habits, what’s really working with AI (and what isn’t), and why “dark social” matters more than ever, this one’s for you.

ABOUT OUR TEACHER 👩‍🏫

Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.

Instagram: @beccasocialstudio

TikTok: @beccasocial

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Ep 271 - Two Ways to Set Better Marketing Goals this Year

Fab Giovanetti — Sun, 25 Jan 2026 17:15:00 GMT

Missed our open week? You can access the replays of our sessions inside the All Access Pass: become a marketing rebel.

Keen to kickstart your goal setting and execution in 2026?

In this episode of Alt Marketing School, Fab recaps the highlights of their recent Open Week, sharing sneak peeks from live sessions that dive deep into the art of turning vision into action.

Hear from Alexander Pemberton on his brilliant “success roadmap” for mapping out your dreams and from Alice Benham on overcoming the pressure for perfect consistency and building simple habits to keep your marketing momentum going.

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ABOUT OUR TEACHERS 👨‍🏫

Alexander Pemberton is the Founder of Launch 7 & Tecric, a unique programme for pre-start-ups and start-ups that focuses on developing entrepreneurs, launching businesses, and acquiring customers as early on as possible.

LinkedIn: https://www.linkedin.com/in/alexanderpemberton

Instagram: https://www.instagram.com/alexdpemberton

Website: alexanderpemberton.com

Alice Benham is a marketing strategist who helps purpose-driven businesses transform big-picture plans into campaigns, launches, and experiments that actually get results.

LinkedIn: https://www.linkedin.com/in/alice-benham/

Instagram: https://www.instagram.com/alice_benham/

Website: hello@alicebenham.co.uk

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EP 270 - Building Access and Representation Into Your 2026 Plans

Fab Giovanetti — Sun, 18 Jan 2026 17:00:00 GMT

Fab sits down with Quarina Sultana to break down practical steps to embed accessibility and inclusion into every stage of your campaigns, from briefing and production, right through to reviewing and measuring impact.

ABOUT OUR TEACHER 👩‍🏫

Quarina Sultana is the founder of Q&Co, a digital consultancy on a mission to make digital feel more human, more inclusive, and a little less overwhelming.

With over a decade leading transformation across sectors like charity, legal, finance, and tech, she's helped organisations untangle the digital mess and find clarity, confidence, and a whole lot more sparkle online.

Linkedin: https://www.linkedin.com/in/lifeofasultana/ Instagram: https://www.instagram.com/qandco_digital/ Website: qandco.uk

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EP 269 - Why Visibility Is the Biggest Shift for Marketers in 2026

Fab Giovanetti — Sun, 04 Jan 2026 18:00:00 GMT

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Join Fab and Sophie Cross as they chat about embracing change, building genuine connections, and navigating the rise of AI and automation. Hear behind-the-scenes insights from Freelance Magazine and discover why prioritising what matters, and showing up authentically, are more important than ever.

ABOUT OUR TEACHER 👩‍🏫

Creative, marketing & B2B freelancers. Get new clients, get support, make freelance friends - Freelancer Magazine is an affordable community of freelancers with its own magazine, directory and virtual coworking.

Connect on LinkedIn: click here

Join the freelancer live masterclass: click here

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EP 268 - Community & Commerce: What Still Works in 2026?

Fab Giovanetti — Sun, 28 Dec 2025 18:00:00 GMT

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

Curious about what’s shifting and what’s here to stay in the world of marketing and social media?

In this episode, Fab sits down with Becca Holloway to explore the latest changes, from the ever-evolving social algorithms and AI-driven SEO to the rising importance of private communities and authentic paid strategies.

ABOUT OUR TEACHER 👩‍🏫

Instagram: @beccasocialstudio

TikTok: @beccasocial

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EP 267 - Marketing Lessons from Starbucks Cups & Spotify Wrapped

Fab Giovanetti — Sun, 21 Dec 2025 18:00:00 GMT

Get your copy of the book at https://customerdriven.marketing

In this episode, Fab shares a reading from Chapter 7 of her Customer Driven Marketing Handbook, all about building emotional connection through personalisation.

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EP 265 - Did Meta Just Make Creators King?

Fab Giovanetti — Sun, 14 Dec 2025 17:15:00 GMT

Fab's new book is OUT NOW! Get your copy of the book at customerdriven.marketing

What the November 2025 Meta changes mean for your next 90 days. We’ll unpack private signals over public metrics, Instagram’s time‑spent and Trial Reels updates, and exactly what you can do to protect your strategy against any and all algorithm changes.

ABOUT OUR TEACHER 👩‍🏫

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

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EP 265 - Seasonal Patterns & ROI: How to Run a End-of-Year Review

Fab Giovanetti — Sun, 07 Dec 2025 17:32:25 GMT

Join Fab, Niki, and Emma for a lively chat about marketing metrics, data, and goal setting that actually matters for your next year.

ABOUR YOUR TEACHER 💛

Niki Hutchison is an expert marketer, online educator, and agency owner with 25+ years in the industry. She’s worked on campaign strategy for well-known brands and now helps entrepreneurs build integrated, multi‑channel marketing that drives visibility, leads, and sales.

Join Niki’s masterclass: watch here

Emma York is a social media educator and all-round digital cheerleader on a mission to make online awareness feel less overwhelming and a lot more human. As the founder of Fresh Approach Digital, she’s helped over hundreds of organisations build loyal communities online through smart strategy, storytelling, and a generous dose of good humour.

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

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