Bright Minds of eCommerce Podcast

We’re talking ugly ads, UGC and what really sells in our first Bright Red Marketing round table

Dahna Borg — Thu, 22 Oct 2026 04:36:36 GMT

In this episode I’ve dragged the team into the studio to talk Meta ad creative with no script. Emily and Rachel share how we come up with ideas, how we judge what’s working, and their spicy hot takes on ugly ads, UGC, captions and AI slop. We also dig into the ads that surprised us most, including the cardboard T-Rex photo that took three weeks to get approved and then made thousands.

Why the calmest brands will have the best Black Friday this year

Dahna Borg — Thu, 08 Oct 2026 00:00:00 GMT

Black Friday is coming in hot and in this episode I'm walking you through everything I want you to sort out now, so you're not scrambling in November. We start with whether you should go on sale at all, then get into margins, timing, budgets, the Meta ads creative that cuts through a feed full of black tiles, and the email mistake that left me a little bit jaded last year. I'm also sharing the four questions to keep on a Post-it note and why you need a plan for the very quiet week that follows.

Perfectionism was quietly killing her brand until she let herself be more human with Mary Grace

Dahna Borg — Thu, 24 Sep 2026 00:00:00 GMT

I sit down with Mary from Mary Grace this week, and we get into how she turned her own skin sensitivities into a full beauty and home fragrance brand, why she ditched the picture perfect approach to branding, and how that decision ended up building her the most loyal customer community. We also talk about the chaos of accidentally going viral, what she's learned from having actors and authors comment on her posts, and her simple but brilliant advice for anyone too scared to put themselves out there. Be weirder. You're not weird enough.

Having a personality is the competitive advantage nobody talks about in eCommerce

Dahna Borg — Thu, 10 Sep 2026 00:00:00 GMT

Why has marketing gotten so boring lately? In this episode I'm unpacking why so many eCommerce brands feel the same, and why having a personality, yours or a deliberately built one, might be the biggest competitive advantage you're not using. I look at brands like Duolingo, Frank Body and Who Gives a Crap who've nailed this, share why trying to get everyone to love you is a losing game, and give you some practical ways to find your own point of difference and start standing out in a crowded feed.

Why chasing every new marketing trend is quietly wrecking your eCommerce growth with Jodie Minto

Dahna Borg — Thu, 27 Aug 2026 00:17:31 GMT

Jodie Minto joins me this week to talk about the marketing mistakes she sees eCommerce founders make on repeat, from relying too heavily on organic social in the early days, to going all in on paid ads and forgetting everything else. We get into product pages that leave customers with more questions than answers, what conversion rate you should actually be aiming for, and why the money you think you don't have might be sitting in your slow moving stock. Jodie also breaks down how to prep for Black Friday without blowing your ad budget or your profit margin, and shares why she treats every campaign, post and email like a little experiment.

Your Meta Account Structure Could Be Costing You Thousands in Lost Sales

Dahna Borg — Thu, 13 Aug 2026 00:00:14 GMT

Is your Meta ads account structure actually built for your goals, or just built? In this episode I break down the two types of advertisers I see all the time, the set and forget crowd and the constant tinkerers, and why both approaches can quietly cost you growth. I share a real client story where solid sales were masking a serious growth problem, talk about when to hand control back to Meta and when to take it away, and give you a tidy little trick for cleaning up a messy account without losing your data.

Why you can't trust your Shopify numbers for a profitable eComm store, with Jaimie from Bloom Money

Dahna Borg — Fri, 31 Jul 2026 00:06:02 GMT

Jaimie from Bloom Money joins me to talk numbers, the kind most eCommerce owners avoid until tax time forces their hand. We get into why Shopify and Xero never seem to agree, the GST mistake that once cost a business three hundred grand in ad spend, and how to actually plan a Black Friday sale using real figures instead of a guess and a prayer.

16 Lessons in 16 Years of business with Dahna Borg

Dahna Borg — Thu, 16 Jul 2026 00:00:00 GMT

Sixteen years ago I started Bright Red Marketing with no idea what I was doing. In this episode I'm sharing the sixteen lessons that stuck, from learning I'm not for every client, to why chasing the algorithm makes you a worse advertiser, to the accountant conversation that changed everything. Some of it's about business, some of it's about boundaries, and one of it is about why a logo is not a brand.

Why a bit of weird and quirky in your ads is actually your secret weapon to successful marketing

Dahna Borg — Thu, 25 Jun 2026 01:16:42 GMT

I'm talking about the thing I think a lot of marketers are getting quietly wrong right now, optimising so hard for numbers that they've stopped actually connecting with people. I share the story of a client ad with a goal ROAS of zero that went on to get a 22x ROAS, break down what "more human" content actually looks like in a Meta ads context, and explain why founder content, UGC, and even a well-placed typo might be worth more than your next polished creative.

Trusting your instincts and getting the right support are the skills you need with Kuddly Kids

Dahna Borg — Wed, 01 Jul 2026 23:00:00 GMT

In this episode, Lauren McBean from Kuddly Kids shares the messy, honest reality of buying and building a business from scratch, from the stock she's still clearing five years later, to burning out before she finally let go of control. She also shares how she is learning how to show up online when it terrified her, the gut feeling she ignored and why trusting your instincts might be the most underrated business skill of all.

Doing everything yourself is the most costly mistake you can make with Jess Whatman from AgentSync

Dahna Borg — Thu, 04 Jun 2026 03:51:05 GMT

Running an eCommerce business while stuck in a mountain of emails and admin tasks? Jess Whatman from AgentSync joins me to talk about how to actually figure out what to hand off, the difference between a VA, an OBM, and an executive assistant, and why the real risk is staying stuck doing everything yourself. We also get into how AI and automation are changing what offshore support looks like, and why 80% done by someone else beats 100% done by you at midnight.

How To Audit Your Meta Ads Account Like A Pro With Dahna from Bright Red Marketing

Dahna Borg — Thu, 14 May 2026 04:32:16 GMT

In this episode, I take you through my step-by-step Meta ads account audit, the exact process I use to find what's working, what's not, and where budget is quietly disappearing. From dashboard setup to audience segments, funnel metrics, creative performance, and the breakdown tool, this is a practical look inside how to actually read your account instead of just hoping the numbers make sense.

What nobody tells eCommerce brands about working with influencers with Nikki Parkinson

Dahna Borg — Wed, 29 Apr 2026 23:00:00 GMT

Nikki Parkinson has been a content creator and influencer for nearly 18 years, and in this episode she's sharing everything brands need to know about making influencer partnerships actually work. We talk about why follower count is a trap, how to vet creators properly, why long-term relationships beat one-off campaigns every time, and how creator content is becoming one of the most powerful assets you can use inside your Meta ads. If you've ever wondered whether influencer marketing is worth it for your eCommerce brand, Nikki has some very useful things to say.

Why your Meta ads break when you scale them and what to do about it

Dahna Borg — Fri, 17 Apr 2026 00:43:42 GMT

Scaling your Meta ads is one of the most misunderstood parts of running paid ads for your eCommerce store. In this episode, Dahna breaks down horizontal vs vertical scaling, what's changed with Advantage Plus, and the practical strategies that let you grow your ad account without blowing up what's already working.

The real reason AI isn't working for your business yet with Em Gee

Dahna Borg — Wed, 08 Apr 2026 23:00:00 GMT

AI is everywhere right now, but most people are starting with it completely wrong. Em Gee joins me to break down exactly where to begin if you want AI to actually save you time in your eCommerce business, how to train it to sound like you, and why the human in the loop is still the most important part of the process. Whether you've been dabbling with AI for a while or still haven't really gotten into it, this one is worth a listen.

The Difference Between Pretty Photos And Photos That Actually Sell, With Peita From Bloom Creative

Dahna Borg — Wed, 25 Mar 2026 23:00:00 GMT

Your product photos are doing more selling than you think, and if they're not up to scratch, your ads don't stand a chance. In this episode, Dahna chats with Peita from Bloom Creative about strategic product photography, why trust is the real thing you're selling online, and how to build a shot list that actually works for your eCommerce business. They also get into UGC, AI images, and the moment you know it's time to stop DIYing your content.

How a Car Ride Complaint Became a Million Dollar Beauty Brand with Charlie Pond from The Guideliner

Dahna Borg — Wed, 18 Mar 2026 23:00:00 GMT

Charlie Pond from The Guideliner took a car ride complaint, a vague memory of childhood tattoos, and a Cricut machine, and turned it into a million-dollar beauty brand in just 18 months. In this episode, she shares exactly how she did it and what she'd do differently. From product development and sustainable packaging to going viral without warning and navigating the million-dollar swamp, this one is packed with real talk from a founder who is genuinely winging it and doing it brilliantly.

Funnels Aren't Dead. Here's What's Actually Hurting Your Meta Ads Results

Dahna Borg — Wed, 11 Mar 2026 23:41:15 GMT

Every week someone's telling you funnels are dead, Advantage Plus is the only way, and you need to try this new strategy ASAP. But what if all that trend-chasing is actually making your results worse? In this episode, I break down why knowing your own business data beats following the gurus every time, how to use Meta's Audience Segments tool to see where your money's actually going, and why the best Meta advertisers are (frankly) a bit boring. A must-listen if your ad results feel all over the place.

Why Beautiful Websites Fail to Convert and What's Actually Missing With Em From Sparo Studios

Dahna Borg — Wed, 04 Mar 2026 23:00:00 GMT

Emma from Sparo Studios is here to tell you that your logo is not your brand, and your pretty website might be the reason your ads aren't converting. In this episode, Emma and I dig into why brand positioning and UX are the two non-negotiables for eCommerce success, what to look for when your site isn't performing, and how to make sure your ads and your website are actually working together instead of against each other.

How Our Earth Life Went From Side Hustle to Six-Figure Sales Without Debt

Dahna Borg — Wed, 25 Feb 2026 23:00:00 GMT

Lauren from Our Earth Life shares how she built her nature play business from side hustle to family operation. We talk staying debt-free, working with your spouse, Black Friday wins, stock management, and why designing products you're proud of changes everything.

Why You're Not Getting New Customers On Meta and How to Fix It

Dahna Borg — Wed, 18 Feb 2026 23:00:00 GMT

Today we go into why your Meta ads aren't bringing in new customers, and the simple fixes that'll change that. We cover audience segment setup, using the breakdown tool properly, and the creative shifts you need to win over people who've never heard of your brand.

Uncovering Hidden Profit in Humanising Your Email Marketing With Priya From Flow Butler

Dahna Borg — Wed, 18 Feb 2026 23:00:00 GMT

Priya from Flow Butler joins me to share why email marketing is your best bet for retention in 2025. We talk email flows that actually convert, smart segmentation, creative campaigns that build relationships, and where AI fits in your strategy without losing the human touch.

When a Beauty Frustration Becomes a Viral Brand With Sophie From Better Brow

Dahna Borg — Wed, 18 Feb 2026 23:00:00 GMT

Sophie from Better Brow joins me to share how she went from beauty frustration to founder of a simple at-home brow waxing brand. We talk product development, protecting your idea, TikTok marketing, and why launching before you're ready might be the best thing you can do.

Designing profitable brands for a sustainable future with Carly Stirling from Studio Carly

Dahna Borg — Mon, 29 May 2023 23:00:00 GMT

Getting your website and branding right is one of the most crucial ways to stand out and be successful in the eCommerce space today. Carly shares so much in this episode, content, branding, personal branding, and all the features your site has to give you the best chance at success.

In today's episode you'll learn:

How to work backwards from your content to create a solid brand strategy
The importance of brand consistency
The importance of building a personal brand
Crafting the perfect product page and what that looks like
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Growing with the Unique Challenges of a Handmade Business with Rosie Browning from Know The Rose

Dahna Borg — Mon, 22 May 2023 23:00:00 GMT

The beauty of a handmade business is in its uniqueness but it poses its own unique set of challenges. Join us as we talk with Rosie Browning from Know the Rose as we talk all things business and marketing in the handmade world.

In today's episode you'll learn:

How to stand out at markets, and in business
Pros and Cons of Etsy as a marketplace and her decision to close down her Etsy store
The challenges of a handmade business and how to mitigate those challenges
The power of showing up on Instagram
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Strategies to simplify your site, improve conversions and boost sales (and your free time) with Anna Tillotson from House of Cart

Dahna Borg — Tue, 28 Mar 2023 02:12:44 GMT

Getting your website right is one of the biggest challenges of an eCommerce store and today we're joined by Shopify Developer extraordinaire Anna from House of Cart. From how to get your site converting, the big mistake that is slowing down your site, and a bunch of tips and tricks to make your site inviting, this isn't an episode to miss! And if you listen till the end she shares some great tools she has and is happy to send your way!

In today's episode you'll learn:

Why you should hard code rather than get 'appy happy'
The danger of pop-ups
The importance of building a brand rather than just a website
Her best conversion and optimisation tips
The power of nurturing your customers through email
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Crowd sourcing funding and the future of marketing with Jade McKenzie from Zea

Dahna Borg — Wed, 10 Aug 2022 02:00:34 GMT

Ever wanted to know the ins and outs of crowd-sourced funding, or behind the scenes of the marketing of a business that's scaled to $4 million a year? Meet Jade McKenzie, she's done both and with an incredible history in the marketing and business world, in this episode she shares it all.

In today's episode you'll learn:

The marketing strategies that helped Zea to scale to $4million a year
A non-digital marketing strategy Jade swears by
How to make running a family business a smooth process
Behind the scenes of running a crowd sourcing campaign with Birchal
Jade's prediction for the future of marketing

Links from today's show:

www.brightredmarketing.com.au/free-strategy-session
https://www.zea.com.au/ make sure you have a listen for a cheeky discount code
www.brightredmarketing.com.au/episode31

Thanks for listening!

See omnystudio.com/listener for privacy information.

Fostering human connection to build a successful business with Clare Spelta from BonMaxie

Dahna Borg — Fri, 20 May 2022 02:40:56 GMT

Clare Spelta is the designer and CEO of organisation and accessories business, Bon Maxie, based in Brisbane. A believer in reducing unnecessary stress, she aims to solve daily annoyances with good-looking solutions, cleverly designed to make getting more organised, effortless.

In today's episode, we learn how Clare achieved major success after pivoting her hobby business into an organisers dream brand crafting jewellery organisers, handbags and wallets, and much more. She shares her tips on building a community, the power of a good launch strategy, and how she finds the best manufacturers.

If you've ever had a problem you wanted to solve and turn into a business, want to manufacture your products, or learn about Clare's launch strategy - this is one not to be missed.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode29
📌 Connect with Clare Spelta at www.bonmaxie.com.au
📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Simplifying your organic socials and optimising for sales with Chelsea Berman from Blossom Media

Dahna Borg — Mon, 10 Jan 2022 22:59:00 GMT

Chelsea has such a unique way of doing organic social - super simple, but optimised for sales! Which is every business owners dream. Listen to learn how to create a social strategy, with a unique twist I love, how to grow your following, and how to optimise your socials for purchases!

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode20

📌Visit Chelsea from Blossom Media here: www.blossommedia.com.au

📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Gathering User Generated Content and the Power of Reviews with Okendo

Dahna Borg — Tue, 11 May 2021 00:00:00 GMT

Reviews and user-generated content are such powerful pieces of marketing for businesses. In this episode, I invited Scott Goodman from Okendo, a customer review platform to talk about the power of reviews, why you need it, how it can help your business, tips for getting reviews and so much more. If you own an ecommerce business, this is one episode you need to listen to.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode14

📌Visit Okendo here Okendo.io

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Turning your art passion into an international business with Tasha from Jubly-Umph

Dahna Borg — Wed, 28 Apr 2021 03:09:00 GMT

In today's episode you'll learn:

How Tasha started and scaled the business.
Her creative process for creating a new collection.
The story of how she got her first online customers.
The evolution of her products since it started.
Lessons she has learned about moving her business online and scaling it.
Things you can do to protect yourself from copycats.
How she feels about the creative process.
Tips on how you can build an invested audience.
Pros and cons of having and managing a Facebook group.
Her expansion process and how she was featured in a Facebook case study.
Mistakes Tasha made and what you can learn from it.
Secret strategies to help her stay on track in her life and business.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode13

📌Visit Jubly-Umph here www.jubly-umph.com

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

The iOS 14 Update - what you need to know, and what you can do to prepare with Dahna Borg from Bright Red Marketing

Dahna Borg — Tue, 13 Apr 2021 00:00:00 GMT

In today's episode you'll learn:

The features Apple included in the iOS 14 update
Why you need to register the domain that is linked to your Facebook Ad account
The importance of having your product URLs verified.
How having your own media and an email list can help your business.
The basics behind setting up event limits and aggregated events.
What is CAPI and what you need to know about it
How to prepare for the transition

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode12

📌 Customer Feedback Tool Checker https://www.facebook.com/ads/customer_feedback/

📌Visit Bright Red Marketing at https://www.brightredmarketing.com.au

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Turning a unique idea into a food business with Monique Treder from Happetite Foods

Dahna Borg — Wed, 25 Mar 2020 02:23:53 GMT

We speak to Monique Treder from Happetite Foods and learn how three emotional moments brought about the idea for Happetite Foods and the challenges around launching a food based business. We discuss the ins and outs of food regulations, how the business grew from friends and family to being published by various news outlets, how to find a business mentor and more!

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode7

📌Visit Happetite Foods at http://www.happetitefood.com.au/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Wholesaling for greater profit with Sarah J Cross from the Creative Product Institute

Dahna Borg — Thu, 12 May 2022 07:14:39 GMT

Sarah J Cross, a wholesale business coach, and expert shares how she was able to start her business from a two-bedroom apartment and scale it to a million-dollar business. She now coaches others on how to be more profitable using wholesaling.

In this episode, she shares how to price your products with profit in mind, the beauty of outsourcing, her favourite ways to find wholesalers, and why mindset is so important in business.

So if you are thinking of going down the wholesale route, this episode is for you!

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode28
📌 Connect with Sarah J Cross here https://sarahjcross.com/
📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Simplifying Your eCommmerce Marketing To Be More Profitable (and less stressed) with Lisa Byrne Marketing

Dahna Borg — Mon, 20 Feb 2023 23:56:02 GMT

In a world where it feels like every week is a new marketing strategy or platform, how do you keep on top of everything and grow your business profitabily? Lisa Byrne shares her best tips, as we nerd out on all things marketing, to keep you focused on what will work best for your business, and keep the stress and overwhelm at bay. If you're feeling stuck in your marketing, don't know what to focus on next or want to grow more profitably, this is the episode for you!

In today's episode you'll learn:

How to simplify your marketing
Why pretty isn't enough for your website and what to include to also make it profitable
Lisa's top tips on improving your sales
Creating content without the overwhelm
The importance of video in 2023
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Designing a life you love with Christine Innes from The Corporate Escapists

Dahna Borg — Tue, 14 May 2024 00:52:57 GMT

In this episode, we're talking to Christine Innes from the Corporate Escapists about her journey from the corporate world to entrepreneurship. Christine shares insights on the importance of storytelling, mindset, and authenticity in business. We also chat about the power of having a supportive community, adapting to change, and networking opportunities for entrepreneurs. Tune into this fantastic conversation and hear how to design a life you love.

In today's episode, you'll learn:

The power of storytelling in business
The importance of mindset
Building community and connection
Free vs paid stories in advertising
Content repurposing
The Moment Theory
Importance of authenticity in eCommerce
Embracing the ever-evolving business journey.

Links from the show:

Bright Red Marketing Episode 64
The Corporate Escapists Podcast
The Corporate Escapist Website, Instagram, and Facebook
Podcast Recommendation: Online Marketing Made Easy, Manifestation Babe
Book Recommendation: Think Like a Monk by Jay Shetty

See omnystudio.com/listener for privacy information.

Selling without Selling with Debbie Hatumale-Uy from Only the Sweet Stuff

Dahna Borg — Mon, 01 Apr 2024 22:09:52 GMT

Joining me in this episode is Debbie Hatumale-Uy, founder of Only the Sweet Stuff. Debbie shares her journey from a creative outlet to a thriving crafting business and how she blended her marketing and crafting expertise to transition into coaching for e-commerce success. We had a fantastic conversation about leveraging social media, niche targeting, and analysing metrics as well as tips on work-life balance and mindfulness.

And Debbie offers listeners a special offer so make sure you listen to the end to find out how to access that.

In today's episode, you'll learn:

Creation of Only the Sweet Stuff
Key metrics for eCommerce success
Navigating TikTok for business
The importance of community building
Daily habits for business success
Special offer for listeners.

Links from the show:

Bright Red Marketing Episode 61
Only the Sweet Stuff Website, Instagram, Facebook, and TikTok
Podcast Recommendation: The Diary of a CEO by Steven Bartlett

See omnystudio.com/listener for privacy information.

Safeguarding your brand through Intellectual Property Know-how with Lisa Win from Win Trade Marks

Dahna Borg — Mon, 15 Jan 2024 23:00:00 GMT

Let's delve into the world of intellectual property and brand protection with a seasoned expert, Lisa Win from Win Trademarks. Join us as we explore the crucial nuances of trademarks, the pitfalls entrepreneurs might encounter, and the strategic insights to safeguard your brand. Uncover the lesser-known aspects of intellectual property and gain valuable advice from Lisa, as we navigate the complexities of building and preserving your brand in the ever-evolving business landscape.

In today's episode you'll learn:

The vital role of trademarks in brand protection and avoiding legal issues.
Real-life stories highlighting the intellectual property challenges entrepreneurs often face.
Strategic insights into the trademarking process and its value as a business investment.
Overlooked aspects of brand protection, including impacts on labels, packaging, and online presence.
Dispelling common misconceptions about trademarks and navigating intellectual property complexities.
Proactive tips for monitoring and safeguarding your brand against potential infringements.
The importance of professional expertise in ensuring a smooth trademark application process.
Avoiding costly rebranding and legal disputes through a proactive intellectual property approach.
Lisa Win's habits for staying focused and organised in the world of trademarks.
Insights into trademarking timelines, costs, and common business challenges.

Links from the show:

Bright Red Marketing Episode 56
Win Trade Marks Website and Facebook Page
Book Recommendation: The Big Leap by Gay Hendricks

See omnystudio.com/listener for privacy information.

From 10k in 10 Minutes to 150 Stockists within 2 Years with Victoria Scuteri from Destino the Label

Dahna Borg — Mon, 20 Nov 2023 22:00:00 GMT

In this episode of the Bright Minds of E-Commerce Podcast, Dahna sits down with Victoria Scuteri, the visionary founder of Destino the Label. Join the conversation as Victoria shares the brand's profound narrative and product, achieving a successful brand launch, navigating grief, moving into wholesale and triumphing in e-commerce. Gain actionable insights and discover the keys to thriving in business. Tune in for a tale of resilience, passion, and strategic success.

In today's episode you'll learn:

The power of personal stories and emotional connections in building a brand.
Strategies for a successful product launch, including social media, email marketing, and word of mouth.
Overcoming grief and turning a personal journey into a positive force for others.
The importance of making your business stand out by solving a problem, creating emotional connections, or offering something unique.
Key insights into wholesaling, from the initial decision to the importance of understanding your target market.
Practical tips for e-commerce businesses, emphasizing simplicity in processes for customers and wholesalers alike.
The significance of non-negotiable daily habits for maintaining balance and avoiding burnout.

Links from the show:

Join the waitlist for - Small Budgets, Big Results
Bright Red Marketing Episode 53
Destino the Label Website, Instagram and Facebook Page
Podcast Recommendation: The Mindset Mentor
Book Recommendation: Rich Dad, Poor Dad by Robert Kiyosaki
Special Offer: 15% off the whole website using the code: brightred

See omnystudio.com/listener for privacy information.

The power of the pre-order, sustainable business and the importance of human connection with Jasmine Norrie from Wicker Darling

Dahna Borg — Tue, 05 Apr 2022 07:31:45 GMT

Jasmine is the founder of Wicker Darling. Alongside the day to day running of the business and mingling with her customers in the Wicker Darling community, Jasmine designs beautifully handcrafted novelty bags.

She has a huge love for unique, subversive, colourful designs which combine humour and beauty with function - be it in clothes and accessories, art, or household items.

Jasmine is big on giving back whenever possible and in that vein, her weavers are employed from marginalised communities and she frequently collaborates with other business women.

In this episode, we talk to her about how she got started, her passion for ensuring sustainable, ethical production practices, and how she swears by the power of the pre-order.

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode23
📌Visit Jasmine here https://wickerdarling.com/
📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

From Idea to Innovation, Crafting Better Products with Asha Dillon from Leadr Pet

Dahna Borg — Mon, 19 Feb 2024 22:30:00 GMT

In today's episode, we sit down with Asha Dillon, founder of Leadr, a pioneering brand in the pet wellness industry. Asha shares her journey from corporate product development to entrepreneurship, highlighting the importance of identifying market trends, infusing innovation into product development, and embracing sustainable practices. Join us as we explore the challenges and triumphs of building a business with purpose and passion.

In today's episode, you'll learn:

Identify Market Trends: Recognising shifts in consumer behaviour and market demands is crucial for business success.
Transitioning to Entrepreneurship: Starting a business requires humility, perseverance, and adaptability, especially when transitioning from corporate roles.
Innovation in Product Development: Prioritize science-backed ingredients and innovative formulations to create effective products that address market needs.
Adapting Marketing Strategies: Utilize both organic and paid marketing channels, adapting strategies to resonate with the target audience.
Sustainable Practices: Incorporating sustainable practices, such as eco-friendly packaging, not only aligns with consumer values but also fosters brand loyalty.
Patience in Product Development: Patience and perseverance are essential in overcoming challenges during product development, ensuring the final product meets quality standards.

Links from the show:

Bright Red Marketing Episode 59
Leadr Pet Website, Instagram , and TikTok
Book Recommendation: The Hard Thing About Hard Things by Ben Horowitz
Podcast Recommendations: How I Built This with Guy Raz and On Purpose with Jay Shetty
UGC Platform Recommendation: Tolstoy
Special Discount Code: Leadr20

See omnystudio.com/listener for privacy information.

Keys to a Successful Start-Up Brand with Rebecca Dickson from Hatch

Dahna Borg — Mon, 12 Feb 2024 23:00:00 GMT

In today's episode, we're thrilled to welcome Rebecca from Hatch! Join us as we delve into the intricacies of launching an e-commerce brand in the midst of COVID-19, the art of crafting a unique brand identity, and navigating the complexities of product development. Rebecca shares her invaluable insights and top strategies for entrepreneurs looking to make their mark in the world of online business. Get ready to discover actionable advice, relatable stories, and expert tips to elevate your e-commerce game.

In today's episode, you'll learn how to:

Develop a strong brand identity and understand your target market effectively before proceeding with product development.
Stand out in the market by having a unique point of view and focusing on solving specific problems for your customers.
Utilize mentorship and expert advice to navigate the challenges of sourcing products and other aspects of starting a business.
Take actionable steps towards entrepreneurship while being mindful of the risks involved and the necessary investments of time and money.
Strike a balance between digital marketing efforts and building human connections with your audience to create authentic relationships and enhance your brand's visibility.

Links from the show:

Bright Red Marketing Episode 58
Hatch's Website, Instagram, and Facebook Page
Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki
Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media

Bright Red Marketing Episode 58
Hatch's Website, Instagram, and Facebook Page
Book Recommendation: Of Gold & Dust by Samantha Wills & Rich Dad, Poor Dad By Robert Kiyosaki
Podcast Recommendations: Diary of a CEO by Stephen Bartlett & Shameless by Shameless Media

See omnystudio.com/listener for privacy information.

Creative Marketing Ideas and Overcoming Imposter Syndrome with Maggie Outridge from St Argo

Dahna Borg — Sun, 28 Jan 2024 22:30:00 GMT

In today's episode, we sit down with the dynamic Maggie Outridge from St Argo to explore the fascinating journey of product development, savvy SEO strategies, and the art of influencer marketing shifts. Join us as we delve into the key lessons and strategies that have propelled St Argo's success in the world of pet accessories and beyond. Get ready to unlock valuable insights on embracing imperfections, adapting to industry trends, and building a brand that stands out.

In today's episode, you'll learn how to:

Embrace imperfections and take chances, refining products based on customer feedback rather than aiming for perfection from the start.
Navigate the evolution from a designer pet carrier concept to an expanded product line, emphasising adaptability and openness to evolving ideas.
Strategically use themed collections, such as the Wedding and Christmas Collections, not just as products but as a powerful tool for improving SEO and brand discoverability.
Shift your influencer strategy from dog-focused influencers to those in women's fashion, lifestyle, fitness, and homewares to broaden audience connections.
Overcome Imposter Syndrome by acknowledging it and seeking inspiration from podcasts and insights shared by others who have faced similar feelings.
Understand the significance of having a clear point of difference, evolving from a vegan pet accessories brand to emphasising connections with women's fashion and lifestyle.
Build a fluid and adaptable daily routine, balancing the importance of daily tasks with the flexibility to adapt focus based on changing needs.

Links from the show:

Bright Red Marketing Episode 57
St Argo's Website and Instagram
Book recommendation: Shoe Dog: A Memoir by the Creator of Nike

See omnystudio.com/listener for privacy information.

Making the Most of Your Product Photography with Paige Noelle

Dahna Borg — Mon, 13 Nov 2023 21:00:00 GMT

Welcome to another episode of Bright Minds of eCommerce, where this week, we delve into the world of product photography with the talented Stylist and Product Photographer, Paige Noelle. In this insightful conversation, Paige shares invaluable tips and strategies to elevate your brand through product imagery. From DIY to professional photography, get all your tips here. Whether you’re just starting or looking to refine your visual identity, Paige’s expertise provides a roadmap for creating stunning product photos that captivate your audience. Stay tuned for a deep dive into the art and science of product photography.

In today’s episode you’ll learn:

Tips and tricks to DIY exceptional photos at home.
The importance of finding a photographer who aligns with your aesthetic and product style.
Tips for assessing a photographer’s compatibility through their portfolio and communication style.
The significance of having a diverse product photo library, including lifestyle, stylised, and classic e-commerce shots.
Utilising tools such as Lightroom and Canva for quick wins, such as correcting deep edge imagery and creating compelling visuals.
The strategy of “eating the frog” – tackling the most significant task first to boost productivity.
Leveraging a seasonal approach in product photography to extend the longevity of your imagery.
Creative ways to make the most out of your product photos, from collaborative Christmas competitions to versatile set creations.
The benefits of having a well-organised and accessible product photo library for consistent content creation.

Links from the show:

Join the 5-Day Ad Sprint!
Bright Red Marketing Episode 52
Paige Noelle Stylist Website and Instagram
Get Paige’s Free Photo Product Planner!
The Drop Studio for beautiful backgrounds
Podcast Recommendations: The Lisa and Sarah Show, Rise and Conquer, We Don’t Have Time for This, and The Diary of a CEO

See omnystudio.com/listener for privacy information.

Navigating Business in an Untapped Market & Maximising PR Opportunities with Rachel Crawford from Harlow Harry

Dahna Borg — Tue, 31 Oct 2023 00:00:00 GMT

This week, we explore the fascinating journey of Harlow Harry, a brand that offers luxury dog perfumes and grooming products. In telling their story, Co-Founder Rachel Crawford offers valuable insight and lessons. As an e-commerce success story, this episode serves as a lesson in creativity, persistence, and how to turn a simple idea into a thriving business.

In today's episode you'll learn:

Considering MOQs (Minimum Order Quantities) when manufacturing pet products and starting small to test market demand.
The value of testing and trying various marketing channels, including TikTok, Google Ads, and email marketing.
How to secure PR opportunities and also considering the services of a publicist.
The importance of user-generated content (UGC) for e-commerce, whether it's from customers or influencers.
Maintaining a healthy balance in a business partnership with a friend.
The need to give marketing strategies and platforms time to prove their effectiveness before making conclusions.
The benefits of creating a structured daily routine and blocking time in the diary for focused work.

Links from the show:

Book Your Free Strategy Session!
Bright Red Marketing Episode 51
Harlow Harry Website, Facebook, Instagram,and TikTok
Use code 'Bright Red 15' for 15% off!
Podcast Recommendations: Shameless, The Mindset Mentor, and The Lazy CEO

See omnystudio.com/listener for privacy information.

How a lunch time frustration turned into a successful multiple warehouse business with Stephanie Pryor from Montii Co

Dahna Borg — Mon, 17 Jan 2022 23:47:47 GMT

Stephanie Pryor is a mum of boys, a creative mind, and the owner of successful Gold Coast business Montii.co.

Montii was born out of frustration when Steph couldn’t find lunch box items for her two sons – ones that were environmentally friendly and wouldn’t break after 10 minutes of use.

Starting in her garage Montii Co is now run from a several warehouses and a team of 20+ staff to oversee operations which allows Steph to put her energy where her passion is – and that’s the creative process.

In this episode, we talk to Steph about the journey of purchasing one business and then launching a second brand, the lessons learned along the way, her social media strategies and the things she might do differently if she did it all again.

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode21
📌Visit Montii here www.montii.co
📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Using your financials to increase profit and grow your business with Jason Andrew from SBO Financial

Dahna Borg — Mon, 05 Jul 2021 23:31:09 GMT

Jason Andrew is a wearer of many hats; he’s a chartered accountant, founder, and business advisor to high-growth businesses, a published author, a business owner, and an all-round business aficionado. In this episode, we get into the nitty gritty on the metrics that really matter when it comes to eCommerce. Jason explains numbers in a way that’s approachable and easy to understand which is perfect for anyone starting their business journey, or for those who want to take things back to the core of what makes a financially successful brand.

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode18

📌Visit SBO.Financial here http://sbo.financial/

📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Insider strategies for increasing sales and building your brand with Klaviyo specialist Brynley King

Dahna Borg — Mon, 07 Jun 2021 22:21:00 GMT

Brynley King is the clever mastermind behind eCommerce Growth - one of only two accredited Klaviyo Platinum Partners in the Australia-Pacific region. In 2020 alone, she generated over $17 million for her Klaviyo client portfolio! Her approach to eCommerce is all about outsmarting competition rather than outspending them. In this episode, we talk about what it takes to build a loyal email database to generate high sales and form strong client relationships. Bryn shares her top tips to success and how any business - no matter how big or small - has the power to transform their marketing strategy with email marketing.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode16

📌Visit eCommerce Growth here https://brynleyking.com/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Lessons in launching a food business, scaling and working with influencers with Kylie from GF Oats

Dahna Borg — Wed, 26 May 2021 01:34:26 GMT

In this episode, Kylie Martin Hollonds shares her story of passion, perseverance and grit. Kylie is the owner of GF Oats, the largest selling importer of uncontaminated oats in Australia. They deliver quality food for people with special dietary requirements and who seek healthy nutritious alternatives. Her journey to selling over a hundred tons a year didn’t go as smoothly as planned and she willingly shares the story of how she overcame those struggles and challenges in our conversation.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode15

📌Visit GF Oats here GFOats.com.au

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Re-launching as an ethical business and hitting multiple 6 figures with Emily Whishaw from Isle of Summer Label

Dahna Borg — Wed, 17 Jun 2020 05:30:00 GMT

We speak to Emily from Isle of Summer Label and learn the hows and why she rebranded and relaunched as an ethically made business, and how she hit multiple six-figures within her first year of launching. We cover everything from finding stockists, to marketing strategies.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode11

📌Visit Isle of Summer Label to see Emily's work https://isleofsummerlabel.com/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

📌Check out our brand new Bright Minds of eCommerce Membership here: https://www.brightredmarketing.com.au/the-membership

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Creating competitions that drive sales with Suki van K from OrigamiGlobe

Dahna Borg — Thu, 20 Feb 2020 06:11:00 GMT

We speak to Suki van Koeverden from OrigamiGlobe and learn everything you need to know about competitions, how to pick the perfect prize (no iPads!), strategies to generate high quality leads that will turn into customers, not just likes, and the secret sauce OrigamiGlobe use to generate 11x returns with their competitions!

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode4

📌Visit OrigamiGlobe and see Suki's work at https://www.OrigamiGlobe.com

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

eCommerce SEO and Copywriting with Kate Toon from The Recipe of SEO Success

Dahna Borg — Thu, 06 Feb 2020 05:16:10 GMT

We speak to Kate from The Recipe of SEO Success and learn all about SEO for your eCommerce business. You'll learn how to write killer product descriptions, whether blogging is worth your time, how to get quality backlinks, the biggest thing slowing down your eCommerce site and when to DIY or find a professional.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode2

📌Visit The Recipe for SEO Success to see what Kate is up to at https://therecipeforseosuccess.com/ or join her Facebook group I Love SEO here https://www.facebook.com/groups/recipeforseosuccess/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Building a tech-based eCommerce business with PocketPrints

Dahna Borg — Thu, 06 Feb 2020 05:13:22 GMT

We speak to Yuki from Pocket Prints and learn all about starting a tech-based eCommerce business. You'll learn her best performing marketing strategy, the one thing you have to get right to be successful in eCommerce and the biggest lesson she learnt moving into the app business (and what she'd do differently if she started from scratch!).

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode1

📌Visit Pocket Prints to see what Yuki has been up to at www.pocketprints.com.au

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Streamline success by implementing systems and conquering overwhelm with Business Coach Kristy Robinson

Dahna Borg — Mon, 10 Jul 2023 22:30:00 GMT

Tune in to this episode of Bright Minds of eCommerce as I speak with Business Coach Kristy Robinson. Kristy shares her journey, valuable lessons, and practical tips for success. Don't miss out on the opportunity to learn from her experiences and discover how you can embrace change, implement systems, and find the support you need to achieve your business goals. If you're a business owner or an aspiring entrepreneur looking to navigate the challenges of growth and build a thriving business? This episode's for you!

In today's episode you'll learn:

The importance of embracing change and challenges, seeing them as opportunities for growth
How having a strong network can positively impact your business and personal growth
Insights on how systems and automation can streamline processes, increase efficiency, and ultimately lead to a more productive and thriving business
How delegation can empower teams, foster innovation, and prevent burnout
Techniques for managing overwhelm, practical tips for prioritising tasks, practising self-care, and maintaining a healthy work-life balance
And much more!

Links from today's show:

See omnystudio.com/listener for privacy information.

A Breakdown of Meta's Advantage Plus Suite

Dahna Borg — Tue, 16 Apr 2024 01:05:48 GMT

In this solo episode, I am breaking down Meta's Advantage Plus suite. This suite aims to streamline the process of running ads through automation and improved AI algorithms. It comprises five main components: Advantage Plus shopping, Advantage campaign budget, Advantage Plus audiences, Advantage Plus placements, and Advantage Plus creative. I'll talk you through the pros and cons of each and the importance of understanding ad placements and maintaining visually appealing ads.

In today's episode, you'll learn:

The different elements of the Advantage Plus suite:
- The Advantage Plus Shopping
- Advantage Campaign Budget
- Advantage Plus Audiences
- Advantage Plus Placements
- Advantage Plus Creative
The pros and Cons of each of these
The future of Advantage Plus Suite

Links from the show:

See omnystudio.com/listener for privacy information.

Building genuine and meaningful manufacturer relationships with Debs from StokedNZ

Dahna Borg — Tue, 22 Jun 2021 00:00:00 GMT

Debs Brockelsby is the founder, designer, CEO… basically all-of-the-things at STOKEDNZ! This humble New Zealand-based biz make quality, functional, and fun towels, homewares, and outdoor kit. In this episode, we talk all things ethical business, asking for help from your nearest and dearest, supplier relationships, and the power of a brand loyalty. Debs’ business story is super inspiring, and speaks volumes to the success of a business made up of great people doing great things.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode17

📌Visit STOKEDNZ here https://stokednz.co.nz/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Building Brand Identity and Reputation through PR with Eve Anderson from Eden Communications

Dahna Borg — Tue, 19 Mar 2024 02:16:12 GMT

In today's episode, we're joined by Eve from Eden Communications and we had an insightful conversation about public relations (PR) in the context of e-commerce - profiling the owner's expertise, building their market niche, and ensuring strong brand recall among consumers. We also discussed that PR involves creating, managing, and structuring a brand's identity and reputation in the public.

In today's episode, you'll learn:

The role of PR in eCommerce
Strategies for effective PR
Differentiating between PR and marketing
Handling PR challenges
The importance of crisis management
Tracking PR success
The value of PR.

Links from the show:

Bright Red Marketing Episode 60
Eden Communications Website, Instagram , and TikTok
Book Recommendation: Why Didn't Anybody Tell Me This Sh*t Before?": Wit and Wisdom from Women in Business by Marcella Allison and Laura Gale
Podcast Recommendation: Not Too Cool 4 School by Dylan Howard

See omnystudio.com/listener for privacy information.

Strategies for Success: Mastering Email Marketing for eCom Businesses with Priya Radia from Flow Butler

Dahna Borg — Mon, 23 Oct 2023 21:00:00 GMT

Let's delve into the world of email marketing, a crucial tool for e-commerce businesses. Our return guest Priya Radia, from Flow Butler, shares her expertise and unravels the strategies that can help you master this powerful marketing tool. Whether you're an e-commerce entrepreneur or an experienced marketer, Priya's insights will provide you with actionable tips and a fresh perspective on optimising your email marketing efforts Tune in and learn how to enhance your email marketing game and take your e-commerce business to the next level!

In today's episode you'll learn:

Conducting A/B testing to refine messaging and uncover customer preferences.
Experimenting with different messaging and offers, particularly during non-peak seasons to get ready for a busy period.
The importance of creating email flows to nurture and convert customers as an e-commerce business.
Tailoring the quantity and content of emails based on the buyer's journey and customer behaviour.
Understanding personalised messaging to address various customers.
Leveraging path length and time lag reports in Google Analytics to analyse the customer journey and optimise email flows.
Seeking assistance to set up email marketing and evaluating your business's stage and performance.
Crafting compelling offers that incorporate mental triggers e.g scarcity and urgency to boost your average order value.
Enhancing connections by using plain text emails.

Links from the show:

Book Your Free Strategy Session!
Bright Red Marketing Episode 50
Flow Butler Website - Offer: Bright Red for 20% off your 1st month!
Flow Butler Instagram
Book Recommendation: The 22 Immutable Laws of Marketing by Al Ries and Jack Trout

See omnystudio.com/listener for privacy information.

Building a Brand Committed to Sustainability and Social Impact with Kelly Barrett from Underwear for Humanity

Dahna Borg — Mon, 16 Oct 2023 21:00:00 GMT

Welcome to another enlightening episode of the Bright Minds of e-Commerce. In today's conversation, we sit down with Kelly Barrett, the visionary founder of Underwear for Humanity. As an advocate for sustainability, Kelly has taken e-commerce to new heights with her profound commitment to ethical and eco-conscious practices. In this episode, we delve into the fascinating journey of Underwear for Humanity, Kelly shares her experiences, challenges, and triumphs, offering key takeaways for e-commerce entrepreneurs.

In today's episode you'll learn:

The importance of approaching business with a thoughtful and deliberate mindset, avoiding rushed decisions.
Why sustainability should be a top priority for your brand and how to prioritise it even if it means facing delays.
The journey towards B Corp certification and the benefits of working with a consultant in this process.
Strategies for educating your customers about sustainable practices and managing their expectations, fostering a cultural shift.
How to implement recycling initiatives and the impact of repurposing old underwear and bras.
Incorporating socially regenerative business practices, from working with underrepresented suppliers to ethical manufacturing and fair wages.
The concept of one-for-one donations and how it leads to continuous charitable contributions.
The idea of living in "flow" in business, embracing possibilities, and avoiding excessive control.
Embedding sustainability in various aspects of your business, including sourcing, supplier relationships, office practices, and charitable initiatives.

Show Notes:

See omnystudio.com/listener for privacy information.

Safeguarding Your eComm Business: Legal Essentials with Shalina Nandan-Sighn from Love Your Legals

Dahna Borg — Sun, 23 Jul 2023 22:30:00 GMT

Join us in this episode of the Bright Minds of eCommerce podcast as we explore the world of legal protection and business contracts with Shalina Nandan-Sighn, founder of Love Your Legals. Discover the significance of well-crafted contracts for online businesses and learn how they can safeguard your brand and customer journey. Shalina shares valuable insights and practical tips to empower entrepreneurs in confidently navigating the legal aspects of their business. Whether you're just starting or an established business owner, this episode offers essential guidance to protect your brand and ensure your business thrives in the competitive e-commerce space. Don't miss the opportunity to learn how to be the advocate your business needs and handle legal matters with grace and confidence.

In today's episode you'll learn:

The significance of well-drafted contracts for your e-commerce business: Strengthening your brand and fostering customer connections
Making the right choice: Templates or custom contracts for your e-commerce endeavours
Ensuring clarity in your website policies: Privacy, terms of use, and e-commerce compliance
Contracts that matter: Handling influencer partnerships and competitions effectively
Boosting confidence in refund policies and terms of sale for e-commerce success
Tailoring contracts to align with your business's risk profile and marketing approach
Empowering your e-commerce journey through effective contracts: Advocacy for your business
Keeping contracts current: Adapting to business growth and changing needs

Links from today's show:

See omnystudio.com/listener for privacy information.

Overcoming overwhelm with systems and a VA to help you grow Kirsty Whybrow from Kirsty & Co.

Dahna Borg — Mon, 15 May 2023 23:00:00 GMT

If you're overwhelmed with business hiring a VA can be one of the best things for your business, streamlining and systematising so you can focus on the important things. In this episode Kirsty shares her favourite systems, tools to build your socials, the importance of a personal brand, and building a community - and of course, how to find the best help for you and your business. If you're feeling the overwhelm and ready to hire someone this episode is for you!

In today's episode you'll learn:

The best software and tools to streamline your business
4 different kinds of content to post on your socials
The importance of building a personal brand
How to find the perfect VA for you when 7,000 people comment on your post in that group
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Facebook Marketing Strategies and Predictions for 2023 with Dahna Borg from Bright Red Marketing

Dahna Borg — Tue, 07 Mar 2023 03:23:45 GMT

I've had so many people ask for Facebook and Instagram ad specific podcast episodes so here you go! Today's episode dives into the trends and predictions for 2023, what you should be focusing on and the best questions to ask yourself to get yourself on the right track for the coming year. I hope you love this addition to our podcast rotation!

In today's episode you'll learn:

My strategy predictions for 2023
The importance of a proper strategy
Why you need to rethink your retargeting and abandon cart strategy
What to include other than Facebook in your strategy
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Making Profitable Instagram Reels with Alisha Marfatia from The Social Impact

Dahna Borg — Mon, 19 Sep 2022 23:12:31 GMT

Everyone's talking about Reels, but how do you apply them to your eCommerce business if you don't want to dance? Alisha from The Social Impact tells all, and while she dances, she teaches her clients to make amazing, impactful, and profitable reels. If you've ever thought of using reels to market your business or you're not seeing sales from them - this episode is for you!

In today's episode you'll learn:

The two things you need to make a successful reel
Why you don't have to dance, and how to make great reels if you don't want to show your face
How to work out how often you should be posting
Avoiding doomscrolling and managing your time on socials
The pros and cons of batch creating
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Crafting a stand-out brand using clever copy with Ami Williamson from Damn Write

Dahna Borg — Wed, 17 Aug 2022 05:13:43 GMT

Copywriting is so important to the success of your eCommerce business, so meet Ami, The fuzzy-headed word murderer helping brands turn lurkers into loyal fans through messaging strategy, copy, and quizzes. Obsessed with psychology, wordplay, and all things eCommerce. Love a good laugh, drink way too much coffee, and can't say no to a good donut.

In today's episode you'll learn:

How to write product descriptions that sell and engage
The importance of post-purchase communication
The BEST way to retarget and approach abandon carts without making your customers feel bad
And the pieces of copy too many eCommerce owners neglect that'll make the biggest difference to your brands' success

Links from the show:

www.brightredmarketing.com.au/free-strategy-session
https://www.theluxuriate.com/product/oud-bois-candle-insert/ - the candle descriptions Ami talks about
brain.fm
www.damnwrite.com.au
www.brightredmarketing.com.au/episode32

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Scaling your business organically with creative powerhouse Nicole Gould from Fat Mango Creative

Dahna Borg — Wed, 04 May 2022 04:52:58 GMT

Nicole Gould is the designer and maker behind Fat Mango Creative, a place where you can find colourful and quirky acrylic earrings, beautifully designed cards, and notepads.

What started as a hobby business in 2018 has grown into a steady business with purely organic marketing, allowing her to leave her full-time corporate job and pursue her passion.

In this episode, Nicole shares her entrepreneurial journey, the systems and processes that help her thrive, and how she found her passion in search of fun, colourful and quirky earrings. Nicole talks about how your value is not defined by the number of hours you put in at work and strategies to scale your business through organic marketing.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode27
📌 Connect with Nicole here https://fatmangocreative.com
📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

The power of photography in eCommerce with Amanda Campeanu from Timbre Media and 'Become a Brand Photographer'

Dahna Borg — Wed, 27 Apr 2022 06:07:31 GMT

Amanda Campeanu is a commercial product photographer based in Brisbane.

Together with her partner, Alistair, she founded Timbre Media House, a photography and videography company that specialises in beauty, fitness, and lifestyle brands.

Amanda is also the creator of a course called “Become a Brand Photographer”, which teaches new photographers how to enter the industry, grow and scale the photography business, and how to shoot and edit amazing brand pictures.

In today's episode, Amanda shares why professional photography is so important in eCommerce, how to maximise the power of your images, her top tips for DIY, and much more.

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode26

📌 Visit Amanda here timbremediahouse.com or find her course here https://courses.amandacampeanu.com/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks, and enjoy the show!

See omnystudio.com/listener for privacy information.

How to create a brand your customers will fall in love with by creating content that's totally on brand with Peggy Worrel from Marketing Your Brand

Dahna Borg — Tue, 12 Apr 2022 03:22:44 GMT

Peggy is the founder of Marketing Your Brand, Website Strategist, Brand Enthusiast & Educator – She helps future-focused founders create successful brands and websites for their customers.

She started out in business at 19, building a successful Australian fashion label with little more than some bright-eyed enthusiasm and some clever marketing that saw the brand in 16 luxury designer stores, Fashion Week and a Myer contract to boot.

While studying for a Bachelor of Business Communications, she dove into full-time work as a marketing freelancer. Fast forward 17 years later to today – she is a marketing specialist, leading her team in helping small businesses shift their misguided marketing, start-up stress, and content confusion into a harmonious, high-converting online presence that audiences adore.

In today's episode, Peggy talks to us about the importance of BRANDING. What is it? How do you create it? And how to make sure you stand out – for all the right reasons.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode24
📌 Visit Peggy here - https://marketingyourbrand.com.au/
📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks, and enjoy the show!

See omnystudio.com/listener for privacy information.

Exploring Ambassador Programs and Influencer Strategies with Michelle Tweddle from Touché

Dahna Borg — Mon, 18 Dec 2023 07:00:00 GMT

Join us as we uncover the journey of creating a brand dedicated to eco-friendly luxury bedding, exploring the challenges and triumphs of marketing in the digital age, and unveiling unique strategies for business growth. Our guest, Michelle Tweddle, founder of Touché, shares invaluable lessons, from building ambassador programs to leveraging the power of TikTok. Get ready for a deep dive into the world of e-commerce innovation and strategic marketing alliances.

In today's episode you'll learn:

Discovering insights into market gaps, inspired by a quest for sustainable bedding.
Exploring the journey of product development, fabric selection, and the choice of antibacterial eucalyptus for eco-friendly bedding.
Unveiling TikTok's marketing potential, focusing on educational content and exposing the cruelty in traditional silk production.
Building authentic ambassador programs by collaborating with individuals genuinely passionate about the product.
Implementing a unique PR strategy, involving thoughtfully curated packages sent to publications to showcase a compelling story.
Embracing the importance of values over follower count when selecting influencers and aligning with creators who resonate with the brand.
Achieving content balance on TikTok, emphasising a diverse strategy and community building over a singular focus on virality.
Understanding the virtue of patience in business, urging entrepreneurs to focus on personal progress instead of making comparisons.
Adopting daily productivity hacks, focusing on three key tasks to avoid overwhelm and ensure completion.
Utilising a game-changing productivity hack using

Links from the show:

Bright Red Marketing Episode 55
Touché's Website, Instagram, and Facebook Page
In podcast mentions: Guerilla Marketing by Jay Conrad Levinson and Boomerang for Gmail
Receive 15% off Touché with code: brightred15

See omnystudio.com/listener for privacy information.

The art of a creative business and how Shelby grew to over 1 Million TikTok Followers with Shelby Sherritt Art

Dahna Borg — Mon, 15 Nov 2021 23:05:00 GMT

Shelby Sherritt is a ray of sunshine. Her artwork is a celebration of colour, uniqueness, and creativity, which are all ways to describe the incredible artist herself. In this episode, Shelby shares the origin story of her business, and how a humble creative pursuit grew into a viral phenomenon on TikTok overnight. We spoke about managing customer expectations with a limited and exclusive product, communicating over social media, and how to get around those social algorithms to get success.

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode19

📌Visit Shelby Sherritt Art here https://shelbysherrittart.bigcartel.com/ or https://www.instagram.com/shelby.sherritt.art/

📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Launching and growing a swimwear label with Ashley and Emma from Lilly & Lime

Dahna Borg — Tue, 25 Feb 2020 01:49:00 GMT

We speak to Ashley and Emma from Lilly & Lime and learn how they sourced and manufactured their swimwear line (as well as the one big thing they'd do differently if they had to do it again), the pros and cons of working with your best friend, their most profitable marketing strategies and how they persevere when things get tough

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode5

📌Visit Lilly and Lime at https://www.lillyandlime.com/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Building a cult-like following and business life as an artist with Tasha Miller from Jubly-Umph

Dahna Borg — Wed, 20 May 2020 05:42:00 GMT

We speak to Tasha from Jubly-Umph on the journey from handmade jewellery sold at markets to an international online store selling lapel pins, totes and more! We discuss her favourite marketing strategies, how she plans new collections, building a cult like following and how she's had success expanding into the US (even being featured by Facebook in one of their case studies)

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode9

📌Visit Jubly-Umph here: www.jubly-umph.com

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Using TikTok for eCommerce and Introducing TokShop, the first shoppable TikTok feed with Holly Cardew

Dahna Borg — Wed, 01 Apr 2020 03:47:00 GMT

This week we speak to Holly Cardew, the brains behind TokShop - the first shoppable TikTok feed. We discuss using TikTok as a marketing tool, the best accounts to follow, and how TokShop can integrate into your current marketing and create the ultimate shoppable feed.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode8

📌Visit TokShop and download the app with a 14 Day Free Trial at https://www.tokshop.com/ -

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Scaling a handmade jewellery business with Nikki from Kellective by Nikki

Dahna Borg — Thu, 06 Feb 2020 04:48:00 GMT

We speak to Nikki from Kellective by Nikki and learn how she went from making keyrings in her garage to a team of six making hand made jewellery, she shares her tricks on getting the most Etsy traffic, how she manages her team, pricing products in a competitive market and the realities of running a business and being a Mum.

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode3

📌Visit Kellective by Nikki to see Nikki's work https://kellectivebynikki.com.au/

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Building A Business You Can Sell with Priya Radia

Dahna Borg — Tue, 31 May 2022 03:31:17 GMT

Priya Radia a 6-figure eCommerce entrepreneur and the founder of two eCommerce businesses and a digital product-based business.

Tired of working 18 hours daily, she left her legal career behind in pursuit of a life of freedom where she can work less, earn more, choose my own hours and spend time with my family.

Priya’s dedication to help business owners has led her to put up Nine to Free Society where she’s sharing all the nitty gritty details of what she’s currently doing in her businesses to generate sales and profit to achieve financial freedom.

In today’s episode, Priya shares her journey of creating successful eCommerce brands, the systems and strategies that enabled her to sell her business, and how you could find the right buyer.

This episode is for you if it’s your goal to achieve time and financial freedom, so tune in till the end!

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode30
📌 Connect with Priya Radia on https://www.ninetofreesociety.com/
📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Building an automated and sustainable business with Angie Martin from Pear Collections

Dahna Borg — Fri, 02 Sep 2022 23:26:17 GMT

A lot of business stories are focused on the hustle, but not Angie. Angie's built a business that's automated, sells sustainable fashion, and focuses on a capsule collection that encourages most of her customers to buy her entire range. She shares her ethos and strategies for building a business that's easy and enjoyable, and good for the planet!

In today's episode you'll learn:

How to build a batch create content so you can enjoy the community you're building
The ins and outs of a sustainable, slow fashion business
Automating every aspect of your business to bring back the ease
Valuing and pricing your products for profit
Non-paid ad marketing techniques to build a community and sales
How Angie gets most of her customers to buy all of her products

Links from today's show:

www.brightredmarketing.com.au/free-strategy-session
https://pearcollections.com.au/ Use the code: BRM20 for 20% off!
www.brightredmarketing.com.au/episode33

Thanks for listening!

See omnystudio.com/listener for privacy information.

Fostering loyalty and the strategy behind loyalty programs with Fiona Stevens from LoyaltyLion

Dahna Borg — Wed, 03 Jun 2020 04:32:00 GMT

We speak to Fiona from LoyaltyLion on the benefits of loyalty programs, and how to build loyalty without falling into the discount trap. It's fine to add discounts, but it doesn't have to be your only option! We also cover setting up tier structures, rewarding the behaviour you need most (like user-generated content or reviews), how to pick the best loyalty program and much more! If you want to build a loyal following of customers this episode is for you!

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode10

📌Visit Loyalty \Lion here www.loyaltylion.com

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

See omnystudio.com/listener for privacy information.

Buying a business and making it your own with Alana Paulin from Canvast Co

Dahna Borg — Tue, 04 Apr 2023 03:01:45 GMT

Buying a business can be an amazing way to get into the business and eCommerce world. In today's episode Alana walks us through the purchasing process and how she made Canvast Co hers.

In today's episode you'll learn:

The process she went through to buy the business
One thing she wished she knew before starting the business
What the rebranding process to make Canvast Co her own was like
Her favourite planning tips for a productive week
How to manage the work life balance
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

From idea creation to scaling an international business with Emma Kruger from Riff Raff Sleep Toys

Dahna Borg — Tue, 19 Apr 2022 01:27:35 GMT

Founder and CEO of Riff Raff Sleep Toys, Emma Kruger is the creator of Australia's most popular sleep toys for babies and toddlers.

Before Riff Raff, Emma worked in human resources in the public health sector, but she always wanted to have her own business and a flexible lifestyle, so that she can dedicate more time to her family.

Her passion for solving problems combined with her natural creative ability led her to create Riff Raff’s first product: a perfectly sized and washable sleep toy for babies.

With over a hundred thousand toys sold to date and thousands of testimonials, Riff Raff's sleep toys have been a huge success and won the 2019 ORIAS People's Choice small business award.

In today's episode, Emma shares the process of how she came up with the business idea, her strategies to get new customers, tips around growing a team, and much much more.

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode25

📌Visit Emma here https://riffraffandco.com

📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks, and enjoy the show!

See omnystudio.com/listener for privacy information.

Embracing change and growth while crafting a doll empire with Forever Dolls Founder, Emma Egel

Dahna Borg — Mon, 17 Jul 2023 22:00:00 GMT

Join us in this episode of the Bright Minds of eCommerce podcast as we hear from Emma Egel, the founder of Forever Dolls. Emma discusses her entrepreneurial journey, shares valuable insights, and provides practical takeaways for success. Don't miss this opportunity to gain inspiration from her experiences and learn how to focus on the right marketing channels, plan for long-term growth, prioritise profit, manage finances effectively, leverage subscription models, promote body positivity, engage with customers, implement strategic planning, and explore valuable resources. Whether you're a business owner or an aspiring entrepreneur, this episode offers valuable guidance to navigate the challenges of business growth and create a flourishing enterprise.

In today's episode you'll learn:

The importance of incorporating long-term planning to align business goals and strategies
How implementing the Profit First system prioritises profit and manages cash flow effectively
To be mindful of financial challenges and carefully manage debt and expenses
How utilising subscription models can increase average order value and establish consistent revenue streams
The impact in fostering personalised customer experiences through platforms like Facebook and email marketing

Links from today's show:

See omnystudio.com/listener for privacy information.

Maximising Chat GPT's Potential with Ami Williamson from Damn Write

Dahna Borg — Mon, 09 Oct 2023 21:00:00 GMT

Welcome back to another exciting episode featuring Ami Williamson from Damn Write! In this episode, we're diving deep into the fascinating world of AI and language models. We'll uncover the incredible capabilities and limitations of Chat GPT, a language model trained on extensive internet data. Join us as we navigate this ever-evolving landscape and keep you informed about the latest developments in this thrilling field.

In today's episode you'll learn:

The limitations of Chat GPT, including its memory constraints and potential for factual inaccuracies.
How businesses can leverage Chat GPT for content generation, strategy, and more.
How you can shape your brand's identity and voice using Chat GPT.
The mastery of crafting effective prompts to get the desired AI-generated content.
About privacy and copyright considerations when using AI like Chat GPT.
To understand the importance of adding a human touch to AI-generated content.
How to differentiate your content in an AI-driven landscape.
The ethical use of AI and its role in enhancing human creativity.

Links from the show:

See omnystudio.com/listener for privacy information.

Unleashing the power of emotional selling and authentic storytelling with Julia Foyster from Tweed Real Food

Dahna Borg — Mon, 05 Jun 2023 22:00:00 GMT

Join me as I chat with Julia Foyster from Tweed Real Food. Julia reveals how emotional storytelling has been the driving force behind their eCommerce success, connecting customers to their farming heritage and fostering resilience in the face of challenges. Don't miss this inspiring conversation on the power of emotions in eCommerce and so much more!

In today's episode you'll learn:

The power of creating an emotional selling proposition to establish a strong connection with customers
How to effectively use storytelling as a marketing strategy to captivate and engage your audience
The importance of building familiarity and authenticity to gain the trust of customers and stand out from competitors
Strategies for overcoming challenges and sharing your journey to inspire and connect with customers
The value of building a community around your brand to foster loyalty and support
And so much more!

Links from today's show:

See omnystudio.com/listener for privacy information.

The power and profitability of inclusivity and diversity in Fashion with Nikki Parkinson from Styling You The Label

Dahna Borg — Mon, 20 Mar 2023 23:10:17 GMT

It's 2023 and it's time for brands to fully embrace diversity and inclusivity if they aren't already - not just because it's the right thing to do, but because it makes good business sense. In this episode Nikki talks about her journey to create Styling You The Label, and why they use influencers as models and the power of embracing the female form in all shapes and sizes. She's a business powerhouse and shares the power of community and how you can develop meaningful relationships that will help grow your business.

In today's episode you'll learn:

The power of diversity in your models and why it's so important
How to find the best influencers for your business, manage those relationships and make it work for your business
Building relationships and how to foster those relationships for growth
And so much more

Links from today's show:

See omnystudio.com/listener for privacy information.

Learn the art of pricing and creating a profitable business with Courtney Rogers from Court & Co

Dahna Borg — Tue, 25 Jan 2022 05:50:39 GMT

Courtney Rogers is the founder of Court & Co - a Brisbane based, consulting firm that provides pricing advice and management, value creation, and sales education + training to creative businesses.

Courtney is passionate about helping small business owners grow their businesses – and not to feel guilty about being profitable.

In this episode, we talk about how to price based on value, her favourite pricing psychology tips, and tricks, and how to change your mindset so you realise being profitable isn't being greedy!

📌Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/episode22
📌Visit Courtney here https://www.courtneydeagon.com/
📌Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Avoiding Burnout and Building Profitable Relationships with Business Strategist, Annelise Worn

Dahna Borg — Mon, 04 Dec 2023 23:41:42 GMT

Welcome to another episode of the Bright Minds of E-Commerce podcast. Today, we’re joined by the brilliant Annelise Worn, a Business Strategist with a wealth of experience in navigating the e-commerce landscape. Get ready for a conversation packed with valuable tips on collaborations, visibility, mindset mastery, and simplifying strategies for e-commerce success.

In today’s episode you’ll learn:

The importance of mindset mastery in e-commerce
Strategies to increase visibility and stand out in a crowded market
Building profitable relationships and collaborations for business growth
Avoiding burnout by simplifying your business and setting realistic goals
Identifying and plugging time and money leaks in your operations
When and how to hire help and how to delegate tasks for optimal efficiency
Focusing on the five key metrics/numbers every e-commerce business owner should monitor
Streamlining your daily habits and morning routine for success

Links from the show:

Join the waitlist for – Small Budgets, Big Results
Bright Red Marketing Episode 54
Annelise’s Website, Instagram, and Facebook Page
Podcast Recommendation: Gambition Radio with Ali Brown
In podcast mentions: Four Hour Work Week by Tim Ferriss & Think It, Be It by John Mitchelle

See omnystudio.com/listener for privacy information.

Facebook Strategies and Tools every eComm store owner should know with Dahna Borg from Bright Red Marketing

Dahna Borg — Tue, 03 Mar 2020 01:39:00 GMT

This week I'm doing something a little different, I'm sharing my favourite Facebook Strategies and tools every eCommerce store owner MUST know.

How to identify the perfect retargeting time frame
What the customer feedback tool is, and how to manage your ranking so you aren't penalised by Facebook
Unlimited creative inspiration with Swipe Files and a trick to keeping an eye on your competition!

📌 Check out the show notes and full transcript for today's episode at www.brightredmarketing.com.au/shownotes/episode6

📌 Customer Feedback Tool Checker https://www.facebook.com/ads/customer_feedback/

📌Visit Bright Red Marketing at https://www.brightredmarketing.com.au

📌 Book your FREE Facebook Ads Audit at www.brightredmarketing.com.au/free-strategy-session

Thanks and enjoy the show!

See omnystudio.com/listener for privacy information.

Maximising your eComm photography with Catherine Abe from CollabArts

Dahna Borg — Tue, 30 Apr 2024 03:14:49 GMT

In this episode of the Bright Minds of E-Commerce Podcast, Dahna is joined by Catherine Abe from Collabarts to chat about maximising your eComm photography. Catherine emphasises the importance of consistency in branding and the significance of aligning your photography with your brand's identity to communicate the desired message effectively to your audience. Tune in for some tips on photography, repurposing content and upcoming trends.

In today's episode, you'll learn:

Importance of consistency in branding
Achieving professional quality with lighting
Repurposing content for maximum impact
Drawing inspiration from Art for unique content
Emerging trends in photography and videography
Diversifying content for eCommerce success

Links from the show:

Bright Red Marketing Episode 63
Building Beauty Brands Podcast
Collabarts Website, Instagram, Facebook, and TikTok
Podcast Recommendation: The Diary of a CEO by Steven Bartlett
Book Recommendation: Unreasonable Hospitality by Will Gidara
Special Offer: 10% off all services

See omnystudio.com/listener for privacy information.

Embracing Change and Crafting Delight with Lauren Siemonsma from Ochre Ceramics

Dahna Borg — Mon, 07 Aug 2023 22:00:00 GMT

Join us in today's episode as we sit down with Lauren Siemonsma, the creative force behind Ochre Ceramics. Lauren shares her journey of crafting ceramics and jewelry, delving into the challenges she faced, the evolution of her business model, and the essential role of sustainability and ethical practices. Discover how she stays inspired, connects with her audience, and maintains a perfect balance between routine tasks and joyful creativity. Tune in for insights on adapting, engaging, and finding your unique path in the world of e-commerce.

In today's episode you'll learn:

How staying inspired can rejuvenate your business and creativity.
The power of adapting your business model to align with your passion and values.
Understanding the art of connecting authentically with your audience and building a loyal community.
Practical ways to infuse sustainability and ethical practices into your business strategy.
Insights into maintaining consistent and engaging marketing strategies that resonate with your audience.
The secret to balancing routine tasks with joyful creativity in your daily work.

Links from the show:

See omnystudio.com/listener for privacy information.