He breaks down his playbook for CPG growth and shares why patience is a founders' greatest asset when scaling a sustainable brand across competitive markets like Costco and Sprouts.

Learn more about Matthew and his team at: https://www.localdemoservice.com/

Learn more about SHELFSPACE and its host, Corwin Hiebert, here: https://www.shelfspacepodcast.com/

And to the SHELFSPACE corporate partners, thank you!

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

The conversation gets into pricing strategies, supply management and quality control. They even explore: how front-of-pack warning labels are reshaping innovation strategy, the trade challenges of exporting globally, and the thinking behind their recent packaging glow-up.

As always, a quick galactic shout out to the partners who make SHELFSPACE possible: TD business banking– which is actually this episodes’ lead sponsor, and the rest of the cosmic corporate crew: Pacific Coast Distribution, Fasken, Benchmark Sixty, Rhema, and Picnic Creative.

Learn more about the brand at https://www.natursource.com/.

Learn more about the show and the host, Corwin Hiebert, at https://www.shelfspacepodcast.com/

Learn more about how our corporate partners help food and beverage brands and retailers:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

We talk holograms in the aisles, QR codes that finally do more than slow-load a website, and the future of fiber and Stevia as health-focused ingredients.

We also get into how brands like Drizzle Honey are navigating US-Canada tariffs, and what it takes to build a shopping experience people actually enjoy.

Learn more about the brands we talked about:

https://www.sweetleaf.com/

https://drizzlehoney.com/

Thank you to the businesses helping bring SHELFSPACE to your podbox: Pacific Coast Distribution, Fasken, Picnic Creative, TD Business Banking, Benchmark Sixty, and Rhema.

Learn more about Corwin Hiebert and this podcast here:

https://www.shelfspacepodcast.com/

As we all know, every year, tons of good food never makes it past the loading dock — not because it's bad, just because the system isn't built to redistribute.

This conversation is with Jessica Regan from FoodMesh, a platform that's already helped recover more than eighty million meals by making food rescue as simple as a few clicks.

We get into why grocery stores get most of the attention on food waste while farms and manufacturers face the same problem with far less support, how siloed the food system still is, and what real coordination — and better policy — could look like.

Learn more about how your business can tackle food waste at https://foodmesh.ca/.

SHELFSPACE is proud to have an out-of-this-world team of corporate partners who not only make this show possible but also know and love the food and beverage space. Follow the links below to learn more about how their teams can support your next mission:

TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. https://www.td.com/ca/en/commercial-banking

Fasken—As the largest law firm in Canada, this expert team provides comprehensive legal counsel to help food and beverage manufacturers navigate complex regulatory landscapes, multi-jurisdictional growth, and mergers and acquisitions.
https://www.fasken.com/en/services/industries/agribusiness

Rhema—This specialized contract manufacturing and packaging team has the creativity and technical expertise to deliver high-quality, market-ready dry-powder formulations that give your brand a competitive edge.
https://rhemamade.com/

Pacific Coast Distribution—This Western Canadian team delivers reliable, temperature-controlled logistics and warehousing tailored specifically to the unique demands of the food and beverage industry. https://www.pacificcoast.ca/

Picnic Creative—Known as a one-stop shop for creating custom food and beverage content, this team knows how to capture and communicate your brand’s unique voice.
https://picniccreates.com/

Benchmark Sixty—These consultants deliver impact through data-driven operational strategies for food service businesses, helping them optimize labor productivity and protect profit margins. https://www.benchmarksixty.com/

Learn more at Odd Bunch.

If you're in the food and beverage manufacturing industry then our SHELFSPACE partners might be a great fit for your business -- take a look into how these teams can help you scale-up and win:

TD Bank, Fasken, Benchmark Sixty, Pacific Coast Distribution, Rhema, and Picnic Creative. Okay, here's my conversation with Kailey.

Learn more about who's behind this show at https://www.shelfspacepodcast.com/.

This time it's Spencer Watts of Chef's Day Off — a new line of flavour-packed dressings and sauces rooted in kitchen culture. Spencer chats through his take on product development, branding, recipe formulation, consumer demand, and his own personal health transformation.

Learn more about these remarkable dressings and where to buy them at https://chefsdayoff.com/. And follow their journey on Instagram here.

This bonus episode is proudly sponsored by Benchmark Sixty. A data-driven, operations-focused consulting group that specialize in helping restaurants boost productivity, get labor costs back on track, and increase profit margins.

Their approach focuses on improving employee retention and operational efficiency—all without compromising the brand experience.

I'm thrilled to have Jim Taylor and the Benchmark Sixty group as part of the SHELFSPACE family, their support and influence is playing a vital role in expanding our programming beyond consumer goods and grocery and I encourage you to check them out, and pick up Jim’s book, at https://www.benchmarksixty.com/.

And to the rest of our show sponsors, I'm so grateful for their partnership: Rhema, TD Business Banking, Pacific Coast Distribution, Fasken, and Picnic Creative.

To learn more about Corwin Hiebert go here: https://www.linkedin.com/in/corwinhiebert/ and learn more about SHELFSPACE here: https://www.shelfspacepodcast.com/.

Learn more about these amazing pickles here: https://hobbspickles.com/

And give them a visit the next time you're at Granville Island Market - https://granvilleisland.com

Thanks again to our show sponsors:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Sure this one is food-free but it's still packed with lots of great advice for retail-focused founders and CPG builders.

You can learn more about the brand here: https://greenbeaver.com/ and follow them on Instagram here: https://www.instagram.com/greenbeavercompany/.

And thanks again to the partners that make SHELFSPACE possible:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

To learn more about Corwin Hiebert go here: https://www.linkedin.com/in/corwinhiebert/ and learn more about SHELFSPACE here: https://www.shelfspacepodcast.com/.

You can read about (and buy) the new cookbook on Amazon.ca and Amazon.com. It's a fantastic countertop resource filled with family-approved, kid-friendly meals, freezable options, and dietary flexibility to help you make the recipes gluten-free, dairy-free, refined-sugar free, and more. More, Please! is the time-saving kitchen companion every busy parent needs.

You can learn about how cadootz! is reimagining kids' snack time with organic, whole-food snacks that are exciting and actually fuel little bodies here: https://cadootz.com/. Each 30g serving delivers 5g of protein from organic cheddar and milk protein concentrate, with no seed oils — just 100% organic extra virgin olive oil. the whole grains are intentionally sourced too: organic oat flour that's certified purity protocol gluten-free and glyphosate-free, with no enriched wheat flour anywhere.

But before we jump in, a galactic shoutout to the partners who make it possible to bring SHELFSPACE to your pod-box for free: TD Business Banking, Fasken Law, Pacific Coast Distribution, Rhema, Benchmark Sixty, and Picnic Creative.

To subscribe to the SHELFSPACE go to LinkedIn—where you can also connect with Corwin Hiebert.

Learn more about this show at https://www.shelfspacepodcast.com/

A BIG thanks to the partners that make SHELFSPACE possible:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

In this episode

Benjamin traces his unlikely path from writing about competitive yoga to embedding himself in the grocery supply chain — riding with long-haul truckers, working the fish counter at Whole Foods, and following shrimp back to labor abuses at sea. He unpacks why certification schemes often fall short of what shoppers assume they promise, why grocery stores are structurally allergic to change, and how food has quietly become one of our most potent tools for signaling identity and status. He also shares where he's heading next: a deep look at the American elder care industry.

Key topics

• The dark realities of the modern grocery supply chain and the human cost of cheap food
• Why certifications and audits often fail to deliver what consumers think they're buying
• The paradox of a massive industry that resists innovation at nearly every turn
• Food waste, sustainability, and the systemic forces that keep both entrenched
• Seafood as a case study in opacity, ethics, and consumer choice
• Food as a Veblen good — how what we eat has become a signifier of status and self-expression

Chapters

• 00:00 — Innovations in grocery shopping
• 02:45 — From yoga to groceries: a journey of discovery
• 06:58 — The dark side of the grocery industry
• 14:30 — The role of certifications in food safety
• 17:38 — Future chapters: what's next for groceries
• 22:21 — Reflections on seafood and consumer choices
• 26:22 — Surprising feedback and industry insights
• 30:20 — Memorable grocery experiences

About the guest

Benjamin Lorr is an author and immersive journalist known for embedding himself deeply in the worlds he writes about. His book The Secret Life of Groceries: The Dark Miracle of the American Supermarket is a landmark examination of how our food system actually works — and who pays the price for its efficiency.

Show Sponsors

Thank you to the corporate partners that make SHELFSPACE possible:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Keywords:

seafood sustainability, local fishing, supply chain transparency, community-supported fishery, seafood innovation, Canadian seafood, ocean health, food sovereignty

Key Topics:

Community-supported fishery model

Policy reforms for local ownership

Transparency and traceability in seafood

Frozen fish technology and freshness

Indigenous communities and traditional fishing practices

Thank you to our show sponsors:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

He shares insights on how food founders can effectively capture media attention through authentic storytelling rather than traditional press releases. The discussion also covers the importance of building relationships between journalists and founders, navigating media events, and maximizing media coverage.

Watman highlights the evolving media landscape and the significance of long-form storytelling in connecting with audiences.

Read some of Andrew's latest work here: https://www.forbes.com/sites/andrewwatman/

Follow Andrew on Instagram here: https://www.instagram.com/watman_/

And a big shout out to our SHELFSPACE partners:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Keywords: grocery innovation, food journalism, storytelling, media relations, food founders, press releases, media events, brand strategy, public relations, long-form storytelling

He shares the brilliant, high-margin stepping-stone strategy that he used to self-fund his true brand passion, which I think you're going to find really insightful.

We dive into how he's making "unsexy" functional ingredients like fiber and creatine mainstream and wildly profitable. And we tap into his approach to gender-focused market segmentation, as a way to leverage Amazon and results through influencer marketing.

Special thank you to this episodes sponsor: TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. Whether you need to finance working capital, building and equipment purchases, or simply need expert advice to help grow your business, the team at TD is here to help. https://www.td.com/ca/en/commercial-banking

Plus, a big thanks to our other show sponsors:

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Keywords: food innovation, branding, grocery store, omni-channel, fundraising, health and wellness, fiber, protein, sustainability, entrepreneurship

They emphasize the significance of building trust in business relationships, effective communication during problems, and evaluating vendor partnerships. The discussion also touches on navigating government regulations and the opportunities present in global trade, concluding with reflections on personal connections in business.

Learn more about Gordon's ingredient supply services at https://bcimporters.com/.

And here's a little more about this episode's sponsor—the fantastic team over at Pacific Coast Distribution.

If you’re a food or beverage manufacturer, you know how important it is to have your product safely stored and on the move exactly when and where you need it. 

For years now, Pacific Coast has been the only ambient storage and logistics team that I recommend, for real - I’m not just saying that because they’re a sponsor. They are food grade certified and an authorized warehouse for beer, wine and spirits. 

Whether you’re looking for support for 5 pallets or 500—Ryan, Chris, Ruben, Shayne, and their Western Canadian team are the reliable and transparent partners that you’ll want on speed dial. With two primary warehouse locations in Langley and Calgary, they are dedicated to keeping grocery stores, liquor stores, stocked on time and on budget.

If you’re looking to optimize your storage, visit them at PacificCoast.ca.

Also, a big shout out to our show sponsors:

TD Business Banking https://www.td.com/ca/en/commercial-banking

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

From the evolution of the non-alcoholic category to the "candy revolution," this conversation dives deep into the strategies that help emerging brands scale and turn routine consumption into meaningful experience.

Learn more about Joshua's brewery at https://goodrobotbrewing.ca/.

SHELFSPACE is proud to have an out-of-this-world team of corporate partners who not only make this show possible but also know and love the food and beverage space.

This episode with Joshua Counsil is brought to you by:

TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. Whether you need to finance working capital, building and equipment purchases, or simply need expert advice to help grow your business, the team at TD is here to help. https://www.td.com/ca/en/commercial-banking

And show sponsors also include:

Fasken https://www.fasken.com/en/services/industries/agribusiness

Rhema https://rhemamade.com/

Pacific Coast Distribution https://www.pacificcoast.ca/

Picnic Creative https://picniccreates.com/

Benchmark Sixty https://www.benchmarksixty.com/

Key takeaways:

• Retail merchandising and store execution
• Relationship building with retail managers and staff
• Innovative technology for inventory and shelf management

To learn more about Brittany and the Hive team, visit:

https://www.hiveretailsolutions.com/

SHELFSPACE is proud to have an out-of-this-world team of corporate partners:

TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. https://www.td.com/ca/en/commercial-banking

Fasken—As the largest law firm in Canada, this expert team provides comprehensive legal counsel to help food and beverage manufacturers navigate complex regulatory landscapes, multi-jurisdictional growth, and mergers and acquisitions. https://www.fasken.com/en/services/industries/agribusiness

Rhema—This specialized contract manufacturing and packaging team has the creativity and technical expertise to deliver high-quality, market-ready dry-powder formulations that give your brand a competitive edge. https://rhemamade.com/

Pacific Coast Distribution—This Western Canadian team delivers reliable, temperature-controlled logistics and warehousing tailored specifically to the unique demands of the food and beverage industry. https://www.pacificcoast.ca/

Picnic Creative—Known as a one-stop shop for creating custom food and beverage content, this team knows how to capture and communicate your brand’s unique voice. https://picniccreates.com/

Benchmark Sixty—These consultants deliver impact through data-driven operational strategies for food service businesses, helping them optimize labor productivity and protect profit margins. 

https://www.benchmarksixty.com/

For more information about this podcast go to https://www.shelfspacepodcast.com/. 

They discuss the danger of "data overload" and how brands can cut through the noise by shifting from overwhelming spreadsheets to concise, compelling stories that respect a buyer's limited time. Joe also provides a look into the future of real-time shopper feedback and the transformational impact of experiential retail.

Key Takeaways:

• The Future of Shopper Insights
• The Importance of Foundations
• Combatting Buyer Overwhelm
• Storytelling as a Competitive Edge

To learn more about Joe's work, visit: https://www.datagivesback.com/

SHELFSPACE is proud to have an out-of-this-world team of corporate partners:

TD Business Banking—They have dedicated themselves to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. https://www.td.com/ca/en/commercial-banking

Fasken—As the largest law firm in Canada, this expert team provides comprehensive legal counsel to help food and beverage manufacturers navigate complex regulatory landscapes, multi-jurisdictional growth, and mergers and acquisitions. https://www.fasken.com/en/services/industries/agribusiness

Rhema—This specialized contract manufacturing and packaging team has the creativity and technical expertise to deliver high-quality, market-ready dry-powder formulations that give your brand a competitive edge. https://rhemamade.com/

Pacific Coast Distribution—This Western Canadian team delivers reliable, temperature-controlled logistics and warehousing tailored specifically to the unique demands of the food and beverage industry. https://www.pacificcoast.ca/

Picnic Creative—Known as a one-stop shop for creating custom food and beverage content, this team knows how to capture and communicate your brand’s unique voice. https://picniccreates.com/

Benchmark Sixty—These consultants deliver impact through data-driven operational strategies for food service businesses, helping them optimize labor productivity and protect profit margins.

https://www.benchmarksixty.com/

For more information about this podcast go to https://www.shelfspacepodcast.com/. 

Takeaways

1. There's a significant opportunity for high-end restaurants to reach broader audiences through grocery stores.
2. Translating restaurant success to grocery is challenging but possible with the right strategies.
3. Data management is a critical gap in both restaurants and CPG sectors.
4. Chefs often lack the time to collaborate with food manufacturers due to their demanding schedules.
5. Consultants can help restaurant leaders optimize their operations and decision-making processes.
6. Aspiring food consultants should focus on defining their service model and demonstrating ROI.
7. Innovation in restaurants can be quicker due to fewer barriers compared to larger food companies.
8. Rising food costs are forcing restaurants to make tough decisions about pricing and portion sizes.
9. Consumer preferences are shifting, with grocery stores offering premium products while restaurants struggle with pricing.
10. Creating unique experiences can help CPG brands stand out in a crowded market.

To learn more about our sponsors please visit them online:

TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.

Takeaways

1. Easier access to information would be a great innovation.
2. The code aims to improve transparency and certainty.
3. We want to work with the industry to drive compliance.
4. Good faith is a legal standard defined in the code.
5. The code addresses supply allocation issues for independent retailers.

Learn more about how our sponsors help food and beverage businesses grow: TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.

Takeaways:

• The grocery shopping experience has evolved significantly.
• The beverage aisle is diversifying with new trends.
• Agency life doesn't prepare you for the fast-paced beverage industry.
• Consumer feedback is crucial for product development.
• Building a dedicated following takes time and effort.
• Non-alcoholic beverages are finding their place in liquor stores.
• Grocery dynamics are shifting towards local and healthy options.
• Scaling a local brand presents unique challenges.
• Community engagement is key for product validation.
• Personal growth and family balance are essential for leaders.

To learn more about Josh and the GoodLife Brand Collective go here: https://www.goodlifebrands.co/. To learn more about who’s behind this podcast visit https://www.shelfspacepodcast.com/. 

If you’re in the food industry and are looking for support, please consider connecting with one of our sponsors:

TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.

Though technical hurdles and a stubborn HVAC system cut our trip short, Vikram packs a masterclass into our walk through the produce section. We dive into the philosophy of food, the reality of the supply chain, and why your grocery basket is more political than you think.

Key Takeaways

The Store as a Classroom: For a chef, the grocery store isn't just a place to buy ingredients; it’s where farming, manufacturing, and retail collide. Understanding this interplay is essential for anyone in the food industry.

The Seasonality Struggle: Vikram shares his candid (and passionate) thoughts on ingredient sourcing—including a spirited "debate" over asparagus.

Featured Guest: Vikram Vij

Vikram is a titan of the Canadian culinary scene, known for his world-class restaurants, appearances on Dragons' Den and Recipe to Riches, and his commitment to authentic Indian flavours and sustainable business practices.

Episode Sponsor: Benchmark Sixty

This bonus episode is powered by Benchmark Sixty. They are operational consultants who help food service businesses protect their profit margins and optimize labor productivity through smart, data-driven strategies.

On behalf of the SHELFSPACE team, we'd also like to thank our Season 1 sponsors: TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, and Picnic Creative.

They discuss the significance of building relationships with local producers, the impact of in-store sampling, and the strategies for pricing and product differentiation. Brian shares insights from his experience in the industry, emphasizing the value of customer experience and the need for effective communication in logistics.

Takeaways

1. Innovation in grocery shopping is crucial for enhancing customer experience.
2. Building relationships with local producers can differentiate independent grocers.
3. In-store sampling is a powerful tool for engaging customers and driving sales.
4. Understanding consumer perception of value versus price is essential for success.
5. Trade shows are opportunities for brands to showcase their uniqueness and passion.
6. Effective communication is key to avoiding logistical challenges in retail.
7. Retailers should focus on the story behind products to connect with consumers.
8. Pricing strategies should be based on intuition and market feedback.
9. Successful partnerships require realistic expectations and relationship maintenance.
10. Memorable grocery experiences can inspire new ideas and solutions in retail.

Show Partners

This podcast is proudly supported by TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.

Show Host

SHELFSPACE is produced by Taendem Agency and hosted by Corwin Hiebert.

Show Website

If you like what you hear I would be eternally grateful for a 5-star rating, or better yet a 1-sentence review and a quick share on social. For bonus content and resources from our sponsors, go to ShelfSpacePodcast.com.

Jon shares his insights on deuterium and its implications for health, as well as his passion for promoting Canadian food through his venture, Savour the North. They also explore the challenges of entrepreneurship, culinary adventures on Amazing Race Canada, and the importance of nutrition for families and athletes.

The discussion wraps up with reflections Jon's cultural experiences grocery shopping abroad while training for the Olympics.

Episode Sponsor

The TD Business Banking team is dedicated to the food and beverage sector with local relationship managers who partner with you to understand the specific hurdles you face every day. Whether you need to finance working capital, building and equipment purchases, or simply need expert advice to help grow your business, the team at TD is here to help. Learn more at https://www.td.com/ca/en/commercial-banking.

Takeaways

1. Food innovation is evolving, but simplicity is key.
2. Water is a large category with exciting potential.
3. Deuterium levels in water can impact health.
4. Savour the North celebrates Canadian food stories.
5. Entrepreneurship requires resilience and belief in your product.
6. Culinary experiences can be adventurous and local.
7. Family nutrition is influenced by health needs and preferences.
8. Performance nutrition is about balance and personal testing.
9. Cultural experiences in grocery shopping can broaden perspectives.
10. The mind's belief in food quality can impact physical performance.

Show Partners

This podcast is proudly supported by TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative and Benchmark Sixty.

Show Host

SHELFSPACE is produced by Taendem Agency and hosted by Corwin Hiebert.

Show Website

If you like what you hear I would be eternally grateful for a 5-star rating, or better yet a 1-sentence review and a quick share on social. For bonus content and resources from our sponsors, go to ShelfSpacePodcast.com.

These behind-the-scenes episodes are an eclectic exploration that spans the entire cosmos of the food value chain. As diverse as my guests are, it’s important to know that every conversation orbits around one core belief: There is always space in the grocery store for innovation.

My mission here is to inspire and encourage you as a leader and to help you better navigate your CPG rocket ship through the black holes, asteroid fields, and supernova events that define retail success.

One important thing to note about SHELFSPACE is that the focus is on the future. I love to jump right in, so as much as possible, these conversations will look ahead. I will dig into the mysterious musings industry leaders and insiders in the hope of helping you find the insight you need to future-proof your brand. All that to say, you won’t be hearing any long-winded life stories on this show. 

Alongside my corporate partners—TD Business Banking, Fasken, Rhema, Pacific Coast Distribution, Picnic Creative, and Benchmark Sixty—my goal is to make this your favourite grocery industry podcast.

Space Kitty and I are excited that you want to explore it with us. Yep, that’s right, I have a mascot—an astronaut cat—because... well, I wanted to have one, it’s my show, and it’s fun.

The first episode is up next. I’ll see you in the future.