<![CDATA[The Digital Hoofprint Podcast]]>https://thedigitalhoofprint.captivate.fmRiverside.fm (https://riverside.com)Wed, 02 Sep 2026 07:48:51 GMTFri, 14 Aug 2026 14:33:50 GMT60Abriana JohnsonThe Digital Hoofprint Podcast is a space for leaders to explore how brand and culture shape the way we lead, grow, and create impact. Hosted by Abriana Johnson, founder of Black Unicorn Creative, this show invites you to think critically about the systems, stories, and structures behind your business. Each episode offers reflections and strategies that connect the dots between vision and execution, culture and communication, values and decision-making. Whether you're shaping a new brand, evolving your team, building creative capacity or navigating change, this is a space to explore alignment as a strategic practice and competitive advantage. This is your digital hoofprint. Make it matter.serialAbriana Johnsonletscreate@blackunicorncreative.comyes<![CDATA[Finding Breadcrumbs]]>Your digital hoofprint is more than just a website and social media presence; it describes your digital reach and your online impact. Crafting a digital hoofprint involves the integration of technology into your entire business process, ensuring authentic communication and a consistent client experience.

In this episode, I share how discovering breadcrumbs in my grandfather's meticulously documented photo albums was a transformative experience. In the digital space, breadcrumbs serve as aids for online navigation, guiding users back to where they started. Breadcrumbs of inspiration, purpose, and cause can aid in the validation of an idea and the discovery process of a brand.

Join my email list here --> https://blackunicorncreative.com/dhpodsignup

]]>https://blackunicorncreative.com/finding-breadcrumbs461765a7-d7be-4177-abc1-2f843a643cadFri, 26 Jan 2024 10:00:00 GMT<p>Your digital hoofprint is more than just a website and social media presence; it describes your digital reach and your online impact. Crafting a digital hoofprint involves the integration of technology into your entire business process, ensuring authentic communication and a consistent client experience.</p><p>In this episode, I share how discovering breadcrumbs in my grandfather's meticulously documented photo albums was a transformative experience. In the digital space, breadcrumbs serve as aids for online navigation, guiding users back to where they started. Breadcrumbs of inspiration, purpose, and cause can aid in the validation of an idea and the discovery process of a brand.</p><p>Join my email list here --&gt; <a href="https://blackunicorncreative.com/dhpodsignup" rel="noopener noreferrer nofollow" target="_blank">https://blackunicorncreative.com/dhpodsignup</a></p>yes00:28:21Finding Breadcrumbsfull<![CDATA[Ep. 20 | 3 Perspective Shifts Impacting How I Build Black Unicorn Creative this Year]]>I’m back on the mic with a sharper focus: helping leaders align brand and culture so teams actually deliver on the promises we make. In this solo episode, I share three perspective shifts guiding my work—treating brand as a management approach, aligning brand and culture for performance, and leading with values that inform everyday decisions. My path from veterinary medicine to brand leadership shaped a practical, people-first lens for building resilient organizations.

I also preview Your Personal BrandOS, my upcoming training for leaders who want influence that shows up in team culture and outcomes, not just visibility. If you lead a team, a function, or a company and want your brand and culture pulling in the same direction, this episode is for you.

Register for the Your Personal BrandOS Training at https://blackunicorncreative.com/personal-brand-os

Key Topics

  • What I learned about “brand-as-business” (a management style, not marketing)
  • What I’ve seen when culture can’t keep up with brand promises
  • Practical benefits of brand–culture alignment: focus, efficiency, authenticity, advantage
  • How I use values as a decision-making operating system
  • A preview of my Personal Brand OS framework for leaders
  • An invitation to the Your Personal BrandOS webinar

Timestamps

  • 00:00 – Back on the mic + why this matters now
  • 01:46 – From vet med to brand leadership lessons
  • 03:39 – Where leadership programs fall short
  • 05:33 – Brand as Business (management style)
  • 08:58 – The brand–culture–leadership connection
  • 12:20 – Values → behaviors → consistent experiences
  • 15:29 – Authenticity as a competitive advantage through alignment
  • 16:41 – Values-based leadership as an OS
  • 21:01 – Introducing Your Personal Brand OS

 

If this sparked ideas for your team, please subscribe, rate, and review the show—and share it with a leader who “gives a damn about being different.”

]]>https://blackunicorncreative.com/ep-20-3-perspective-shifts-impacting-how-i-build-black-unicorn-creative-this-yeare37315d8-1298-4c96-bb14-f58ff8e64314Wed, 03 Sep 2025 10:30:00 GMT<p>I’m back on the mic with a sharper focus: helping leaders align brand and culture so teams actually deliver on the promises we make. In this solo episode, I share three perspective shifts guiding my work—treating brand as a management approach, aligning brand and culture for performance, and leading with values that inform everyday decisions. My path from veterinary medicine to brand leadership shaped a practical, people-first lens for building resilient organizations.</p><p>I also preview <strong>Your Personal BrandOS</strong>, my upcoming training for leaders who want influence that shows up in team culture and outcomes, not just visibility. If you lead a team, a function, or a company and want your brand and culture pulling in the same direction, this episode is for you.</p><p>Register for the Your Personal BrandOS Training at <a href="https://blackunicorncreative.com/personal-brand-os" rel="noopener noreferrer nofollow" target="_blank"><strong>https://blackunicorncreative.com/personal-brand-os</strong></a></p><h2><strong>Key Topics</strong></h2><ul><li>What I learned about “brand-as-business” (a management style, not marketing)</li><li>What I’ve seen when culture can’t keep up with brand promises</li><li>Practical benefits of brand–culture alignment: focus, efficiency, authenticity, advantage</li><li>How I use values as a decision-making operating system</li><li>A preview of my <strong>Personal Brand OS</strong> framework for leaders</li><li>An invitation to the Your Personal BrandOS webinar</li></ul><br /><h2>Timestamps</h2><ul><li><strong>00:00 – Back on the mic + why this matters now</strong></li><li><strong>01:46 – From vet med to brand leadership lessons</strong></li><li><strong>03:39 – Where leadership programs fall short</strong></li><li><strong>05:33 – Brand as Business (management style)</strong></li><li><strong>08:58 – The brand–culture–leadership connection</strong></li><li><strong>12:20 – Values → behaviors → consistent experiences</strong></li><li><strong>15:29 – Authenticity as a competitive advantage through alignment</strong></li><li><strong>16:41 – Values-based leadership as an OS</strong></li><li><strong>21:01 – Introducing Your Personal Brand OS</strong></li></ul><br /><p> </p><p>If this sparked ideas for your team, please <strong>subscribe</strong>, <strong>rate</strong>, and <strong>review</strong> the show—and share it with a leader who “gives a damn about being different.”</p>yes00:24:2020Ep. 20 | 3 Perspective Shifts Impacting How I Build Black Unicorn Creative this Yearfull<![CDATA[Ep. 10 | Life Work Balance and how to time audit]]>It’s almost the end September and I’m getting back on track. What’s wild is, I spent most of month actually LIVING what I plan on discussing in this email.

Last month, I decided to do something a little different with The Stampede and talk about work/life balance. As I began to write and brainstorm about what the key things I wanted to discuss would be, I came to a mental block. Why?

I sat at my desk from 7am to 5pm every day, then from 7pm to 10, 11, 12pm I worked from my bed.

I worked on client projects and only client projects. No additional revenue-generating activities for me

I let imposter syndrome get in the way of my planner production.

In this absence, I developed a new content series/email challenge called Life/Work Balance (LWB). There will be a series of live recordings, podcast episodes and YT videos discussing this concept in depth over the next two weeks. If you want to participate in the email challenge CLICK HERE. (If you don't want to participate don't worry! I'm only sending it to those who opt-in.)

“But it’s WORK-life balance!” Is it though? Internalizing that nuance as an equine professional means that work always comes before living. That just doesn’t sit right with me. With this email challenge, I will be walking through how to assess your WLB, how to prevent it, and providing resources to prep you for Q4 aka crazy time. Challenge members also have the opportunity to attend a Q4 planning meeting with me on October 2nd! (Forgot to click? Here's the link again.)

On the podcast this week I’m talking about how to audit your LWB right before Q4/the holidays. This is a special time for many, but also a time that puts additional stress on horse business owners.

LINKS TO RESOURCES

Toggl Time Tracker --> www.toggl.com

Equipreneur Planner --> www.blackunicorncreative.com/planner

LWB Email Challenge --> www.blackunicorncreative.com/lwb

How to track screen time on your devices --> https://www.guidingtech.com/check-screen-time-different-devices/

]]>https://blackunicorncreative.com/ep-10-life-work-balance-and-how-to-time-audit2c7eef6d-1da9-4fc3-b56c-6ade9d95d9f0Tue, 21 Sep 2021 13:00:00 GMT<p>It’s almost the end September and I’m getting back on track. What’s wild is, I spent most of month actually LIVING what I plan on discussing in this email.</p><p>Last month, I decided to do something a little different with The Stampede and talk about work/life balance. As I began to write and brainstorm about what the key things I wanted to discuss would be, I came to a mental block. Why?</p><p>I sat at my desk from 7am to 5pm every day, then from 7pm to 10, 11, 12pm I worked from my bed.</p><p>I worked on client projects and only client projects. No additional revenue-generating activities for me</p><p>I let imposter syndrome get in the way of my planner production.</p><p>In this absence, I developed a new content series/email challenge called Life/Work Balance (LWB). There will be a series of live recordings, podcast episodes and YT videos discussing this concept in depth over the next two weeks. If you want to participate in the email challenge <a href="https://click.convertkit-mail2.com/27uwp9x696sohmrrgou3/dphpz065s0hq0xrdkpbm/d3d3LmJsYWNrdW5pY29ybmNyZWF0aXZlLmNvbS9sd2I=" rel="noopener noreferrer nofollow" target="_blank">CLICK HERE</a>. (If you don't want to participate don't worry! I'm only sending it to those who opt-in.)</p><p>“<strong><em>But it’s WORK-life balance!</em></strong>” Is it though? Internalizing that nuance as an equine professional means that work always comes before living. That just doesn’t sit right with me. With this email challenge, I will be walking through how to assess your WLB, how to prevent it, and providing resources to prep you for Q4 aka crazy time. Challenge members also have the opportunity to attend a Q4 planning meeting with me on October 2nd! (Forgot to click? <a href="https://click.convertkit-mail2.com/27uwp9x696sohmrrgou3/3ohrv6lkakhq78vxrpbr/d3d3LmJsYWNrdW5pY29ybmNyZWF0aXZlLmNvbS9sd2I=" rel="noopener noreferrer nofollow" target="_blank">Here's the link again</a>.)</p><p><strong>On the podcast</strong> this week I’m talking about how to audit your LWB right before Q4/the holidays. This is a special time for many, but also a time that puts additional stress on horse business owners. </p><p>LINKS TO RESOURCES</p><p>Toggl Time Tracker --&gt; www.toggl.com</p><p>Equipreneur Planner --&gt; www.blackunicorncreative.com/planner</p><p>LWB Email Challenge --&gt; www.blackunicorncreative.com/lwb</p><p>How to track screen time on your devices --&gt; https://www.guidingtech.com/check-screen-time-different-devices/</p>yes00:29:0410Ep. 10 | Life Work Balance and how to time auditfull<![CDATA[Ep. 8 | How to Attract New Clients (Customer Journey Pt. 1)]]>Understanding the journey our clients go through from discovery to purchase is instrumental in simplifying our marketing strategies and achieving our ultimate goals.

In this episode, I discuss the 3 types of customers: 1. Unaware 2. Aware w/ barriers 3. Brand champions and you need to market to each of them separately.

Tune in to part 1 of this customer journey series and join The Stampede at

www.blackunicorncreative.com

~~~~~~~~~~~~~~~~~~~~~~~

Want tips, resources, and motivation delivered to your inbox weekly?

Join my weekly email blast at http://bit.ly/jointhestampede

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload


~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative & @theabrianaj

Facebook: @blackunicorncreative & @theabrianaj

Twitter: @theabrianaj


~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

www.blackunicorncreative.com

]]>https://blackunicorncreative.com/ep-8-how-to-attract-new-clients-customer-journey-pt-15132888f-03e3-485e-8b0e-ac3103a2e7ffWed, 02 Jun 2021 13:30:00 GMT<p>Understanding the journey our clients go through from discovery to purchase is instrumental in simplifying our marketing strategies and achieving our ultimate goals. </p><p>In this episode, I discuss the 3 types of customers: 1. Unaware 2. Aware w/ barriers 3. Brand champions and you need to market to each of them separately.</p><p>Tune in to part 1 of this customer journey series and join The Stampede at </p><p><a href="www.blackunicorncreative.com" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com</a></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want tips, resources, and motivation delivered to your inbox weekly?</strong></p><p><strong>Join my weekly email blast at http://bit.ly/jointhestampede</strong></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload</strong></p><p><br /></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Let's Connect on Socials!</strong></p><p><strong>Instagram: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Facebook: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Twitter: @theabrianaj</strong></p><p><br /></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want to work with me? Visit my website</strong></p><p><a href="http://www.blackunicorncreative.com" rel="noopener noreferrer nofollow" target="_blank"><strong>www.blackunicorncreative.com</strong></a></p>yes00:22:5818Ep. 8 | How to Attract New Clients (Customer Journey Pt. 1)full<![CDATA[Ep. 3 | What is Branding with Pittsburgh Foundry]]>It's February 2021 and you know what that means! It's "Fall In Love with Your Brand" Month at Black Unicorn Creative. I'm super excited to share a series of podcast episodes that talk about the aspects of branding, how you can implement your brand, and lastly, how to make people fall in love with it!

In this episode, I had the opportunity to speak with Sarah from Pittsburgh Foundry about the significance of brands in the livestock industry and how many are created today.

Check out my latest Youtube video that dives deeper into branding for horse businesses, the components, and how to make your brand work for you!

LATEST YOUTUBE VIDEO ---> https://youtu.be/CcLj87yeuec

Learn more about Pittsburgh Foundry at https://www.pittsburgfoundry.com/

~~~~~~~~~~~~~~~~~~~~~~~

Want tips, resources, and motivation delivered to your inbox weekly?

Join my weekly email blast at http://bit.ly/jointhestampede

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload

~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative & @theabrianaj

Facebook: @blackunicorncreative & @theabrianaj

Twitter: @theabrianaj

~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

www.blackunicorncreative.com

]]>https://blackunicorncreative.com/what-is-branding-with-pittsburgh-foundryfc03ad2c-d219-4333-a034-68604fbc962bMon, 01 Feb 2021 09:00:00 GMT<p>It's February 2021 and you know what that means! It's "Fall In Love with Your Brand" Month at Black Unicorn Creative. I'm super excited to share a series of podcast episodes that talk about the aspects of branding, how you can implement your brand, and lastly, how to make people fall in love with it!</p><p>In this episode, I had the opportunity to speak with Sarah from Pittsburgh Foundry about the significance of brands in the livestock industry and how many are created today. </p><p>Check out my latest Youtube video that dives deeper into branding for horse businesses, the components, and how to make your brand work for you! </p><p>LATEST YOUTUBE VIDEO ---&gt; <a href="https://youtu.be/CcLj87yeuec" rel="noopener noreferrer nofollow" target="_blank">https://youtu.be/CcLj87yeuec</a></p><p>Learn more about Pittsburgh Foundry at <a href="https://www.pittsburgfoundry.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.pittsburgfoundry.com/</a></p><p>~~~~~~~~~~~~~~~~~~~~~~~</p><p>Want tips, resources, and motivation delivered to your inbox weekly?</p><p>Join my weekly email blast at <a href="https://www.youtube.com/redirect?redir_token=QUFFLUhqbHlrRTc4QlloaEZCbGFLcWR1QWpQRE1CWGdGd3xBQ3Jtc0ttenZjbFpmRDhkaHhXbm1pNWFYbThwWmt0YVNjSlZYQTc5blNCWExQdG9RbU1rQmpXamV5cjRUNU9OTWRITzJROFVfemxSaUdLOVdKcjFQTndpRHZrbERORTNYTHZQZzB0WTc2NkZCY1VoZnZwbm52dw%3D%3D&amp;q=http%3A%2F%2Fbit.ly%2Fjointhestampede&amp;event=video_description&amp;v=yDIlJhwqprc" rel="noopener noreferrer nofollow" target="_blank">http://bit.ly/jointhestampede</a></p><p>~~~~~~~~~~~~~~~~~~~~~~~</p><p>I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at <a href="https://www.youtube.com/redirect?redir_token=QUFFLUhqbm5rUGFzRUFXbVBZUFFYcTZLb3hFdkxsVVgwUXxBQ3Jtc0ttMVBmbkQ0Qnd6R2FHSmVQSHkxMW5oaGg5Wmdmd1BnR2txOUVDNDY3V1pmU01zLUtDV3JQbnNMMi01dE5pTENfNm9OM3N6aFo2dTUzZHVZdV9odG9QMW9fS2pKdzhKSzNCRmpybDVLNUpOZlNHdmUyaw%3D%3D&amp;q=http%3A%2F%2Fbit.ly%2F33waysdownload&amp;event=video_description&amp;v=yDIlJhwqprc" rel="noopener noreferrer nofollow" target="_blank">http://bit.ly/33waysdownload</a></p><p>~~~~~~~~~~~~~~~~~~~~~~~</p><p>Let's Connect on Socials!</p><p>Instagram: @blackunicorncreative &amp; @theabrianaj</p><p>Facebook: @blackunicorncreative &amp; @theabrianaj</p><p>Twitter: @theabrianaj</p><p>~~~~~~~~~~~~~~~~~~~~~~~</p><p>Want to work with me? Visit my website</p><p>www.blackunicorncreative.com</p>yes00:21:2513Ep. 3 | What is Branding with Pittsburgh Foundryfull<![CDATA[Ep. 5. | Finding your Stride Online]]>Finding your stride in the online space is much more than posting every day. It's about finding what works for you, is unique for your business, and encourages your audience to take action.

Your stride online is the strategy you use to share your unique area of expertise so you can make an impact by providing value, being consistent, and connecting with your audience. One of the major components is creating content that invokes a response from your audience whether it is just sharing your post, tagging a friend, or going to visit your website.

Learn how to make content that SPURS your audience into action by downloading my free workbook at blackunicorncreative.com/spurs

~~~~~~~~~~~~~~~~~~~~~~~

Want tips, resources, and motivation delivered to your inbox weekly?

Join my weekly email blast at http://bit.ly/jointhestampede

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload


~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative & @theabrianaj

Facebook: @blackunicorncreative & @theabrianaj

Twitter: @theabrianaj


~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

www.blackunicorncreative.com

]]>https://blackunicorncreative.com/ep-5-finding-your-stride-onlined46297ed-95a8-4f4a-a2d9-d0d16c2682bdTue, 02 Mar 2021 13:00:00 GMT<p>Finding your stride in the online space is much more than posting every day. It's about finding what works for you, is unique for your business, and encourages your audience to take action. </p><p>Your stride online is the strategy you use to share your unique area of expertise so you can make an impact by providing value, being consistent, and connecting with your audience. One of the major components is creating content that invokes a response from your audience whether it is just sharing your post, tagging a friend, or going to visit your website.</p><p>Learn how to make content that SPURS your audience into action by downloading my free workbook at <a href="http://blackunicorncreative.com/spurs" rel="noopener noreferrer nofollow" target="_blank">blackunicorncreative.com/spurs</a></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want tips, resources, and motivation delivered to your inbox weekly?</strong></p><p><strong>Join my weekly email blast at </strong><a href="http://bit.ly/jointhestampede" rel="noopener noreferrer nofollow" target="_blank"><strong>http://bit.ly/jointhestampede</strong></a></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at </strong><a href="http://bit.ly/33waysdownload" rel="noopener noreferrer nofollow" target="_blank"><strong>http://bit.ly/33waysdownload</strong></a></p><br /><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Let's Connect on Socials!</strong></p><p><strong>Instagram: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Facebook: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Twitter: @theabrianaj</strong></p><br /><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want to work with me? Visit my website</strong></p><p><a href="http://www.blackunicorncreative.com/" rel="noopener noreferrer nofollow" target="_blank"><strong>www.blackunicorncreative.com</strong></a></p>yes00:30:1015Ep. 5. | Finding your Stride Onlinefull<![CDATA[EP. 21 | Behind-the-Scenes of Smartpak’s Rebrand to Smart Equine with John Barry, CEO]]>Join me as I sit down with John Barry, the CEO of Smart Equine (formerly Smartpak) to unpack the strategy, intention, and cultural alignment behind their recent rebrand. This conversation reveals how Smartpak evolved into Smart Equine, not as a cosmetic refresh, but as a reflection of deeper organizational clarity and a renewed commitment to horse health.

From data-driven insights to team-led decisions, Smart Equine’s transition offers a blueprint for brands navigating identity shifts without losing soul or substance.

Register for the Your Personal BrandOS Training at https://blackunicorncreative.com/personal-brand-os

Key Topics:

  • Why Smartpak became Smart Equine
  • How internal culture drove external brand change
  • The role of customer feedback and frontline employees in rebranding
  • Balancing innovation with legacy
  • Reimagining customer experience in equine wellness
  • Expanding access through omni-channel strategy

Timestamps:

  • 00:00 – Introduction to the podcast and today’s guest
  • 16:00 – Why Smartpak rebranded to Smart Equine
  • 18:00 – The internal culture and data that shaped the shift
  • 21:00 – Aligning rebrand efforts with core mission, not market pressure
  • 23:00 – Broadening brand reach while honoring legacy
  • 26:00 – Lessons from employee and customer feedback
  • 28:00 – How customer care evolved with the rebrand
  • 33:00 – Measuring alignment between brand and culture
  • 36:00 – The operations behind omnichannel expansion
  • 38:00 – Final reflections on leading with purpose, science, and soul

Mentioned in This Episode:

  • Smart Equine Website
  • Dover Saddlery
  • Valley Vet

Guest Bio:

Today’s guest is John Barry, the CEO of SmartEquine—formerly known as SmartPak—and a seasoned leader in equine wellness and consumer goods strategy. Since stepping into the helm in January 2023, John has guided the rebrand from SmartPak to SmartEquine with a resounding purpose: honoring the company’s legacy of science-backed innovation while deeply listening to the equestrian community’s needs.

Subscribe to the Digital Hoofprint Podcast on Apple Podcast, Spotify or your favorite podcast player. Leave a review and share this episode with brand leaders or entrepreneurs in your life.

]]>https://blackunicorncreative.com/behind-the-scenes-of-smartpaks-rebrand-to-smart-equine-with-john-barry-ceoeae729a8-3323-4fdb-bbee-68ae6e4101a9Wed, 03 Sep 2025 11:30:00 GMT<p>Join me as I sit down with John Barry, the CEO of Smart Equine (formerly Smartpak) to unpack the strategy, intention, and cultural alignment behind their recent rebrand. This conversation reveals how Smartpak evolved into Smart Equine, not as a cosmetic refresh, but as a reflection of deeper organizational clarity and a renewed commitment to horse health. </p><p>From data-driven insights to team-led decisions, Smart Equine’s transition offers a blueprint for brands navigating identity shifts without losing soul or substance.</p><p><strong>Register for the Your Personal BrandOS Training at </strong><a href="https://blackunicorncreative.com/personal-brand-os" rel="noopener noreferrer nofollow" target="_blank"><strong>https://blackunicorncreative.com/personal-brand-os</strong></a></p><p><strong>Key Topics</strong>:</p><ul><li>Why Smartpak became Smart Equine</li><li>How internal culture drove external brand change</li><li>The role of customer feedback and frontline employees in rebranding</li><li>Balancing innovation with legacy</li><li>Reimagining customer experience in equine wellness</li><li>Expanding access through omni-channel strategy</li></ul><br /><p><strong>Timestamps</strong>:</p><ul><li><strong>00:00</strong> – Introduction to the podcast and today’s guest</li><li><strong>16:00</strong> – Why Smartpak rebranded to Smart Equine</li><li><strong>18:00</strong> – The internal culture and data that shaped the shift</li><li><strong>21:00</strong> – Aligning rebrand efforts with core mission, not market pressure</li><li><strong>23:00</strong> – Broadening brand reach while honoring legacy</li><li><strong>26:00</strong> – Lessons from employee and customer feedback</li><li><strong>28:00</strong> – How customer care evolved with the rebrand</li><li><strong>33:00</strong> – Measuring alignment between brand and culture</li><li><strong>36:00</strong> – The operations behind omnichannel expansion</li><li><strong>38:00</strong> – Final reflections on leading with purpose, science, and soul</li></ul><br /><p><strong>Mentioned in This Episode</strong>:</p><ul><li>Smart Equine Website</li><li>Dover Saddlery</li><li>Valley Vet</li></ul><br /><p><strong>Guest Bio</strong>:</p><p>Today’s guest is John Barry, the CEO of SmartEquine—formerly known as SmartPak—and a seasoned leader in equine wellness and consumer goods strategy. Since stepping into the helm in January 2023, John has guided the rebrand from SmartPak to SmartEquine with a resounding purpose: honoring the company’s legacy of science-backed innovation while deeply listening to the equestrian community’s needs.</p><p>Subscribe to the Digital Hoofprint Podcast on Apple Podcast, Spotify or your favorite podcast player. Leave a review and share this episode with brand leaders or entrepreneurs in your life. </p>yes00:26:3321EP. 21 | Behind-the-Scenes of Smartpak’s Rebrand to Smart Equine with John Barry, CEOfull<![CDATA[Ep. 4 | What I Have Learned From 6 Months of Entrepreneurship]]>Today is more of a personal episode. This month, I celebrated 6 months of entrepreneurship after 6 years at my corporate animal hospital job, and boy are there some lessons I've learned in such a small amount of time.

What are some major entrepreneurship lessons you learned very quickly? Head over to Facebook or Instagram and let me know!

~~~~~~~~~~~~~~~~~~~~~~~

Want tips, resources, and motivation delivered to your inbox weekly?

Join my weekly email blast at http://bit.ly/jointhestampede

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload


~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative & @theabrianaj

Facebook: @blackunicorncreative & @theabrianaj

Twitter: @theabrianaj


~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

www.blackunicorncreative.com

]]>https://blackunicorncreative.com/ep-4-what-i-have-learned-from-6-months-of-entrepreneurshipc0c207eb-1a98-407a-87ca-aa640427fcb1Wed, 24 Feb 2021 13:00:00 GMT<p>Today is more of a personal episode. This month, I celebrated 6 months of entrepreneurship after 6 years at my corporate animal hospital job, and boy are there some lessons I've learned in such a small amount of time. </p><p>What are some major entrepreneurship lessons you learned very quickly? Head over to Facebook or Instagram and let me know! </p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want tips, resources, and motivation delivered to your inbox weekly?</strong></p><p><strong>Join my weekly email blast at http://bit.ly/jointhestampede</strong></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload</strong></p><p><br /></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Let's Connect on Socials!</strong></p><p><strong>Instagram: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Facebook: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Twitter: @theabrianaj</strong></p><p><br /></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want to work with me? Visit my website</strong></p><p><strong>www.blackunicorncreative.com</strong></p>yes00:28:1614Ep. 4 | What I Have Learned From 6 Months of Entrepreneurshipfull<![CDATA[Ep. 22 | Why Most Rebrands Fail… And How to Avoid It]]>Why do so many rebrands fall flat? Why doesn't a new logo or website usually solve all of our business problems? I share real-world examples (the wins and the flops) and walk you through the seven biggest reasons rebrands don’t land the way we hope. More importantly, I introduce the “Seven Pillars of Brand Alignment,” a framework I use with clients to uncover root issues and build real, sustainable brand change.

Whether you’re mid-pivot, considering a rebrand, or just feeling misaligned inside your organization, this episode will help you think more clearly and lead more confidently.

You can register for the Your Personal BrandOS webinar at blackunicorncreative.com/personal-brand-os .

What I Cover:

  • Why rebrands flop (with real-world examples)
  • When a rebrand is the right move
  • The hidden motivations behind rebranding
  • 7 reasons most rebrands don’t stick
  • How to lead change that feels real (not cosmetic)
  • My “Seven Pillars of Brand Alignment” framework
  • How your leadership impacts brand trust
  • An invitation to the Your Personal BrandOS training

 

Timestamps:

  • 00:00 – Welcome + episode intro
  • 01:07 – Examples of successful vs. failed rebrands
  • 02:08 – When rebranding is actually a good idea
  • 05:42 – What makes rebrands fail (start of 7 mistakes)
  • 08:10 – Mistake #1: Cosmetic changes only
  • 11:24 – Mistake #2: Solving the wrong problem
  • 13:35 – Mistake #3: Branding as just a marketing function
  • 14:36 – Mistake #4: Operational inconsistencies
  • 16:30 – Mistake #5: Mixed messaging
  • 18:19 – Mistake #6: Failing to engage employees
  • 19:28 – Mistake #7: Leadership misalignment
  • 21:19 – The Seven Pillars of Brand Alignment (overview)
  • 26:03 – Announcing the “Your Personal Brand O.S.” webinar
  • 27:33 – Final thoughts + call to action

 

Don’t forget to subscribe, leave a review, and share this episode with someone shaping a meaningful brand.

]]>https://blackunicorncreative.com/ep-22-why-most-rebrands-fail-and-how-to-avoid-itae4bd9fe-2f58-4d43-8240-10fcdfab4767Tue, 09 Sep 2025 10:30:00 GMT<p>Why do so many rebrands fall flat? Why doesn't a new logo or website usually solve all of our business problems? I share real-world examples (the wins and the flops) and walk you through the seven biggest reasons rebrands don’t land the way we hope. More importantly, I introduce the “Seven Pillars of Brand Alignment,” a framework I use with clients to uncover root issues and build real, sustainable brand change.</p><p>Whether you’re mid-pivot, considering a rebrand, or just feeling misaligned inside your organization, this episode will help you think more clearly and lead more confidently.</p><p>You can register for the <strong>Your Personal BrandOS </strong>webinar at <a href="http://blackunicorncreative.com/personal-brand-os" rel="noopener noreferrer nofollow" target="_blank">blackunicorncreative.com/personal-brand-os</a> .</p><p><strong>What I Cover:</strong></p><ul><li>Why rebrands flop (with real-world examples)</li><li>When a rebrand <em>is</em> the right move</li><li>The hidden motivations behind rebranding</li><li>7 reasons most rebrands don’t stick</li><li>How to lead change that feels real (not cosmetic)</li><li>My “Seven Pillars of Brand Alignment” framework</li><li>How your leadership impacts brand trust</li><li>An invitation to the Your Personal BrandOS training</li></ul><br /><p> </p><p><strong>Timestamps:</strong></p><ul><li><strong>00:00</strong> – Welcome + episode intro</li><li><strong>01:07</strong> – Examples of successful vs. failed rebrands</li><li><strong>02:08</strong> – When rebranding is actually a good idea</li><li><strong>05:42</strong> – What makes rebrands fail (start of 7 mistakes)</li><li><strong>08:10</strong> – Mistake #1: Cosmetic changes only</li><li><strong>11:24</strong> – Mistake #2: Solving the wrong problem</li><li><strong>13:35</strong> – Mistake #3: Branding as just a marketing function</li><li><strong>14:36</strong> – Mistake #4: Operational inconsistencies</li><li><strong>16:30</strong> – Mistake #5: Mixed messaging</li><li><strong>18:19</strong> – Mistake #6: Failing to engage employees</li><li><strong>19:28</strong> – Mistake #7: Leadership misalignment</li><li><strong>21:19</strong> – The Seven Pillars of Brand Alignment (overview)</li><li><strong>26:03</strong> – Announcing the “Your Personal Brand O.S.” webinar</li><li><strong>27:33</strong> – Final thoughts + call to action</li></ul><br /><p> </p><p>Don’t forget to <strong>subscribe</strong>, <strong>leave a review</strong>, and <strong>share</strong> this episode with someone shaping a meaningful brand.</p>yes00:28:1022Ep. 22 | Why Most Rebrands Fail… And How to Avoid Itfull<![CDATA[Ep. 17 | 2022 Trends for the Horse Industry]]>So much has changed over the last 2 years and the horse industry is no exception. In this episode, I share the top 4 trends for 2022 and how you can utilize them in your horse business.

_____________________________

Enjoy this episode? Don't forget to subscribe and share it with a friend.

Wondering what strategies you can use to grow your business online? TAKE THE QUIZ and find out today!

Got questions? Let's connect on Instagram and Facebook @theabrianaj or @blackunicorncreative

]]>https://blackunicorncreative.com/ep-17-2022-trends-for-the-horse-industryab731358-70d8-4099-94cc-db990a788562Wed, 12 Jan 2022 13:00:00 GMT<p>So much has changed over the last 2 years and the horse industry is no exception. In this episode, I share the top 4 trends for 2022 and how you can utilize them in your horse business. </p><p>_____________________________</p><p>Enjoy this episode? Don't forget to subscribe and share it with a friend. </p><p>Wondering what strategies you can use to grow your business online? <a href="https://www.tryinteract.com/share/quiz/61a592c7aa179600181426d5" rel="noopener noreferrer nofollow" target="_blank">TAKE THE QUIZ</a> and find out today!</p><p>Got questions? Let's connect on Instagram and Facebook @theabrianaj or @blackunicorncreative</p>yes00:25:5217Ep. 17 | 2022 Trends for the Horse Industryfull<![CDATA[Ep. 16 | 2021 Reflection and 2022 Planning]]>Reflecting on 2021 and WHEW. It was something. In this episode, I share my biggest takeaways from the year and my strategy for planning for 2022. Just remember— KISS: Keep it Simple & Sexy.

Ready to KISS for 2022? Download my 2022 Planning guide to get started: www.blackunicorncreative.com/2022planning

]]>https://blackunicorncreative.com/ep-16-ep-16-2021-reflection-and-2022-planninge18f412a-1ea9-45c8-8d1a-948136221b61Wed, 29 Dec 2021 09:00:00 GMT<p>Reflecting on 2021 and WHEW. It was something. In this episode, I share my biggest takeaways from the year and my strategy for planning for 2022. Just remember— KISS: Keep it Simple &amp; Sexy. </p><p>Ready to KISS for 2022? Download my 2022 Planning guide to get started: <a href="www.blackunicorncreative.com/2022planning" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com/2022planning</a></p>yes00:46:4716Ep. 16 | 2021 Reflection and 2022 Planningfull<![CDATA[Ep. 14 | Finding Balance in your Brand with Tara of Farm and Fir Co]]>After leaving a corporate job, Tara chased passion and purpose. From photography to a full-service branding agency Tara shares how growth, client needs, and finding the right team has influenced her business and encouraged her to be more intentional in her work. In this episode, we talk about how branding and clarity in messaging can help entrepreneurs set boundaries in their business and lead to a healthier relationship between work and living.

To connect with Tara:

https://farmandfirco.com/

Follow Farm and Fir Co on Instagram @farmandfirco

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

]]>https://blackunicorncreative.com/ep-14-finding-balance-in-your-brand-with-tara-of-farm-and-fir-code2341d0-8091-4500-a722-a9fd630503faThu, 30 Sep 2021 08:15:00 GMT<p>After leaving a corporate job, Tara chased passion and purpose. From photography to a full-service branding agency Tara shares how growth, client needs, and finding the right team has influenced her business and encouraged her to be more intentional in her work. In this episode, we talk about how branding and clarity in messaging can help entrepreneurs set boundaries in their business and lead to a healthier relationship between work and living. </p><p>To connect with Tara:</p><p><a href="https://farmandfirco.com/" rel="noopener noreferrer nofollow" target="_blank">https://farmandfirco.com/</a></p><p>Follow Farm and Fir Co on Instagram @farmandfirco </p><p>~~~~~~~~~~~~~~~~~~~~</p><p>Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners. </p><p><a href="https://blackunicorncreative.com/jointhestampede" rel="noopener noreferrer nofollow" target="_blank">https://blackunicorncreative.com/jointhestampede</a></p><p>Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.</p><p><a href="https://my.captivate.fm/www.blackunicorncreative.com/planner" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com/planner</a></p>yes00:33:4314Ep. 14 | Finding Balance in your Brand with Tara of Farm and Fir Cofull<![CDATA[Ep. 11 | Planting the Seed in Entrepreneurship w/ Jill Knobeloch of Grapeseed Designs]]>Between hockey and horses, Jill kept busy as a teen. She has volunteered at therapeutic riding centers for the past few years and credits them to her early work ethic and compassion for others.

As an early entrepreneur, Jill was able to figure out what services she wanted to offer as a graphic designer and what type of clients she wanted to work with. She shares how securing a cornerstone client also allowed her time to build her freelance business and coworking space.

While working with growth-stage entrepreneurs, Jill developed Aville Coworking, a coworking space gone virtual (looking at you pandemic), but has now meshed her businesses together to create Grapeseed Collective.

In this episode, we discuss meeting our clients where they are, taking advantage of opportunities, and creating resources for other people. Have you wondered how to separate your time from the value of a dollar? Then this is the conversation for you.

Connect with Jill at

https://avillecowork.com/grapeseed-collective/

https://www.instagram.com/grapeseeddesigns/

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

]]>https://blackunicorncreative.com/ep-11-planting-the-seed-in-entrepreneurship-w-jill-knobeloch-of-grapeseed-designsb3c36727-7cac-4889-8ac1-e5bc2a56d795Wed, 22 Sep 2021 09:30:00 GMT<p>Between hockey and horses, Jill kept busy as a teen. She has volunteered at therapeutic riding centers for the past few years and credits them to her early work ethic and compassion for others. </p><p>As an early entrepreneur, Jill was able to figure out what services she wanted to offer as a graphic designer and what type of clients she wanted to work with. She shares how securing a cornerstone client also allowed her time to build her freelance business and coworking space. </p><p>While working with growth-stage entrepreneurs, Jill developed Aville Coworking, a coworking space gone virtual (looking at you pandemic), but has now meshed her businesses together to create Grapeseed Collective. </p><p>In this episode, we discuss meeting our clients where they are, taking advantage of opportunities, and creating resources for other people. Have you wondered how to separate your time from the value of a dollar? Then this is the conversation for you.</p><p>Connect with Jill at </p><p><a href="https://avillecowork.com/grapeseed-collective/" rel="noopener noreferrer nofollow" target="_blank">https://avillecowork.com/grapeseed-collective/</a> </p><p><a href="https://www.instagram.com/grapeseeddesigns/" rel="noopener noreferrer nofollow" target="_blank">https://www.instagram.com/grapeseeddesigns/</a></p><p>~~~~~~~~~~~~~~~~~~~~</p><p>Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners. </p><p><a href="https://blackunicorncreative.com/jointhestampede" rel="noopener noreferrer nofollow" target="_blank">https://blackunicorncreative.com/jointhestampede</a></p><p>Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.</p><p><a href="www.blackunicorncreative.com/planner" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com/planner</a></p>yes00:43:3311Ep. 11 | Planting the Seed in Entrepreneurship w/ Jill Knobeloch of Grapeseed Designsfull<![CDATA[Trailer: The Digital Hoofprint Podcast]]>Hello hello hello!

Welcome to The Digital Hoofprint Podcast. My name is Abriana and I am the HUIC (head unicorn in charge) over at Black Unicorn Creative. This episode is a trailer to my latest brainchild.

Now listen here, this podcast is for horse business owners, equine entrepreneurs and professional equestrians that are looking to grow their business online. If you are

🐴 An overlooked and undervalued industry professional seeking growth in their business

🐴 Struggling to show up online for your community

🐴 Having trouble balancing working ON and IN your business

🐴 Confused on how to get started, what resources you need and are simply overwhelmed by the whole process

... then you are in the right place. I'm going to break it down for you. This podcast will consist of digestible information you can implement in your business TODAY. There is a wealth of information out there, but it takes time to consume. Listen to this podcast on your commute to the barn, while you are riding or even while you're mucking stalls. Listeners of this podcast will

🦄 SHOW UP online and show your value in the equine industry

🦄 Use effective strategies that create enjoyable client experiences online and in person

🦄 Learn how to build and manage their online business presence

🦄 Find and implement resources you need to set your business up for success

In this episode, I talk a little bit about my experience in this industry and how I plan to help you help yourself. Take a listen and let me know on Instagram what your ultimate business (or horse) goal is in 2021.

Peace, love and hoofbeats ❤️

Abriana J.

PS. I'm getting old. I graduate high school in 2010. BS in Animal Science in 2014!

]]>https://blackunicorncreative.com/trailer-the-digital-hoofprint-podcastecbcf095-4efa-4c94-9e86-5c9924e92854Fri, 04 Dec 2020 13:00:00 GMT<p>Hello hello hello!</p><p>Welcome to The Digital Hoofprint Podcast. My name is Abriana and I am the HUIC (head unicorn in charge) over at Black Unicorn Creative. This episode is a trailer to my latest brainchild.</p><p>Now listen here, this podcast is for horse business owners, equine entrepreneurs and professional equestrians that are looking to grow their business online. If you are</p><p>🐴 An overlooked and undervalued industry professional seeking growth in their business</p><p>🐴 Struggling to show up online for your community</p><p>🐴 Having trouble balancing working ON and IN your business</p><p>🐴 Confused on how to get started, what resources you need and are simply overwhelmed by the whole process</p><p>... then you are in the right place. I'm going to break it down for you. This podcast will consist of digestible information you can implement in your business TODAY. There is a wealth of information out there, but it takes time to consume. Listen to this podcast on your commute to the barn, while you are riding or even while you're mucking stalls. Listeners of this podcast will</p><p>🦄 SHOW UP online and show your value in the equine industry</p><p>🦄 Use effective strategies that create enjoyable client experiences online and in person</p><p>🦄 Learn how to build and manage their online business presence</p><p>🦄 Find and implement resources you need to set your business up for success</p><p>In this episode, I talk a little bit about my experience in this industry and how I plan to help you help yourself. Take a listen and let me know on Instagram what your ultimate business (or horse) goal is in 2021.</p><p>Peace, love and hoofbeats ❤️</p><p>Abriana J.</p><p>PS. I'm getting old. I graduate high school in 2010. BS in Animal Science in 2014!</p>yes00:14:11Trailer: The Digital Hoofprint Podcasttrailer<![CDATA[Ep. 12 | Finding Balance on Social Media with Amber of ABC Social Media Management]]>Managing your business's social media account is often a chore in its own right. But what if we worked to reframe that thinking and create ways that you can fit it into your daily life. On this episode of the podcast, I spoke with Amber Broder of ABC Social Media Management about horses and how she balances the demands of work, school, and entrepreneurship.

To connect with Amber:

https://abcsocialmediamanagement.com/

Follow her on Instagram @abcsocialmediamanagement

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

]]>https://blackunicorncreative.com/ep-12-finding-balance-on-social-media-with-amber-of-abc-social-media-management2ecede0e-04b6-4dad-b658-f93a7f18c6e8Wed, 29 Sep 2021 13:00:00 GMT<p>Managing your business's social media account is often a chore in its own right. But what if we worked to reframe that thinking and create ways that you can fit it into your daily life. On this episode of the podcast, I spoke with Amber Broder of ABC Social Media Management about horses and how she balances the demands of work, school, and entrepreneurship. </p><p>To connect with Amber:</p><p><a href="https://abcsocialmediamanagement.com/" rel="noopener noreferrer nofollow" target="_blank">https://abcsocialmediamanagement.com/</a></p><p>Follow her on Instagram @abcsocialmediamanagement</p><p>~~~~~~~~~~~~~~~~~~~~</p><p>Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners. </p><p><a href="https://blackunicorncreative.com/jointhestampede" rel="noopener noreferrer nofollow" target="_blank">https://blackunicorncreative.com/jointhestampede</a></p><p>Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.</p><p><a href="https://my.captivate.fm/www.blackunicorncreative.com/planner" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com/planner</a></p>yes00:33:0512Ep. 12 | Finding Balance on Social Media with Amber of ABC Social Media Managementfull<![CDATA[Ep. 1 | A Letter to Equine Entrepreneurs]]>Welcome to The Digital Hoofprint Podcast!

I wanted to take a moment to get more acquainted with you and share some of the beliefs I have when it comes to the horse industry. This podcast is an extension of my company, Black Unicorn Creative, a creative solutions agency dedicated to elevating equine businesses.

On this podcast, I will share tips, strategies, and the occasional interview about running a business in the horse industry online and establishing your digital hoofprint.

If you enjoyed this episode, please share it with a friend and leave a review on Apple podcasts!

Connect with me on Instagram or Facebook!

Follow Black Unicorn Creative on Instagram and Facebook as well.

Let me know if there is something you really want to learn more about when it comes to growing your business and marketing yourself online.

Visit my website www.blackunicorncreative.com for more information!

]]>https://blackunicorncreative.com/ep-1-a-letter-to-equine-entrepreneurs8197216a-c78e-434c-9023-5b7567d943deMon, 04 Jan 2021 20:00:00 GMT<p>Welcome to The Digital Hoofprint Podcast! </p><p>I wanted to take a moment to get more acquainted with you and share some of the beliefs I have when it comes to the horse industry. This podcast is an extension of my company, Black Unicorn Creative, a creative solutions agency dedicated to elevating equine businesses. </p><p>On this podcast, I will share tips, strategies, and the occasional interview about running a business in the horse industry online and establishing your digital hoofprint. </p><p>If you enjoyed this episode, please share it with a friend and leave a review on Apple podcasts! </p><p>Connect with me on <a href="www.instragram.com/theabrianaj" rel="noopener noreferrer nofollow" target="_blank">Instagram</a> or <a href="www.facebook.com/theabrianaj" rel="noopener noreferrer nofollow" target="_blank">Facebook</a>!</p><p>Follow Black Unicorn Creative on <a href="www.instagram.com/blackunicorncreative" rel="noopener noreferrer nofollow" target="_blank">Instagram</a> and <a href="www.facebook.com/blackunicorncreative" rel="noopener noreferrer nofollow" target="_blank">Facebook</a> as well. </p><p>Let me know if there is something you really want to learn more about when it comes to growing your business and marketing yourself online.</p><p>Visit my website <a href="www.blackunicorncreative.com" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com</a> for more information!</p>yes00:30:0311Ep. 1 | A Letter to Equine Entrepreneursfull<![CDATA[Ep. 9 | From Followers to Fans (Customer Journey Pt. 2)]]>Have you noticed your followers increasing, but your cash flow falling behind?

In this episode, we continue the customer journey by talking about how to market to customers who are aware of your brand, but are hesitant to purchase from you.

~~~~~~~~~~~~~~~~~~~~~~~

Want tips, resources, and motivation delivered to your inbox weekly?

Join my weekly email blast at http://blackunicorncreative.com/linkinbio/

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload

~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative & @theabrianaj

Facebook: @blackunicorncreative & @theabrianaj

Twitter: @theabrianaj

~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

www.blackunicorncreative.com

]]>https://blackunicorncreative.com/ep-9-from-followers-to-fans-customer-journey-pt-2d28c52f8-d2d4-47ab-ab33-895f0bb4d571Mon, 28 Jun 2021 11:15:00 GMT<p>Have you noticed your followers increasing, but your cash flow falling behind?</p><p>In this episode, we continue the customer journey by talking about how to market to customers who are aware of your brand, but are hesitant to purchase from you. </p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want tips, resources, and motivation delivered to your inbox weekly?</strong></p><p><strong>Join my weekly email blast at </strong><a href="http://blackunicorncreative.com/linkinbio/" rel="noopener noreferrer nofollow" target="_blank">http://blackunicorncreative.com/linkinbio/</a></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at </strong><a href="http://bit.ly/33waysdownload" rel="noopener noreferrer nofollow" target="_blank"><strong>http://bit.ly/33waysdownload</strong></a></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Let's Connect on Socials!</strong></p><p><strong>Instagram: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Facebook: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Twitter: @theabrianaj</strong></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want to work with me? Visit my website</strong></p><p><a href="http://www.blackunicorncreative.com" rel="noopener noreferrer nofollow" target="_blank"><strong>www.blackunicorncreative.com</strong></a></p>yes00:42:139Ep. 9 | From Followers to Fans (Customer Journey Pt. 2)full<![CDATA[Ep. 2 | 6 Things You Need Before Your First Horse Business Client]]>So you want to start a business in the horse industry? Have you been doing work for free and now you want to make a business out of it?

This episode is the one for you! After developing a stellar business idea, you may be confused about where to start. In this episode, you will learn the top 6 things you need to do before you secure your first client.

From the idea to the business plan, tune in to this episode and learn how you can get a jump start on your business.

~~~~~~~~~~~~~~~~~~

Enjoy this episode? Don't forget to subscribe!

Be sure to follow me on social media for more tips in running and marketing your horse business online.

Follow us on Facebook

Follow us on Instagram

Have you taken the Digital Hoofprint Pre-Purchase Exam? Visit my website to see where you measure up.

]]>https://blackunicorncreative.com/6-things-you-need-before-your-first-horse-business-client7ecf5c51-deab-47d4-99b8-7c9b2a46ef13Mon, 18 Jan 2021 13:00:00 GMT<p>So you want to start a business in the horse industry? Have you been doing work for free and now you want to make a business out of it?</p><p>This episode is the one for you! After developing a stellar business idea, you may be confused about where to start. In this episode, you will learn the top 6 things you need to do before you secure your first client. </p><p>From the idea to the business plan, tune in to this episode and learn how you can get a jump start on your business. </p><p>~~~~~~~~~~~~~~~~~~</p><p> Enjoy this episode? Don't forget to subscribe!</p><p>Be sure to follow me on social media for more tips in running and marketing your horse business online. </p><p><a href="www.facebook.com/blackunicorncreative" rel="noopener noreferrer nofollow" target="_blank">Follow us on Facebook</a></p><p><a href="www.instagram.com/blackunicorncreative" rel="noopener noreferrer nofollow" target="_blank">Follow us on Instagram</a></p><p>Have you taken the Digital Hoofprint Pre-Purchase Exam? <a href="www.blackunicorncreative.com" rel="noopener noreferrer nofollow" target="_blank">Visit my website</a> to see where you measure up.</p>yes00:18:3112Ep. 2 | 6 Things You Need Before Your First Horse Business Clientfull<![CDATA[Ep. 13 | Building a Your Dream Lesson Program with Brittney of Brittney Chambers Horsemanship]]>One of Brittney's biggest pieces of advice is to "grow with your program" and that is exactly what she has done as she transitions from hourly lessons to managing a thriving program and team to consulting for lesson programs around the country. Brittney's growth hasn't been coincidental. Her intentional steps to building her dream lesson program have lead her to her success today.

In this episode, we discuss what growth looks like and how to manage a lesson program, maintain healthy boundaries, and promote healthy communication. Brittney shares some incredible gems for current and future horseback riding program owners, this is not an episode you want to miss!

To connect with Brittney:

https://www.brittneychorsemanship.com/

Follow her on Instagram @brittneychorsemanship

Join her Facebook group https://www.facebook.com/groups/544271800012867

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

]]>https://blackunicorncreative.com/ep-13-building-a-your-dream-lesson-program-with-brittney-of-brittney-chambers-horsemanship01dabfcc-a826-494c-98e0-ba3b9440b41eThu, 30 Sep 2021 08:00:00 GMT<p>One of Brittney's biggest pieces of advice is to "grow with your program" and that is exactly what she has done as she transitions from hourly lessons to managing a thriving program and team to consulting for lesson programs around the country. Brittney's growth hasn't been coincidental. Her intentional steps to building her dream lesson program have lead her to her success today. </p><p>In this episode, we discuss what growth looks like and how to manage a lesson program, maintain healthy boundaries, and promote healthy communication. Brittney shares some incredible gems for current and future horseback riding program owners, this is not an episode you want to miss!</p><p>To connect with Brittney:</p><p><a href="https://www.brittneychorsemanship.com/" rel="noopener noreferrer nofollow" target="_blank">https://www.brittneychorsemanship.com/</a></p><p>Follow her on Instagram @brittneychorsemanship</p><p>Join her Facebook group <a href="https://www.facebook.com/groups/544271800012867" rel="noopener noreferrer nofollow" target="_blank">https://www.facebook.com/groups/544271800012867</a></p><p>~~~~~~~~~~~~~~~~~~~~</p><p>Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners. </p><p><a href="https://blackunicorncreative.com/jointhestampede" rel="noopener noreferrer nofollow" target="_blank">https://blackunicorncreative.com/jointhestampede</a></p><p>Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.</p><p><a href="https://my.captivate.fm/www.blackunicorncreative.com/planner" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com/planner</a></p>yes00:40:3813Ep. 13 | Building a Your Dream Lesson Program with Brittney of Brittney Chambers Horsemanshipfull<![CDATA[Ep. 7 | How to use your brand story on your website]]>As a web designer, I can only work with what I am provided, so if you don't have quality photos, website copy or a sense of direction, I can't actually design much.

Hiring a copywriter is the ultimate goal, but I know that many people may not be ready for that investment just yet and that is perfectly fine— but if you need one I know a gal!

I really want you to take the time and look at some of your favorite websites and think,

"What do I like most about this site?"

"What captures my attention and draws me in?"

"What have I learned about this business from their site?"

You can take some of those key nuggets and apply it to your site, business and brand.

In this episode, I discuss the components of a brand story, how to write it and how to implement it on the website for your horse business.

~~~~~~~~~~~~~~~~~~~~~~~

Want tips, resources, and motivation delivered to your inbox weekly?

Join my weekly email blast at http://bit.ly/jointhestampede

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload


~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative & @theabrianaj

Facebook: @blackunicorncreative & @theabrianaj

Twitter: @theabrianaj


~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

www.blackunicorncreative.com

]]>https://blackunicorncreative.com/ep-7-how-to-use-your-brand-story-on-your-website3bba1fcd-ce95-4164-9bae-f9c439d97f76Thu, 20 May 2021 16:30:00 GMT<p>As a web designer, I can only work with what I am provided, so if you don't have quality photos, website copy or a sense of direction, I can't actually <strong><em>design</em></strong><em> </em>much. </p><p>Hiring a copywriter is the ultimate goal, but I know that many people may not be ready for that investment just yet and that is perfectly fine— but if you need one <a href="https://unbridledcontentmarketing.com/" rel="noopener noreferrer nofollow" target="_blank">I know a gal</a>!</p><p>I really want you to take the time and look at some of your favorite websites and think,</p><p>"What do I like most about this site?"</p><p>"What captures my attention and draws me in?"</p><p>"What have I learned about this business from their site?"</p><p>You can take some of those key nuggets and apply it to your site, business and brand.</p><p>In this episode, I discuss the components of a brand story, how to write it and how to implement it on the website for your horse business.</p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want tips, resources, and motivation delivered to your inbox weekly?</strong></p><p><strong>Join my weekly email blast at http://bit.ly/jointhestampede</strong></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload</strong></p><p><br /></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Let's Connect on Socials!</strong></p><p><strong>Instagram: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Facebook: @blackunicorncreative &amp; @theabrianaj</strong></p><p><strong>Twitter: @theabrianaj</strong></p><p><br /></p><p><strong>~~~~~~~~~~~~~~~~~~~~~~~</strong></p><p><strong>Want to work with me? Visit my website</strong></p><p><a href="http://www.blackunicorncreative.com" rel="noopener noreferrer nofollow" target="_blank"><strong>www.blackunicorncreative.com</strong></a></p>yes00:32:4217Ep. 7 | How to use your brand story on your websitefull<![CDATA[Ep. 6 | Developing brand values for your horse business]]>This week in The Stampede we're breaking down brand values and why they are crucial to your brand development by bringing clarity to your message, your operations, and your direction.

Brand values are more than cliche words you pick from a list. These words help you develop defining statements that inform how your business operates.

Use these journey words and personal experiences to help brainstorm what your non-negotiables are!

~~~~~~~~~~~~~~~~~~~~~~

The Stampede is a weekly newsletter for equine entrepreneurs sharing strategy, tips, resources, and inspiration to help you establish your digital hoofprint. Visit www.blackunicorncreative.com to join the list!

~~~~~~~~~~~~~~~~~~~~~~~

I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload


~~~~~~~~~~~~~~~~~~~~~~~

Let's Connect on Socials!

Instagram: @blackunicorncreative and @theabrianaj

Facebook: @blackunicorncreative and @theabrianaj

Twitter: @theabrianaj



~~~~~~~~~~~~~~~~~~~~~~~

Want to work with me? Visit my website

http://www.blackunicorncreative.com

]]>https://blackunicorncreative.com/ep-6-developing-brand-values-for-your-horse-business32779243-4e3e-4543-bc68-4f974600e08bWed, 05 May 2021 08:00:00 GMT<p>This week in The Stampede we're breaking down brand values and why they are crucial to your brand development by bringing clarity to your message, your operations, and your direction.</p><p>Brand values are more than cliche words you pick from a list. These words help you develop defining statements that inform how your business operates.</p><p>Use these journey words and personal experiences to help brainstorm what your non-negotiables are!</p><p>~~~~~~~~~~~~~~~~~~~~~~</p><p>The Stampede is a weekly newsletter for equine entrepreneurs sharing strategy, tips, resources, and inspiration to help you establish your digital hoofprint. Visit www.blackunicorncreative.com to join the list!</p><p>~~~~~~~~~~~~~~~~~~~~~~~</p><p>I have a few free resources already on the interweb, but click here to download "33 Ways to Establish Your Digital Hoofprint" at http://bit.ly/33waysdownload </p><p><br /></p><p>~~~~~~~~~~~~~~~~~~~~~~~</p><p>Let's Connect on Socials!</p><p>Instagram: @blackunicorncreative and @theabrianaj</p><p>Facebook: @blackunicorncreative and @theabrianaj</p><p>Twitter: @theabrianaj</p><p><br /></p><p><br /></p><p>~~~~~~~~~~~~~~~~~~~~~~~</p><p>Want to work with me? Visit my website</p><p>http://www.blackunicorncreative.com</p>yes00:30:3216Ep. 6 | Developing brand values for your horse businessfull<![CDATA[Ep. 15 | Tasting the Difference with Robert of Viveré Chocolates]]>Robert came out the gate dropping so many gems for Digital Hoofprint listeners that you will need a pen and pad while listening to this episode. Going from horse training to corporate America to entrepreneurship has equipped Robert with a special set of skills and experience to really dive into the challenges that seeking "work/life balance" presents. One of my favorite lines from him on this episode is "You need to be able to DO even when you don't have a hype person." Tune in to this episode where Robert breaks down the inherent needs that come within entrepreneurship such as boundaries, priorities, and more.

To connect with Robert:

https://cocoavivere.com/

Follow on Instagram @finechocolateman

~~~~~~~~~~~~~~~~~~~~

Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners.

https://blackunicorncreative.com/jointhestampede

Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.

www.blackunicorncreative.com/planner

]]>https://blackunicorncreative.com/ep-15-tasting-the-difference-with-robert-of-vivere-chocolateseeb54b69-e39f-4f88-b60d-bfc3809c023aThu, 30 Sep 2021 08:30:00 GMT<p>Robert came out the gate dropping so many gems for Digital Hoofprint listeners that you will need a pen and pad while listening to this episode. Going from horse training to corporate America to entrepreneurship has equipped Robert with a special set of skills and experience to really dive into the challenges that seeking "work/life balance" presents. One of my favorite lines from him on this episode is "You need to be able to DO even when you don't have a hype person." Tune in to this episode where Robert breaks down the inherent needs that come within entrepreneurship such as boundaries, priorities, and more.</p><p>To connect with Robert:</p><p><a href="https://cocoavivere.com/" rel="noopener noreferrer nofollow" target="_blank">https://cocoavivere.com/</a></p><p>Follow on Instagram @finechocolateman</p><p>~~~~~~~~~~~~~~~~~~~~</p><p>Are you ready to establish your digital hoofprint? Sign up for The Stampede, a weekly newsletter for horse business owners. </p><p><a href="https://blackunicorncreative.com/jointhestampede" rel="noopener noreferrer nofollow" target="_blank">https://blackunicorncreative.com/jointhestampede</a></p><p>Interested in a business planner specifically designed for horse business owners? It's like having a business coach in your pocket! Sign up for the waitlist to be the first to know when preorders open.</p><p><a href="https://my.captivate.fm/www.blackunicorncreative.com/planner" rel="noopener noreferrer nofollow" target="_blank">www.blackunicorncreative.com/planner</a></p>yes01:05:4515Ep. 15 | Tasting the Difference with Robert of Viveré Chocolatesfull