<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Built To Win: Marketing, Sales, Faith, and Building a Life That Matters]]></title><description><![CDATA[<p><b>Built to Win: Marketing, Sales, Faith, and Building a Life That Matters</b></p><p>Hosted by Jonathan Watkins and Brent Killen, founders of JBX Strategies, <b>Built to Win</b> is the podcast for business owners and leaders who are serious about winning in both business and life.</p><p>While we work primarily with home service companies—especially landscaping and outdoor service companies—this podcast is for anyone looking to grow a business with purpose, discipline, and faith.</p><p></p><p>Each week, we bring a mix of:</p><p></p><ul><li>Practical, no-nonsense teaching episodes on marketing, sales, and business growth</li><li>Real conversations with successful entrepreneurs, operators, and faith-driven leaders<p></p></li></ul><p>You’ll learn how to generate more leads, close more deals, build systems that scale, and lead with integrity—without sacrificing what matters most.</p><p>Whether you’re a contractor, home service business owner, or sales professional, this show will challenge you, equip you, and help you build something that lasts.</p><p><b>New episodes drop weekly.</b></p><p>👉 Want help growing your business? Schedule a strategy session: <a rel="noopener noreferrer nofollow" href="https://go.jbxstrategies.com/" target="_blank">https://go.jbxstrategies.com/</a></p>]]></description><link>https://jbxstrategies.com/</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Mon, 01 Jun 2026 04:20:40 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/BbJj7oVn.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Jonathan Watkins]]></author><pubDate>Mon, 13 Apr 2026 22:23:47 GMT</pubDate><copyright><![CDATA[2026 Jonathan Watkins]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Entrepreneurship]]></category><itunes:author>Jonathan Watkins</itunes:author><itunes:summary>&lt;p&gt;&lt;b&gt;Built to Win: Marketing, Sales, Faith, and Building a Life That Matters&lt;/b&gt;&lt;/p&gt;&lt;p&gt;Hosted by Jonathan Watkins and Brent Killen, founders of JBX Strategies, &lt;b&gt;Built to Win&lt;/b&gt; is the podcast for business owners and leaders who are serious about winning in both business and life.&lt;/p&gt;&lt;p&gt;While we work primarily with home service companies—especially landscaping and outdoor service companies—this podcast is for anyone looking to grow a business with purpose, discipline, and faith.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Each week, we bring a mix of:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Practical, no-nonsense teaching episodes on marketing, sales, and business growth&lt;/li&gt;&lt;li&gt;Real conversations with successful entrepreneurs, operators, and faith-driven leaders&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;You’ll learn how to generate more leads, close more deals, build systems that scale, and lead with integrity—without sacrificing what matters most.&lt;/p&gt;&lt;p&gt;Whether you’re a contractor, home service business owner, or sales professional, this show will challenge you, equip you, and help you build something that lasts.&lt;/p&gt;&lt;p&gt;&lt;b&gt;New episodes drop weekly.&lt;/b&gt;&lt;/p&gt;&lt;p&gt;👉 Want help growing your business? Schedule a strategy session: &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://go.jbxstrategies.com/&quot; target=&quot;_blank&quot;&gt;https://go.jbxstrategies.com/&lt;/a&gt;&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Jonathan Watkins</itunes:name><itunes:email>jonathan@jbxstrategies.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/><itunes:category text="Entrepreneurship"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/e90632fc-cb90-49cb-a93e-17126521d395/logos/8ae68ce0-45b0-45f8-87c4-776403e10fb8.png"/><item><title><![CDATA[Before You Spend Money on Marketing Fix These 3 Things]]></title><description><![CDATA[<p>The conversation covers the importance of being prepared for more leads, fixing the message, identifying ideal customers, crafting the right message, answering the phone, follow-up strategy, sales system and process, understanding your numbers, and stewardship for growth.</p><p></p><p>Takeaways</p><ul><li>Prepare for more leads by fixing your message, identifying ideal customers, and crafting the right message.</li><li>Answering the phone and having a follow-up strategy are crucial for lead conversion and customer retention.</li></ul><p></p><p>Chapters</p><ul><li>00:00 Preparing for More Leads</li><li>08:16 Answering the Phone and Follow-Up</li><li>16:44 Sales System and Process</li><li>23:48 Stewardship and Preparation for Growth</li></ul>]]></description><guid isPermaLink="false">55cd50a4-e0c8-4867-8a9f-6858c8df1c9b</guid><dc:creator><![CDATA[Jonathan Watkins]]></dc:creator><pubDate>Fri, 29 May 2026 21:05:03 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/68e51823f78725ef6f7b123fa185c195849e82f581dd248640027b8065093023/eyJlcGlzb2RlSWQiOiI1NWNkNTBhNC1lMGM4LTQ4NjctOGE5Zi02ODU4YzhkZjFjOWIiLCJwb2RjYXN0SWQiOiJlOTA2MzJmYy1jYjkwLTQ5Y2ItYTkzZS0xNzEyNjUyMWQzOTUiLCJhY2NvdW50SWQiOiI2OWRkNWVkZGQ3MjI1Y2YyNDIyMGQxYTEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmExOWYxYjMxNmY4M2MxMWQyYzQ4ZjlhL2pvbmF0aGFuLXdhdGtpbnNzLXN0dWRpby05anlqRy1jb21wb3Nlci0yMDI2LTUtMjlfXzIyLTYtMTAubXAzIn0=.mp3" length="49453914" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/e90632fc-cb90-49cb-a93e-17126521d395/episodes/55cd50a4-e0c8-4867-8a9f-6858c8df1c9b/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;The conversation covers the importance of being prepared for more leads, fixing the message, identifying ideal customers, crafting the right message, answering the phone, follow-up strategy, sales system and process, understanding your numbers, and stewardship for growth.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Takeaways&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Prepare for more leads by fixing your message, identifying ideal customers, and crafting the right message.&lt;/li&gt;&lt;li&gt;Answering the phone and having a follow-up strategy are crucial for lead conversion and customer retention.&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;ul&gt;&lt;li&gt;00:00 Preparing for More Leads&lt;/li&gt;&lt;li&gt;08:16 Answering the Phone and Follow-Up&lt;/li&gt;&lt;li&gt;16:44 Sales System and Process&lt;/li&gt;&lt;li&gt;23:48 Stewardship and Preparation for Growth&lt;/li&gt;&lt;/ul&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:25:45</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/e90632fc-cb90-49cb-a93e-17126521d395/logos/8ae68ce0-45b0-45f8-87c4-776403e10fb8.png"/><itunes:season>1</itunes:season><itunes:episode>2</itunes:episode><itunes:title>Before You Spend Money on Marketing Fix These 3 Things</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Why We Started Built to Win]]></title><description><![CDATA[<p>Welcome to the very first episode of Built to Win — the podcast where we talk marketing,</p><p>sales, faith, and what it really takes to build a life and business that matters.</p><p></p><p>In this inaugural episode, hosts Jonathan Watkins and Brent Killen, co-founders of JBX</p><p>Strategies, share the story behind the podcast, their nearly 30-year business partnership, and</p><p>the lessons they learned from building, scaling, and eventually exiting their first company, Digital</p><p>Planet.</p><p></p><p>Jonathan and Brent talk about how they met in the telecommunications industry, the leap of faith</p><p>that pushed them to leave corporate sales and start their own company, and the real struggles</p><p>that come with entrepreneurship — including starting from zero, fighting through hard seasons,</p><p>ignoring the naysayers, and learning not to quit too early.</p><p>They also explain why they launched Built to Win: to give back to business owners by sharing</p><p>practical lessons on sales, marketing, leadership, faith, discipline, and growth.</p><p></p><p>Whether you’re a home service business owner, entrepreneur, sales professional, or someone</p><p>thinking about taking the next step in life or business, this episode sets the foundation for what</p><p>Built to Win is all about.</p><p></p><p>In this episode, you’ll hear:</p><p>● How Jonathan and Brent met and became business partners</p><p>● The “get out of the boat” moment that changed everything</p><p>● Lessons learned from starting Digital Planet</p><p>● Why sales, process, and activity solve a lot of business problems</p><p>● Why they started JBX Strategies after selling their first company</p><p>● What listeners can expect from future Built to Win episodes</p><p>● How faith, business, and giving back all fit together</p><p></p><p>Built to Win is for business owners and leaders who want to grow with purpose,</p><p>discipline, and faith.</p><p>We don’t just talk about winning. We build it.</p>]]></description><guid isPermaLink="false">6c4c85b8-4f90-4494-8491-621dbc5921f7</guid><dc:creator><![CDATA[Jonathan Watkins]]></dc:creator><pubDate>Tue, 19 May 2026 18:58:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/44683118adf4f16a49eebb1281451293db00c06e5a11d798aa356ed492f04b43/eyJlcGlzb2RlSWQiOiI2YzRjODViOC00ZjkwLTQ0OTQtODQ5MS02MjFkYmM1OTIxZjciLCJwb2RjYXN0SWQiOiJlOTA2MzJmYy1jYjkwLTQ5Y2ItYTkzZS0xNzEyNjUyMWQzOTUiLCJhY2NvdW50SWQiOiI2OWRkNWVkZGQ3MjI1Y2YyNDIyMGQxYTEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEwYzU0ZjMxNDVlNzdjNzUzMmI4NTI4L2pvbmF0aGFuLXdhdGtpbnNzLXN0dWRpby05anlqRy1jb21wb3Nlci0yMDI2LTUtMTlfXzE0LTE3LTU1Lm1wMyJ9.mp3" length="46055070" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/e90632fc-cb90-49cb-a93e-17126521d395/episodes/6c4c85b8-4f90-4494-8491-621dbc5921f7/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Welcome to the very first episode of Built to Win — the podcast where we talk marketing,&lt;/p&gt;&lt;p&gt;sales, faith, and what it really takes to build a life and business that matters.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this inaugural episode, hosts Jonathan Watkins and Brent Killen, co-founders of JBX&lt;/p&gt;&lt;p&gt;Strategies, share the story behind the podcast, their nearly 30-year business partnership, and&lt;/p&gt;&lt;p&gt;the lessons they learned from building, scaling, and eventually exiting their first company, Digital&lt;/p&gt;&lt;p&gt;Planet.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Jonathan and Brent talk about how they met in the telecommunications industry, the leap of faith&lt;/p&gt;&lt;p&gt;that pushed them to leave corporate sales and start their own company, and the real struggles&lt;/p&gt;&lt;p&gt;that come with entrepreneurship — including starting from zero, fighting through hard seasons,&lt;/p&gt;&lt;p&gt;ignoring the naysayers, and learning not to quit too early.&lt;/p&gt;&lt;p&gt;They also explain why they launched Built to Win: to give back to business owners by sharing&lt;/p&gt;&lt;p&gt;practical lessons on sales, marketing, leadership, faith, discipline, and growth.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Whether you’re a home service business owner, entrepreneur, sales professional, or someone&lt;/p&gt;&lt;p&gt;thinking about taking the next step in life or business, this episode sets the foundation for what&lt;/p&gt;&lt;p&gt;Built to Win is all about.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this episode, you’ll hear:&lt;/p&gt;&lt;p&gt;● How Jonathan and Brent met and became business partners&lt;/p&gt;&lt;p&gt;● The “get out of the boat” moment that changed everything&lt;/p&gt;&lt;p&gt;● Lessons learned from starting Digital Planet&lt;/p&gt;&lt;p&gt;● Why sales, process, and activity solve a lot of business problems&lt;/p&gt;&lt;p&gt;● Why they started JBX Strategies after selling their first company&lt;/p&gt;&lt;p&gt;● What listeners can expect from future Built to Win episodes&lt;/p&gt;&lt;p&gt;● How faith, business, and giving back all fit together&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Built to Win is for business owners and leaders who want to grow with purpose,&lt;/p&gt;&lt;p&gt;discipline, and faith.&lt;/p&gt;&lt;p&gt;We don’t just talk about winning. We build it.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:23:59</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/e90632fc-cb90-49cb-a93e-17126521d395/episodes/6c4c85b8-4f90-4494-8491-621dbc5921f7/images/7a3349c6-0f87-44a7-810b-2aa0d604875c.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>Why We Started Built to Win</itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>