<![CDATA[Finding the Heat]]>Finding the Heat is a show about what actually moves marketing — not what people say works, but what the evidence proves does.

Host Kate O'Keeffe, founder and CEO of Heatseeker, sits down with the boldest operators in marketing to unpack the decisions, experiments, and bets that separate real growth from expensive guesswork. Expect candid stories, hard numbers, and a recurring obsession: the gap between what customers say they'll do and what they actually do — and how the best marketers close it.

New conversations with the leaders rewriting the playbook.

]]>https://heatseeker.aiRiverside.fm (https://riverside.com)Tue, 04 Aug 2026 01:31:15 GMTTue, 30 Jun 2026 02:55:49 GMT60Kate O'Keeffe<p>Finding the Heat is a show about what actually moves marketing — not what people say works, but what the evidence proves does.</p><p></p><p>Host Kate O'Keeffe, founder and CEO of Heatseeker, sits down with the boldest operators in marketing to unpack the decisions, experiments, and bets that separate real growth from expensive guesswork. Expect candid stories, hard numbers, and a recurring obsession: the gap between what customers say they'll do and what they actually do — and how the best marketers close it.</p><p></p><p>New conversations with the leaders rewriting the playbook.</p>episodicKate O'Keeffekate@heatseeker.aino<![CDATA[Ep 1: Lex Bradshaw-Zanger (L'Oréal) — Marketing Hasn't Changed, But Marketers Must]]>L'Oréal's Lex Bradshaw-Zanger has run marketing at the scale most people only theorise about. In this debut episode, he sits down with Heatseeker founder Kate O'Keeffe to make an uncomfortable case: the fundamentals of marketing haven't changed — but the people doing it have to.

They get into the say/do gap (why what customers tell you rarely matches what they do), how to take bigger creative swings without betting the business, and the small, human moments that quietly decide whether a campaign works. Candid, fast, and full of the kind of detail you only get from someone who's actually done it.

Hosted by Kate O'Keeffe, founder and CEO of Heatseeker.

]]>17cb883b-6e7e-4aa9-86e5-d4854dfe61e0Tue, 30 Jun 2026 03:52:51 GMT<p>L'Oréal's Lex Bradshaw-Zanger has run marketing at the scale most people only theorise about. In this debut episode, he sits down with Heatseeker founder Kate O'Keeffe to make an uncomfortable case: the fundamentals of marketing haven't changed — but the people doing it have to.</p><p></p><p>They get into the say/do gap (why what customers tell you rarely matches what they do), how to take bigger creative swings without betting the business, and the small, human moments that quietly decide whether a campaign works. Candid, fast, and full of the kind of detail you only get from someone who's actually done it.</p><p></p><p>Hosted by Kate O'Keeffe, founder and CEO of Heatseeker.</p>no00:30:24Ep 1: Lex Bradshaw-Zanger (L'Oréal) — Marketing Hasn't Changed, But Marketers Mustfull