<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Search Tea Podcast]]></title><description><![CDATA[<p>Search Tea is your go to podcast for search trends, AI updates, and of course, piping hot takes! Join co-hosts Laura and Grace as they spill the tea on everything SEO, AI search, and digital marketing.</p>]]></description><link>https://www.linkedin.com/company/search-tea-podcast/</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Fri, 24 Jul 2026 04:11:43 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/9mFcHp82.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Search Tea Podcast]]></author><pubDate>Sat, 18 Jul 2026 14:57:12 GMT</pubDate><copyright><![CDATA[2026 Search Tea Podcast]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Marketing]]></category><category><![CDATA[Education]]></category><itunes:author>Search Tea Podcast</itunes:author><itunes:summary>&lt;p&gt;Search Tea is your go to podcast for search trends, AI updates, and of course, piping hot takes! Join co-hosts Laura and Grace as they spill the tea on everything SEO, AI search, and digital marketing.&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Search Tea Podcast</itunes:name><itunes:email>searchteapodcast@gmail.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Marketing"/></itunes:category><itunes:category text="Education"/><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae97fb97-e622-4fcd-bbbc-019eaf178018/logos/1db5f210-3810-47e8-b6b7-faae1a9eaaee.png"/><item><title><![CDATA[AI search: Let's Talk About It ]]></title><description><![CDATA[<p>Content type</p><p>Discussion</p><p></p><p>Primary goal</p><p>Educational</p><p></p><p>Summary</p><p>In this episode, Laura and Grace explore the evolving landscape of AI search, SEO, and how generative models like ChatGPT are transforming digital visibility. They discuss the implications for brands, technical strategies, and the future of search behavior.</p><p></p><p>Key topics</p><ul><li>The evolution of AI search and its impact on SEO</li><li>Differences between traditional SEO and GEO strategies</li><li>The importance of authority and trust for brands in AI search</li><li>Technical considerations: JavaScript, structured data, and AI algorithms</li><li>Consumer behavior shifts due to AI and social platforms</li><li>Future trends: agentic search and AI-powered personal assistants</li></ul><p></p><p>Chapters</p><p>00:00 Is SEO Dead? The Evolution of Search</p><p>02:57 Generative Engine Optimization: A New Buzzword</p><p>06:00 AI in Search: The Role of Large Language Models</p><p>08:54 Consumer Behavior and AI: A Shift in Search Dynamics</p><p>12:08 The Importance of Visibility in AI Search</p><p>15:08 The Future of Search: Traditional vs AI</p><p>18:00 AI Agents: The Next Step in Search Technology</p><p>20:53 The Debate: GEO vs SEO</p><p>23:53 Citations vs Visibility in AI Responses</p><p>29:35 Navigating SEO Metrics and Tools</p><p>32:39 The Shift from Keywords to Topics</p><p>37:27 Establishing Authority in AI Search</p><p>39:44 The Role of Structured Data</p><p>44:23 Exploring LLMs.txt and Its Impact</p><p>49:11 Trusting AI: A Critical Perspective</p><p>52:31 SEO Evolution: Is It a Rebrand?</p><p>54:19 Building Brand Authority Across Platforms</p><p></p>]]></description><guid isPermaLink="false">bcf4e28c-9dfc-4967-b54d-535c870e875b</guid><dc:creator><![CDATA[Search Tea Podcast]]></dc:creator><pubDate>Sat, 18 Jul 2026 15:06:57 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/8888d9c473654b12a924c168186a86caff151a175be7fd3f69c9451cefe14801/eyJlcGlzb2RlSWQiOiJiY2Y0ZTI4Yy05ZGZjLTQ5NjctYjU0ZC01MzVjODcwZTg3NWIiLCJwb2RjYXN0SWQiOiJhZTk3ZmI5Ny1lNjIyLTRmY2QtYmJiYy0wMTllYWYxNzgwMTgiLCJhY2NvdW50SWQiOiI2YTIwMjMzNjAzNjU5OTZmZDFkZGFiY2QiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmEzZmRjOTA3ZGI4ZDA0MzI4NGM1MGNiL2dyYWNlcy1zdHVkaW8tRmdWMnAtY29tcG9zZXItMjAyNi02LTI3X18xNi0yMi04Lm1wMyJ9.mp3" length="77501483" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/ae97fb97-e622-4fcd-bbbc-019eaf178018/episodes/bcf4e28c-9dfc-4967-b54d-535c870e875b/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Content type&lt;/p&gt;&lt;p&gt;Discussion&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Primary goal&lt;/p&gt;&lt;p&gt;Educational&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Summary&lt;/p&gt;&lt;p&gt;In this episode, Laura and Grace explore the evolving landscape of AI search, SEO, and how generative models like ChatGPT are transforming digital visibility. They discuss the implications for brands, technical strategies, and the future of search behavior.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Key topics&lt;/p&gt;&lt;ul&gt;&lt;li&gt;The evolution of AI search and its impact on SEO&lt;/li&gt;&lt;li&gt;Differences between traditional SEO and GEO strategies&lt;/li&gt;&lt;li&gt;The importance of authority and trust for brands in AI search&lt;/li&gt;&lt;li&gt;Technical considerations: JavaScript, structured data, and AI algorithms&lt;/li&gt;&lt;li&gt;Consumer behavior shifts due to AI and social platforms&lt;/li&gt;&lt;li&gt;Future trends: agentic search and AI-powered personal assistants&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Chapters&lt;/p&gt;&lt;p&gt;00:00 Is SEO Dead? The Evolution of Search&lt;/p&gt;&lt;p&gt;02:57 Generative Engine Optimization: A New Buzzword&lt;/p&gt;&lt;p&gt;06:00 AI in Search: The Role of Large Language Models&lt;/p&gt;&lt;p&gt;08:54 Consumer Behavior and AI: A Shift in Search Dynamics&lt;/p&gt;&lt;p&gt;12:08 The Importance of Visibility in AI Search&lt;/p&gt;&lt;p&gt;15:08 The Future of Search: Traditional vs AI&lt;/p&gt;&lt;p&gt;18:00 AI Agents: The Next Step in Search Technology&lt;/p&gt;&lt;p&gt;20:53 The Debate: GEO vs SEO&lt;/p&gt;&lt;p&gt;23:53 Citations vs Visibility in AI Responses&lt;/p&gt;&lt;p&gt;29:35 Navigating SEO Metrics and Tools&lt;/p&gt;&lt;p&gt;32:39 The Shift from Keywords to Topics&lt;/p&gt;&lt;p&gt;37:27 Establishing Authority in AI Search&lt;/p&gt;&lt;p&gt;39:44 The Role of Structured Data&lt;/p&gt;&lt;p&gt;44:23 Exploring LLMs.txt and Its Impact&lt;/p&gt;&lt;p&gt;49:11 Trusting AI: A Critical Perspective&lt;/p&gt;&lt;p&gt;52:31 SEO Evolution: Is It a Rebrand?&lt;/p&gt;&lt;p&gt;54:19 Building Brand Authority Across Platforms&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:40:22</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/ae97fb97-e622-4fcd-bbbc-019eaf178018/logos/1db5f210-3810-47e8-b6b7-faae1a9eaaee.png"/><itunes:episode>2</itunes:episode><itunes:title>AI search: Let&apos;s Talk About It </itunes:title><itunes:episodeType>full</itunes:episodeType></item></channel></rss>