<![CDATA[Brand Life]]>Welcome to Brand Life, the podcast that explores the thinking behind the brands people remember.

Hosted by Louise Goodthorp, the podcast brings together brand strategists, founders, marketers and creative leaders to unpack how great brands are built, positioned and evolved. Through thoughtful conversations and real-world experiences, guests share the challenges they've faced, the assumptions they've challenged and the strategic choices that have shaped their success.

From defining a clear position in crowded markets to creating meaningful differentiation and long-term brand value, BrandLife goes beyond the surface to examine the role strategy plays in building brands that connect and endure.

Brand Life is where brand strategy comes to life.

]]>www.strategiq.coRiverside.fm (https://riverside.com)Fri, 26 Jun 2026 18:21:37 GMTMon, 08 Jun 2026 12:19:01 GMT60Louise Goodthorp<p>Welcome to Brand Life, the podcast that explores the thinking behind the brands people remember.<br /><br />Hosted by Louise Goodthorp, the podcast brings together brand strategists, founders, marketers and creative leaders to unpack how great brands are built, positioned and evolved. Through thoughtful conversations and real-world experiences, guests share the challenges they've faced, the assumptions they've challenged and the strategic choices that have shaped their success.<br /><br />From defining a clear position in crowded markets to creating meaningful differentiation and long-term brand value, BrandLife goes beyond the surface to examine the role strategy plays in building brands that connect and endure.<br /><br />Brand Life is where brand strategy comes to life.</p>episodicLouise Goodthorpsam@strategiq.cono<![CDATA[The Heart of a Great Brand: Inside the Discovery Process]]>In the first episode of Brand Life, Louise Goodthorpe, Head of Creative and Brand at StrategiQ, breaks down the brand discovery phase and why it sits at the heart of any meaningful brand strategy.

From brand workshops and stakeholder interviews to the four Cs, brand audits and LLM analysis, Louise explains how deep listening, evidence-gathering and honest insight help uncover what a brand truly stands for.

This episode explores why discovery is not just about playing back what you’ve heard, but understanding what it means, including the uncomfortable truths that can shape a stronger, more authentic brand.

]]>b275328d-bc1e-4571-8128-b7d6f39263d7Mon, 08 Jun 2026 12:27:37 GMT<p>In the first episode of Brand Life, Louise Goodthorpe, Head of Creative and Brand at <a rel="noopener noreferrer nofollow" href="www.strategiq.co" target="_blank">StrategiQ</a>, breaks down the brand discovery phase and why it sits at the heart of any meaningful brand strategy.<br /></p><p>From brand workshops and stakeholder interviews to the four Cs, brand audits and LLM analysis, Louise explains how deep listening, evidence-gathering and honest insight help uncover what a brand truly stands for. <br /><br />This episode explores why discovery is not just about playing back what you’ve heard, but understanding what it means, including the uncomfortable truths that can shape a stronger, more authentic brand.</p>no00:20:2811The Heart of a Great Brand: Inside the Discovery Processfull