Discover how an award-winning playwright and entrepreneurial spirit weaves storytelling, culture, and wellness into multiple thriving brands. In this episode, Setor Attipoe shares her journey from theater to skincare, her approach to building distinctive brands, and her insights on self-care, authenticity, and purpose-driven entrepreneurship.

Key Topics

• Transitioning from theater to beauty and entrepreneurship
• The significance of purpose over labels in defining identity
• Building and maintaining multiple brands with unique voices
• The role of cultural heritage and lineage in brand storytelling
• Strategies for self-care and avoiding burnout in multi-business ownership
• The power of rituals and global wellness influences
• The evolution of product development over three years
• How owning your voice empowers your business and life

Timestamps

00:00 - Introduction to Setor Attipoe's creative and entrepreneurial journey
02:22 - The importance of purpose versus labels in identity
04:12 - Insights from her corporate experience with top beauty brands
06:10 - Building multiple brands: branding strategies and distinct voices
08:48 - The cost of corporate success: time and personal sacrifices
12:10 - Balancing multiple passions and the challenge of focus
13:14 - Self-care rituals to prevent burnout
15:37 - Transcending wellness through global wellness rituals and imagery
17:32 - Visual storytelling inspired by travel and cultural heritage
19:43 - Incorporating Ghanaian lineage into product formulations and branding
22:10 - The significance of lineage and legacy in entrepreneurship
23:36 - Spotlight on innovative product development: Sunset SPF Mist
27:29 - Upcoming projects and brand activations
29:37 - The meaning of “Her Business, Her Voice”: ownership, authenticity, and empowerment

Resources & Links

• Born in Brooklyn Skin Care
• Join our community

Connect with Setor Attipoe

• Instagram

• Timestamps

00:00 - Introduction to pioneering wellness founder and her journey
02:30 - Origins of Aromasomatic methodology through yoga and Reiki
04:12 - The science behind aromatherapy and its effect on the nervous system
05:59 - How products foster mindful moments and emotional recalibration
07:00 - Practical application: using blends to manage anxiety and stress during work
08:28 - The versatility of Aromasomatic skincare beyond traditional methods
09:11 - Challenges as a first-generation founder in a saturated industry
10:08 - Building credibility without traditional cosmetic chemistry background
11:45 - Educating consumers on the neuroconnection between senses and skin
13:40 - Visibility and representation in wellness and skincare industries
14:29 - Advice to past self: embrace grace and confidence in non-traditional paths
16:00 - Trusting self and differentiating between vision and ego
18:35 - The importance of delegation and not doing everything alone
19:54 - Protecting the integrity and core methodology of your brand
21:06 - Recognizing when to relinquish control for growth and innovation
22:37 - Handling ego, perfectionism, and product integrity in branding
26:31 - Listening to your body as a source of discernment in business decisions
27:58 - Legacy: The societal impact of self-care rooted in authenticity and self-trust
31:23 - The future of neurocosmetics and wellness rooted in holistic self-love
32:20 - The importance of honesty and transparency in the beauty industry
33:01 - Connecting and finding the brand in Atlanta and online

Resources and Links:

• The Prism Effect
• The Prism Effect Live Conference

Connect with Myown:

• LinkedIn

• Instagram

Connect with Symphony

• LinkedIn
• Website

• Dr. Bentil shares her early start in healthcare as a teenage CNA and how her personal experiences fueled her passion for nursing.
• Key leadership lessons, including recognizing talent and the value of mentorship in navigating career paths.
• The significance of leadership frameworks, specifically the BLEND program, emphasizing relationships, ethics, navigating challenges, and diversity.
• Practical steps for nurse leaders to improve their skills, including understanding the business side of healthcare.
• How Black women in healthcare can challenge barriers and embrace their unique leadership styles.
• The role of coaching and real-world scenarios in preparing for advanced leadership roles.
• A call to action for higher education and healthcare systems to implement mandatory leadership development programs.
  

Timestamps:
00:00 - Introduction to Dr. Stacy Bentil's impactful healthcare journey

02:50 - How personal experiences shape her nursing path

04:30 - The importance of foundational skills learned as a CNA

06:15 - Transition from bedside nurse to leadership roles

08:45 - Mentorship's critical role for Black women in healthcare

10:35 - Building relationships and navigating career challenges

12:25 - Developing leadership skills through the BLEND program

15:20 - How understanding the business of healthcare elevates nurse leadership

16:40 - Supporting emerging nurse leaders with coaching and practical scenarios

20:00 - Embracing diversity, equity, inclusion, and cultural competency

21:50 - The need for mandatory leadership training across health systems

23:20 - Supporting nurse transitions into management and executive roles

25:55 - Dr. Bentil’s legacy: Compassion and perseverance in nurse leadership

26:50 - Where to connect with Dr. Stacy Bentil

Resources & Links:

• Conferece Waitlist
• Join the community
• Get help with launching

Connect with Dr. Stacy Bentil:

• Bentil Leadership Institute
• Dr. Stacy Bentil on LinkedIn

• The distinction between the hustling founder and the curated CEO
• The three foundational shifts: from chasing to attracting, availability to access, and doing to designing
• Practical exercises to audit your weekly activities and identify hustle tax
• Why structural change, not personality change, is key to sustainable growth
• How to build boundaries that protect your time and energy
• The importance of clarity and precision in your messaging
• Using leverage intentionally to work smarter, not harder
• The role of community and accountability in your transformation

Timestamps:

• 00:00 - The persona of the exhausted hustle versus the purposeful curated CEO
• 01:07 - Deep dive into the mindset of the hustling founder
• 02:06 - The importance of shifting from doing to designing work
• 04:00 - Shift 1: From chasing clients to attracting them naturally
• 05:06 - Building a brand that pulls clients in and speaks with clarity
• 06:04 - From availability to structured access and protecting your space
• 07:12 - Shift 3: From doing all the work to designing systems and assets
• 08:44 - Practical exercise: auditing your activities to identify hustle tax
• 09:13 - How to categorize your tasks: cash-producing (C), movement (M), glue (G)
• 10:35 - Emphasizing structural change and community support
• 11:55 - Redefining what it means to be a confident, free CEO

Resources & Links:

• Join the community
• Help launching your offer
• The Prism Effect Live Conference

Connect with Myown:

• LinkedIn
• Instagram

• The stark income gap and access issues for women of color entrepreneurs
• The creation and purpose of the Prism Effect framework
• How burnout and exhaustion hinder progress despite hustle
• The importance of integrating wellness, mindset, and business strategies
• Details about the Prism Effect community offerings including events, retreats, and community support
• Practical steps to refocus and refract your brilliance into power
  

Timestamps:
00:00 - Why access, not effort, explains the income disparity for women of color entrepreneurs

00:34 - The financial realities faced by Black women-owned businesses

00:38 - Introduction to the Prism Effect and its purpose

01:13 - The movement’s focus: peace, profitability, and power

02:13 - The exhaustion theme among driven women entrepreneurs

02:44 - Hustling alone isn’t enough; addressing mental health and ecosystem needs

03:44 - The metaphor of the prism: refracting ordinary light into brilliance

04:28 - The three pillars of the Prism Effect: Business, Mindset, Wellness

05:19 - Why wellness is a non-negotiable for sustainable success

06:20 - Is the Prism Effect for women building between startup and scaling past six figures?

06:41 - Overcoming the overwhelm of free content with community and real strategy

07:11 - The importance of community with women who uplift rather than threaten

07:21 - Growth without losing oneself: the core of the Prism Effect

08:18 - Key offerings: live events, dinners, community, and podcast

09:14 - How meaningful connections foster partnerships and collaborations

10:01 - The role of the free podcast and ecosystem in supporting women

10:36 - Next steps: subscribing, community involvement, and deeper work opportunities

11:08 - Closing message: refracting your brilliance into power through the Prism Effect

Resources & Links:

• The Prism Effect
• The Prism Effect Live Conference
• Join the Community
  

Connect with Myown:

• LinkedIn
• Instagram

Key Topics:

• Lisbeth’s transition from music to entrepreneurship and how her entrepreneurial spirit guided her along the way
• The significance of the name Que Mami as a symbol of self-empowerment and cultural identity
• Navigating the layered challenges of being a woman of color in business, including colorism and societal expectations
• Practical strategies for grounding oneself mentally, physically, and spiritually as a woman of color business owner
• The importance of vulnerability, transparency, and community in building authentic relationships and trust
• How Lisbeth personalizes her agency’s services for women-led brands, from marketing to PR and consulting
• Embracing adaptability and evolution in your business to align with personal growth and purpose
• The role of language, culture, and storytelling in amplifying Sonia’s authentic voice and connection to community

Timestamps:

00:00 - Introduction to Lisbeth Perdomo and her inspiring journey
02:30 - Transition from singer-songwriter to agency owner
05:00 - The meaning behind Que Mami and its cultural significance
08:15 - Documenting postpartum and postpartum empowerment journeys
11:00 - Navigating colorism and societal expectations as a woman of color
15:20 - The impact of cultural identity on business and community engagement
19:10 - Building resilience through vulnerability and authentic storytelling
22:50 - How Lisbeth’s agency supports women at different stages of their business
26:30 - Preparing to work with a marketing and PR agency: key prerequisites
29:05 - The importance of trust, transparency, and community in client relationships
32:00 - Encouragement for women to pursue passions and embrace their true selves
35:00 - Final thoughts: what Lisbeth wishes her younger self would say

Resources & Links:

• Join the community
• Help launching your offer

Connect with Lisbeth:

• Connect on IG
• Connect on LI