<![CDATA[That's Not Growth]]>Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is the goal. In this weekly production, John Oestreich of 37 Business Planning brings decades of experience helping business owners see what’s really getting in the way of growth.

From cash flow and pricing to operations, leadership, market position, and owner dependence, John challenges the idea that more revenue, more activity, or more hustle automatically means a healthier business.

More revenue isn’t always growth. More activity isn’t growth. Let’s talk about what is.

]]>https://37businessplanning.com/Riverside.fm (https://riverside.com)Thu, 15 Oct 2026 20:50:36 GMTSun, 06 Sep 2026 17:50:32 GMT6037 Business Planning<p>Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is the goal. In this weekly production, John Oestreich of 37 Business Planning brings decades of experience helping business owners see what’s really getting in the way of growth.</p><p>From cash flow and pricing to operations, leadership, market position, and owner dependence, John challenges the idea that more revenue, more activity, or more hustle automatically means a healthier business.</p><p><b><strong>More revenue isn’t always growth. More activity isn’t growth. Let’s talk about what is.</strong></b></p>episodic37 Business Planningshannon@tmresults.comno<![CDATA[Episode 3 — It's All in Your Head]]>You can price a job in your head faster than your best estimator can open the spreadsheet, and that is exactly the problem. Episode three of the owner dependence arc is about the knowledge that never got written down, why it feels like expertise instead of a gap, and what it does to a business that's trying to get past five million.

]]>9a383f71-6d4b-41ce-a880-7167f085c2b8Sun, 11 Oct 2026 13:00:00 GMT<p>You can price a job in your head faster than your best estimator can open the spreadsheet, and that is exactly the problem. Episode three of the owner dependence arc is about the knowledge that never got written down, why it feels like expertise instead of a gap, and what it does to a business that's trying to get past five million.</p>no00:18:3013Episode 3 — It's All in Your Headfull<![CDATA[Episode 2 — They Only Call You]]>Your three biggest customers ask for you by name, and you take it as a compliment. In episode two of the owner dependence arc, John Oestreich looks at what it means when the relationships that keep the lights on belong to a person instead of a company, why that feels like strength right up until it isn't, and what someone outside the business sees when they look at your customer list.

]]>4f3d6ef2-c5e5-4ed7-ac74-8ce9ca41a5bfSun, 04 Oct 2026 13:00:00 GMT<p>Your three biggest customers ask for you by name, and you take it as a compliment. In episode two of the owner dependence arc, John Oestreich looks at what it means when the relationships that keep the lights on belong to a person instead of a company, why that feels like strength right up until it isn't, and what someone outside the business sees when they look at your customer list.</p>no00:18:2412Episode 2 — They Only Call Youfull<![CDATA[Episode 1 - That's Not a Business. That's a Job.]]>If every approval, every price, and every hard customer call still lands on your desk, the business has a ceiling, and it is exactly the size of your calendar. In the first episode of That's Not Growth, John Oestreich of 37 Business Planning names the most felt and least understood of the eight growth gaps, takes apart the reason owners give for staying in the middle of everything, and walks through the thirty-day test that shows you what your business is actually made of.

]]>437bea7b-4173-4018-85b8-dae26c28761fSun, 27 Sep 2026 13:00:00 GMT<p>If every approval, every price, and every hard customer call still lands on your desk, the business has a ceiling, and it is exactly the size of your calendar. In the first episode of That's Not Growth, John Oestreich of 37 Business Planning names the most felt and least understood of the eight growth gaps, takes apart the reason owners give for staying in the middle of everything, and walks through the thirty-day test that shows you what your business is actually made of.</p>no00:20:0011Episode 1 - That's Not a Business. That's a Job.full<![CDATA[That's Not Growth- Trailer]]>Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is.

In this 90-second introduction, John Oestreich of 37 Business Planning explains what the show does: one thing per episode, what it feels like from where you sit, why the story you tell yourself used to be true, where it lives in the business, and what it's costing you. New episode every week.

]]>acf4a7da-fc20-415b-9584-4d7b6f9625baThu, 24 Sep 2026 22:09:58 GMT<p>Most owners of businesses between $2M and $50M are told the answer to every problem is growth. Growth isn't the goal. A business that gives you options is. </p><p>In this 90-second introduction, <b><strong>John Oestreich of 37 Business Planning</strong></b> explains what the show does: one thing per episode, what it feels like from where you sit, why the story you tell yourself used to be true, where it lives in the business, and what it's costing you. New episode every week.</p>no00:01:30That's Not Growth- Trailertrailer