<![CDATA[The Impossible Brief]]>The Impossible Brief explores the human side of the A.I. transformation. What it takes to lead when the technology moves faster than we can adapt.

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]]>https://cassettegroup.substack.com/?utm_campaign=profile_chipsRiverside.fm (https://riverside.com)Tue, 13 Oct 2026 11:26:01 GMTWed, 08 Jul 2026 16:41:03 GMT60Eléonore Pratoussy<p>The Impossible Brief explores the human side of the A.I. transformation. What it takes to lead when the technology moves faster than we can adapt.</p><p></p><p>Find us on <a rel="noopener noreferrer nofollow" href="https://cassettegroup.substack.com/?utm_campaign=profile_chips" target="_blank">Substack</a> </p>episodicEléonore Pratoussyeleonore.pratoussy@cassettegroup.comno<![CDATA[Casey Bird - AI and the creative freedom to build your own agency]]>Casey Bird joins Ben and Eléonore on this new episode of The Impossible Brief. Casey is a creative director and the founder of Studio Ru. After years in traditional ad agencies and Channel 4's partnerships team, she used AI to build a business around family life, something she says wouldn't have been possible without it. This lively conversation explores the creative freedom AI can give, how it's changing who gets to run a business, why starting with something silly beats starting with a deadline, and the three questions leaders should be asking their teams about AI.

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]]>bd1ca2bd-a01a-4ca5-8329-d60056b64e23Wed, 07 Oct 2026 16:10:54 GMT<p>Casey Bird joins Ben and Eléonore on this new episode of The Impossible Brief. Casey is a creative director and the founder of Studio Ru. After years in traditional ad agencies and Channel 4's partnerships team, she used AI to build a business around family life, something she says wouldn't have been possible without it. This lively conversation explores the creative freedom AI can give, how it's changing who gets to run a business, why starting with something silly beats starting with a deadline, and the three questions leaders should be asking their teams about AI.</p><p>Subscribe to The Impossible Brief on <a href="https://substack.com/@theimpossiblebriefbycassette" rel="noopener noreferrer nofollow">Substack</a></p>no00:28:3112Casey Bird - AI and the creative freedom to build your own agencyfull<![CDATA[Bonus: What's The Impossible Brief?]]>An introduction to The Impossible Brief. Ben and Eléonore discuss what the podcast is, how it came to be and its ambition to help leaders build better business as the AI transformation reshape how we work and how we lead.

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]]>ba876d15-eaad-45ec-9441-1590b9de155eThu, 09 Jul 2026 14:27:32 GMT<p>An introduction to The Impossible Brief. Ben and Eléonore discuss what the podcast is, how it came to be and its ambition to help leaders build better business as the AI transformation reshape how we work and how we lead.</p><p></p><p>Subscribe to <b>The Impossible Brief</b> on <a rel="noopener noreferrer nofollow" href="https://cassettegroup.substack.com/?utm_campaign=profile_chips" target="_blank">Substack</a> </p>no00:04:241Bonus: What's The Impossible Brief?bonus<![CDATA[Annabel Gillard - AI Ethics & the Financial Services opportunity]]>Annabel Gillard joins Ben and Eléonore for the first episode of The Impossible Brief. Annabel became an AI Ethicist after spending over 20 years working in financial services. This lively conversation explores what is AI Ethic, how it can be applied to business and why the financial services industry is in the best position to lead on AI Governance.

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]]>1e67b0f2-1ae2-4aa5-beac-0297b214d9b0Thu, 09 Jul 2026 10:13:06 GMT<p>Annabel Gillard joins Ben and Eléonore for the first episode of The Impossible Brief. Annabel became an AI Ethicist after spending over 20 years working in financial services. This lively conversation explores what is AI Ethic, how it can be applied to business and why the financial services industry is in the best position to lead on AI Governance.</p><p></p><p>Subscribe to The Impossible Brief on <a rel="noopener noreferrer nofollow" href="https://cassettegroup.substack.com/?utm_campaign=profile_chips" target="_blank">Substack</a></p>no00:48:0111Annabel Gillard - AI Ethics & the Financial Services opportunityfull