<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:psc="http://podlove.org/simple-chapters" xmlns:podcast="https://podcastindex.org/namespace/1.0"><channel><title><![CDATA[Naptime CEO | Building a Life-First Business as a Mom]]></title><description><![CDATA[<p>Naptime CEO is a podcast for mothers with young children who want to build something of their own — a business, a personal brand, freelance work, a creative project — without making hustle, burnout, or abandoning motherhood the price of success.</p><p></p><p>Because you're not trying to scale to seven figures before 6am. You're trying to figure out how to build meaningful work in the margins: during naps, in the ninety minutes after bedtime, in a week that has maybe twenty working hours in it - if the baby sleeps well.</p><p></p><p>I'm your host Maria, and I'm running this experiment live. <br /><br />After a decade in a career that had stopped fitting, I started writing on the floor beside my daughter's crib and built a freelance copywriting business in under twenty hours a week. <br /><br />I don't have the answers yet though. Every other week I sit down with another mother doing her own version of this and ask the questions most business advice skips:</p><p></p><ul><li>What does success mean after becoming a mother?</li><li>Can you build something meaningful in 20 hours a week?</li><li>What are you no longer willing to sacrifice?<p></p></li></ul><p>Expect honest conversations about motherhood and ambition, identity after matrescence, career change after maternity leave, anti-hustle and slow business models, and the practical stuff — childcare, boundaries, systems, tiny consistent steps — that makes it possible to build slowly without stalling.</p><p></p><p>If you love your children fiercely and you refuse to choose between them and the thing your soul keeps asking you to build, this one's for you.</p><p></p><p>Come join the community that gets exactly where you are on Substack at <a rel="noopener noreferrer nofollow" href="https://mariasandberg.substack.com/" target="_blank">Naptime CEO</a>.</p><p></p><p>New episodes every other week.</p><p></p>]]></description><link>https://www.bymariasandberg.com/</link><generator>Riverside.fm (https://riverside.com)</generator><lastBuildDate>Fri, 11 Sep 2026 00:19:44 GMT</lastBuildDate><atom:link href="https://api.riverside.com/hosting/7hMrgB2Q.rss" rel="self" type="application/rss+xml"/><author><![CDATA[Maria Sandberg]]></author><pubDate>Wed, 26 Aug 2026 20:08:04 GMT</pubDate><copyright><![CDATA[2026 Maria Sandberg]]></copyright><language><![CDATA[en]]></language><ttl>60</ttl><category><![CDATA[Entrepreneurship]]></category><category><![CDATA[Parenting]]></category><itunes:author>Maria Sandberg</itunes:author><itunes:summary>&lt;p&gt;Naptime CEO is a podcast for mothers with young children who want to build something of their own — a business, a personal brand, freelance work, a creative project — without making hustle, burnout, or abandoning motherhood the price of success.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Because you&apos;re not trying to scale to seven figures before 6am. You&apos;re trying to figure out how to build meaningful work in the margins: during naps, in the ninety minutes after bedtime, in a week that has maybe twenty working hours in it - if the baby sleeps well.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;I&apos;m your host Maria, and I&apos;m running this experiment live. &lt;br /&gt;&lt;br /&gt;After a decade in a career that had stopped fitting, I started writing on the floor beside my daughter&apos;s crib and built a freelance copywriting business in under twenty hours a week. &lt;br /&gt;&lt;br /&gt;I don&apos;t have the answers yet though. Every other week I sit down with another mother doing her own version of this and ask the questions most business advice skips:&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;ul&gt;&lt;li&gt;What does success mean after becoming a mother?&lt;/li&gt;&lt;li&gt;Can you build something meaningful in 20 hours a week?&lt;/li&gt;&lt;li&gt;What are you no longer willing to sacrifice?&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;Expect honest conversations about motherhood and ambition, identity after matrescence, career change after maternity leave, anti-hustle and slow business models, and the practical stuff — childcare, boundaries, systems, tiny consistent steps — that makes it possible to build slowly without stalling.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;If you love your children fiercely and you refuse to choose between them and the thing your soul keeps asking you to build, this one&apos;s for you.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Come join the community that gets exactly where you are on Substack at &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://mariasandberg.substack.com/&quot; target=&quot;_blank&quot;&gt;Naptime CEO&lt;/a&gt;.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;New episodes every other week.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;</itunes:summary><itunes:type>episodic</itunes:type><itunes:owner><itunes:name>Maria Sandberg</itunes:name><itunes:email>bymariasandberg@gmail.com</itunes:email></itunes:owner><itunes:explicit>no</itunes:explicit><itunes:category text="Business"><itunes:category text="Entrepreneurship"/></itunes:category><itunes:category text="Kids &amp; Family"><itunes:category text="Parenting"/></itunes:category><itunes:image href="https://hosting-media.riverside.com/media/podcasts/a1f6b426-66b1-4cf8-a9a8-e50aa58cc4fe/logos/60f682db-6bda-4af8-a6ab-715bef9c2960.png"/><item><title><![CDATA[1. The Naptime CEO Experiment Begins]]></title><description><![CDATA[<p>Can you build a business in 3 hours a day you find between naps, feeds, and bedtime?</p><p></p><p>After a decade in a career that had stopped fitting, I found myself writing on the floor beside my five-month-old daughter’s crib - and slowly built a freelance copywriting business in the 60 to 180 minutes a day I could find between naps, feeds, and bedtime.</p><p></p><p>That experience changed the way I thought about work, ambition, and motherhood.</p><p></p><p>Because what if you don’t need more time to build something meaningful? What if motherhood isn’t the thing that makes ambition impossible - but the thing that finally makes it clear what you want your ambition to be for?</p><p></p><p>In this first episode, I’m sharing the story of how I started building a business in the margins of motherhood, and why I believe maternity leave can become a powerful trigger for rethinking the way we work.</p><p></p><p>WHAT YOU’LL LEARN IN THIS EPISODE:</p><ul><li>Why so many women start questioning their careers after becoming mothers - and what may actually be underneath that shift</li><li>How motherhood can become a “bullshit filter” for work that no longer feels meaningful</li><li>What you can realistically build with just one to three focused hours a day</li><li>Why having more time isn’t necessarily the answer - and how a simple system and a single point of focus can change what’s possible</li><li>What an anti-hustle, 20-hour-a-week business can actually look like in practice</li><li>Whether it’s possible to be ambitious and deeply present for your family<p></p></li></ul><p>THIS EPISODE IS FOR YOU IF…</p><p></p><p>You’re a mother of young children who feels like your old definition of success no longer fits.</p><p></p><p>You’re done with the churn, the constant pressure to do more, and the idea that building something of your own has to mean sacrificing the life you actually want.</p><p></p><p>Most of all, this episode is for you if you’re wondering whether there’s another way - one where your business supports your life rather than taking it over.</p><p></p><p><a rel="noopener noreferrer nofollow" href="https://mariasandberg.substack.com/" target="_blank">Read the full story on Substack</a> and join our community of mothers building something of their own, in the margins.</p><p></p><p>New episodes every other week.</p>]]></description><guid isPermaLink="false">930d4dac-4dd1-47b3-b1f9-1c1bd5d39233</guid><dc:creator><![CDATA[Maria Sandberg]]></dc:creator><pubDate>Wed, 09 Sep 2026 02:00:00 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/633d225a241f75930d0eb2a475c1aa4c03b7b5220ec3d5a0f404de9be04a5657/eyJlcGlzb2RlSWQiOiI5MzBkNGRhYy00ZGQxLTQ3YjMtYjFmOS0xYzFiZDVkMzkyMzMiLCJwb2RjYXN0SWQiOiJhMWY2YjQyNi02NmIxLTRjZjgtYTlhOC1lNTBhYTU4Y2M0ZmUiLCJhY2NvdW50SWQiOiI2YTdjYTQwZjY5MmUwZmUxMzQ1MmM4OGEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmFhMDY4YzgxMGY0YmU1ZDgwN2E1Yzk4L21hcmlhLXNhbmRiZXJncy1zdHVkaW8tMjAyNi05LThfXzE5LTU4LTAubXAzIn0=.mp3" length="22685197" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/a1f6b426-66b1-4cf8-a9a8-e50aa58cc4fe/episodes/930d4dac-4dd1-47b3-b1f9-1c1bd5d39233/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;Can you build a business in 3 hours a day you find between naps, feeds, and bedtime?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;After a decade in a career that had stopped fitting, I found myself writing on the floor beside my five-month-old daughter’s crib - and slowly built a freelance copywriting business in the 60 to 180 minutes a day I could find between naps, feeds, and bedtime.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;That experience changed the way I thought about work, ambition, and motherhood.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Because what if you don’t need more time to build something meaningful? What if motherhood isn’t the thing that makes ambition impossible - but the thing that finally makes it clear what you want your ambition to be for?&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;In this first episode, I’m sharing the story of how I started building a business in the margins of motherhood, and why I believe maternity leave can become a powerful trigger for rethinking the way we work.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;WHAT YOU’LL LEARN IN THIS EPISODE:&lt;/p&gt;&lt;ul&gt;&lt;li&gt;Why so many women start questioning their careers after becoming mothers - and what may actually be underneath that shift&lt;/li&gt;&lt;li&gt;How motherhood can become a “bullshit filter” for work that no longer feels meaningful&lt;/li&gt;&lt;li&gt;What you can realistically build with just one to three focused hours a day&lt;/li&gt;&lt;li&gt;Why having more time isn’t necessarily the answer - and how a simple system and a single point of focus can change what’s possible&lt;/li&gt;&lt;li&gt;What an anti-hustle, 20-hour-a-week business can actually look like in practice&lt;/li&gt;&lt;li&gt;Whether it’s possible to be ambitious and deeply present for your family&lt;p&gt;&lt;/p&gt;&lt;/li&gt;&lt;/ul&gt;&lt;p&gt;THIS EPISODE IS FOR YOU IF…&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;You’re a mother of young children who feels like your old definition of success no longer fits.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;You’re done with the churn, the constant pressure to do more, and the idea that building something of your own has to mean sacrificing the life you actually want.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;Most of all, this episode is for you if you’re wondering whether there’s another way - one where your business supports your life rather than taking it over.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;&lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://mariasandberg.substack.com/&quot; target=&quot;_blank&quot;&gt;Read the full story on Substack&lt;/a&gt; and join our community of mothers building something of their own, in the margins.&lt;/p&gt;&lt;p&gt;&lt;/p&gt;&lt;p&gt;New episodes every other week.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:11:49</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/a1f6b426-66b1-4cf8-a9a8-e50aa58cc4fe/logos/60f682db-6bda-4af8-a6ab-715bef9c2960.png"/><itunes:season>1</itunes:season><itunes:episode>1</itunes:episode><itunes:title>1. The Naptime CEO Experiment Begins</itunes:title><itunes:episodeType>full</itunes:episodeType></item><item><title><![CDATA[Trailer for Naptime CEO Podcast]]></title><description><![CDATA[<p><b>Carrying a big dream around inside you, with no idea where it fits in a day that's already full? </b><br /><br /><b>Tired of people talking about you like the ambitious part got left behind in the delivery room? </b><br /><br /><b>Questioning whether the 9-to-5 rut where you barely see your kid is actually normal?</b><br /></p><p>Welcome to the Naptime CEO Podcast!<br /></p><p>Here we explore what it looks like to build something meaningful of your own — a business, a personal brand, freelance work, a creative project — without making hustle, burnout, or abandoning motherhood the price of success.<br /></p><p>I'm Maria. After a decade in a career that had stopped fitting, I started writing on the floor beside my daughter's crib and building a freelance copywriting business in under twenty hours a week. <br /><br />I don't have it figured out — that's sort of the point. Every other week I sit down with another mother running her own version of this experiment and ask the questions most business advice skips: What does success mean after becoming a mother? Can you build something real in twenty hours a week? What are you no longer willing to sacrifice?<br /></p><p>Join our <a rel="noopener noreferrer nofollow" href="https://mariasandberg.substack.com/" target="_blank">community on Substack</a> — because as mothers we are capable of building extraordinary things, but nobody has to do it the hard way, alone.<br /></p><p>New episodes every other week.</p>]]></description><guid isPermaLink="false">1721415e-83d3-4790-8af7-f37619c7e40a</guid><dc:creator><![CDATA[Maria Sandberg]]></dc:creator><pubDate>Mon, 31 Aug 2026 20:13:34 GMT</pubDate><enclosure url="https://api.riverside.com/hosting-analytics/media/9ca732f17c2463c60ded04892aa8d3a50f02279a5e00833539fa269a75dbced7/eyJlcGlzb2RlSWQiOiIxNzIxNDE1ZS04M2QzLTQ3OTAtOGFmNy1mMzc2MTljN2U0MGEiLCJwb2RjYXN0SWQiOiJhMWY2YjQyNi02NmIxLTRjZjgtYTlhOC1lNTBhYTU4Y2M0ZmUiLCJhY2NvdW50SWQiOiI2YTdjYTQwZjY5MmUwZmUxMzQ1MmM4OGEiLCJwYXRoIjoibWVkaWEvY2xpcHMvNmE5NWQ2MzYwNThhODA1MGUwZjg2ODk3L21hcmlhLXNhbmRiZXJncy1zdHVkaW8tY29tcG9zZXItMjAyNi04LTMxX18yMS0yOS01OC5tcDMifQ==.mp3" length="573667" type="audio/mpeg"/><podcast:transcript url="https://hosting-media.riverside.com/media/podcasts/a1f6b426-66b1-4cf8-a9a8-e50aa58cc4fe/episodes/1721415e-83d3-4790-8af7-f37619c7e40a/transcripts.txt" type="text/plain"/><itunes:summary>&lt;p&gt;&lt;b&gt;Carrying a big dream around inside you, with no idea where it fits in a day that&apos;s already full? &lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Tired of people talking about you like the ambitious part got left behind in the delivery room? &lt;/b&gt;&lt;br /&gt;&lt;br /&gt;&lt;b&gt;Questioning whether the 9-to-5 rut where you barely see your kid is actually normal?&lt;/b&gt;&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Welcome to the Naptime CEO Podcast!&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Here we explore what it looks like to build something meaningful of your own — a business, a personal brand, freelance work, a creative project — without making hustle, burnout, or abandoning motherhood the price of success.&lt;br /&gt;&lt;/p&gt;&lt;p&gt;I&apos;m Maria. After a decade in a career that had stopped fitting, I started writing on the floor beside my daughter&apos;s crib and building a freelance copywriting business in under twenty hours a week. &lt;br /&gt;&lt;br /&gt;I don&apos;t have it figured out — that&apos;s sort of the point. Every other week I sit down with another mother running her own version of this experiment and ask the questions most business advice skips: What does success mean after becoming a mother? Can you build something real in twenty hours a week? What are you no longer willing to sacrifice?&lt;br /&gt;&lt;/p&gt;&lt;p&gt;Join our &lt;a rel=&quot;noopener noreferrer nofollow&quot; href=&quot;https://mariasandberg.substack.com/&quot; target=&quot;_blank&quot;&gt;community on Substack&lt;/a&gt; — because as mothers we are capable of building extraordinary things, but nobody has to do it the hard way, alone.&lt;br /&gt;&lt;/p&gt;&lt;p&gt;New episodes every other week.&lt;/p&gt;</itunes:summary><itunes:explicit>no</itunes:explicit><itunes:duration>00:01:12</itunes:duration><itunes:image href="https://hosting-media.riverside.com/media/podcasts/a1f6b426-66b1-4cf8-a9a8-e50aa58cc4fe/logos/60f682db-6bda-4af8-a6ab-715bef9c2960.png"/><itunes:title>Trailer for Naptime CEO Podcast</itunes:title><itunes:episodeType>trailer</itunes:episodeType></item></channel></rss>