<![CDATA[Life Before Launch]]>This is the story of a pre-launch brand with 500 days of undocumented grit under its belt.

Life Before Launch is the chronological record of building Jocks & Bras from scratch. This is the official back-catalog of the pivots, the stalemates, and the "Plan B" realities that shaped our visual legacy.

We’ve pulled back the curtain on the raw working sessions: from the thinking, the decisions, and the inherent limitations of building a premium indie brand with everything to prove. This is the evidence of how we maintained conviction when launching felt impossible.

]]>https://riverside.comRiverside.fm (https://riverside.com)Sat, 18 Jul 2026 03:38:01 GMTMon, 04 May 2026 03:10:21 GMT60Jocks & Bras<p>This is the story of a pre-launch brand with 500 days of undocumented grit under its belt.</p><p><b>Life Before Launch</b> is the chronological record of building <b>Jocks &amp; Bras</b> from scratch. This is the official back-catalog of the pivots, the stalemates, and the "Plan B" realities that shaped our visual legacy.</p><p>We’ve pulled back the curtain on the raw working sessions: from the thinking, the decisions, and the inherent limitations of building a premium indie brand with everything to prove. This is the evidence of how we maintained conviction when launching felt impossible.</p>episodicJocks & Braskrystine@jocksandbras.comno<![CDATA[Open When You're Facing a Massive Roadblock But the Official Uniform Won't Build Itself (Day 499)]]>Alyssa Low collaborates with Jocks & Bras on a pivot project. While facing challenges with a vendor, building the visual identity continues. This working session shows the making of a deeply intentional design filled with easter eggs from the tennis world.

]]>c2f8454e-eeb1-4eb0-b653-18339aa68be8Mon, 04 May 2026 04:12:44 GMT<p>Alyssa Low collaborates with Jocks &amp; Bras on a pivot project. While facing challenges with a vendor, building the visual identity continues. This working session shows the making of a deeply intentional design filled with easter eggs from the tennis world.</p>no00:24:07Open When You're Facing a Massive Roadblock But the Official Uniform Won't Build Itself (Day 499)full