<![CDATA[BOR or Bust]]>BOR or Bust is a podcast for insurance producers who are done settling for second place.

Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real.

Because BOR is not just a way to win new business.

It’s a mindset.

It means going all in.

It means betting on yourself.

It means believing you’re worth it.

And refusing to accept second place as an acceptable outcome.

For us… it’s BOR or Bust, baby.

WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube

WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/


]]>https://bororbust.riverside.com/Riverside.fm (https://riverside.com)Thu, 04 Jun 2026 20:35:00 GMTWed, 06 May 2026 13:05:13 GMT60Daryl Henry<p><b>BOR or Bust</b> is a podcast for insurance producers who are done settling for second place.</p><p></p><p>Hosted by Daryl Henry and Nick Aube, BOR or Bust is real, honest conversation about what actually works in insurance sales—Broker of Record strategy, building a book, winning large accounts, handling rejection, navigating underwriters, and betting on yourself when the stakes are real.</p><p></p><p>Because BOR is not just a way to win new business.</p><p></p><p><b>It’s a mindset.</b></p><p></p><p>It means going all in.</p><p></p><p>It means betting on yourself.</p><p></p><p>It means believing you’re worth it.</p><p></p><p>And refusing to accept second place as an acceptable outcome.</p><p></p><p><b>For us… it’s BOR or Bust, baby.</b></p><p></p><p>WORK WITH NICK -- <a rel="noopener noreferrer nofollow" href="https://calendly.com/producersystems/bor-strategy-call-nickaube" target="_blank">https://calendly.com/producersystems/bor-strategy-call-nickaube</a><br /><br />WORK WITH DARYL AT BITNER HENRY -- <a rel="noopener noreferrer nofollow" href="https://bitnerhenry.com/careers-home/" target="_blank">https://bitnerhenry.com/careers-home/</a></p><p><br /></p>episodicDaryl Henrydaryl.henry1103@gmail.comyes<![CDATA[The Fastest Way to Grow Your Insurance Book | BOR or Bust]]>Most insurance producers are trained the same way…

Quote.
Hope.
Come in second.
Repeat.

And then the industry wonders why 75% of producers wash out.

In the first episode of BOR or Bust, Daryl Henry and Nick Aube break down:

✅ Why “quote and pray” destroys producer confidence
✅ How Nick built a $4.8M pipeline… and watched it collapse
✅ How Daryl went 1-for-43 and nearly washed out
✅ The 4 producer quadrants
✅ Why Broker of Record strategy changes everything
✅ How to grow your book faster without sacrificing your family

If you’re a commercial insurance producer, agency owner, or sales professional who refuses to build your career the old way…

You’re in the right place.


WORK WITH NICK -- https://calendly.com/producersystems/bor-strategy-call-nickaube



WORK WITH DARYL AT BITNER HENRY -- https://bitnerhenry.com/careers-home/

]]>ee2add38-c47b-484c-8e56-246b276c09f2Mon, 25 May 2026 13:09:28 GMT<p>Most insurance producers are trained the same way…<br /><br />Quote.<br />Hope.<br />Come in second.<br />Repeat.<br /><br />And then the industry wonders why 75% of producers wash out.<br /><br />In the first episode of BOR or Bust, Daryl Henry and Nick Aube break down:<br /><br />✅ Why “quote and pray” destroys producer confidence<br />✅ How Nick built a $4.8M pipeline… and watched it collapse<br />✅ How Daryl went 1-for-43 and nearly washed out<br />✅ The 4 producer quadrants<br />✅ Why Broker of Record strategy changes everything<br />✅ How to grow your book faster without sacrificing your family<br /><br />If you’re a commercial insurance producer, agency owner, or sales professional who refuses to build your career the old way…<br /><br />You’re in the right place.<br /><br /><br />WORK WITH NICK -- <a rel="noopener noreferrer nofollow" href="https://calendly.com/producersystems/bor-strategy-call-nickaube" target="_blank">https://calendly.com/producersystems/bor-strategy-call-nickaube</a></p><p><br /><br />WORK WITH DARYL AT BITNER HENRY -- <a rel="noopener noreferrer nofollow" href="https://bitnerhenry.com/careers-home/" target="_blank">https://bitnerhenry.com/careers-home/</a></p>no00:45:4811The Fastest Way to Grow Your Insurance Book | BOR or Bustfull<![CDATA[Solve the Premium Problem: Why Most Insurance Brokers Finish in Second Place]]>Most insurance brokers are accidentally training themselves to finish in second place.

In Episode 2 of the BOR or Bust Podcast, Daryl Henry and Nick Aube unpack why traditional insurance sales advice often fails — especially when producers avoid talking about premium.

Nick shares the story of how years of coverage analysis meetings led to dead-end deals, awkward follow-ups, and prospects saying, “I think we’re in a good spot with our current broker.”

The breakthrough came when he realized clients weren’t actually asking for quotes. They were trying to solve a deeper problem:


“How do I know if I’m getting the best deal?”

This conversation dives into:

  • Why prospects really ask for quotes
  • The hidden psychology behind premium objections
  • How BORs become easier when you solve the right problem
  • Why transparency creates trust faster than relationship-building
  • How producers accidentally make themselves irrelevant
  • Why strategy beats service theater
  • The difference between “saving money” and “taking control”

Plus:

  • A daycare insurance horror story
  • Why clients ghost brokers
  • The danger of becoming “Mr. Available”
  • The legendary acai bowl analogy

If you’re tired of losing BORs, competing on price, or hearing “we’re happy with our broker,” this episode will change how you think about insurance sales.

]]>b0bedbee-6bbb-422d-94a7-47fbdf7a4377Tue, 02 Jun 2026 13:00:00 GMT<p>Most insurance brokers are accidentally training themselves to finish in second place.</p><p></p><p>In Episode 2 of the BOR or Bust Podcast, Daryl Henry and Nick Aube unpack why traditional insurance sales advice often fails — especially when producers avoid talking about premium.</p><p></p><p>Nick shares the story of how years of coverage analysis meetings led to dead-end deals, awkward follow-ups, and prospects saying, “I think we’re in a good spot with our current broker.”</p><p></p><p>The breakthrough came when he realized clients weren’t actually asking for quotes. They were trying to solve a deeper problem:</p><p><br />“How do I know if I’m getting the best deal?”</p><p></p><p>This conversation dives into:</p><p></p><ul><li>Why prospects really ask for quotes</li><li>The hidden psychology behind premium objections</li><li>How BORs become easier when you solve the right problem</li><li>Why transparency creates trust faster than relationship-building</li><li>How producers accidentally make themselves irrelevant</li><li>Why strategy beats service theater</li><li>The difference between “saving money” and “taking control”</li></ul><p></p><p>Plus:</p><p></p><ul><li>A daycare insurance horror story</li><li>Why clients ghost brokers</li><li>The danger of becoming “Mr. Available”</li><li>The legendary acai bowl analogy</li></ul><p></p><p>If you’re tired of losing BORs, competing on price, or hearing “we’re happy with our broker,” this episode will change how you think about insurance sales.</p>no00:53:542Solve the Premium Problem: Why Most Insurance Brokers Finish in Second Placefull