Forty-three, CFO at an independent PR and social agency, married to the woman he met at school, dad to three, and still playing and coaching rugby - "your average bloke", in his words. Matt first got in touch back in May 2021, after seeing my content on LinkedIn.

From the outside it looked great. Inside, he didn't feel good about himself, felt guilty for even saying so, and the gap kept getting a little bit bigger. He wasn't ready to start, so he spent the next few years trying to build his own version of my playbook - the gym, healthy eating, cold showers. His verdict: "way off, nowhere near."

Nearly a year ago he came back. We started with the basics, parked the ego, and a morning routine as small as ten press-ups. Then came a call where I asked if everything was all right, he said it was fine, I asked again, and he heard himself say no. From that moment, he says, a different version of him was born.

A year in, and still working together, the biggest changes show up in ordinary moments. His 13-year-old drops a beaker of blackcurrant juice on a white carpet and his first reaction is to check the kid's OK. The promises he makes to himself now get kept like the ones he makes to his kids.

His advice to anyone on the fence: jump off it. Either side, make a decision. His only regret is not doing it sooner.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Sixty-seven, a former solicitor turned legal headhunter working with commercial law firms in the north of England, married with three grown-up children, and, as he puts it, probably the oldest person in the group. A few months ago Graham reached out after following my content on LinkedIn.

By then he'd spent about ten years putting himself at the bottom of his own to-do list. Work overload, drinking a bit too much in the evenings as a reward for a tough day, a diet all over the place, brain fog and a feeling of being totally directionless. Every day the same - Groundhog Day, only not as funny. He knew where he wanted to be - the version of himself he used to be. He kept breaking promises to himself, and every time things got tough he gave up on the lot. His description: like getting a puncture and stabbing the other three tyres.

So we built slowly, one block at a time, with a weekly plan, accountability to himself and to me, and a group where everyone tells it straight.

Nearly five months in, and still working together, the change is as much in his head as his body. His mindset used to be "when's it going to go wrong?" Now it's "how can we make it work?" He's more resilient, he's present with his family again, and he says it's like walking into a dark room and someone switching the light on. His wife agrees. He's got his old self back.

His advice to anyone on the fence: why wait? It's just kicking the can down the road.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Thirty-eight, a disputes lawyer based in Paris, half British and half Australian, and dad to a nineteen-month-old daughter. A few months ago Alex reached out for a chat.

Nothing dramatic was wrong. He was in a relentless stretch at work, adjusting to life as a new father, and diet, sleep and being present at home were all slipping. He'd also read the books and listened to the podcasts. He knew the stuff. He just couldn't make it stick. And with a daughter, the questions got more real: was he becoming the man she'd be proud of? "Maybe" wasn't a good enough answer.

He signed up in the middle of the busiest stretch of his career: a trial, court deadlines, working past midnight most days for a couple of months. Not the textbook time to start. So we started small. A 10-15 minute bodyweight workout, steps, cold showers. Whatever he could do, that day.

When the trial finished, he didn't need a week or two to recover. His energy and mood stayed up and he bounced back far quicker. The bigger shift is how he thinks. A rough morning no longer writes off the day - it's "what's the next good decision I can make?"

We're still working together, and his advice to anyone on the fence is blunt: you'll earn the money back, you won't get the time back.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Fifty-two, chartered surveyor, husband and dad. Two years ago he reached out after following some of my content - though, as he puts it, it took a fair bit of nagging to get him on here to talk about it.

Nothing was in crisis. A building project next to his house he had no control over, changes at work, an old injury he couldn't shake. Individually nothing. Together, enough to have him blaming everyone else for how he felt - and then blaming himself when that didn't help either. A bit of a moody bastard, by his own admission, after fifty years of practice at it.

He signed up anyway - and the next day had the classic wobble: have I just been turned over here? He didn't tell a soul for six months, not even most of his friends.

Two years on, he calls it one of the best value things he's ever done in his life. Down from 96kg to 80kg. The fittest he's been since he was eighteen. A cold plunge he still doesn't want to get into most mornings and gets into anyway.

But the bit he comes back to most isn't any of that. It's that he's not a moody bastard anymore - his words. His relationships have improved, because he's not carrying the weight he used to carry into every interaction. He cares about people and doesn't have to be difficult to do it.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Community engagement manager, married ten years this December, two kids (eight and five), life full and busy. Dom wasn’t having a meltdown when he first reached out but wasn't operating anywhere near 100%. He’d just turned 40, not 100% - tired all the time, chalked up to parenting young kids. Then a work health day flagged it properly: his metabolic age was 50.

That was the nudge. Not a rock-bottom, just enough of a wake-up call to try something other than another audiobook or fad diet.

Three years on, the numbers hold up: metabolic age down to 42. Eight kilos lost - and kept off. Over a thousand consecutive days of journaling.

But the real proof came in year one, when life got hard - properly hard. Through it, the foundations didn't fall over the way every previous attempt had. What changed wasn't willpower. It was having a framework simple enough to flex with real life instead of demanding perfection from it.

His advice to anyone on the fence: it's an investment, but it's in yourself, and you will not regret it.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Two years ago Tom got in touch close to what he now calls, honestly, the edge of being an alcoholic. Drinking daily, carrying 22 stone, blood pressure through the roof and medicated, not showing up as the man he wanted to be for his partner Kerry or his kids.

Since then: sober. Down to 15 stone 7. A business owner now, having gone self-employed. And - his words - it's saved his relationship and his relationship with his kids.

We talk about what's actually changed day to day: finding an outlet that's just his (the gym, then Jiu Jitsu), learning to tackle stress head-on rather than numb it, and using the group as what he calls "an ace in my back pocket" whenever life throws something at him.

His advice for anyone on the fence: have the call. No pressure, no hard sell - just find out if it's the right fit.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

IT director, 44, wife and three daughters in Manchester - and in the middle of a role change, with travel all over the place and plenty going on at home.

Here's what makes Chris different: he'd done coaching before. Got great results. But it was all or nothing - 5am gym, rigid routine - and the moment life stopped cooperating, it collapsed. Then he'd beat himself up for not hitting everything, and slowly slip back into the old habits.

This time he wasn't broken. Still performing at work, still present at home. Just a niggle, deep down, saying: you could be doing better than this.

Sound familiar?

So we built something different - not a routine, a toolbox. Travel days, work days, weekends all look different, and that's the point. A golf trip with the lads? Have the beers, run every morning to offset it. Own the choice instead of throwing the whole thing in the bin.

A couple of months in, the biggest shifts have surprised him: the gratitude and journaling work, the mindset change, and ideas nicked from the other lads in the group. Not perfection - progress that survives contact with real life.

Same full-on life. A system that flexes with it. Different Chris.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

American in London, late forties, partner at a City law firm, married with two teenage kids. Eighteen years at one firm, then a big move to another - a lot of change on top of an already full life.

Nothing dramatic went wrong. That's the point. Just a slow, almost unnoticeable decline - work and family taking up every hour, nothing left for himself. Steady weight gain, low energy, years of it.

By the time we first spoke, his words were: "I just felt exhausted. I looked like I'd been run over by a truck."

Sound familiar?

We got to work - and what surprised him most wasn't how hard it was. It was how available it had been all along. The right combination of simple things done consistently: tracking his food, the gym, 10,000 steps, the mindset work. A toolkit to come back to when life knocks him off for a day or two - instead of an off day becoming an off month.

A few months on he's lighter, sharper and back in control - and his takeaway for any man waiting for a quieter month is blunt: this is the right time. If you think you can do it in the future, that really means you need to do it now.

Same job. Same full-tilt life. Different Brandon.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Self-employed engineering consultant, dad of two - a three-year-old and a five-month-old - a master's on the side, a house extension on the go. "Basically everything," as he says.

Dan wasn't at his lowest. He'd been there years ago, done the therapy, come through it. But he could feel himself slipping into a permanent state of flux - no grip on work, no grip on home, getting hit and punched from every side.

The difference this time: he caught it early. He knew that if he didn't act, six months down the line he'd be a shitshow - so he reached out before the wheels came off.

Sound familiar?

We got to work on the whole package - the mindset stuff first (values, the hero and shadow work), then the foundations he'd tried before but never stuck: morning movement, cold showers, journaling, the food. One step at a time until it held.

A few months on, he's 10kg lighter and - more importantly to him - on the front foot. Same heatwave, same broken sleep, same two tired kids. Different Dan: the one who grabs ten minutes with a kettlebell and starts the day level, instead of carrying the funk into work and home.

Same life. Better grip. Different Dan.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Twenty years in tech, a young family at home - a wife, a four-year-old and a 20-month-old. "Pretty hectic," as he puts it.

Adam breaks his life into four areas: work, family, friends, himself. A couple of months back he asked himself if he was showing up as his best self in any of them - and, more importantly, whether he was present at home.

The honest answer was no.

A sales job that never switches off. Checking his phone from first thing to last thing. Stepping away from dinner with the kids to take a call. No boundary between work and home - so friends got dropped, the relationship ran on empty, and he came last.

Sound familiar?

We got to work on the foundations. Early mornings before the kids are up. Cold showers, movement, meditation, journaling. A weekly date night. Getting himself off the bottom of the pile.

A couple of months on, nothing material has changed - same job, same full house at home - but Adam's a different bloke. Calmer. On the front foot. More present with his wife and kids. And handling the hard days at work better because of it.

Same life. Better operating system. Different Adam.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

City lawyer, partner at his firm, three little girls at home - "beautiful chaos" as he calls it.

Nothing was on fire. No breakdown, no rock bottom. Work was actually going well.

But juggling the job, the family, his health and everything else, he felt like he wasn't winning at anything. Trying in every area, never quite there in any of them.

Sound familiar?

Chris had done coaching before - work-focused stuff. This was different. We worked on the whole package: how he runs his diary, his sleep, the client dinners with the endless free wine, and learning to live in the gain instead of the gap.

Over a year on, he's in a different spot.

In control of his diary instead of run by it. Going to client events without a drink and not giving it a second thought. In bed at a sensible hour and leading his team to do the same.

And his biggest win of the day? Getting home for bedtime and reading a book to his girls.

Same job. Same beautiful chaos. Different Chris.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

47, married, father to a seven-year-old, senior role in education, and slowly becoming someone he didn’t want to be.

Flat. Lethargic. Falling asleep on the sofa after grinding through the days and being called out by his mrs for turning into a “grumpy old man”.

Malaise & mediocrity had become Simon’s normal.

Simon had good intentions. He wanted to train more, feel better, have more energy and show up properly at home.

But intentions don’t change anything.

Action does.

We worked on changing how he was operating, building habits he could actually stick to, and addressing what was going on physically as well as mentally.

Now he feels like he’s living in a different world.

More energy. Resilient mindset. Training properly. More present at home.

Same life, but his intentions now firmly aligned with action.

Simon v2.0 in business.

If any of this resonates - I can help - listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Business owner, young family, driven, ambitious, and used to going all in.

The problem was, that approach was burning him out every year.

Push hard, grind through it, hit a wall, repeat.

It got to the point where everything slowed down. No energy, no focus, and not showing up properly at home or in the business.

Health & wellbeing completely on it’s arse.

He thought needed to push harder.

Spoiler alert; he didn’t.

The problem wasn’t effort, it was how he was operating.

We stripped it back, changed the approach, and focused on building something he could actually sustain instead of short bursts followed by burnout.

We also found there was more going on under the surface with his health that needed addressing.

And we addressed it.

Now he’s in a completely different place.

More energy, clearer thinking, and actually able to show up properly across everything that matters.

Same business. Same life. Same stress.

Better standards. Better structure. Better Phil.

…

If that sounds familiar and you want help; listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Approaching 40, young family, full on at work, and trying to give 100% to everything, but none of it was getting his best.

He was flat, not present, and just grinding through the days. He kept telling himself he’d sort it when things got easier, but with a second child on the way and work only getting busier, it was obvious that wasn’t happening.

The problem wasn’t effort, it was how he was operating.

We didn’t overhaul his life, we changed how he was operating within it, built something he could actually stick to, and addressed the habits and mindset that had been holding him back.

Fourteen weeks later, nothing external has changed, but he’s more present, clearer at work, and back in control of himself.

Same life. Better standards. Better structure. Better mindset. Better Stuart.

…

If that sounds familiar and you want help; listen to the episode, then book a call with me:

https://theone-percent.com/book-a-call/

Business was doing well, family life was solid, and nothing was obviously wrong.

But something was off. He knew he wasn’t operating at his best, and that there was more in the tank if he could just get things to stick.

We get into the cycle a lot of men fall into. Going all in, pushing hard for a few weeks, then work and life take over and everything drops off.

Lee realised the problem wasn’t effort or motivation. It was the approach.

Doing less, but doing it consistently, changed everything. Not perfectly, not every day, but enough to build momentum and actually maintain it.

Once that clicked, everything else started to feel easier. Work, home life, and how he handled pressure all improved as a result.

…

And if you need help getting consistent, that’s exactly what I do, click the link below to find out more:

www.theone-percent.com

Work was busy, life was full, and without really noticing it, he’d stopped taking care of himself.

Then things slowed down and instead of feeling better, it got worse. More stress, more overthinking, more pressure.

We get into why that happens and what actually needs to change.

Because his situation didn’t suddenly improve. Work was still inconsistent and the pressure was still there. The difference was how he handled it.

Getting some structure back, doing the basics properly, and giving himself a bit of space changed everything.

Not in a dramatic way - just enough to feel back in control and deal with what was in front of him.

…

Click the link below to see how I can help you control the controllables and let go of what you can’t:

www.theone-percent.com

We get into the illusion of control, the emotional swings of running your own business, and why so many high performers hide behind “working hard” while personal standards slip.

And how that makes everything else worse.

The shift?

Focus on what you can control.

Accept what you can’t.

And stop using work as an excuse to let the rest of your life fall apart.

…

Click the link below to see how I can help you control the controllables and let go of what you can’t:

www.theone-percent.com

You are what you repeatedly do. Not what you intend to do.

Intentions don’t fix marriages.

Intentions don’t grow businesses.

Intentions don’t build physiques.

Intentions don’t change anything.

Behaviour does.

So if you’re not getting the outcome you want, it has f**k all to do with your intentions and everything to do with your behaviour.

Good intentions without aligned behaviour are just delusional noise.

…

Click the link below to find out more about how I can help you start applying action to your intentions.

www.theone-percent.com

Long hours. High pressure. Constant demands.

From the outside, it was all moving in the right direction.

But underneath?

• Laptop & phone in bed at midnight
• Always “on”
• Never present
• All or nothing fitness cycles

He thought the solution was to push harder.

It wasn’t.

This episode is about what happens when you stop trying to smash everything at 120% - and start building foundations you can actually sustain.

…

Click the link below to find out more about how I can help you:

www.theone-percent.com

• Self-employed vet.
• Two young boys.
• Building a second business.
• Supporting everyone else.

From the outside, things looked good.

But on the inside, there was a disconnect.

• Burning the candle at both ends
• Health slipping
• Snappy & irritable at home.
• He was running on empty.

Then his fiancée said something that made him stop:

“Why does everyone else get the best version of you?”

And when she said that, he realised something had to change.

This episode is about what happens when you learn to put yourself first - so you can show up properly for everyone else.

…

Click the link below to find out more about how I can help you:

www.theone-percent.com

Good job. Two kids. Full plate. Supportive wife.

But inside?

He was knackered. Snappy. Overwhelmed.

His head was like a boiling kettle.

Until one night, a simple question from his wife broke him:

“Are you doing football or rugby tonight?”

He couldn’t answer - and he cracked.

That moment led to him asking for help - and finally taking control.

This episode is about what changes when you stop bottling everything up - ask for help - and get the support you need.

…

Click the link below to find out more about how I can help you:

www.theone-percent.com

Once a competitive athlete, Rob’s fitness and self-care took a backseat as life got busier, leading to weight gain, exhaustion, and a wake-up call he couldn’t ignore. A failed attempt to fit into a pair of 40-inch waist trousers was the moment everything shifted.

Rob opens up about the mindset shifts that helped him take back control—ditching the excuses, refining his daily habits, and developing a framework for high performance that’s now second nature. He shares how improving his fitness, sleep, and mental clarity has made him a better leader, father, and husband—without sacrificing the drive to grow and achieve.

If you’re a business owner, entrepreneur, or high-performer who feels like success is coming at the cost of your health, energy, and presence at home, this episode is for you.

More booze. More food. More late nights.

And the same lie every year: “I’ll just sort it in January.”

I know - because that used to be me.

By December 26th I was broken, inflamed, usually ill with an asthmatic chest-infection, and starting January like a warm bag of s***. Every year. Like clockwork.

In this solo episode, I break down why silly season doesn’t need to derail you - and how you can enjoy Christmas without spending January digging yourself out of a hole.

This isn’t about being a monk.

And it’s not about going completely feral either.

It’s about being intentional, keeping basic standards in place, and making December work for you - not against you.

We cover:

• Why “I’ll start again in January” keeps you stuck
• How all-or-nothing thinking wrecks both December and January
• The difference between enjoying yourself and running yourself into the ground
• How to relax, indulge, and still feel good in the new year
• Why December behaviour decides how January feels

If you’re done repeating the same December–January cycle every year, this episode will help you break it.

And if you want help putting this into practice - I can help.

Hit the link below to find out how:

www.theone-percent.com

Through honest reflection, Steve shares how he went from feeling like an “empty crisp packet blowing in the wind” to regaining control over his life, health, and mindset. They discuss the power of taking ownership, setting boundaries, and making sustainable changes that last beyond the initial motivation. 

Now, four years since first working together, Steve reflects on the habits and mindset shifts that have stood the test of time, proving that true transformation isn’t about drastic overhauls—it’s about mastering the small, consistent actions that shape the person you want to become.

If you’re feeling stuck, overwhelmed, or know you’re not showing up as your best self, this conversation will hit home. Tune in for practical insights and an inspiring journey of resilience and long-term success.

Through candid conversation and actionable insights, we explore how to break the cycle and create a life of balance, fulfillment, and purpose.

This episode is a must-listen for anyone seeking to understand why even the most accomplished men can feel stuck—and how small, intentional changes can lead to profound transformations.

Ross openly shares his experience of feeling lost and overwhelmed, despite outward successes such as launching a thriving street food business and embarking on ambitious personal projects, including building his own family home. Behind the achievements, Ross struggled with anxiety, self-doubt, and the constant pull of competing priorities.

This episode explores Ross's journey towards genuine self-awareness, the profound value of consistency in small daily habits, and the importance of accountability in managing both personal and professional pressures. Ross discusses how he learned to navigate life's relentless demands by centering himself, prioritising self-care, and becoming present for those he loves most.

If you're juggling multiple commitments, feeling overwhelmed, or simply want to find a more sustainable way to thrive amidst life's busyness, this conversation is a must-listen.

Change doesn't have to be massive to be meaningful—small, intentional shifts can transform your life.

Overwhelmed, burnt out, and feeling like he was doing a bad job at work, at home, and everywhere in between - John reached out, not because life was on fire, but because he knew something wasn’t right.

In this episode, we talk about what happens when you’re spread too thin, the trap of thinking you should feel great, and how returning to the basics helped John find clarity, energy, and confidence again.

We cover:

• What to do when life feels like too much
• Why self-compassion matters more than self-criticism
• The power of physical health on mental wellbeing
• And how agency - not control - is the key to resilience

Whether you’re running on empty, feeling stuck, or just know you’re capable of more - this is a brilliant reminder that simple steps, done well, can make a big difference.

If you’re ready to put your hand up for help - like John did - hit the link in my profile and let’s chat.

But somewhere along the way, life shifted.

Work got busier. Responsibilities piled up. And slowly, the habits that had kept him grounded slipped.

He still looked the part to most people. But inside, he felt like he was running with a parachute on his back - dragging, stuck, and frustrated that he wasn’t living up to his own standards.

In this episode, we talk about how Steve stopped trying to chase past versions of himself - and started building a simpler, more sustainable way to live, lead, and feel in control.

We cover:

• Why being “fit before” doesn’t make it easier now
• The mental weight of knowing you’re underperforming
• How ego keeps high-achievers stuck in all-or-nothing cycles
• What it looks like to lower the bar, stay consistent, and still win
• The shift from proving something - to living like you’ve got nothing to prove

If you’ve ever felt like you’re dragging yourself through the week - but can’t work out why - this one’s for you.

And if you want help getting back in control - I can help, click the link below to find out more.

www.theone-percent.com

Running a business. Raising a young family. Trying to be everything to everyone.

Like many men, COVID brought clarity - but also highlighted what wasn’t working.

Mark didn’t want to repeat the same patterns. Especially with a big move to Portugal on the cards. He didn’t want to carry old habits into a new life.

So we started the work - and over the last 8 months, Mark’s transformed how he thinks, operates, and behaves.

We cover:

• Why fixing your environment won’t fix your internal problems
• How small habits can keep you sane during major life transitions
• What it means to build a “new normal” that actually works
• Why stress isn’t the issue - your response to it is
• The power of leading from the front, especially with your kids

Whether you’re burnt out, juggling a million things, or craving change - this episode is a masterclass in taking ownership, building better habits, and becoming the version of yourself that your future self (and your family) will thank you for.

And if you want that shift - I can help.

Hit the link below to find out more:

www.theone-percent.com

But underneath, when it cam to taking care of himself, he was caught in the all-or-nothing loop.

If he couldn’t do it perfectly, he wouldn’t do it at all.

The result? Stop-start cycles. No momentum. Constant frustration.

In this episode, we talk about how James broke that loop - not by pushing harder, but by building systems that actually fit real life.

We cover:

• How the all-or-nothing mindset creeps into every area of life
• Why structure, consistency and clarity beat intensity every time
• The shift from pressure-driven chaos to calm, confident execution
• How to build emotional resilience alongside physical momentum
• Why lowering the bar isn’t lowering your standards - it’s building something that lasts

This isn’t just about habits - it’s about identity, self-leadership, and showing up when it counts.

If you’re stuck in stop-start mode and want to build something sustainable - this is the work I do in The One Percent.

Hit the link below to find out more:

www.theone-percent.com

Life looked great from the outside – solid career, wife pregnant with their first child – but Scott was at his lowest ebb.

Unfit, stressed, reacting poorly at work, and aware he wasn’t in a place to be the dad or husband he wanted to be.

In this episode, we talk about how Scott went from stuck and overwhelmed to clear, consistent, and in control – without needing a complete life overhaul.

We cover:

• What to do when nothing feels “wrong” – but nothing feels right
• Why change doesn’t have to be extreme to be effective
• How mornings transformed Scott’s mindset and productivity
• The power of small habits and simple structure
• Why self-awareness & intentionality is everything

If you’re stuck in your own head, know you want to be better, but never manage to take the first step to change; this one is for you.

And if you’d like help taking that first step - I can help - hit the link in my profile and let’s talk…

Pete had built a successful career, rising through the ranks with a strong presence and unwavering dedication. But beneath the outward success, he was privately stretched - navigating personal challenges including his daughter's serious health diagnosis, his wife's battle with cancer, significant family upheaval, and professional pressure.

Pete opens up about being stuck in a habitual cycle of overwork, unhealthy coping mechanisms, and carrying a "brave face" at all costs. Feeling stuck in stress and exhaustion, he recognised he needed more than superficial changes. Pete took action, committing to personal transformation through disciplined routines, improved health habits, and profound shifts in mindset.

This is a powerful story about overcoming hidden struggles, reclaiming health, finding real confidence, and building deeper connections both at work and at home.

If you're quietly holding it all together but feeling stretched beneath the surface, this episode will show you that true change is possible - and transformative.

It’s time to thrive, not just survive.

But underneath, Sam Boswell was stuck - completely out of rhythm, routines gone, and that familiar story playing on repeat:

“I know what I need to do - I’m just not doing it.”

In this episode, we talk about how Sam broke through the inertia - not by chasing perfection, but by lowering the bar, parking his ego, and committing to small, meaningful action.

We cover:

• Why you can’t expect your old routine to work in a new reality
• The role of ego in keeping high-performers stuck
• How to rebuild momentum when the gap feels too big
• What it really means to “course correct” - and why it beats starting over
• The compound effect of boring, simple habits done daily

If you’re in that place where life feels busy but stagnant – this one’s for you.

If you want out of the all-or-nothing loop - I can help.

Hit the link below to find out more:

www.theone-percent.com

But privately, he wasn’t the version of himself he wanted to be.

No structure. No balance. Fitness gone. And a creeping sense of frustration that his personal standards didn’t match the ones he held at work.

In this episode, we talk about what changed - and how building small, foundational habits helped Aaron get back in control.

We cover:

• Why work success doesn’t mean life success
• The cost of being out of sync with the version of yourself you want to be
• How to shift from guilt to ownership without beating yourself up
• The power of foundational standards - and why they matter most on your worst days
• How Aaron kept progress going - two years after finishing the programme

If you’ve ever looked in the mirror and thought, “This isn’t the guy I want to be” - this one’s for you.

And if you want to close the gap between how you show up at work and how you show up in life - I can help - click the link below and let’s talk.

www.theone-percent.com

James had it all on paper: a successful career, stable family, and a comfortable life. But beneath the surface, he felt disconnected, unsettled, and frustrated. Despite knowing exactly what he needed to do, James struggled with inconsistency—cycling between disciplined phases and burnout, never truly feeling in control.

This is a story about confronting subtle burnout, challenging your internal narratives, and creating lasting change. James shares his journey of embedding sustainable habits, embracing stoicism, and discovering true self-awareness and discipline—not just physically, but mentally and emotionally.

If you’ve ever felt like life looks perfect from the outside, but inside you’re quietly struggling—this episode is for you.

Life isn’t getting in your way—you are. The good news? You have everything you need to fix it.

It’s time to take control.

In this episode of The One Percent, Mike shares how he flipped the script on high performance—not by working harder, but by managing his energy. From losing 9kg to becoming more present at home and sharper in business, his transformation proves that success isn’t about grinding yourself into the ground—it’s about showing up at your best, every day.

If you’re stuck in the cycle of doing more but feeling less, this conversation will shift your perspective.

Fifteen months ago, Lee reached out with a clear goal - get in shape for his wedding. But underneath that was something deeper: stress, sluggishness, bad habits creeping in, and a sense that he wasn’t showing up as the man, dad, or partner he wanted to be.

This episode is about what happens when you finally decide to stop accepting “fine” and start doing the real work - not just physically, but mentally, emotionally, and structurally. It’s about putting your oxygen mask on first - so you can lead from the front, not from survival mode.

We cover:

• The danger of life looking “fine” but feeling off
• Breaking out of the work-stress-wine-repeat cycle
• Why systems beat willpower every time
• How small changes at home created huge shifts at work
• What it means to feel proud of who you’re becoming

And if this feels familiar and you’re ready to make a change, hit the link in my profile and let’s talk.

But when it comes to building habits that actually stick - you struggle.

In this episode, I break down why.

It’s not laziness. It’s not lack of motivation.

It’s that the bar is set too high, your plan is too rigid, and your ego is too loud.

I cover:

• Why your old operating manual doesn’t work anymore
• The all-or-nothing mindset that kills consistency
• Why perfectionism is sabotaging your progress
• How to course-correct instead of collapse when life gets hard
• The power of building small, basic habits and sticking with them

This isn’t about hacks, motivation or “trying harder”.

It’s about shifting your mindset - and your method - so you can build habits that actually last.

And if you need help with this - that’s exactly what I do…

Click the link below to find out more:

www.theone-percent.com

Life was reactive. Overstimulated. Too much red wine. Not enough reflection.

He came in wanting discipline and better habits.

And he built them.

But what he walked away with was something much deeper - a new level of calm, clarity, and purpose.

In this episode, we talk about the shift from chasing outcomes to building identity - and how journaling, reflection, and clear standards helped Mark lead himself properly for the first time in years.

We cover:

• Why red wine, stress and overstimulation don’t fix anything
• How journaling and stoicism gave Mark a whole new lens on life
• The value of reflection - and seeing your own patterns
• The power of being present - with work, family, and yourself
• Why discipline, clarity and purpose always beat motivation

If you’ve ever felt like life is full-on and you’re constantly reacting - this is proof you can take control without becoming a monk.

And if you want to take that kind of control  I can help.

Hit the link below to find out more:

www.theone-percent.com

A few months ago, Rick wasn’t in crisis - but something wasn’t right. On paper, life looked great. But he wasn’t showing up how he wanted to.

He wasn’t present. He had f*ck all energy. He wasn’t fat, but he wasn’t healthy.

A simple quote from Rick summed it up:

“I’m not depressed, but…”

And like a lot of the guys I work with, he wasn’t sure what needed to change… just that something did.

“I know what I need to do, but I’m just not doing it”

In this episode, we talk about how building small, consistent habits helped Rick reclaim control - first at home, as a dad and husband and then in business.

We cover:

• How to build structure when life feels chaotic
• The real reason you don’t “have time”
• Why habits - not hacks - create lasting change
• How self-care helps you show up for others
• And why being present beats being perfect

Whether you’re running on empty or know you’ve got more to give - this is proof that small steps lead to big changes.

If you’re ready to put your hand up for help - like Rick did - hit the link in my profile and let’s chat.

He was overwhelmed. Snapping more than he liked. Putting himself last – and running at full tilt with no real direction.

In this episode, we talk about what changed - and how small daily shifts helped Rupert finally take control.

We cover:

• The slow slide into disconnection when life looks fine on the surface
• Why the ‘oxygen mask’ principle matters more than ever for men in midlife
• How Rupert built calm, clarity, and control without giving up his edge
• The ripple effect of showing up differently - at home, at work, and as a dad
• Why knowing what to do isn’t enough if you never actually do it

If you’ve been coasting, keeping up appearances, or quietly wondering “Is this it?” - this one’s for you.

If you want more than “Is this it?” I can help. Hit the link below to find out more:

www.theone-percent.com

Stuart isn’t just a war veteran. He’s someone who’s led teams through firefights in Afghanistan, helped build and sell businesses, and now runs a fast-growing cyber division in the corporate world.

But the real story? It’s what war taught him about life.

About staying calm when everything’s on fire. About how to lead people when things fall apart. About owning your emotional state - whether you’re on a battlefield, in a boardroom, or parenting at 6am on no sleep.

We talk discipline, emotional regulation, communication, and why perfectionism quietly kills progress.

If you’re spinning plates, under pressure, or just trying to lead better - this one’s for you.

From the outside, Christian had everything: a thriving career, a beautiful family, and a seemingly perfect life. But beneath the surface, he felt constantly tired, irritable, and dissatisfied - caught in cycles of negative habits and internal frustration, knowing what he should be doing, yet struggling to actually do it.

Christian shares his journey of shifting from frustration and self-sabotage to clarity, energy, and real consistency. He discusses the importance of replacing "don'ts" with positive actions, and how embracing small, manageable habits created a powerful upward spiral in his life.

If you're stuck in negative patterns, constantly starting and stopping, or simply feeling like you're drifting through your own life - this episode will help you find clarity and create habits that genuinely stick.

It’s time to make small changes - and watch big things happen.

Stop beating yourself up. Start building yourself up.

Dad of three. Senior figure in sports betting. Diabetic. Stressed. Struggling to sleep.

And - in his words - “I saw the picture on the company website and thought, I cannot believe the size of me”

He’d spent years bouncing between all-or-nothing fitness kicks, using food and alcohol to cope with stress, and pretending everything was fine as long as the weight didn’t get too high.

Until it did. And he was ready to do something about it - properly.

In this episode, we discuss how Sam dropped 4 stone, got his health under control, and built a life that doesn’t rely on guilt, restriction, or “starting again on Monday.”

We cover:

• Why all-or-nothing thinking always leads to nothing
• The link between stress, wine, and poor decisions
• How to stay consistent without chasing perfection
• Why identity, habits and addressing the root causes - not more information - drives lasting change
• The power of being directionally correct in real life

This one’s funny, sharp, and brutally honest.

If you’re stuck in that loop - I can help - click the link below and let’s chat:

www.theone-percent.com

But under the surface?

He was knackered. Overweight. Struggling for energy. And quietly frustrated that he wasn’t showing up properly - at work or at home.

It wasn’t a crisis. But it wasn’t sustainable either.

Since then, Adam’s dropped 20kg, regained control, and reshaped how he leads - both professionally and personally.

In this episode, we cover:

• Why high-functioning burnout is more common than you think
• How Adam found clarity, structure, and progress without needing a full life overhaul
• Why walking and small daily changes had a bigger impact than chasing perfection
• The real ROI of coaching - better decisions, better boundaries, and a calmer head
• What it means to be present - with work, kids, and yourself – when life’s full-on

If you’re in a similar place - doing well on paper but feeling flat, heavy, and stretched too thin - this one will hit home.

And if you want help finding that ever elusive balance - I can help.

Click below to find out more:

www.theone-percent.com

So this week, I’m flipping the script - and bringing on someone who coached me.

Tim Drummond was my coach years ago. I joined his program thinking I’d get strategy, systems, a business plan. What I got was something else entirely.

He helped me see what I couldn’t. Held up the mirror. Asked the questions I didn’t want to answer. And laid the foundations for everything The One Percent has become.

This episode isn’t about tactics. It’s about what real coaching looks like.

We cover:

• Why the best coaches don’t give answers - they help you ask better questions
• How mindset and self-awareness drive every part of business and life
• The danger of building a life that looks good, but doesn’t feel good
• Why group coaching often beats 1:1 - and how it changed me
• The difference between shouting for change - and holding space for it

If you’ve ever wondered what coaching actually is - or what it really means to lead yourself - this episode shows you.

Find out about what I do here:

www.theone-percent.com

And you can find out about Tim here:

https://www.linkedin.com/in/timdrummondcom/

Tom opens up about his struggles with drinking, how it slowly became a daily habit post-lockdown, and the wake-up call that made him realise nothing would change unless he took ownership. He shares how stepping into The Blueprint transformed his mindset, relationships, and physical health—losing over two stone, rebuilding his self-respect, and, most importantly, becoming the present and engaged father he always aspired to be.

This conversation isn’t about quick fixes or overnight transformations. It’s about the power of small, consistent actions, the mindset shifts that truly move the needle, and why no one is coming to save you—you have to do the work yourself.

If you feel like you’re stuck in the motions, know you’re capable of more but don’t know where to start, this episode is for you.

Today, he joins us to reflect on the journey since - how he’s built resilience, created space for what matters, and rediscovered the version of himself he thought he’d lost.

We talk honestly about anxiety, people-pleasing, burnout, the myth of ‘not enough time’, and the reality of taking full responsibility for your life.

This is a story of quiet transformation - of a man who didn’t make radical changes overnight, but who committed to showing up, day after day, and reclaimed control over his mind, health and relationships.

Whether you’re in the thick of it, going through the motions, or struggling to keep your head above water - this is a must-listen reminder that you don’t need a breakdown to make a breakthrough.

Everyone has the ability to thrive and be resilient to the vicissitudes of life.

If you’re ready to put your hand up for help - like James did - hit the link below  and let’s chat.

www.theone-percent.com

You don’t want drama, so you say nothing.

But underneath it all, you’re simmering.

Pissed off at your mrs.

Annoyed at your team.

Resentful at work.

All because people “should know” what you need.

But if you meet 20 c**ts in a day, who's the c**t?

You are the author of your own chaos.

In this episode, I break down the cost of unspoken expectations - and how they ruin relationships, eat away at your energy, and leave you stuck in a loop of resentment and self-righteousness.

We cover:

• Why “they should know” is never a good enough excuse
• How avoiding hard conversations is costing you more than you realise
• The moment I caught myself blaming my wife for something I’d never said out loud
• How to stop outsourcing your needs and start being clear
• How to communicate like an adult - without being a dick

If you’ve been bottling things up and wondering why people keep “letting you down” - this is your wake-up call.

And if this resonates and you want to fix it.

This is the work I do in The One Percent.

Hit the link below to find out more:

www.theone-percent.com

Nine months ago, Andy had what most would call a great life: success in business, a happy home, a good routine. But underneath that, he was burnt out, spinning his wheels, and stuck in an all-or-nothing perfectionist loop.

This episode is about what happens when you do know what to do – but you’re just not doing it. And more importantly, what it takes to break that cycle and build something better.

We cover:

• The danger of “it all looks fine”
• How perfectionism leads to sabotage
• Why resilience starts with the basics
• How daily habits rebuild self-esteem
• The surprising power of group accountability

If you’re stuck in your own head, chasing perfection, or just know you’ve got more to give - this one’s for you.

And if this sounds familiar and you’re ready to change it - hit the link in my profile and let’s chat.

On the surface, Adam's life looked ideal: a promising career, beautiful family, and comfortable lifestyle. But internally, Adam felt he was constantly falling short - overwhelmed by stress, snapping at his kids, disconnected from his wife, and trapped in a cycle of frustration and guilt.

Adam candidly shares how small, intentional changes to his daily habits and mindset shifted everything. From regaining control over his mornings and health to transforming his interactions at home and work, Adam reveals how he moved from feeling stuck and reactive to calm, present, and genuinely in control.

This is a story about the power of simple routines, the flexibility of real-world discipline, and the incredible difference made by taking responsibility for your own wellbeing.

If you're feeling overwhelmed, disconnected, and falling short in areas that matter most - this episode is your blueprint to calm and control.

And how the obstacle is ALWAYS the way.

From growing up in the delightful Yorkshire town of Doncaster (aka Donny), navigating family challenges, university days studying philosophy (and getting whammo’d), and early career stress, this episode explores how The One Percent came to be…

The turning point came during a routine 20-week pregnancy scan, when my first son, Nino, was diagnosed with a life-threatening heart condition - which was the catalyst for me making a big change in my life and where the seeds of The One Percent were sown.

This episode highlights how life's challenges can catalyse opportunities for growth and change. How personal struggles, career stress, and family health crises underline the importance of prioritising wellbeing, accountability, and small, meaningful changes.

And how you can ALWAYS turn adversity into growth.

If any of this resonates and you’d like to see how I can help YOU with what I do at The One Percent, hit the link in my profile and and let’s talk.

Scott wasn’t in crisis. Life looked great. Business was booming, his kids were thriving, and everything “on paper” was a success. But something felt off. He wasn’t looking after himself. The gym was a distant memory. Alcohol had crept in more than he realised. And deep down, he knew he was leaving something on the table.

What followed was a complete recalibration.

Scott shares how small changes in habits, alcohol, food, and movement helped him unlock a whole new level—not just in health, but in fatherhood, mindset, and even business. He didn’t sacrifice anything. He found a better way to do everything.

If you’re doing “fine” but know you’re capable of more—this episode will show you what happens when you stop coasting and start leading from the front.

Find about Scott’s new business at: liftedbrewing.com

Tony had everything sorted externally: a successful career, beautiful family, and comfortable lifestyle—but beneath the surface, he was quietly burnt out. His weight was creeping upwards, his energy was declining, and the gap between external success and inner fulfilment was growing wider by the day.

This episode explores Tony’s journey of breaking the burnout cycle and intentionally building balance back into his life. From losing over 10 kilos and reclaiming his physical health, to embedding powerful routines that boosted his energy and mental clarity—Tony shares exactly what he did to create sustainable change.

He reveals the real shifts that made the difference: mindset, small habits, and ruthless honesty about what truly mattered. Today, he’s leaner, more energised, and more present as a husband, father, and professional.

If you’re feeling burnt out or think you know what you should be doing but aren’t taking action—this conversation is your call to action.

Life isn’t about knowing what to do. It’s about doing it.

It’s time to break the cycle and build your balance.

Tom shares the behind-the-scenes story of a business crisis that blindsided him—stripping him of control, purpose, and almost everything he’d built over two decades. At breaking point, with his marriage strained, his health spiralling, and his identity in tatters, Tom did what most avoid—he faced the truth.

This is a story of personal responsibility, of what it really takes to claw your way back from fear, chaos, and self-destruction. From giving up alcohol to rebuilding his health, regaining control, and discovering a philosophy of life built on stoicism and structure—Tom reveals the transformation that followed.

Whether you’re stuck in stress, hiding behind success, or feel like you’re spinning too many plates—this episode will hit home.

That rescue call you’re waiting for isn’t coming. It’s not life getting in your way. It’s you. You are the problem…

But you are also the solution.

Time to get to work…

Sam opens up about the slow slide that took him from disciplined and proud… to drifting, overweight, and out of control. Life looked fine on paper: a solid job, a young family, a decent life. But inside? He was silently struggling—battling shame, breaking promises to himself, and feeling like a fraud.

This is the story of what happens when the shadow you cast no longer lines up with the man you want to be—and what it takes to change that.

From shedding over three stone to rebuilding discipline, presence, and peace of mind, Sam shares the small, sustainable changes that helped him stop drifting and start leading again. No fluff, no silver bullets—just real work, real tools, and real results.

If you know you’ve dropped your standards—or you’re not showing up as the man you want to be—this one’s for you.

But under the surface? He was tired. Overthinking. Trying to fix things by reading, talking, thinking… but never really doing.

In this episode, we talk about what changed - and how taking action, building basic habits, and taking responsibility for himself helped Tim regain control.

We cover:

• Why overthinking is just procrastination wearing a balaclava
• The link between booze, the “dadbod”, and pretending everything’s fine
• How Tim shifted from “I know what I need to do” to actually doing it
• Why small changes, accountability (and less wine) made a huge impact on his mental health
• What happens when you finally stop trying to out-think your problems

If you’ve been stuck in your head for too long, this is your wake-up call to do something about it.

And if you need hep taking action to change - I can help.

Click the link below to find out more:

www.theone-percent.com

After a knee operation and a period of personal tragedy, Michael found himself out of shape, struggling to balance it all, and unsure of how to get back on track. He had always seen himself as a fit and capable man, but reality had crept up on him. He was no longer that guy—and it was time to change.

Michael shares how he transformed his habits, rebuilt his discipline, and integrated training into his life without sacrificing family or business. He opens up about the power of consistency, how small changes compound over time, and the mindset shifts that helped him make exercise, health, and presence at home non-negotiable.

This isn’t about chasing perfection—it’s about stepping up, doing what you can, and making it work in the real world.

If you’re a high-performing man who feels like life has got away from you, this episode will resonate.

Kevin's world was rocked by personal tragedy when he lost his father, who was also his business partner. Suddenly burdened by grief, supporting his family, and keeping the business afloat, Kevin found himself trapped in destructive habits - poor diet, alcohol, burnout, and strained relationships at home.

He candidly shares his journey from barely coping to making profound changes in his life. Kevin reveals the powerful lessons he learned about balance, self-respect, and the immense value of small, consistent habits. His story is proof that even in the darkest times, true transformation is achievable by focusing on foundational actions and staying accountable.

If you're feeling stretched thin, caught in unhealthy cycles, or simply know you're capable of more, this episode will give you practical, actionable insights to regain control and thrive again.

Change starts small, but it can lead to profound transformations.

Ready to turn things around - like Kevin? Hit the link below and let's talk:

https://theone-percent.com/

In this special solo episode, I look back on what I’ve learned from a year of running The One Percent podcast – and why the biggest lesson has nothing to do with mics, metrics or marketing.

It’s this:

Perfect is the enemy of good enough.

We cover:

• Why taking imperfect action beats sitting on a perfect plan
• How the podcast started as a LinkedIn Live (and a throwaway comment)
• The story behind launching The Blueprint coaching program
• The new B2B arm of the business - and why it started with a simple pilot
• Why self-belief is overrated - and evidence is everything

If you’ve been waiting for the perfect moment to do the thing you know you need to do - this episode is your reminder:

Start messy.

Start unsure.

Just f***ing start.

And if you need help starting, I can help.

Click below to find out more:

www.theone-percent.com

You need to figure out why the discipline you want never sticks.

This week’s episode on The One Percent podcast is a straight-talking breakdown of what’s really behind the sentence I hear from so many men:

“I know what I need to do - I just don’t do it.”

I break down:

• What discipline actually is - and why it’s not what you think
• Why shouting at yourself never works in the long run
• How your daily habits, sleep, boundaries, and emotional state create - or kill - consistency
• Why most men get stuck in the loop of all-or-nothing thinking - and how to break it
• How to ask the right questions when things fall apart so you can course-correct instead of crash

If you’ve ever felt like you “just need more discipline,” this is worth your time.

And if you’d like help building discipline, hit the link below and let’s talk:

www.theone-percent.com

Despite a successful career and a great family life on the surface, Alistair found himself stuck. After an injury took him out of cycling, his fitness slipped, his energy levels crashed, and stress crept in. He was snapping at his kids, drinking more than he wanted to, and feeling like he was slowly losing control.

In this conversation, Alistair unpacks how he went from feeling frustrated and disconnected to being in full control—physically, mentally, and emotionally. We talk about how structure, discipline, and small, consistent actions helped him rebuild his foundations in a way that’s stuck years after finishing the program.

This episode is about why motivation is overrated, why balance isn’t the goal, and why real change comes from taking ownership. If you’re looking for a way to level up without burning out, tune in.

Kamal first completed The Blueprint over two years ago. And this conversation isn’t about a transformation in progress - it’s about what happens when you take the lessons, own the process, and keep showing up long after the program ends.

We cover:

• Why “good on paper” can still feel stuck
• The trap of all-or-nothing thinking
• What ego really costs you in daily life
• How to stay on track when things drift
• And why a bias toward action always wins

And if this feels familiar and you’re ready to make a change, hit the link in my profile and let’s talk.

Tom first came to me struggling with his relationship with alcohol - not a crisis, but a slow erosion. Daily drinking, poor sleep, stress, not present. He wasn’t the dad or partner he wanted to be and he knew something had to change.

Since then, everything has - not overnight, but through consistent, honest work. Tom V1 is dead and buried. This is a conversation about what it really takes to rebuild your life from the inside out.

We talk about:

• Why alcohol was the surface-level problem
• How Tom dropped five and a half stone and reversed high blood pressure
• What showing up looks like when life is chaotic
• The power of group accountability and calling out your own bullsh*t
• Why real change starts with small habits, not big promises

If you’re numbing out, stuck in bad habits, or pretending it’s all fine when it;’s really not - this episode is for you.

And if any of this resonates, it’s our wake-up call to make a change; hit the link below to find out how I can help...

www.theone-percent.com

He had two kids, two businesses, and a lot going on.

Work was full-on. Home was full-on. And he was bouncing between both - with no separation, no clarity, and no time to think.

Life had become one big blur.

He didn’t need a therapist. He wasn’t having a breakdown. But he knew things weren’t right.

Fast forward 12 months - and Jack’s in a completely different place.

Clearer. Calmer. In control. Not from doing anything extreme - but by building a life with intention and agency.

In this episode, we talk about the shift that happened when Jack started taking himself seriously - and how habits, structure, and reflection helped him become the husband, father, and man he wanted to be.

We cover:

• Why everything “looking fine on paper” means nothing if you feel like s***
• The importance of separating work, home, training, and personal time
• Why journaling helped Jack express what he couldn’t say out loud
• How physical training and mental clarity are always linked
• The ripple effect of better headspace - and how it changed the way Jack listens and connects with the people closest to him
• Why sometimes you don’t need solutions - you just need to listen

If you’re feeling the weight of responsibility without the tools to handle it - this episode will hit home.

And if you want the kind of clarity and control Jack’s built I can help.

Click below to find out more:

www.theone-percent.com

Young family. Great job. Beautiful house in Ireland.

Everything looked fine on paper - but underneath, he felt like a ghost in his own life.

Low energy. Short-tempered. Disconnected from the man he wanted to be.

In this episode, we talk about what changed - and how Rob rebuilt his identity through structure, habits, and proper ownership.

We cover:

• Why self-esteem comes from doing what you say you will
• The power of momentum when life feels stagnant
• How to lead at home and work without losing yourself
• The mindset shift that helped Rob finally take himself seriously

If life looks good but feels off - this one’s for you.

…

Click the link below to find out more about how I can help you:

www.theone-percent.com

But under the surface, he was knackered. Running on empty. Watching films with the kids and falling asleep 30 minutes in. Half-in at home, half-there at work - and completely out of rhythm with himself.

On the outside, he looked successful.

Inside, he felt like he was blagging it.

That was 18 months ago.

Fast forward to today, and Mike’s fitter, healthier, more grounded - and actually showing up the way he wants to. Not just for his business. But for himself, his wife, and his boys.

We cover:

• How Mike went from stuck and out of shape to Mr. Norwegian 4x4 (you’ll see…)
• The lies we tell ourselves about that keep us stuck
• The compound effect of doing the basics - even when life is full-on
• The gap vs gain mindset that changed how Mike views progress
• Why taking care of yourself isn’t selfish - it’s your responsibility

If you’ve been blagging it for a while - hoping life calms down so you can catch up - this one’s for you.

Hit the link below to find out more:

www.theone-percent.com

Tom had built a stellar career through grit, relentless hustle, and a "work hard, play harder" mentality. But beneath his outward success, he was stuck in a cycle of exhaustion, excessive drinking, unhealthy eating, and ultimately, self-sabotage. He found himself overweight, battling health issues, snapping at his family, and barely coping with relentless stress.

Tom candidly shares his transformative journey over four years - from quitting alcohol overnight and reclaiming his health, to deeply shifting his mindset and embracing disciplined habits that empower every aspect of his life. From successful exits to launching his own business, Tom's story is proof of how powerful it can be to challenge old habits, remove ego, and embrace discipline and stoicism as guiding principles.

If you're feeling trapped by habits that once served you but now hold you back - this episode offers practical insights into reclaiming control and thriving again.

You are the problem - but you’re also the solution. It's time to face yourself and take action.

From lockdown burnout and unsustainable habits to a terrifying health scare that left him alone in a hospital bed thinking he might not make it out—Tony opens up about the rock bottom moment that forced him to confront how he was really living.

This episode isn’t about burnout clichés or hustle culture—it’s a raw look at the reality for many high-performing men juggling careers, fatherhood, and expectations. Tony shares what truly changed his trajectory: shifting priorities, dropping the pressure, and doing the work.

If you’ve ever found yourself stuck in survival mode, running on fumes, or pretending everything’s fine when it’s not—this episode is your call to take a step back, reflect, and do something before life forces your hand.

Despite attempts at extreme diets and hardcore training programs, nothing seemed to stick. It wasn’t until he made one simple, powerful decision—to take full ownership of his actions and habits—that everything started to change.

Dougie shares the mindset shifts, systems, and small daily habits that allowed him to regain control over his fitness, resilience, and mental clarity—without sacrificing his career or family life.

From dropping unsustainable quick fixes to building a framework for consistency and discipline, his transformation is a lesson for any high-achiever struggling to balance success and self-care.

If you’re tired of feeling stuck, waiting for a ‘perfect moment’ that never comes, or constantly falling back into old patterns, this episode is for you.