Dr. Gary Schaffel joins host Jason Bearden on the Real Biz Solution Podcast to share the business decisions behind a concierge medical practice that grew from four doctors to twelve in just three years. This conversation goes beyond medicine to explore leadership, patient experience, and the challenges of building a business around personalized care.

Dr. Schaffel explains why he moved away from a volume-driven approach and built a practice focused on access, prevention, and stronger doctor–patient relationships. He also discusses growing through word of mouth, building the right team, and knowing when faster expansion could put quality at risk.

The conversation also explores AI in healthcare—including how Dr. Schaffel already uses it for charting and research, where he sees opportunities to reduce administrative work, and why he believes human relationships will remain the difference-maker in patient care.

Whether you’re a physician considering your own practice or an entrepreneur navigating growth, this episode offers a candid look at balancing service, leadership, and the willingness to take calculated risks.

Can technology make healthcare more efficient without making it less personal? Share your thoughts in the comments.

Subscribe to Real Biz Solution for conversations with entrepreneurs and business leaders about the decisions, systems, and challenges behind building a business.

In this episode of the Real Biz Solution Podcast, host Jason Bearden sits down with Dr. Campbell of Premium Care Plastic Surgery to explore the business behind medical tourism—and the systems, relationships, and patient experiences that support an international practice. Dr. Campbell explains why his approach goes beyond price, emphasizing patient education, coordinated care, and personalized service throughout the journey.

From online research and complimentary consultations to travel coordination, surgery, and recovery, we discuss how his team guides patients through each stage. Dr. Campbell shares how educational content helps prospective patients understand the practice before reaching out, and how clear communication helps them take the next step.

We also get into the operational side: CRM systems, dedicated patient coordinators, structured follow-up, and defined processes that help keep a complex patient journey organized without losing the personal touch.

Beyond the business, Dr. Campbell discusses how his practice supports charitable surgical care through Premium Care Kids. We also explore his perspective on AI—where it can assist with communication and research, and why he believes human connection remains essential to the care his team provides.

Whether you’re a healthcare professional, practice owner, entrepreneur, or business leader, this conversation offers a look at building trust, organizing service delivery, and growing without losing sight of the people you serve.

Subscribe to the Real Biz Solution Podcast for more conversations with leaders solving real business problems. Share your biggest takeaway in the comments.

00:00 Introduction: The business of medical tourism

01:56 Dr. Campbell’s journey into surgery and global health

08:08 Balancing business, patient care, and philanthropy

09:31 Medical tourism: Value beyond price

12:52 Building patient trust through digital education

17:04 The patient journey: From inquiry to recovery

22:25 Follow-up care after patients return home

24:32 Patient acquisition: Organic search and social media

27:07 Referrals, reputation, and marketing measurement

29:24 CRM systems and personalized patient follow-up

32:35 The future of medical tourism

35:44 AI and the importance of the human touch

38:24 Growing the practice without compromising quality

39:54 Closing thoughts: Technology that removes friction

In this episode of the Real Biz Solution Podcast, Jason Bearden sits down with Dr. Manali, founder of Chi Wellness, to explore how she built a practice that brings together Eastern medicine, Western medicine, functional medicine, lifestyle, nutrition, and whole-person care.

They also get beneath the surface of the business itself—discussing operational bottlenecks, laboratory delays, data entry, patient experience, workflow challenges, and where automation and AI may or may not belong in healthcare.

Dr. Manali also shares why she believes technology can be a powerful tool, but can never replace empathy, intuition, experience, and genuine human connection.

This conversation is about more than medicine. It’s about building a business around purpose, staying focused on the people you serve, and recognizing that sometimes the best solution isn’t another tool—it’s a better approach.

In this episode of the Real Biz Solution Podcast, Jason Bearden sits down with Micah Hylarides of MK Aesthetics to unpack the realities of building, operating, and scaling a rapidly growing service business.

Micah shares how MK Aesthetics evolved from his wife providing concierge aesthetic services and Botox parties into a thriving brick-and-mortar business with approximately 12 employees, thousands of clients, and plans for continued expansion.

But the conversation goes far beyond aesthetics.

Jason and Micah dig into the challenges that come with growth: developing leadership structure, defining roles and responsibilities, protecting company culture, hiring the right people, creating predictable marketing systems, improving customer retention, and making better decisions through data.

They also explore the opportunities—and limitations—of AI and automation inside a highly personal, trust-based business. Micah explains why certain customer interactions should remain human while reporting, analytics, booking, administrative processes, and back-office operations may offer major opportunities for technology.

The conversation also touches on MK Aesthetics' expansion into wellness, hormone therapy, peptides, and concierge-style healthcare, along with the importance of trust, medical oversight, and responsible growth.

You'll hear about:

• Going all-in on a business during the uncertainty of 2020
• Growing organically without relying heavily on outside capital
• Why culture becomes increasingly important as the team grows
• Moving employees from “wearing every hat” into clearly defined roles
• The challenges of building a company with your spouse
• Why approximately 60% of MK Aesthetics' business comes from referrals
• Using reviews, CRM systems, social media, and community relationships to drive growth
• Building a more predictable customer acquisition system
• Using data and dashboards to improve decision-making
• Where AI can—and should not—replace human interaction
• Expanding from aesthetics into wellness
• The three major problems Micah wants to solve next: leadership clarity, better data, and capacity for continued growth

Micah's story is a powerful example of what many growing business owners eventually discover:

The systems that get you started aren't always the systems that will get you to the next level.

If you're an entrepreneur or business owner trying to move from simply growing to actually scaling, this episode will give you an inside look at the decisions, challenges, and growing pains that happen behind the scenes.

Stefanee shares how she helped revitalize the business by expanding its services, strengthening its marketing, creating memorable client experiences, and building deeper relationships with patients. She also discusses HydraPlus’s growth in medical weight management, peptide therapy, hormone therapy, aesthetics, and other personalized wellness services.

The conversation goes behind the scenes to examine the challenges that come with scaling a service-based business, including staffing shortages, manual appointment scheduling, client follow-up, patient retention, and maintaining a consistent experience across multiple locations. Stefanee also reveals how better use of automation, customer data, and personalized communication could help HydraPlus reconnect with past clients, increase bookings, and create sustainable growth.

This episode is a valuable conversation for entrepreneurs and business leaders who want to grow without losing the personal experience that made their company successful.

Takeaways

• Personalized Healthcare
• Entrepreneurial Journey Concierge medicine challenges
• Patient experience in concierge medicine

Chapters

• 00:00 Introduction to Total Access Medical
• 02:20 Personal Life and Recharging
• 03:09 Entrepreneurial Journey
• 06:19 From Juice Doctor to Total Access Medical
• 12:25 Understanding Customers and Building a Business
• 14:34 Creating a Different Healthcare Experience
• 29:16 Misconceptions About Concierge Medicine
• 32:18 Challenges in Concierge Medicine
• 36:31 Patient Experience in Concierge Medicine
• 41:08 Operational Pressure and Growth
• 55:24 Improving Internal Processes

Takeaways

• Passion for patient care
• Challenges in patient acquisition

Chapters

• 00:00 Introduction to Reagan Aesthetic
• 01:13 Reagan's Background and Business Start
• 03:09 Transition to Reagan Aesthetic
• 04:55 Challenges in the Medical Industry
• 05:45 Brand Evolution and Rebranding
• 06:52 Passion for Patient Care
• 08:01 Success Stories and Patient Impact
• 10:20 Marketing and Patient Acquisition
• 12:03 Challenges in Patient Acquisition
• 17:31 Growth Goals and Scalability
• 21:13 Vision for the Practice
• 23:44 Utilizing AI in Healthcare
• 27:28 Patient-Centric Approach
• 29:02 Contact Information and Conclusion

In this episode of the Real Biz Solution Podcast, host Jason Bearden sits down with Renan de Barros, founder of Sozo Marketing, to uncover the real story behind one of the most innovative AI-powered marketing agencies helping small and mid-sized businesses scale faster than ever before.

Renan takes us on an incredible journey — from being born in Brazil to a family of entrepreneurs, to launching his own record label as a DJ, spending a decade in sales, running an auto glass business, and eventually rebranding his parents' cleaning company and scaling it to 20+ employees. Every stop along the way shaped the operator he is today.

But the heart of this conversation? How agentic AI workflows are transforming SEO and marketing forever. Renan reveals how tasks that used to take agencies six months are now delivered in just two to three — without sacrificing quality, because humans stay firmly in the loop while LLMs handle the heavy lifting.

You'll also learn:

• 🧠 The meaning behind the name "Sozo" (a Greek word for salvation, to heal, to rescue) — and why it drives the mission of the company
• ⚙️ What "agentic workflows" actually are, and why late 2023 changed everything
• 💰 Why Renan sells scalability and revenue — not keywords and vanity metrics
• 🚫 How to spot "AI slop" and avoid the agencies pumping it out
• 🎓 A first look at Sozo Academy, teaching business owners how to implement AI themselves
• 👨‍👩‍👧 Why building systems that give you back your family time is the real win

Whether you're a business owner tired of empty marketing promises, a founder curious about AI, or an entrepreneur looking for a blueprint that actually works — this episode delivers the practical, no-fluff insights you've been waiting for.

"People don't care how smart you are — they care about results." — Renan de Barros

🔔 Subscribe for more real conversations with the founders and operators building the businesses of tomorrow.

Connect with Renan & Sozo Marketing: www.sozomkg.com Follow Real Biz Solution: www.realbizsolution.com

Takeaways

• Mortgage Industry Insights
• Adapting to Change Front-end conversation
• Efficient lead generation Discipline
• Leadership
• Building Trust
• Time Management

Chapters

• 00:00 Introduction and Background
• 03:02 Early Life and Entrepreneurial Beginnings
• 06:00 Transition to the Mortgage Industry
• 08:48 Lessons Learned and Business Growth
• 15:07 The Impact of Technology
• 28:13 Market Conditions and Industry Outlook
• 37:56 Challenges and Solutions
• 42:03 The Importance of Front-End Conversations
• 46:11 Challenges in Lead Generation
• 50:57 Efficient Use of Time and Resources
• 01:04:44 Dealing with Business Challenges
• 01:09:50 Discipline and Excellence
• 01:11:18 Hiring and Firing Process
• 01:18:29 Daily Habits and Time Management
• 01:23:07 Leadership and Building Trust
• 01:26:46 Entrepreneurial Advice