<![CDATA[Founders On Content]]>Founders On Content is a podcast about one of the few remaining unfair advantages in B2B: a founder with a clear point of view. In an era where AI has commoditized content creation, the companies that stand out are those led by authentic voices and compelling narratives. Hosted by Nathan Roy, each episode uncovers how founders transform their insights into content that builds trust, defines categories, and drives meaningful business results.

Nathan Roy is the founder of Three Magnets, where he helps B2B tech companies build founder-led content engines that drive authority, trust, and pipeline.

]]>threemagnetscopy.comRiverside.fm (https://riverside.com)Mon, 01 Jun 2026 20:19:45 GMTTue, 14 Apr 2026 19:10:13 GMT60Nathan Roy<p><b>Founders On Content</b> is a podcast about one of the few remaining unfair advantages in B2B: a founder with a clear point of view. In an era where AI has commoditized content creation, the companies that stand out are those led by authentic voices and compelling narratives. Hosted by Nathan Roy, each episode uncovers how founders transform their insights into content that builds trust, defines categories, and drives meaningful business results.<br /><br />Nathan Roy is the founder of Three Magnets, where he helps B2B tech companies build founder-led content engines that drive authority, trust, and pipeline.</p>episodicNathan Roynate@threemagnetscopy.comno<![CDATA[How to Build a Category Through Content with Rob Gonzalez | Founders on Content]]>In the first episode of Founders on Content, Nathan Roy sits down with Rob Gonzalez, co-founder and CMO of Salsify, to unpack what it really takes to build a category through content.

Rob shares how he went from a product and engineering background to helping popularize concepts like the Digital Shelf and Product Experience Management, and why category creation is fundamentally different from marketing within an established market.

They discuss:

  • How Rob learned to become an effective communicator and storyteller
  • The role content played in building entirely new categories
  • Why repetition matters more than originality when shaping market perception
  • The difference between demand capture and demand creation
  • How Salsify used podcasts, research, events, video, and community to educate the market
  • Mistakes, failed bets, and lessons learned along the way
  • Why high-quality ideas matter even more in the age of AI-generated content

If you're a founder, operator, or marketer trying to create demand for something new, this episode offers a practical look at how category-defining companies use content to shape markets, influence buyers, and build long-term leverage.

]]>7a1acdd4-51a2-4389-ae78-3980b6d608b6Mon, 01 Jun 2026 18:03:20 GMT<p>In the first episode of Founders on Content, Nathan Roy sits down with Rob Gonzalez, co-founder and CMO of Salsify, to unpack what it really takes to build a category through content.<br /></p><p>Rob shares how he went from a product and engineering background to helping popularize concepts like the Digital Shelf and Product Experience Management, and why category creation is fundamentally different from marketing within an established market.<br /></p><p>They discuss:</p><ul><li>How Rob learned to become an effective communicator and storyteller</li><li>The role content played in building entirely new categories</li><li>Why repetition matters more than originality when shaping market perception</li><li>The difference between demand capture and demand creation</li><li>How Salsify used podcasts, research, events, video, and community to educate the market</li><li>Mistakes, failed bets, and lessons learned along the way</li><li>Why high-quality ideas matter even more in the age of AI-generated content</li></ul><p></p><p>If you're a founder, operator, or marketer trying to create demand for something new, this episode offers a practical look at how category-defining companies use content to shape markets, influence buyers, and build long-term leverage.</p>no00:49:5811How to Build a Category Through Content with Rob Gonzalez | Founders on Contentfull