Sian's journey is deeply rooted in her childhood love of dance. From performing arts college in London at 18 to working abroad in cheerleading and choreography, she has spent her career turning passion into profession.

After moving to Australia and building a global cheerleading business, Sian returned to the UK with a renewed focus on hosting, presenting and helping others build confidence through performance.

Through years of discipline, resilience and self-belief, Sian has created a business built on fun, passion and adding real value to the people around her.

In this episode Alex and Sian explore:

• Childhood passions and how dance shaped her entrepreneurial mindset
• The discipline and professional skills learned through performing arts
• Building a cheerleading business from the ground up with 250 schools involved
• Navigating lockdown and adapting to online sessions
• The move to Australia and building a global enterprise
• Transitioning into hosting and presenting
• How confidence is built through consistency and practice
• Balancing family life with entrepreneurship
• Advice for entrepreneurs feeling stuck or lacking confidence

Key Highlights

• How the skills developed in dance and performing arts translate directly into business success
• Why self-belief is the foundation of everything Sian has built
• The power of adapting and pivoting when circumstances change
• How to overcome fear and self-doubt and keep showing up anyway
• What it really means to build a business around something you love

Featured Resource

🗓️ Join Alex for the Mid-Year Business Reset — a free, live workshop on Tuesday 30th June 6am to help you take stock, get clear on your business and finish the year strong.
👉 Book your spot here:

https://alexmccarthycoaching.as.me/themidyearbusinessreset

Connect with Sian

https://www.instagram.com/sianbrennantodd/
sian@baysgymcheerdance.com
www.sianbrennantodd.com

Connect with Alex
alexmccarthycoaching.com
instagram.com/alexmccarthycoaching

Main Topics Covered:

• Why the mid-year point is the most important moment to stop and look at your business honestly
• How to evaluate your offer, pricing, and structure for clarity and alignment
• The difference between having a marketing strategy and actually executing it consistently
• The operational systems and habits that are either supporting or quietly undermining your business
• The mindset patterns — including fear, perfectionism, and self-doubt — that create action gaps even when you know what to do

In This Episode:

• Why most business problems aren't marketing problems — and what to look at first
• How undercharging affects your energy, not just your income
• The watering-a-plant analogy that explains why consistency beats cleverness in marketing
• What "avoidance" in your marketing is actually telling you
• The difference between being run by your business and running your business
• Why the gap between where you are and where you want to be is almost always an action gap — and what's underneath it
• A real client story about a programme that nearly never launched — and what changed when the real block was named

Timestamps:

00:00 — Why the mid-year moment matters and what most business owners miss 02:15 — Introducing the four-area framework: offer, marketing, operations, mindset 03:00 — Area 1: Offer — is it still right, priced right, and simple enough? 08:30 — Area 2: Marketing — the difference between strategy and consistent execution 14:00 — Area 3: Operations — is your business running you, or are you running your business? 18:30 — Area 4: Mindset — the action gap and what's really underneath it 23:30 — Close and details of the free Mid-Year Business Check-In workshop

Resources and Links:

• The Mid-Year Business Check-In Workshop — Free 45-minute workshop, Tuesday 30th June at 10am. Register here to secure your spot; https://alexmccarthycoaching.as.me/themidyearbusinessreset

Connect with Alex McCarthy:

• Instagram
• Website

Whether or not you make it to the workshop, this episode will leave you with honest questions and a clear framework to take into the second half of 2026 with more intention and clarity than you started it with.

Jade's journey is deeply personal. From a creative childhood as an only child to a career in photography, she found herself drawn into family psychology and healing work, eventually stepping into postpartum support and ancestral energy work.

Through her own experiences of motherhood and transformation, she has built an online healing practice dedicated to helping women break cycles, heal core wounds and step into their power.

In this episode Alex and Jade explore:

• Childhood influences and how early experiences shape adult healing work
• The mother wound and its impact on postpartum wellbeing
• Generational healing and ancestral energy work
• Reclaiming personal sovereignty and healing core wounds
• Rites of passage in modern birth and motherhood
• Nervous system regulation and cyclical awareness
• Building an online community for postpartum women
• Integrating cycle awareness into business
• Advice for women growing a soulful, values-led business

Key Highlights

• Why the mother wound is at the root of so many postpartum struggles
• The power of generational healing and breaking cycles for future generations
• How reclaiming rites of passage can transform your experience of motherhood
• Why nervous system regulation is foundational to both healing and business
• Building a business as an authentic expression of who you are

Connect with Jade https://www.instagram.com/the_nesting_space_community_/

Connect with Alex alexmccarthycoaching.com instagram.com/alexmccarthycoaching.com

Sharn's journey is nothing short of extraordinary. Raised in a strict Sikh family, she went from hiding in school toilets with no friends to becoming a seven figure subconscious and strategy business mentor.

After escaping a toxic corporate role, she built Desi Bride Dreams into an award winning wedding planning business featured on BBC Breakfast, BBC Asian Network and the UK's biggest wedding publications, before founding the Asian Female Entrepreneur Collective in 2017.

In this episode Alex and Sharn explore:

• Growing up in a strict Sikh family and challenging cultural norms
• The journey from isolation and self-doubt to unshakeable self-belief
• Navigating workplace bullying, anxiety and knowing when to walk away
• Leaving corporate in 2014 and launching Desi Bride Dreams against all odds
• Transitioning from wedding planning into coaching and community building
• Founding the Asian Female Entrepreneur Collective and its global mission
• Subconscious reprogramming and the mindset practices that changed everything
• Building a luxury personal brand that attracts high value clients
• Charging premium prices with confidence and knowing your worth
• Navigating grief, seasons in business and embracing change with resilience

Timestamps

[00:00] Introduction to Sharn's inspiring journey [01:23] Childhood aspirations and societal challenges [03:26] Travel at 18 and breaking free from cultural restrictions [09:01] Transformative experiences from travelling and university [12:29] Workplace bullying and mental health struggles [14:38] Quitting corporate to start a wedding blog [18:30] Launching her first business and overcoming skepticism [22:08] Growing her wedding business into a high value brand [26:52] Transitioning into coaching and mentoring [33:16] Building a luxury brand and charging premium prices [35:22] Gratitude, visualisations and energy management [36:37] Navigating grief, seasons and resilience [41:18] Relentless drive, holistic strategy and subconscious programming [42:43] My business is expansion

Key Highlights

• The power of knowing you hold the ability to change your own course
• Building Desi Bride Dreams into a nationally recognised brand in under two years
• Why subconscious reprogramming is the foundation of seven figure success
• Staying in an elevated emotional state during life's hardest seasons
• Building a luxury brand rooted in consistency, authenticity and confidence

Connect with Sharn afecollective.com instagram.com/sharn.khaira.mentor

Connect with Alex alexmccarthycoaching.com instagram.com/alexmccarthycoaching

He began his career as a marketing apprentice at a local college before working his way up through well known brands, managing campaigns, working with data and presenting marketing performance to stakeholders right up to board level.

In this episode Alex and Carl explore the full journey from apprentice to agency owner, the mindset shifts required along the way and the practical foundations that have allowed crdone to grow sustainably.

In this episode Alex and Carl explore:

• Carl's early career as a marketing apprentice and the path that followed
• The decision to travel and how freelancing abroad led to founding crdone
• Transitioning from freelancer to agency owner and what that shift really involves
• Growing and managing a remote team through COVID and beyond
• Building SOPs and processes that allow a business to scale sustainably
• Hiring for attitude and what Carl looks for in the people he brings into the team
• Creating strong company culture without a shared physical space
• The books and frameworks that have shaped how Carl runs the business
• His mission to make digital marketing transparent and genuinely understood
• Advice for aspiring entrepreneurs and why starting with the end in mind matters

Timestamps

[00:00] Introduction to Carl Darnell's story

[01:09] Childhood aspirations and family influences

[02:59] Discovering marketing through an apprenticeship in 2009

[05:08] Transition to Bourne Leisure and managing campaigns

[08:33] Deciding to travel and take a sabbatical

[11:02] Starting freelancing from abroad

[14:54] Building a remote business and industry insights [17:20] Transition from freelancer to business owner

[20:10] Growing the team from 1 to 7 members

[22:46] Impact of COVID and recruitment strategies

[25:43] Creating processes and SOPs for scalable growth [29:41] Building company culture remotely

[32:07] Future vision, mission and growth strategies

[38:07] The importance of mindset and attitude in recruitment[41:13] Advice for aspiring entrepreneurs

[43:06] My kind of business is, Carl's vision

Key Highlights

• Transparency and clarity as the foundation of great agency relationships
• Building processes and SOPs before you think you need them
• Why attitude matters more than experience when growing a team
• The power of frameworks like EOS and Scaling Up for sustainable growth
• Starting with the end in mind as the foundation for building a business with purpose

Connect with Carl

crdone.digital hello@crdone.digital linkedin.com/in/carl-darnell

Connect with Alex

alexmccarthycoaching.com linkedin.com/in/alexmccarthycoaching instagram.com/alexmccarthycoaching

Charlotte’s entrepreneurial journey began long before she started her own company. Growing up around her family’s automotive business, she developed an early understanding of entrepreneurship, sales and the realities of running a company. Those formative experiences shaped her work ethic and gave her valuable insights into the world of business.

But Charlotte’s path wasn’t linear. After spending years working within the family business and other roles, she found herself navigating personal challenges with her mental health. Searching for support and balance led her to discover yoga and holistic health practices — tools that ultimately transformed not only her wellbeing but also the direction of her career.

Determined to understand these practices more deeply, Charlotte trained with the Academy of Healing Nutrition, where she explored Traditional Chinese Medicine, holistic wellbeing and longevity practices, graduating in 2022. These experiences became the foundation for a new mission: helping others access the support, calm and healing she once searched for herself.

Today, through Healthy Future Marketing, Charlotte supports purpose-driven business owners — particularly those in the wellness space — to share their work with confidence. Through marketing guidance, networking events, workshops and community spaces such as Namaste Networking, she helps entrepreneurs connect, grow and dream bigger in ways that feel authentic and sustainable.

In this episode, Alex and Charlotte explore the power of trusting yourself, taking courageous action and embracing the slower, more meaningful path in business. Charlotte opens up about stepping away from the family business when her parents retired, the lessons she carried with her from that chapter, and the pride she feels in building something that truly reflects her values.

They also discuss the importance of kindness, resilience and patience in entrepreneurship — and why success doesn’t have to come from rushing or forcing growth, but from staying aligned with your purpose.

Looking ahead, Charlotte shares her vision for the future, including beginning her yoga teacher training in 2026 and launching residential retreats designed to help more people experience the calm and connection that transformed her own life.

If you’re navigating change, building a values-led business or learning to trust your own path — this episode is a powerful reminder that growth often begins with one brave step.

Charlotte’s childhood influences and early entrepreneurial curiosity

Lessons learned from growing up in and working within her family’s automotive business

Early ventures, challenges and the realities of starting out in business

How mental health struggles led her to discover yoga and holistic health

Her training in holistic nutrition and Traditional Chinese Medicine

The transition from the family business to building her own brand

Moving away and developing independence through life experiences

The creation of Healthy Future Marketing and her work supporting purpose-led businesses

Building community through networking events and Namaste Networking

Moments of challenge, pride and personal growth in entrepreneurship

Why slow, sustainable growth can be more powerful than rapid scaling

The importance of trust, kindness and resilience in business

Future plans including yoga teacher training and residential retreats

[00:00] Introduction: Charlotte’s entrepreneurial roots

[02:13] Childhood influences and learning from the family business

[05:24] Early ventures and entrepreneurial curiosity

[09:29] Health challenges and discovering wellness through holistic practices

[14:11] Choosing a different path from the family business

[19:58] Moving away and learning independence

[23:31] Reflecting on a decade in the family business

[30:32] Navigating change when her parents retired

[37:13] Discovering her passion for marketing and supporting small businesses

[41:10] Celebrating creative wins and overcoming business triggers

[44:38] Trusting yourself and embracing slow growth

[47:39] Final reflections: kindness, authenticity and building a meaningful business

Building a business after leaving a long-standing family company

How personal wellbeing can shape entrepreneurial direction

Using marketing as a tool to support purpose-driven businesses

The value of slow, sustainable growth in business

Creating community through networking and collaboration

Trusting yourself when building a values-led career

Kindness and resilience as core business principles

Charlotte is the Founder of Healthy Future Marketing and a holistic health practitioner from Shropshire with over a decade of experience in sales and marketing. After navigating her own mental health challenges, she discovered lasting support through yoga and holistic practices, which inspired her to train in holistic nutrition and Traditional Chinese Medicine.

Today she supports purpose-driven business owners through compassionate and strategic marketing guidance, networking events and workshops that help them share their work both online and offline while building meaningful communities.

In 2026, Charlotte will begin her yoga teacher training and plans to launch residential retreats to help more people access the sense of calm she spent years searching for.

Business Instagram https://www.instagram.com/healthyfuturemarketing

Personal Instagram https://www.instagram.com/healthyfuturecharlotteuk

Email https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection Session https://www.alexmccarthycoaching.com/business-connection-sessions

What began as Sareena teaching baby massage from her living room has grown into a thriving community-led business helping families across Bedfordshire feel more connected, calm and confident. Joined later by her sister Nim, who brought her passion for mental health and parent wellbeing, together they’ve built a business grounded in care, connection and community.

In this heart-centred episode, Sareena and Nim open up about the realities of starting a small business, navigating challenges, balancing motherhood and entrepreneurship and the power of word-of-mouth marketing and community support in growing Serene Baby.

This conversation is a must-listen for female founders, Bedfordshire business owners and anyone building a purpose-driven business that aligns with their values and lifestyle.

• The story behind Serene Baby and how it began with baby massage

• Building a Bedford community business from scratch

• The importance of creativity, flexibility, and perseverance in business

• How word of mouth and community support fuel growth

• Balancing motherhood, family life, and entrepreneurship

• Adapting during COVID-19 and finding resilience through challenges

• Running a business that supports parents’ wellbeing and connection

[00:00] Introduction and welcome to Sareena & Nim [02:15] The beginnings of Serene Baby and early challenges [06:40] From baby massage classes to a Bedford community hub [11:20] Growing through word of mouth and connection [15:45] Navigating COVID-19 and business adaptation [20:30] Balancing motherhood and running a business [25:00] Lessons in creativity, flexibility, and perseverance [30:10] Community impact and what’s next for Serene Baby

• Turning a passion for baby massage into a thriving business

• Building a community-focused business in Bedford

• How flexibility supports long-term business sustainability

• The power of authentic relationships and community impact

• Balancing motherhood and entrepreneurship with intention

• Why purpose-driven businesses create the biggest impact

🌐 www.serene-baby.com 📸 @serenebabyuk

📅 Book a 2026 Business Planning Workshop: alexmccarthycoaching.as.me/2026businessplanning 📸 @alexmccarthycoaching 🌐 alexmccarthycoaching.com

Becky’s journey into business did not begin with a clear plan or traditional strategy. From a young age, she was deeply aware of themes around fairness, self-perception and identity, which later shaped both her personal growth and the way she shows up in her work today.

Like many, Becky experienced challenges with body image and societal expectations during her teenage years. These experiences became a significant part of her journey, eventually leading her towards a deeper sense of self-acceptance and a desire to create something meaningful for others.

Photography began as a creative outlet, but over time it became something more. A space for expression, connection and empowerment. The moment Becky realised this could become a business was not about following a formula, but about trusting what felt right and taking action despite doubt.

Rather than building her business around trends or expectations, Becky has created Untamed Photography as a space where people can show up as they are. Her work is centred around capturing the unfiltered, the natural and the real, helping people reconnect with themselves in a way that feels both empowering and freeing.

In this episode, Alex and Becky explore what it really means to build a business that feels aligned. They talk about self-acceptance, creativity, nature and the importance of questioning societal norms, particularly around beauty, success and identity.

Becky shares her experience of growing a business while navigating the realities of motherhood, managing time and balancing multiple roles. The conversation also touches on the emotional side of entrepreneurship, including self-doubt, comparison and the pressure to meet external expectations.

This episode offers a refreshing perspective on building a business that is not driven by perfection or performance, but by honesty, values and a genuine desire to create something meaningful.

If you are craving a more authentic way of doing business, or want to feel more connected to yourself and your work, this episode will resonate.

In this episode, Alex and Becky explore:

Becky’s early influences and how they shaped her perspective on fairness and identity Body image, societal expectations and the journey to self-acceptance How photography evolved from a creative outlet into a business Building Untamed Photography and creating a safe, empowering space for clients The role of nature and presence in Becky’s work Letting go of perfection and embracing authenticity in business Navigating self-doubt and emotional challenges as a business owner Balancing business, motherhood and personal life Redefining success beyond traditional expectations Building a business rooted in kindness, honesty and values

Timestamps

[00:00] Introduction and overview of Becky’s journey [00:26] Childhood influences and early curiosity [01:09] Themes of fairness and justice in early life [02:33] Teenage years and body image challenges [03:48] Beginning the journey towards self-acceptance [05:07] Motherhood and deeper personal growth [08:42] Considering photography as a business [09:07] Early creativity and passion for photography [11:13] Taking action despite doubt [12:17] The moment that sparked the business [13:04] Building a brand rooted in authenticity [16:58] Early business challenges and finding clients [18:02] Recognition and evolving identity [19:02] Expanding the brand and relatability [21:01] Memorable shoots and experiences [22:36] The impact of outdoor and nature-based work [23:41] Personal growth through photography [25:59] Redefining beauty and inner strength [27:26] Self-acceptance and body awareness [28:44] Societal expectations and authenticity [30:12] Letting go of societal masks [32:48] Mindfulness and connection to nature [35:14] Future plans and business expansion [36:46] Studio vision and community space [38:45] Admin challenges and time management [41:20] Balancing multiple roles [42:27] Advice to her younger self [44:24] Redefining success [45:16] Letting go of traditional success metrics [47:42] Business values and authenticity [51:01] The importance of building a values-led business [51:53] Closing reflections

Key Highlights

Building a business rooted in authenticity and self-expression The power of photography as a tool for confidence and connection Redefining beauty, success and identity on your own terms Creating a safe and empowering experience for clients Navigating self-doubt and emotional challenges in business Balancing creativity, motherhood and entrepreneurship Letting go of perfection and embracing a more aligned approach to business

Connect with Becky

https://www.instagram.com/untamedphotographyuk/

Connect with Alex

https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection Session

https://www.alexmccarthycoaching.com/business-connection-sessions

Merryn’s work sits at the meeting point of grief, ritual, psychology and the living world. She is the guardian of Soulton Long Barrow, an ancient burial place in Shropshire, where she facilitates seasonal gatherings, art-led programmes and threshold ceremonies that invite people into deeper relationship with land, loss and meaning.

With a background in psychology and ongoing studies towards a Clinical Doctorate in Counselling Psychology, Merryn weaves evidence-based understanding with intuitive, earth-connected practice. Her work supports individuals and communities to navigate life’s great thresholds, including death, birth, illness, identity change and spiritual reorientation. She is particularly interested in how we might reclaim ceremony as a living, relational act rather than a rigid tradition.

In this episode, Merryn shares her journey from a nurturing childhood and an early fascination with psychology, to starting a business straight out of university and supporting children and families. She opens up about burnout, the moment she knew something had to change, and how that transition eventually led her to her work as a doula and death doula.

This conversation explores authenticity, intuition and self-care, the quiet power of word of mouth, and what it really looks like to build a business rooted in compassion rather than hustle. Merryn also shares her vision for the future, including her doctoral studies, her writing and her ongoing exploration of ceremony as something deeply human, embodied and shared.

This episode is a gentle reminder that success doesn’t have to be loud, fast or polished to be meaningful – and that allowing your work to change as you do can be one of the most powerful choices you make.

• Merryn’s nurturing childhood and early interest in psychology

• Starting a business straight out of university

• Supporting children and families and the path to burnout

• Recognising when something needs to change

• Transitioning into work as a doula and death doula

• Grief, ritual and reclaiming ceremony in modern life

• Balancing evidence-based psychology with intuition

• Building a business rooted in compassion, care and presence

• The role of word of mouth in sustainable business growth

• Studying towards a Clinical Doctorate and future visions

[00:00] Introduction and Merryn’s background [03:00] Early nurturing instincts and psychology [06:00] Starting a business and early career choices [09:00] Supporting children and families [12:00] Burnout and the moment of change [15:00] Becoming a doula and death doula [18:00] Word of mouth and organic growth [21:00] Ceremony, study and future work

• Burnout as an invitation to realign

• Why ceremony still matters in modern life

• Blending psychology with intuitive practice

• Redefining success beyond hustle culture

• Building meaningful work that evolves with you

Merryn Tenalach is the founder of a Community Interest Company dedicated to compassionate presence, end-of-life care and education for those who hold space for others, including celebrants, therapists and volunteers. She also works one-to-one, offering accompaniment through grief, anticipatory loss and periods of profound transition.

She is the author of Guided, a reflective and ritual-based book exploring how we might meet life’s thresholds with intention, tenderness and courage. Across her writing, teaching and spoken work, Merryn invites people to slow down, listen deeply and remember that transformation is rarely neat, but it can be meaningful, held and shared.

Find Merryn’s work here:

Guided (book): https://www.merryntenalach.com/product-page/guided

Shropshire Grief Tending (CIC): https://www.shropshiregrieftending.com/

Independent work and current offering The Turning Year: https://www.merryntenalach.com/

Connect with Alex here:

https://www.alexmccarthycoaching.com/

Book a business connection session here; https://www.alexmccarthycoaching.com/business-connection-sessions

This episode was inspired by a “shiny idea” Alex had at the end of last year — to create a book sharing real stories of motherhood and business. While that idea is currently on pause, sitting in her metaphorical freezer as she navigates this season of life with her son Abel, this episode feels like a first expression of that vision.

Through five honest and open conversations, this episode offers a window into the lived experiences of women who are building businesses in a way that works for their lives, not against them.

Because while there is so much gratitude in being able to do both — to raise children and grow something meaningful — there is also a very real shift that comes with it.

Letting go of how business used to look.

Releasing old expectations around productivity, pace and capacity.

And redefining success in a way that feels more intentional, aligned and sustainable.

Across this episode, you’ll hear from Clare Breheny of Mini Marstons, Sareena Sinda of Serene Baby and Serene Studio, Kerry Etheridge, Jules McGill of Aluna Wellbeing, Victoria Handbury-Madin of VHM Charity Consultancy and Shropshire Charity Network and Becks Hill of Rebecca May Photography — each sharing their own perspective, challenges, and ways of making it work.

Together, these conversations explore the emotional, practical and identity shifts that come with this season of life — and offer reassurance that there is no one “right” way to do it.

If you’re building a business whilst raising children, or navigating a shift in how you want your work and life to fit together, this episode is a reminder that you’re not alone — and that you get to do this in your own way.

In this episode, Alex explores:

The realities of running a business alongside motherhood

The gratitude and challenges that come with holding both roles

Letting go of previous ways of working and redefining success

Navigating capacity, time and changing priorities

Building a business that supports your life, not competes with it

Switching off external noise, pressure and comparison

Honest experiences from five women in different industries

The emotional and identity shifts that come with this season

Finding more intentional, aligned and sustainable ways of working

The power of shared experiences and community support

Timestamps

[00:00] Introduction: the idea behind this episode and Alex’s current season [04:23] Clare Breheny: building community through Mini Marstons [19:10] Sareena Sinda: supporting mums and babies through Serene Baby & Studio [37:00] Kerry Etheridge: navigating fertility, hormones and business

[59:32] Victoria Handbury-Madin: supporting charities of all shapes and sizes. [01.16] Jules McGill: redefining movement and confidence through Aluna Wellbeing [01.39] Becks Hill: balancing photography, creativity and motherhood

Key Highlights

Honest conversations about motherhood and entrepreneurship

Letting go of old business models and expectations

Redefining success in a new season of life

Building sustainable, values-led businesses

The importance of community and shared experiences

Giving yourself permission to do business differently

Connect with the guests

Clare Breheny – Mini Marstons A baby group based in Marston, creating safe, welcoming spaces for mums and their babies, alongside offering baby massage classes. https://www.facebook.com/p/Mini-Marstons-100068500112077/

Sareena Sinda – Serene Baby  Offering baby massage, baby spa experiences and pre / postnatal mat pilates, supporting both parents and babies through calm, connection and confidence. https://www.serene-baby.com/

Kerry Etheridge – Fertility & Hormone Support Supporting overwhelmed women trying to conceive by identifying root causes, balancing hormones and creating a clear path towards pregnancy. https://www.kerryetheridgewellness.com/

Jules McGill – Aluna Wellbeing Inclusive women’s personal training focused on helping women feel strong, confident and connected in their bodies. https://www.alunawellbeing.co.uk/

Victoria Handbury-Madin – VHM Charity Consultancy Victoria is the founder of VHM Charity Consultancy, where she works with charities of all shapes and sizes to help them grow stronger through better governance, clearer strategy, and tailored support that meets their individual needs.

She is also the co-founder of the Shropshire Charity Network — a supportive space for people working and volunteering in charities across the county, bringing people together to share ideas, challenges and opportunities through regular events and connection.

https://www.linkedin.com/in/victoriamadin/

Becks Hill – Rebecca May Photography A photographer capturing honest, natural moments for families and businesses, building a business around motherhood. https://www.rebecca-may-photography.co.uk/

Connect with Alex

Website https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection Session https://www.alexmccarthycoaching.com/business-connection-sessions

If you have ever felt stuck, inconsistent or like you know what to do but are not following through, this episode will help you understand why. Instead of focusing on strategy alone, Alex explores the role your thoughts, beliefs and internal patterns play in your business results, and why growth is not just about doing more.

Alex opens up about why she does not always speak about this side of her work publicly, despite it being a core part of how she supports her clients. She explains how mindset and strategy work together, and why you cannot build a sustainable business without addressing both.

Drawing on her training as an NLP practitioner and executive coach, Alex breaks down how repetitive thinking patterns, the brain’s natural bias towards safety, and the Reticular Activating System influence what you notice, believe and act on in your business. She shares simple, practical ways to begin recognising and shifting these patterns so you can take more aligned and consistent action.

This episode is not about forcing positivity or overhauling everything overnight. It is about building awareness, understanding how your mind works, and making small, intentional shifts that create long-term change.

If you are ready to stop overthinking, move through resistance and start showing up with more clarity and confidence, this episode will give you a powerful starting point.

This episode is perfect for small business owners, freelancers, creatives, coaches and service providers who want to build a business that feels aligned, sustainable and rooted in self-trust.

Why up to 95% of your thoughts are repetitive and how this impacts your business behaviour

How the brain is wired for safety rather than growth, and why this creates resistance when you try to move forward

The role of negative thinking patterns and how they influence your confidence, visibility and decision-making

A simple explanation of NLP and how your thoughts, language and patterns shape your reality

How Alex uses NLP within her coaching and mentoring work to support lasting change

Why two people can take the same action but get completely different results

The thought → feeling → action → result loop and how it keeps you stuck in familiar patterns

How to start recognising the thoughts that are holding you back in your business

Practical ways to interrupt and reframe unhelpful thinking patterns

What the Reticular Activating System is and how it filters what you notice and believe

How your current beliefs shape the opportunities, challenges and results you experience

Simple mindset shifts you can start applying immediately to build momentum

Why mindset and strategy must work together for sustainable business growth

How small internal shifts can create powerful external results in your business

Explore 1:1 business coaching online or in person Website: https://alexmccarthycoaching.com

Instagram: https://www.instagram.com/alexmccarthycoaching/

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/

Facebook: https://www.facebook.com/profile.php?id=100063744993081

Book a business connection session: https://www.alexmccarthycoaching.com/business-connection-sessions

If you have been visible but not converting consistently, questioning your messaging, your offers or even your direction, this episode will help you step back and assess your business through a more strategic lens. Instead of assuming you need more visibility or a complete rebrand, Alex explains why small refinements in positioning, communication and leadership often create the biggest shifts in sales.

Alex explores the quiet misalignments that frequently sit beneath slow business growth, including overly broad positioning, unclear calls to action, feature-led offers, lack of conviction in pricing, and creating content from pressure rather than confidence. She shares practical strategies to strengthen your foundations so you can attract clients with more clarity and ease.

This episode is not about doing more, posting more or chasing trends. It is about refining your messaging, strengthening your offer positioning and leading your business with confidence so that the right clients feel safe and ready to invest.

If you want to sharpen your approach, increase conversions, and build a sustainable business rooted in clarity and self-trust, this conversation will help you reset and refocus.

This episode is perfect for small business owners, service providers, coaches, creatives, freelancers and founders who want consistent client attraction, stronger sales strategy and long-term growth without hustle or burnout.

Why broad or unclear positioning weakens client attraction and reduces conversions

How to refine your messaging so your ideal client instantly recognises themselves

The difference between creating valuable content and including clear calls to action that drive sales

How to position your offer around emotional transformation and tangible results instead of features alone

Why conviction in your pricing and messaging directly influences client trust and buying decisions

How nervous system regulation and confidence affect your marketing and sales energy

The difference between creating from pressure versus leading from clarity and authority

Practical steps to strengthen one key area of your business this month

Why refining your foundations is often more effective than reinventing your brand

How confident leadership supports long-term client relationships and sustainable business growth

Explore 1:1 business coaching online or in person Website: https://alexmccarthycoaching.com Instagram: https://alexmccarthycoaching.as.me/claritycall

Book a business connection session; https://www.alexmccarthycoaching.com/business-connection-sessions

What began as sharing simple ideas on Facebook during lockdown has grown into a thriving online business offering downloadable planning packs, themed play provocations and time-saving classroom resources.

In this episode, Emma shares her inspiring journey from teaching in the classroom to running her own successful business, and the lessons she’s learned along the way. From balancing part-time teaching while starting out, to navigating the leap from security to self-employment — her story is full of honesty, encouragement and practical advice for anyone considering turning their experience into a business.

Emma’s story is a reminder that with creativity, courage and a clear sense of purpose, you can build a business that reflects your values and supports others in meaningful ways.

In this conversation Alex and Emma explore:

• How Emma balanced part-time teaching while growing her business

• The challenges (and freedom) of leaving a secure job behind

• Turning a simple Facebook group into a full-time business

• The mindset, resilience and personal growth behind entrepreneurship

• Navigating freedom, flexibility and boundaries as a solo business owner

• The power of community and staying true to your mission

[00:00] Introduction and welcome to Emma [02:10] Emma’s background and where Is It Time to Play? began [06:30] Balancing part-time teaching with building a business [10:45] Making the leap from secure employment to entrepreneurship [15:20] Growing a Facebook community into a full-time business [20:05] The importance of mindset, resilience and personal growth [25:40] Freedom, flexibility and the challenge of boundaries [32:15] Building a values-led, sustainable business [38:00] Advice for teachers and creatives starting a business [44:10] Final reflections and what’s next for Emma

• How Emma turned her teaching experience into a thriving online business

• The mindset shifts that helped her transition from employment to entrepreneurship

• Lessons on balancing passion with practicality

• Why play and creativity matter — in education and business

• Practical advice for teachers, creatives and early years professionals considering self-employment

🌐 Website: isittimetoplay.co.uk 📸 Instagram: instagram.com/isittimetoplay 📘 Facebook: facebook.com/isittimetoplay

💻 Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: @alexmccarthycoaching 🌐 Website: alexmccarthycoaching.com

Beth’s journey into business did not begin with a clear plan. After working in the NHS, she made the decision to retrain in acupuncture at the age of 35, following her own experiences with health and a growing curiosity around holistic healing.

Making that transition came with its challenges. From financial sacrifices to stepping into the unknown, Beth shares what it really looked like to start again and trust herself in the process. Her story is a reminder that it is never too late to take a different path and create something that feels more aligned.

Today, Beth has created a calm and welcoming sanctuary where she supports her clients’ physical, mental and emotional wellbeing. Her approach is centred around treating the root cause rather than just the symptoms, using a blend of acupuncture, moxibustion, cupping, ear seeds and lifestyle guidance.

She specialises in areas such as fertility and women’s health, supporting clients through all stages of life, from hormonal balance and conception to pregnancy and menopause. Her work focuses on long term wellbeing, balance and prevention, helping people feel more connected to their bodies and their health.

In this episode, Alex and Beth explore how traditional Chinese medicine principles have shaped not only Beth’s treatments, but also the way she approaches business and life. From understanding yin and yang to trusting intuition and recognising the connection between emotions and physical health, this conversation brings a different perspective to what it means to build a business.

Beth also shares the practical side of growing her business, from starting with flyer drops and local community connections to navigating social media, finances and the realities of being a small business owner.

This episode offers an honest look at building a business that feels steady, aligned and meaningful, without losing the passion that led you there in the first place.

If you are building a business rooted in care, or want to feel more connected to the way you work and grow, this episode will resonate.

Beth’s journey from the NHS into acupuncture and holistic health

Retraining at 35 and navigating a complete career change

The importance of treating the root cause rather than symptoms

Supporting fertility, women’s health and long term wellbeing

How traditional Chinese medicine shapes business and life

Understanding yin and yang, energy and emotional connection

Building a client base through local marketing and community

The realities of social media, bookkeeping and running a business

Stepping into the identity of a business owner

Creating a business that feels aligned, balanced and sustainable

[00:00] Introduction and overview of Beth’s journey

[02:15] Childhood ambitions and discovering acupuncture

[04:00] Studying acupuncture at 35

[06:16] Sacrifices and career transition

[07:24] Choosing the right university

[08:02] Misconceptions about acupuncture

[09:54] Holistic benefits beyond symptoms

[11:04] Traditional Chinese medicine principles

[12:28] Climate, emotions and physical health

[13:16] Mind, body and emotional connection

[14:21] Understanding yin and yang

[15:36] Training and clinical practice

[16:46] Starting a business and early marketing

[18:36] Building trust in the local community

[20:23] The impact of offline marketing

[21:47] Social media versus real connection

[23:04] Finding balance with social media

[24:34] Adopting a business mindset

[25:12] What Beth loves about business ownership

[27:01] Integrating emotional and physical healing

[28:42] Client breakthroughs and emotional shifts

[32:49] Qi, meridians and energy flow

[34:24] Moving energy and restoring balance

[35:10] Acupuncture and prevention

[36:39] Ongoing health and maintenance

[37:12] Flexibility and growth in business

[38:47] Challenges with admin and finances

[40:17] Empowering financial management

[41:13] Evolving goals and future vision

[43:47] Advice to her younger self

[45:22] Rethinking success and passion

[46:41] Balancing care and growth

[47:34] Business vision and freedom

[49:22] Final reflections

Building a holistic business rooted in care and connection

The importance of treating the root cause, not just symptoms

Supporting fertility, hormonal health and long term wellbeing

Blending traditional Chinese medicine with modern business

Using local marketing and community to grow a client base

Navigating the mindset shift into business ownership

Balancing intuition, growth and sustainability

Creating a business that supports both clients and lifestyle

https://www.bethmottersheadacupuncture.co.uk/

https://www.instagram.com/beth_mottershead_acupuncture/

https://www.facebook.com/bethmottersheadacupuncture

https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection Session https://www.alexmccarthycoaching.com/business-connection-sessions

Kate’s journey into business is rooted in a lifelong love of creating spaces that feel personal and full of soul. It all started with a doll’s house her dad made her when she was ten — a moment that sparked her obsession with homes that truly reflect the people who live in them.

After a detour in her twenties, it was a conversation with a friend at forty that gave her the final nudge to pursue interior design for real. Since then, Kate has built a business grounded in curiosity, kindness, and creativity — blending vintage, inherited and new pieces to create homes that aren’t about perfection, but about personality.

In this gentle, reflective episode, Kate talks about building a business later in life, navigating imposter syndrome, and the real power of our environments to impact how we feel day to day. She also shares honest advice for anyone wanting to make a change — no matter what age or stage you’re at.

We chat about letting go of pressure, trusting your instincts, and creating a business that truly feels like your kind of success.

If you’ve ever felt behind, questioned your path, or needed a reminder that there’s no deadline on following your passion — this episode is for you.

00:00 – Introduction and welcome 01:15 – Childhood inspirations: the dollhouse story 05:30 – Overcoming doubts and training in interior design 10:45 – The turning point at 40 15:00 – Starting her business and juggling family life 20:30 – A transformative client story 30:00 – How home design can support wellbeing 35:45 – Managing imposter syndrome 40:00 – Advice for aspiring entrepreneurs 45:30 – What “my kind of business” means to Kate

✦ The story behind a creative career change at 40 ✦ How childhood passions can shape your future ✦ The emotional impact of thoughtful home design ✦ Honest talk about imposter syndrome and self-trust ✦ Encouragement to start, no matter where you’re at

🌐 Website: @kparslowinteriors 

📅 Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: alexmccarthycoaching.com

Faye shares her refreshingly honest journey from childhood dreams of becoming a plumber to building a thriving design business and podcast — despite never imagining self-employment would be part of her story.

With over eight years of industry experience and more than three as a business owner, Faye reflects on how a neighbour’s kitchen project unexpectedly set her career in motion. She opens up about the mindset shifts that helped her move from employment to entrepreneurship, the crucial role of her support network, and the lessons she’s learned along the way — from pricing confidently to embracing visibility.

We talk about the importance of taking risks, navigating anxiety, and trusting that you’ll be okay — even when things feel uncertain. Faye also shares the pride she felt securing a podcast sponsor before launching, and how her show now plays a key part in her business growth and creative expression.

Whether you’re at the start of your business journey or evolving your next chapter, this conversation is a down-to-earth reminder that building a business takes courage, support, and a willingness to put yourself out there.

Episode Timestamps 00:00 – From Childhood Dreams to Career Paths 02:56 – Navigating the Kitchen Industry 06:13 – The Journey to Entrepreneurship 09:04 – Overcoming Initial Challenges 12:11 – Current Business Landscape and Growth 15:01 – Moments of Pride and Achievement 18:01 – Mindset and Risk in Business 18:38 – Navigating Anxiety and Embracing Risks 19:35 – The Joys of Business Ownership 22:39 – Facing Challenges in Entrepreneurship 28:21 – Support Systems During Tough Times 33:57 – Key Advice for Aspiring Business Owners

What to Expect

✦ An unexpected path into the world of kitchen design ✦ The mindset shifts needed to go from employee to business owner ✦ Why a support network can make all the difference ✦ Learning to price confidently and value your work ✦ How podcasting supports connection and business growth ✦ Honest advice for anyone considering self-employment

Connect with Faye Instagram: @fayenewmandesign TikTok: fayenewmandesign.com Join her newsletter: Subscribe here

Connect with Alex 📅 Book a free Business Connection Session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: @alexmccarthycoaching 💬 Facebook Group: Business Connection Community 🔗 LinkedIn: Alex McCarthy 🌐 Website: alexmccarthycoaching.com

Sasha shares her journey from aspiring healthcare professional to building a thriving personal training business, navigating a pandemic-induced pivot into online coaching and now stepping into a new chapter as an executive coach and soon-to-be mum.

Through honesty, humour and a whole lot of wisdom, Sasha and Alex explore what it really means to grow, evolve and redefine success on your own terms.

Whether you’re considering a career transition, juggling business with motherhood, or simply seeking permission to slow down and trust your gut - this episode will resonate deeply.

Episode Timestamps

00:00 – From healthcare dreams to chasing independence 03:01 – Ambition, rebellion and building something of her own 06:01 – Becoming a personal trainer and growing a successful brand 08:55 – The pandemic pivot: moving into online coaching 11:49 – The mindset shift from short-term results to long-term impact 15:04 – Deciding to leave the fitness world behind 21:24 – Embracing motherhood and letting go of external validation 26:45 – Real talk on online business, boundaries and burnout 31:58 – What success really means (and how it evolves) 37:25 – Designing a business that fits your values 40:06 – Self-permission, intuition and the courage to pivot

What to Expect

• Honest reflections on personal and business evolution

• Insights on letting go of what no longer fits

• A reminder that success doesn’t have to look one way

• Colourful language and plenty of realness (headphones advised if little ears are nearby.

Connect with Sasha 

https://www.instagram.com/sashahollybuy/

Connect with Alex

• Book a free Business Connection Online Networking Session: alexmccarthycoaching.as.me/businessconnectionsession

• Instagram: @alexmccarthycoaching

• Facebook Community: Business Connection Community 

• LinkedIn: Alex McCarthy on LinkedIn

• Website: www.alexmccarthycoaching.com

Elena’s journey into entrepreneurship wasn’t planned – in fact, she calls herself an accidental business owner. After working night shifts in police custody and navigating life as a busy mum, she began sewing meaningful keepsakes for her children and friends. What started as a creative outlet soon grew into a word-of-mouth business. Then came her second venture – a colourful, joy-filled candy floss business inspired by her own sweet tooth and love of celebration.

In this honest and down-to-earth chat, Elena shares what it’s really like to manage multiple businesses while also prioritising rest, growth and family. She talks about the joy of building something her way, the importance of personal development, and why she’s learning to say “no” in order to protect her energy.

We chat about the mindset shifts needed to grow as a business owner, the power of building slowly, and how letting go of pressure can be the best business move you ever make.

If you’re multi-passionate, managing lots of moving parts, or dreaming of starting something of your own, this episode is full of gentle encouragement, creative inspiration and practical wisdom.

Episode Timestamps

00:00 – Introduction 01:07 – Eleanor’s early career in police custody 02:00 – How her sewing business began by accident 03:45 – Starting her candy floss business 05:30 – Balancing both businesses 07:15 – How personal growth supports business growth 09:00 – Challenges and learning to outsource 11:00 – Finding work-life balance and protecting energy 12:30 – Advice for those thinking of starting a business

What to Expect

✦ A creative and unfiltered look at juggling two small businesses ✦ The value of starting small and growing through word of mouth ✦ Honest insights into boundaries, burnout and business evolution ✦ Tips on time management, outsourcing and staying grounded ✦ Why it’s okay (and necessary) to do things differently

Connect with Eleanor Instagram: https://www.instagram.com/amaterialgirl_/

Facebook: https://www.facebook.com/AmaterialG/?locale=en_GB

Instagram: https://www.instagram.com/candycloudsfloss/

Facebook: https://www.facebook.com/candycloudscart?locale=en_GB

Connect with Alex 📅 Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: @alexmccarthycoaching 💬 Facebook Group: Business Connection Community 🔗 LinkedIn: Alex McCarthy 🌐 Website: alexmccarthycoaching.com

After a successful career managing marketing budgets and brand reputations in the corporate world, Jess realised she wanted to do work that created both profit and purpose. That realisation led her to co-found SureStay Group – a property investment company that generates strong returns for investors while providing safe, stable homes for vulnerable families.

Jess’s journey is a powerful example of how aligning your business with your values can create a more fulfilling and impactful path. She shares openly about the transition from the security of corporate life to the challenges and freedoms of entrepreneurship, the importance of trust and relationships in business, and how she’s built a model that combines financial success with social good.

In this conversation, Alex and Jess explore:

• How to transition from corporate marketing to entrepreneurship

• The power of aligning personal values with business goals

• Building trust and supportive networks for growth

• Creating social impact through property investment

• Balancing profit with purpose in business

• Managing investor relationships with integrity

• Finding flexibility and freedom as an entrepreneur

• The importance of quick execution and learning through action

• Balancing family life and business with intention

Whether you’re considering a shift from corporate to entrepreneurship, or simply want to build a business that feels meaningful and values-led, Jess’s story will leave you inspired to take bold, purpose-driven action.

[00:00] Introduction and welcome to Jess [02:15] From corporate marketing to property investment [07:00] The story behind founding SureStay Group [11:40] Creating profit with purpose [16:25] Building a trusted network and managing investor relationships [21:10] Lessons from entrepreneurship and taking action quickly [26:00] Balancing family life and business growth [30:15] Continuous learning and the evolution of SureStay Group [34:30] Jess’s vision for the future of socially impactful housing

• Aligning personal values with business goals for greater fulfillment

• Transitioning from corporate life to entrepreneurship with confidence

• Combining profit with social impact through purpose-driven property investment

• Building strong, trustworthy relationships with investors and partners

• Balancing family life while growing a meaningful business

• The importance of learning, mentorship, and community in business growth

LinkedIn: Jessica Leader SureStay Group: alexmccarthycoaching.as.me/businessconnectionsession Join the 2026 Business Planning Workshop: https://alexmccarthycoaching.as.me/2026businessplanning Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

Becca shares her journey from childhood dreams and traditional NHS therapy roles to creating a bold, personality-led private practice supporting organised, type A women navigating burnout, exhaustion and overthinking. Her style is realistic, honest and refreshingly direct — challenging long-held ideas about what a therapist “should” look and sound like.

Together, Alex and Becca explore what happens when you stop trying to fit the professional mould. From dyeing her hair and ditching formal dress codes to swearing in sessions and showing up unapologetically online, Becca explains how embracing her true self didn’t repel clients — it attracted the right ones.

This episode dives into perfectionism, black-and-white thinking, and the pressure to “get it right” — especially for high achievers building businesses. Becca opens up about balancing ambition with flexibility, managing workload boundaries, and redefining success in a way that prioritises freedom and fulfilment over societal expectations.

They also break down what therapy actually looks like behind closed doors — the structure of a typical session, different therapeutic approaches such as CBT, person-centred, attachment and compassion-focused therapy — and how flexibility sits at the heart of meaningful client work.

From workshops and retreats to her Destress Membership and live online sessions, Becca shares her vision for growing her impact without losing the authenticity that built her brand.

If you’ve ever felt like you don’t quite fit the stereotype in your industry — this conversation is your permission slip to do things differently.

In this episode, Alex and Becca explore:

• Becca’s childhood ambitions and early career influences

• The shift from NHS therapy to private practice

• Breaking professional stereotypes in the therapy industry

• Authentic self-expression in business and marketing

• How individuality attracts aligned clients

• Building a “no BS” brand and setting clear boundaries

• Managing perfectionism and black-and-white thinking

• The structure and flexibility of therapy sessions

• Different therapeutic approaches: CBT, person-centred, attachment and compassion-focused

• Balancing ambition with self-care and lifestyle freedom

• Redefining success beyond societal metrics

• Future plans: workshops, retreats, collaborations and expanded offerings

• The power of community, diversity in personality types and client preference

[00:00] Introduction: redefining therapy on your terms [01:00] Childhood dreams and early influences [02:30] From NHS to private practice [04:00] Dyeing hair, swearing and casual dress codes [05:45] Industry norms versus authenticity [07:00] Marketing self-expression and attracting the right clients [08:30] Building a no-BS brand [09:45] Breaking therapist stereotypes [11:00] Relatability and connection in therapy [12:30] Authenticity and client retention [14:00] What a typical therapy session looks like [15:45] Different therapy approaches explained [17:45] Overcoming first-session nerves [19:00] First-year lessons in business [20:30] Flexibility and freedom in private practice [22:00] Balancing ambition with self-care [23:45] Future plans and expansion [25:15] Workload balance and perfectionism [28:00] Advice for high achievers [30:00] Redefining success [32:00] Future experiments and growth [34:00] Community and authentic connections [36:00] Individuality in professional spaces [38:00] Letting go of rigid expectations [40:00] Business as an extension of your true self [41:30] Final reflections: My kind of business is…

• Authenticity as a client attraction strategy

• Breaking stereotypes in traditional industries

• Managing perfectionism in business

• Building flexibility without sacrificing ambition

• Redefining professionalism on your own terms

• Creating a business aligned with personality and values

Becca Upton is The No BS Therapist — helping organised, type A women with exhaustion, burnout and overthinking to find balance whilst still getting sh*t done. Her approach is realistic, honest and rooted in helping clients rewire their thinking and find their grey area.

Instagram: https://www.instagram.com/the_no_bullshit_therapist Facebook: https://www.facebook.com/profile.php?id=61565579537810 Website: https://beccauptontherapy.co.uk/

Destress Membership (7 day free trial): https://buymeacoffee.com/thenobullshittherapist/membership

Free 9-minute breathwork session: https://buymeacoffee.com/thenobullshittherapist/intro-breathing-9-mins

The Confidence Code by Katty Kay & Claire Shipman Attachment Theory Overview CBT Resources

Website: https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection Session: https://www.alexmccarthycoaching.com/business-connection-sessions

What began as a career in pharmacy gradually transformed into a holistic therapy business rooted in energy, rest and reconnection. Liv shares how grief, intuition and a deep desire to support others led her to create a space for healing through massage, reflexology, energy therapy, women’s circles and sound baths.

This is a raw and honest conversation about straddling two worlds — the scientific and the spiritual — and finding peace in creating a business that honours both. Liv speaks about protecting your energy, growing your confidence through community and trusting in the timing of your own journey.

Whether you’re pivoting careers or building something heart-first, Liv’s story is a powerful reminder that your business can be an extension of your personal healing.

Episode Timestamps 00:00 – The Early Aspirations and Spiritual Journey 02:53 – Transitioning from Pharmacy to Holistic Therapy 06:07 – Building a Business: The Journey Begins 09:01 – Balancing Two Worlds: Pharmacy and Holistic Therapy 12:14 – Defining Moments in Business 15:01 – Networking and Community Support 18:06 – Challenges in Business: Gaining Clients and Personal Health 21:59 – Protecting Energy and Wellbeing 27:49 – Advice for Aspiring Entrepreneurs 30:52 – The Essence of My Kind of Business

What to Expect

• A gentle but powerful career change story

• Honest talk about grief, burnout and self-trust

• Insights on building a spiritual and sustainable business

• Practical advice on managing energy as a therapist

• A reminder that intuition is a valid business strategy

Connect with Liv Instagram: https://www.instagram.com/lunarholistictherapies/ Website: https://www.lunarholistictherapiestelford.info/ Facebook: https://www.facebook.com/profile.php?id=100094558569797

Connect with Alex Book a free Business Connection session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Facebook Group: Business Connection Community LinkedIn: Alex McCarthy on LinkedIn Website: alexmccarthycoaching.com

After 30 years in the corporate world, Sarah’s own breast cancer diagnosis became a turning point that reshaped her life. She left the boardrooms behind to become a nutritionist, driven by her passion for how food, lifestyle, and mindset can support hormones, energy, resilience, and overall health in midlife.

Sarah’s story is a powerful reminder of the role of gut instinct, community, and informed choices in creating a life that aligns with your values. In this episode, she shares her journey of personal growth, resilience, and empowerment, and offers practical tips for navigating midlife health and lifestyle changes.

In this conversation, Alex and Sarah explore:

• How gut instinct can guide life-changing decisions

• Breast cancer as a catalyst for lifestyle transformation

• Nutrition’s vital role in energy, hormone balance, and resilience

• Community support and networking as keys to personal growth

• Menopause as a time for self-discovery and empowerment

• Managing overwhelm from social media and seeking trusted sources

• Continual learning and developing sustainable healthy habits

Whether you’re navigating menopause, seeking a healthier lifestyle, or wanting to make empowered choices for your health and business, Sarah’s insights are honest, practical, and inspiring.

Timestamps

[00:00] Introduction and welcome to Sarah [02:15] Corporate career and early life [06:10] Breast cancer and lifestyle shift [10:45] Embracing nutrition and further education [15:20] Building a new career and supportive community [20:05] Gut instinct and making empowered choices [25:40] Resilience through challenges [32:15] Navigating menopause and self-discovery [38:00] Practical tips for health, growth, and networking [44:10] Reflections and what’s next for Sarah

Key Highlights

• Transitioning from a corporate career to midlife nutrition and coaching

• Using health challenges as a catalyst for empowerment and lifestyle change

• Nutrition, lifestyle, and mindset strategies to support midlife health

• Building resilience and community support for personal growth

• Networking for learning and growth, not just selling

Connect with Sarah

Instagram: @sarahsummers_nutritionist Website: Standard | VIP

Connect with Alex

Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

Jules opens up about the emotional rollercoaster of career change, how she learned to trust her gut, and why setting playful boundaries and stepping back from social media have been game‑changers.

We explore what it really takes to find your voice in a crowded industry and how movement can be a vehicle for confidence, not conformity. This warm, honest conversation is full of insight for anyone ready to do things their own way.

00:00 – From Childhood Dreams to Business Reality 03:02 – The Transition from Teaching to Entrepreneurship 05:59 – Navigating Self‑Doubt and Identity 09:13 – The Early Days of Business 11:57 – Building Resilience in Business 14:45 – Trusting Your Intuition 17:54 – Current Business Landscape and Future Aspirations 23:09 – Challenging Industry Norms 26:05 – Finding Your Voice 29:41 – Social Media Detox 31:01 – Balancing Family and Business 34:12 – Redefining Boundaries 39:14 – Embracing Creativity in Business

• Real talk on the emotional side of leaving a secure career

• Practical steps for tuning into your intuition and rebuilding self‑belief

• Why boundaries (and breaks from social media) fuel creativity

• Reframing movement as confidence‑building, not body‑fixing

• Inspiration for dreaming bigger—Jules’s vision for bringing her work into schools and beyond

Instagram: https://www.instagram.com/julesmcgill/ Learn more about her offerings and upcoming workshops at julesmcgill.com

• Book a free Business Connection session: https://alexmccarthycoaching.as.me/businessconnectionsession

• Instagram: https://www.instagram.com/alexmccarthycoaching/

• Facebook Group: Business Connection Community

• LinkedIn: https://www.linkedin.com/in/alex-mccarthy-coaching/

• Website: https://www.alexmccarthycoaching.com

After 13 years working in the commercial team at ITV, Nicole decided to leave corporate life behind and build something of her own. She launched her business in early 2019 with a clear intention: to create a business that gave her freedom, flexibility, and space to do work that truly mattered.

Since then, she’s grown Wild Bird Marketing while navigating the challenges of motherhood, including two pregnancies during turbulent times, a pandemic and the constant juggle that comes with raising a young family while building a business from scratch.

Nicole shares her honest and powerful story — from the early hustle, moments of self-doubt, and lessons in resilience, to the mindset shifts that shaped her journey. She talks about the emotional side of leaving a ‘successful’ career, the impact of stepping into a new identity, and what she’s learned about backing herself even when the path isn’t clear.

We explore the importance of community, navigating business while parenting, and the pressure many women feel to do it all — often without a roadmap. Nicole also reflects on the advice she’d give her past self, and the quote that gave her the courage to take the leap and build her wings on the way down.

Whether you’re starting out, considering a pivot, or simply craving a more human, heart-led way to grow your business — this episode is a must-listen.

00:00 – Nicole’s early career and creative spark 05:40 – Entering the media industry and building confidence 09:00 – Taking risks and learning through uncertainty 14:00 – Leaving ITV and choosing to start Wild Bird Marketing 20:00 – Launching a business while planning for motherhood 25:00 – Navigating the newborn phase in lockdown 28:30 – Why she didn’t lean on her old network (and what changed) 32:00 – Business, identity and rebuilding after baby 36:00 – The inner conflict of doing it all 40:00 – Advice for others thinking about taking the leap 43:00 – Nicole’s definition of her kind of business

✦ An honest look at leaving a long-term career to start a business ✦ Why backing yourself matters — even before you feel ready ✦ The tension between motherhood, ambition and identity ✦ The lessons she’d share with anyone starting out ✦ What it means to run a business through big life changes ✦ A powerful reminder that it’s okay not to have it all figured out

Instagram: @wildbirdmarketing LinkedIn: https://www.linkedin.com/in/nicole-bilham-16b24514/

📅 Book a free Business Connection Session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: @alexmccarthycoaching 💬 Facebook Group: Business Connection Community 🔗 LinkedIn: Alex McCarthy 🌐 Website: alexmccarthycoaching.com

Alex explores how sales can be an act of service - rooted in connection, empathy and real transformation. You’ll hear why focusing on outcomes over features, detaching from the pressure to convert and leading with heart can make the sales process feel more aligned, natural and effective.

Whether you're new to business or have years of experience, this episode will leave you feeling more confident, clear and inspired to approach selling in a way that feels good for both you and your clients.

00:00 – Reframing Sales: A New Perspective Alex unpacks the cultural baggage around sales and introduces a fresh, mindset-first approach to selling.

07:24 – Building Genuine Connections Why real connection is the foundation of service-led selling—and how it builds trust without pressure.

10:30 – Focusing on Outcomes Over Features The simple mindset shift that helps potential clients see the real value of what you offer.

12:09 – Detaching from the Pressure of Sales How letting go of the need to convert every lead makes you a more powerful (and authentic) salesperson.

16:03 – Selling as Service: A Heart-Centred Approach Alex closes with a reminder that selling is about helping, serving, and creating space for transformation.

• Selling is service, not persuasion.

• Focus on connection, not conversion.

• Outcomes matter more than features.

• People want to feel seen, heard, and understood.

• Detach from the outcome to reduce sales anxiety.

• Your worth isn’t defined by the number of sales you make.

Business Connection Sessions: https://www.alexmccarthycoaching.com/business-connection-sessions

Instagram: www.instagram.com/alexmccarthycoaching

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/

Website: www.alexmccarthycoaching.com

Anna’s story is one of self-discovery, resilience, and redefining success. From early jobs that didn’t quite fit, to earning a biomedical degree, to finding the emotional connection and transformation of yoga, Anna’s journey is full of trial, error, and powerful lessons. She opens up about navigating the challenges of long COVID, overcoming self-doubt and comparison, and building a business that prioritises alignment, well-being, and authenticity.

In this conversation, Alex and Anna explore:

• The real differences between coaching and therapy in personal growth

• How to create a business that works with your values and lifestyle

• Why success is about grounded truth, not just financial milestones

• Practical advice for new entrepreneurs starting their journey

• The mindset shifts that help you show up as your authentic self

Whether you’re a business owner, yoga enthusiast, aspiring coach, or someone navigating your own path of personal growth, this episode will inspire you to define success on your own terms and trust that the smallest shifts can lead to the biggest transformations.

Timestamps

[00:00] Introduction: Alex welcomes Anna to the podcast [00:50] Early Career Exploration & realising 9–5 wasn’t for her [10:15] Discovering coaching and yoga [20:30] Coaching vs. Therapy – key differences [30:45] Overcoming self-doubt and comparison [40:00] Defining success on your own terms [50:15] Advice for new entrepreneurs [55:00] Final reflections and what’s next

Key Highlights

• Anna’s inspiring journey from uncertainty to a fulfilling career in coaching and yoga

• The emotional transformation she experienced through yoga

• Insights into coaching vs. therapy and how each supports growth

• Navigating long COVID while building a values-led business

• Redefining success to prioritise joy, alignment, and personal fulfilment

Connect with Anna Instagram: @annabotley

Connect with Alex Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

With the new year often bringing pressure to move fast, set big goals, and have everything figured out, Alex invites you to slow down and take a more intentional, grounded approach instead. She talks honestly about the lessons that only come with experience — the things she rushed, the mistakes she learned from, and the shifts she’d make now with clearer boundaries, stronger self-trust, and a deeper understanding of how seasons of life impact the way we do business.

This episode isn’t about dramatic reinvention or forcing change. It’s about thoughtful reflection, realistic planning, and choosing growth that actually feels sustainable. Alex encourages you to look back before you leap forward, using your own experiences as valuable data to shape what comes next.

If you’re feeling the weight of a new year, questioning your direction, or craving a calmer way to approach business growth, this episode will help you reset your mindset and start 2026 with clarity and intention.

This episode is perfect for business owners, creatives, freelancers, and anyone who wants to build a business that supports their life — not the other way around.

• Why starting the year with intention matters more than rushing into action

• How reflecting on past experiences can guide smarter, more aligned decisions

• What eight years of business has taught Alex about growth, pace, and priorities

• Why a seasonal approach to business planning creates sustainability

• How personal growth and business growth are deeply connected

• The cost of rushing into new year resolutions — and what to do instead

• How to learn from past mistakes without judgement or regret

• Why realistic goals often lead to better long-term results

• How to balance motivation with a grounded, steady mindset

• Why long-term success comes from clarity, not constant pressure

Explore 1:1 business coaching (online or in person)

Website: alexmccarthycoaching.com Instagram: @alexmccarthycoaching

Book a free clarity call; https://alexmccarthycoaching.as.me/claritycall

Sanne shares her journey from growing up in an entrepreneurial household to completely rebuilding her life after years of depression, negative body image, and an unhealthy relationship with exercise. She talks about the pivotal moments that shaped her path: transitioning from hospitality to personal training, moving abroad to create a fresh start, rediscovering movement as something nourishing, and ultimately stepping into a business that reflects her values and belief in accessible, kind fitness.

This conversation is honest, grounding, and full of real insight for anyone navigating self-doubt, early-stage entrepreneurship, or the pressure to fit into an industry that doesn’t always feel aligned.

In this episode, Alex and Sanne explore:

• How Sanne’s upbringing shaped her entrepreneurial spirit

• The transition from hospitality to becoming a personal trainer in 2019

• Rebuilding her relationship with exercise after years of struggle

• Navigating self-doubt, comparison, and fear in the early days of business

• How COVID became the unexpected catalyst that allowed her to grow

• The role of therapy in building confidence and managing negative thoughts

• The importance of community in her bootcamps and business model

• How motherhood has influenced her work-life balance and mindset

• Her vision to reach more women globally through accessible home workouts

• Why kindness can be your business strategy

Whether you’re starting out in business, rebuilding confidence, or wanting to create something more aligned with your values, Sanne’s story is both grounding and inspiring.

[00:00] The roots of entrepreneurship [03:08] Transitioning from hospitality to personal training [06:11] Early business challenges, fear and comparison [08:59] Motherhood and finding balance [11:57] Building confidence and community [15:03] Therapy and rewiring negative thoughts [18:01] Growing a business during COVID [21:03] A vision for global impact [24:00] The power of kindness and community in business

• The entrepreneurial influences that shaped Sanne’s belief that she could work for herself

• Turning her own struggles with mental health and body image into her mission

• Allowing movement to become joyful rather than punishing

• The messy early days of self-doubt and comparison

• Therapy as a powerful tool for confidence and clarity

• Community as the heart of her bootcamps and online presence

• Building a business aligned with kindness, accessibility, and empowerment

• Holding a bigger vision without losing authenticity

YouTube (Strong Squad – 15-minute workouts): https://www.youtube.com/@sanne.personaltraining

Instagram: https://www.instagram.com/sanne.personaltraining/ https://www.instagram.com/strongsquad.london/

Website: https://sannevanderende.com/

Instagram: @alexmccarthycoaching LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/ Website: alexmccarthycoaching.com

Bec shares her journey from uncertainty in her career to finding purpose in the funeral industry. She discusses pivotal moments that shaped her path, including transformative experiences at Camp America, personal tragedy, stepping into her family business, and ultimately building a business that reflects her values and passion.

This conversation is raw, honest, and full of insight for anyone navigating career transitions, entrepreneurship, or the challenge of tackling difficult topics in business.

In this episode, Alex and Bec explore:

• How personal experiences shaped Bec’s purpose and confidence

• The challenges of leaving a family business and stepping into independence

• Building a client base from scratch with honesty and integrity

• The importance of values in defining business identity

• Networking, word of mouth, and meaningful relationships in business

• Creating provocative content and sparking important conversations

• Normalising discussions about death to reduce stigma

• Reframing rejection and using it as a learning opportunity

Whether you’re looking to build a business that aligns with your values, tackle difficult topics, or step into a leadership role in a niche industry, Bec’s story is both inspiring and practical.

[00:00] Journey of self-discovery [05:53] Catalyst for change [11:51] Stepping into the family business [18:09] Transitioning to independence [24:03] Building a new vision [26:58] The leap of faith into full-time entrepreneurship [30:39] Building a client base from zero [33:15] Defining values and identity [35:04] Networking, relationships and word of mouth [38:14] Provoking conversations through content [41:10] Talking about death openly [45:34] Looking ahead: the potential in business [47:38] Advice for new entrepreneurs

• Transformative experiences that shaped Bec’s entrepreneurial path

• Turning personal tragedy into opportunity and purpose

• The messy early days of starting a business and building confidence

• Using values as a compass for decision-making

• Networking and word of mouth as key business tools

• Provoking meaningful conversations in a sensitive industry

• Reducing stigma by normalizing discussions about death

• Learning from rejection and using it to grow

Instagram: https://www.instagram.com/remarketing.ltd/ LinkedIn: https://www.linkedin.com/in/remarketingbec/

Instagram: @alexmccarthycoaching

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/ Website: alexmccarthycoaching.com

I’m Alex McCarthy, a Certified NLP Mindset Coach and Business Mentor, and I created My Kind of Business because I wish this podcast had existed when I was starting out.

Business isn’t one-size-fits-all and success doesn’t follow a straight line. That’s why this podcast is all about real stories from a diverse range of business owners, sharing the ups, downs and everything in between.

Each week you’ll hear honest conversations with people in business from all walks of life - plus my monthly deep-dive solo episodes where I’ll break down mindset shifts, marketing strategies and how to build a business that actually works for you.

If you’re a small business owner, freelancer, or creative who’s ready to ditch the ‘one right way’ and build a business on your terms, hit subscribe and join me on this journey.

🎙 My Kind of Business launches Tuesday April 8th with new episodes every single week.

Let’s build something incredible together 🚀

Katie’s story is one of courage, adaptability and growth. From early influences that sparked her curiosity, to leaving behind the security of a corporate role to pursue more meaningful work, her journey highlights the importance of mindset, integrity and persistence in building a business.

Today, Katie is not only running her own painting and decorating business but also showing what’s possible when you reframe fear as opportunity and embrace the challenges along the way.

In this conversation Alex and Katie explore:

• How childhood influences and encouragement shaped her entrepreneurial spirit

• The “quarter-life crisis” that sparked her transition from corporate to trades

• The challenges and triumphs of starting her own business

• Why mindset shifts are crucial for overcoming self-doubt

• The role of resilience, honesty and hard work in sustainable growth

• Practical advice for aspiring entrepreneurs who want to start their own journey

Whether you’re considering stepping away from a corporate job, starting a business from scratch or simply need encouragement to take that next bold step, Katie’s journey is a reminder that perseverance, adaptability and integrity will carry you through.

Timestamps

[00:00] Introduction: Alex welcomes Katie to the podcast [01:15] Childhood curiosity, family influences and early skills [05:30] Transitioning from corporate to exploring trades [09:45] The leap into business ownership [15:20] Mindset shifts and reframing fear [20:10] The role of support networks in business growth [24:00] Katie’s advice for aspiring entrepreneurs [28:30] Lessons in resilience, honesty and fairness [32:00] Looking ahead: what’s next for Katie

Key Highlights

• The influence of childhood experiences in shaping entrepreneurial curiosity

• How a “quarter-life crisis” can lead to meaningful career change

• The importance of mindset when facing challenges and self-doubt

• Why honesty, fairness, and resilience are cornerstones of sustainable business

• Katie’s advice for aspiring entrepreneurs on taking calculated risks

Connect with Katie https://katiecorkilldecorating.co.uk/

https://www.instagram.com/katie_corkill_decorating/

Connect with Alex Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

Jodie shares her journey from childhood creativity and DIY ventures to leading national entrepreneurial operations and building community-led spaces for founders in Bedford. Her story is one of lived experience — from starting her own businesses to returning to Entrepreneurial Spark in a leadership role — proving that growth rarely follows a straight line.

Together, Alex and Jodie explore the myth of overnight success and what it truly means to build something sustainable. They talk candidly about juggling motherhood, side projects and full-time leadership, navigating imposter syndrome, and learning to embrace seasons of focus.

This episode is a refreshing reminder that entrepreneurship isn’t about doing more — it’s about creating space. Space to think. Space to reflect. Space to grow.

Jodie speaks openly about vulnerability as a business superpower, the importance of removing “human blockers”, and why no founder should have to build alone. From the lessons behind the Resilience Festival to the simple power of a brain dump, this conversation is full of grounded wisdom and practical mindset shifts.

If you’ve ever questioned your pace, doubted your capability, or felt the pressure to keep up — this episode will remind you that authenticity and patience are your greatest assets.

In this episode, Alex and Jodie explore:

• Jodie’s childhood entrepreneurial spirit and early creative ventures

• First jobs, retail experiences and university projects

• Why experiential learning often outweighs rigid frameworks

• Building confidence through mentorship and real-world exposure

• The origin and growth of entspired in Bedford

• The myth of overnight success and the importance of patience

• Balancing motherhood, full-time leadership and side projects

• Creating white space to unlock creativity and clarity

• Managing imposter syndrome and mindset blocks

• Authenticity as a business advantage

• Community, local storytelling and founder support

• Preparing financially and solving real problems

• Practical tools for overcoming overwhelm and mental clutter

• Embracing holistic success across life and business

Whether you’re at the beginning of your business journey or navigating a new season of growth, Jodie’s story is a powerful reminder that resilience is built quietly, community matters deeply, and your way of doing business is enough.

[00:00] Introduction to Jodie’s entrepreneurial journey [01:30] Childhood creativity and early ventures [03:45] First jobs and formative work experiences [05:20] University, internships and real-world lessons [07:15] Learning beyond academic frameworks [09:05] Founding entspired and building community [11:45] Patience and the myth of overnight success [13:05] Multiple startups and the challenge of focus [15:20] Financial preparation and solving real problems [17:45] Flexibility and planning with buffer time [19:20] Creativity and the power of white space [21:00] Confidence and imposter syndrome [24:10] Authenticity as a business superpower [26:00] Personal growth through highs and lows [28:10] Resilience and overcoming setbacks [30:15] Testing ideas and identifying community needs [32:00] The power of local entrepreneurial storytelling [34:50] Juggling career, side projects and motherhood [36:35] Tough decisions and working in seasons [38:10] Quality over quantity [40:05] Creating personal rhythm and joy [42:30] Holistic success and alignment [44:15] Mindset tools: brain dumping and mental clarity [45:40] The value of space and the “Harry Potter wand” analogy [47:00] The Resilience Festival story [48:10] Removing human blockers in business [49:00] Final reflections and encouragement

• Why authenticity creates sustainable success

• The power of community in entrepreneurship

• Embracing patience over pressure

• Balancing ambition with motherhood and life

• Removing mindset blockers to unlock growth

• Redefining success beyond hustle culture

• Creating space as a strategy, not a luxury

Jodie Faitakis is the COO of Entrepreneurial Spark and founder of entspired, a Bedford-based platform hosting inspirational events and community spaces for entrepreneurs.

A lifelong advocate for the entrepreneurial spirit, Jodie has built her career around helping founders turn ideas into reality. From founding her own businesses to coaching startups and now leading national operations, her mission remains the same: ensuring no entrepreneur has to build alone.

LinkedIn: https://www.linkedin.com/in/jodiefaitakis Entrepreneurial Spark: https://entrepreneurial-spark.com entspired: https://www.entspired.co.uk

Website: https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection: https://www.alexmccarthycoaching.com/business-connection-sessions

Holly shares her journey from aspiring vet to neurological physiotherapist, and how mindfulness supported her through anxiety and depression — ultimately leading her to start her own business, My Kind of Mind, in 2018. What began as a deeply personal practice evolved into a thriving coaching business offering workshops, retreats and 1:1 support for people navigating stress, burnout and disconnection — including NHS staff.

Alex and Holly talk about the mindset shifts that come with running a values-led business, the challenges of pricing your work, and why consistency and compassion matter more than chasing fast success.

Whether you’re feeling disconnected from your work, craving more meaning, or wrestling with self-doubt, this conversation is full of honest insight and gentle encouragement.

Episode Timestamps

00:00 – From aspiring vet to mindfulness coach 02:57 – The seed of a business: how mindfulness changed everything 05:49 – Mindfulness and managing anxiety, depression & burnout 09:01 – What people often get wrong about mindfulness 11:50 – Holly’s business growth and unexpected opportunities 14:53 – What her current work looks like: courses, retreats, and NHS wellbeing support 17:53 – Her proudest moment: public speaking for her own business 21:36 – How personal growth mirrors business growth 25:26 – Mindfulness as a tool for emotional well-being and resilience 28:36 – Reframing pricing, money and self-worth 35:37 – The truth about consistency and sustainable growth 39:46 – Coming back to your ‘why’ — especially when things feel hard

What to Expect

Real talk on mental health, mindfulness and the messiness of business growth Encouragement for anyone navigating change or feeling stuck Insights into intuitive, sustainable business-building A reminder that your path doesn't need to look like anyone else’sHeads-up: the audio is slightly tinny at times on my end — thanks for sticking with it!

Connect with Holly

Instagram: https://www.instagram.com/my_kind_of_mind/ Explore Holly’s courses & retreats: https://www.my-kind-of-mind.com/

Connect with Alex

Book a free Business Connection Online Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Facebook Group: Business Connection Community LinkedIn: Alex McCarthy on LinkedIn Website: www.alexmccarthycoaching.com

Jay shares his journey into business ownership, including the family influences that shaped his work ethic, what it was really like starting a business at a young age and the lessons he’s learned through both challenge and growth. From navigating financial responsibility to learning how to balance work with personal life, this episode offers a realistic and refreshing take on sustainable success in business.

This conversation is thoughtful, practical, and full of insight for anyone building a business particularly in hands-on or service-based industries and for anyone redefining what success looks like beyond just financial gain.

• Jay’s journey into entrepreneurship and building Mayfair Decorating Contractors

• The role of family influence in shaping his approach to business

• Starting a business young: opportunities, pressure, and responsibility

• Why financial literacy is a non-negotiable for business owners

• The importance of efficiency and productivity as you grow

• How mindset plays a crucial role during challenging seasons

• Balancing business growth with personal life and wellbeing

• Redefining success beyond money and milestones

Whether you’re at the beginning of your business journey, in a season of growth, or reflecting on what success truly means to you, Jay’s story offers grounding perspective and real-life insight.

[00:00] Introduction and Jay’s background [02:10] Family influence and early exposure to business [05:12] Starting Mayfair and the early challenges [08:45] Learning financial responsibility in business [12:30] Efficiency, productivity and growing sustainably [16:05] Mindset, resilience and handling pressure [19:40] Balancing work and personal life [23:10] Redefining success beyond financial gain

• The impact of growing up around business and entrepreneurship

• Lessons learned from starting young and learning on the job

• Why understanding money is essential, not optional

• The role of mindset in navigating pressure and responsibility

• Building a business that supports life, not consumes it

• Success as more than just profit or growth

If you’d like to connect with Jay or find out more about his work, you can reach him directly at: jay@mayfairdecorating.co.uk

Rachel shares her non-traditional journey into law, from leaving home at 17 and working full-time while studying part-time, to qualifying as a solicitor alongside raising a family. Her story is one of grit, determination and a deep belief that there had to be a more human way to practise family law.

She opens up about the realities of working in family law, including the emotional toll of supporting clients through divorce, child arrangements and domestic abuse, and how learning to manage her own emotions has been essential to both her wellbeing and her leadership.

This episode explores what it really looks like to step away from the “stuffy old solicitor” stereotype and build a modern, values-led legal practice rooted in empathy, clarity and strong representation. Rachel reflects on the leap of faith it took to start her own firm, the loneliness that can come with entrepreneurship, and the mindset shifts that helped her push through fear and comparison.

From outsourcing and strategic support to celebrating milestones and hiring her first team member, Rachel’s journey is a powerful reminder that success doesn’t have to mean scaling fast or losing yourself. Instead, it can mean building something boutique, intentional and deeply aligned with who you are.

This conversation is grounding, inspiring and reassuring for anyone building a business in a high-pressure industry, navigating self-doubt, or carving out a path that truly reflects their values.

Rachel’s childhood and unconventional route into law Qualifying as a solicitor while working full-time and raising a family The resilience and mindset required to overcome setbacks Why family law felt aligned, and the emotional landscape of the work Navigating a male-dominated industry and empowering women The decision to start her own practice and take the leap Building a boutique law firm rooted in empathy and trust Managing comparison and embracing the strengths of small business Outsourcing, support and sustainable business growth Balancing success, wellbeing and life outside of work Defining “my kind of business” as client-first and purpose-driven

Whether you’re running a service-based business, working in an emotionally demanding role, or feeling the pull to do things differently, Rachel’s story offers perspective, encouragement and a reminder that there’s no single right way to build a successful business.

[00:00] Introduction and Rachel’s journey into family law [02:13] Childhood experiences and discovering law [03:08] Qualifying part-time alongside family life [05:43] Resilience, determination and self-belief [07:42] Choosing family law and supporting clients emotionally [11:04] Deciding to start her own practice [14:01] Launching the business and early foundations [17:30] Competition, comparison and boutique business strengths [22:44] Hiring her first staff member and celebrating growth [28:37] Outsourcing, support and working smarter [33:39] Emotional resilience and personal wellbeing [37:33] Future plans and maintaining a boutique ethos [44:31] Defining “My Kind of Business”

Building a business rooted in values and empathy Redefining success beyond traditional legal norms The emotional realities of people-focused work Why independence and control matter in business How support and outsourcing create sustainability Success as alignment, impact and integrity

Rachel McGrath is a family solicitor and the founder and director of RJS Family Law, an independent specialist firm supporting individuals and families through some of life’s most challenging transitions.

Her work is grounded in empathy, clear advice and practical solutions, alongside robust and fearless representation when it matters most.

Website: https://www.rjsfamilylaw.co.uk Instagram: https://www.instagram.com/rjsfamilylaw/ Facebook: https://www.facebook.com/rjsfamilylaw/ LinkedIn: https://www.linkedin.com/company/75015479/

https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection; https://www.alexmccarthycoaching.com/business-connection-sessions

Alex explores how to manage your energy, reconnect with what matters, and shift your focus back to creating rather than consuming. You'll hear ways to rebuild momentum (without forcing it), take the pressure off yourself, and keep going in a way that actually feels sustainable.

If you've been feeling stuck, tired, or out of sorts in your work — this episode is a reminder that you're not alone, and things can feel better again.

00:00 – Navigating Tough Times in Business A real look at the emotional and practical challenges of running a business when things feel heavy.

03:31 – Energy Management Strategies How to reduce noise, set boundaries, and focus on what actually moves you forward.

05:32 – Creation Before Consumption Why switching off the scroll and getting back to creating can shift everything.

07:25 – Building a Sustainable Business Mindset Looking after yourself, protecting your time, and making space for what matters.

• Give yourself space to acknowledge how you feel.

• Reconnect with your purpose to get clear on your next step.

• Speak your goals in the present tense to bring them closer.

• Boundaries protect your focus and energy.

• Creating before consuming helps build momentum.

• Motivation isn’t the starting point — action often comes first.

• Rest is productive. Stillness is allowed.

• You’re not behind — you’re building something that fits.

• Business can be shaped to work with your life, not against it.

Business Connection Sessions alexmccarthycoaching.com/business-connection-sessions

Instagram @alexmccarthycoaching

LinkedIn linkedin.com/in/alexmccarthycoaching

Website alexmccarthycoaching.com

Together, Alex and Jessica explore what inner child healing really involves, how to navigate the fear and vulnerability that comes with running a business, and why true, sustainable growth means honouring rest, self-trust and your own definition of success.

This conversation is honest, grounding and full of gentle wisdom—a reminder that healing isn’t about becoming someone new, it’s about coming home to yourself.

00:00 – Introduction to Inner Child Healing 03:05 – The Journey of Self-Discovery 06:03 – Transformative Moments in Healing 09:02 – The Power of Self-Inquiry 11:52 – Challenges of Being a Business Owner 15:13 – Navigating Fear and Judgement 18:09 – The Importance of Passion Over Profit 21:06 – Embracing Rest and Self-Care 24:03 – Advice for Aspiring Entrepreneurs 27:04 – The Future of Jess’s Business 30:13 – Final Thoughts & Takeaways

• Inner child healing helps correct misunderstandings formed in childhood

• Many women turn to healing when they feel stuck or disconnected

• Fear and doubt are not the same—fear can sometimes be protective

• Vulnerability is part of the process when building something meaningful

• Passion should lead the way—profit follows naturally

• Comparison holds us back; everyone’s path is unique

• Rest and self-care are essential for long-term, sustainable success

Jessica Amy is a coach and facilitator specialising in inner child healing. After starting her own healing journey through a domestic abuse support group, she now helps women break free from limiting patterns and rediscover their authentic selves. Jessica offers 1:1 coaching and runs a monthly women’s workshop in Kempston, Bedfordshire. Her inbox is always open for those seeking support or a safe space to talk.

Facebook: Jessica Amy Email: jessicaamyempoweringyou@gmail.com Instagram: Currently taking a break—please reach out via email or Facebook

Business Connection Sessions: https://www.alexmccarthycoaching.com/business-connection-sessions

Instagram: www.instagram.com/alexmccarthycoaching

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/

Website: www.alexmccarthycoaching.com

With roots in France, Morocco and the UK, and a career that’s taken her across four continents, Latifa shares how her multicultural upbringing and 17 years in the financial industry led her to the work she does today: helping leaders navigate cultural differences to build more connected, collaborative teams.

This episode is a deep and refreshing look at the realities of entrepreneurship — from leaving the safety of a corporate role to starting a purpose-led business grounded in experience, intuition and personal growth.

We talk about redefining success, the importance of financial security when making a leap, and how nature, mindset and community support your capacity to lead and grow. We also touch on fears around public speaking and hosting events — and why doing the thing that scares you is often the best teacher.

Whether you're a few steps into your business or still sitting with the idea, this is an honest, human reminder that the journey isn’t linear — and that your experiences are your greatest assets.

00:00 – Cultural Roots and Early Aspirations 02:59 – Transitioning from Finance to Entrepreneurship 05:56 – Navigating the Challenges of Intuition and Fear 09:01 – Redefining Success and Life Experiences 11:46 – The Journey of Personal Growth 15:06 – Finding Balance in Business and Life 18:03 – The Role of Nature in Mental Clarity 21:04 – Overcoming Social Challenges in Business 23:56 – Advice for Aspiring Entrepreneurs 26:55 – Defining My Kind of Business

✦ An honest account of leaving corporate life ✦ How intuition and personal growth support entrepreneurship ✦ Redefining success beyond financial achievement ✦ Cultural intelligence and leading global teams ✦ Encouragement to stretch your comfort zone, especially in public speaking ✦ Why financial readiness matters more than hustle

Instagram: https://www.instagram.com/compatibleofficial/@latifa_aarab LinkedIn: https://www.linkedin.com/in/latifaaarabcompatible/  Website: https://compatibleofficial.com/ 

Book a free Business Connection session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Facebook Group: Business Connection Community LinkedIn: Alex McCarthy Website: alexmccarthycoaching.com

Tia shares her powerful journey from corporate leadership into the world of coaching, where she now supports women in one of the most transformative seasons of life: motherhood.

They explore how her childhood experiences shaped her business decisions, what it took to step away from a successful career, and how becoming a mum cracked her wide open to a new way of living and working. Tia is passionate about helping women redefine who they are, without shame or pressure to “bounce back” – and this conversation is full of warmth, honesty and inspiration.

If you’re navigating change, growing a business alongside motherhood, or craving a deeper sense of self-connection – this episode is for you.

[00:00] Introduction: Alex welcomes Tia to the podcast [01:30] Childhood Influence: How Tia's early life shaped her path [05:00] From Corporate to Coaching: What sparked the shift [10:00] Balancing Business & Motherhood [15:00] Redefining Success [20:00] Leading with Authenticity and Integrity [25:00] Creating The Motherhood Shift & supporting other women [30:00] Final Reflections and What’s Next

• Tia’s bold transition from corporate leadership into coaching

• The role of childhood in shaping her identity and values

• The emotional and practical challenges of starting a business as a new mum

• Redefining success to include joy, self-trust, and authenticity

• Why mental well-being and identity work are at the heart of The Motherhood Shift

Instagram: https://www.instagram.com/odjus_coaching

Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession

Instagram: @alexmccarthycoaching

Website: alexmccarthycoaching.com

Sarah’s business journey did not begin with a detailed strategy or traditional plan. For over 17 years, alongside running her bed and breakfast Ferndell in Shrewsbury, she was naturally promoting local businesses and sharing what was happening in her community. She did this completely for free, driven by a genuine passion for people, storytelling and supporting small businesses.

When Sarah moved house and stepped away from running her B&B, she found herself at a turning point. Without the day-to-day of hospitality, she began to reflect on what came next and whether the thing she had always done so naturally could become a sustainable business.

The question was simple but powerful. Would people actually pay her to promote them?

That question marked the start of a new chapter. Sarah began building a business rooted in community marketing, organic social media growth and authentic connection. Instead of following traditional business models, she leaned into what felt natural, allowing her business to grow in a way that felt aligned and sustainable.

Today, Sarah supports businesses both locally and beyond by promoting them through social media, helping them gain visibility, build trust and connect with new audiences. Her approach highlights the power of authentic marketing and shows that building a business does not have to rely on complex strategies or constant hustle.

In this episode, Alex and Sarah explore what it really means to build a business around connection. They talk about trusting your instincts, overcoming self-doubt, and allowing your business to evolve without forcing growth or following rigid plans.

Sarah shares her experience of stepping into a new business identity, building confidence in her offering and recognising the value in something that once felt effortless. The conversation also explores how community-led marketing can create real impact for small businesses and why human connection remains one of the most powerful tools in business today.

If you are building a small business, exploring organic marketing strategies or looking for a more aligned way to grow, this episode offers a refreshing perspective on doing business differently.

In this episode, Alex and Sarah explore:

Sarah’s early jobs and entrepreneurial instincts Running a bed and breakfast in Shrewsbury and promoting local businesses The shift from traditional business models to organic social media marketing The importance of authenticity and human connection in business growth Building a community-led business and expanding beyond a local audience Overcoming self-doubt and building confidence in your services Supporting small businesses through promotion and visibility Turning natural skills into a profitable business idea Embracing flexibility and sustainable business growth

Timestamps

[00:00] Introduction and Sarah’s early work experiences [00:46] Childhood ambitions and entrepreneurial influences [01:52] Early life goals and vision [03:10] Discovering a passion for B&B life [03:56] Buying her first home and early business ideas [08:32] The reality of running a bed and breakfast business [12:17] Using social media for authentic storytelling [13:44] Moving towards human-centred marketing [15:16] Supporting local businesses and community engagement [16:14] Expanding beyond Shrewsbury and growing online [22:11] Evolving the business model [23:25] Building confidence and overcoming doubt [26:27] Memorable moments and community support [28:11] External validation and self-belief [29:17] Taking risks and trying new ideas [32:10] Balancing flexibility with business growth [33:13] Challenges with client acquisition and visibility [36:36] Reflections on success and contentment [37:20] Prioritising time, freedom and lifestyle [39:34] Values, authenticity and alignment in business [40:37] Reflecting on business growth and achievements [41:01] Support networks and managing expectations [42:12] Advice for those feeling uncertain in business [43:13] Sarah’s core philosophy of connection and community

Key Highlights

Building a business from organic social media and community promotion The power of authentic marketing for small business growth How to turn a natural skill into a profitable business Supporting local businesses through visibility and connection Overcoming self-doubt and building confidence in your offer Creating a business that aligns with your lifestyle and values Growing a business without relying on traditional strategies

Connect with Sarah https://www.instagram.com/shrewsbury_sarah/

Connect with Alex

https://www.alexmccarthycoaching.com/

Book onto an upcoming Business Connection Session https://www.alexmccarthycoaching.com/business-connection-sessions

Clare’s path into business has been shaped by a unique blend of interests. From a young age, she was drawn to both science and fashion, two areas that may seem worlds apart but now sit at the heart of the work she does today.

Her journey began in fashion merchandising before naturally evolving into personal styling during the pandemic. What started as helping women feel more confident in what they wear soon opened the door to something deeper. Clare recognised that confidence is not just about appearance, but about how you feel, what you believe about yourself and how you express that in the world.

This realisation led her into life coaching, where she began to support women on a deeper level, helping them build self-trust, strengthen their mindset and step into who they truly are.

In this episode, Alex and Clare explore the connection between inner confidence and outer expression. They talk about the realities of building a coaching business, the moments of self-doubt that come with stepping into visibility and the importance of doing the inner work alongside the practical.

Clare shares her experience of pushing herself outside of her comfort zone through public speaking and how these moments have helped her grow both personally and professionally.

The conversation also explores how clothing can be used as a tool for confidence and self-expression, rather than something to hide behind. Clare introduces her approach to combining mindset and style, supporting women to feel aligned in who they are, how they feel and how they present themselves.

This episode offers a grounded and supportive perspective on building self-belief and creating a business that feels like a true reflection of you.

If you’ve ever questioned yourself, held back from being seen or felt like you’re not quite showing up as the version of you that you know is there, this conversation will resonate.

In this episode, Alex and Clare explore:

Clare’s early interests in science and fashion and how they influence her work today

Her transition from fashion merchandising to personal styling and coaching

Building self-belief and confidence as the foundation of business growth

The challenges of visibility and stepping into public speaking

Developing self-trust and overcoming self-doubt in business

Using clothing as a tool for confidence and personal expression

The connection between identity, mindset and how you show up

The importance of community, accountability and support networks

Celebrating client milestones and transformation

Mindset work and internal programming when growing a business

Timestamps

[00:00] Introduction and overview of Clare’s journey

[02:07] Childhood interests in science and fashion

[04:12] Transition into personal styling during the pandemic

[06:21] Moving into life coaching and training experience

[09:14] Challenges in building a coaching business

[11:36] Public speaking and personal growth

[12:41] Celebrating client milestones

[16:12] The link between clothing and confidence

[17:29] The Silk Method and combining mindset with style

[19:52] Emotional connection to client work and past experiences

[25:32] Personal loss and reevaluating life and business

[26:51] Continuous learning and coaching evolution

[33:56] The importance of accountability and community

[37:36] Advice for new entrepreneurs

[39:14] Clare’s closing mantra

Key Highlights

The connection between self-belief and business growth

Combining mindset work with personal style for deeper confidence

Learning to trust yourself and show up fully in your business

Using visibility and public speaking as tools for growth

The role of identity in shaping how you present yourself

Building a business that feels aligned and authentic

The importance of community and support as an entrepreneur

Connect with Clare

https://www.instagram.com/silkstyleandconfidence/ https://claresilk.com

Connect with Alex

https://www.alexmccarthycoaching.com/

https://www.linkedin.com/in/alexmccarthycoaching/

https://www.instagram.com/alexmccarthycoaching/

Drawing on personal experiences and client stories, Alex unpacks the pitfalls that often hold business owners back. From financial blind spots to the dangers of burnout, this episode is packed with practical advice and encouragement to help you build a business that works with your life and values.

Alex also shares simple strategies to stay true to yourself, grow at your own pace and avoid the pressure of chasing trends or scaling too quickly.

If you’ve ever felt overwhelmed by the demands of running a business or found yourself second-guessing your approach, this episode will give you clarity, confidence and a reminder that you don’t have to do it all alone.

00:00 – Introduction and overview of the five common mistakes 02:30 – Not knowing your numbers and why financial clarity matters 07:15 – Trying to do everything alone and the value of support 12:00 – Ignoring your energy and capacity (and how to avoid burnout) 16:45 – Copying others instead of building authentically 21:00 – The pressure to scale fast vs. allowing your own growth pace 25:00 – Final thoughts and call to action

✦ Practical advice on how to understand and manage your numbers ✦ Why you shouldn’t try to wear all the hats in your business ✦ How to align your work with your energy and capacity ✦ The risks of following trends that don’t feel authentic ✦ Permission to grow your business sustainably and joyfully

✦ Book a free clarity call; https://alexmccarthycoaching.as.me/claritycall ✦ Explore one-to-one coaching options: power hours, four-session packages or six-month support ✦ Website: https://www.alexmccarthycoaching.com/ ✦ Instagram: @alexmccarthycoaching

Remember, you don’t have to do this alone. Reach out for support and take the next step in your business journey with confidence.

From defining your ideal client to nailing your offer, building visibility, creating trust, and asking for the sale, Alex combines actionable business strategies with honest stories from her own journey and her clients’. You’ll discover how to make your marketing feel natural, how to connect with the right people, and how to turn conversations into paying clients.

This episode is perfect for you if you’re just starting out in business or looking for ways to grow sustainably without burning out. Expect real-life examples, clear steps you can take today, and reassurance that business growth doesn’t have to feel overwhelming.

• How to define your ideal client (even if you’ve never worked with anyone before)

• Why your offer should focus on transformation, not just services

• How to build visibility that feels sustainable and authentic

• The role of trust, testimonials and storytelling in client attraction

• Simple ways to ask for the sale confidently without feeling pushy

business growth, client attraction, marketing strategies, business coaching, visibility, trust building, sales techniques, ideal client, offer clarity, personal stories

✦ Explore one-to-one business coaching (online or in person) ✦ Join a monthly Business Connection Session for networking and support ✦ Website: alexmccarthycoaching.com ✦ Instagram: @alexmccarthycoaching

Growing your business and attracting clients doesn’t have to feel exhausting. These five steps will help you find clarity, build momentum and enjoy the process of creating a business that works for you.

Amy’s story is one of resilience, persistence and transformation. From childhood challenges and overcoming bullying, to carving out her own path in the beauty industry, her journey highlights the power of turning pain into purpose. Today, Amy isn’t just shaping brows - she’s shaping confidence, creating safe spaces and proving that boundaries are just as important as beauty in business.

In this conversation, Alex and Amy explore:

• How Amy turned early challenges into a successful beauty career

• The lessons she learned starting out from her mum’s kitchen

• Why creating a safe, welcoming space is the heart of her work

• The role of boundaries and policies in building a sustainable business

• Practical advice for new entrepreneurs about persistence and self-focus

• The empowering impact of helping clients see themselves differently

Whether you’re in the beauty industry, an aspiring entrepreneur, or simply someone looking for inspiration to keep going, Amy’s story is proof that small beginnings can grow into something powerful when paired with persistence, boundaries and a focus on what really matters.

Timestamps [00:00] Introduction: Alex welcomes Amy to the podcast [01:30] Childhood challenges and early influences [05:00] Starting out in the beauty industry [07:00] The decision to specialise in brows [10:00] From mum’s kitchen to opening her own salon [15:00] Creating a safe space and building client confidence [20:00] Comparison, boundaries, and lessons learned [25:00] Personal growth, coaching, and reflection [30:00] Amy’s advice for new entrepreneurs [32:00] Vision for the future and empowering through beauty

Key Highlights

• The transition from working at her mum’s kitchen table to running her own thriving salon

• Why confidence and boundaries are essential in business

• How creating safe spaces helps clients feel seen and empowered

• Amy’s advice for persistence, self-focus and growth as a new entrepreneur

Connect with Amy Instagram: @ajrglamour

Connect with Alex Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

Jo shares how she entered the world of business through network marketing, eventually transitioning into social media management and founding Flourish with her best friend and business partner, Becki. The pair now support women-led businesses to grow online with confidence and authenticity.

Jo opens up about navigating imposter syndrome, losing clients, the joy of community and finding balance between nannying and running a business. It’s a warm, honest, and down-to-earth conversation filled with real insights, encouragement, and reminders that you don’t have to do this alone.

What we cover 00:00 Introduction and Jo’s early dreams 02:28 Getting started with network marketing 05:35 Transitioning into social media and that first client 10:28 Starting Flourish with her best friend 14:05 Balancing two careers with intention 17:29 Celebrating milestones and feedback 19:33 Learning from the highs 20:27 Facing challenges and building resilience 24:27 Protecting your time and energy 35:06 Advice for those just starting out

Sound Bites "I was winging it all the time." "Why did we ever do this alone?" "You can't pour from an empty cup." "Just go for it." "We did it — and we’re going to do more."

More about Jo & Flourish Socials

Hi, I’m Jo — one-half of Flourish Socials. I help women-owned businesses grow and thrive online by taking the stress out of social media. With a mix of creativity, strategy, and a deep love for content creation, I help my clients show up in a way that feels authentic and impactful.

My journey into social media started over four years ago when I built my own business online. I quickly saw how many business owners struggled with content, consistency, and confidence. When my best friend Becki shared the same passion, we teamed up — and Flourish was born.

At Flourish, we offer flexible, personalised support through content creation, platform management, and strategy sessions. We love working with different industries — from fashion boutiques to fitness studios — helping every brand tell its story and connect with its audience.

We believe social media can feel easier, more effective… and even a little bit fun.

Website: www.flourishsocialhub.co.uk Instagram: @the.flourish.social.hub Email: https://alexmccarthycoaching.as.me/businessconnectionsession

Instagram: https://www.instagram.com/alexmccarthycoaching/ Facebook Community: Join here LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/ Website: https://www.alexmccarthycoaching.com/

Alex shares why letting go of your old identity is essential for growth, how to start truly owning your new role, and practical mindset shifts to support you along the way. If you've ever felt like you’re not “there yet” as a business owner, this is your reminder that transformation is messy, but you’re exactly where you need to be.

What we cover:

00:00 – Why identity matters so much in business 02:53 – Common struggles new business owners face 05:47 – Redefining your self-worth outside of your business 09:12 – Embracing uncertainty and releasing past roles 12:05 – How to integrate the old you with the new 14:59 – Practical steps to strengthen your business identity 18:12 – Trusting the uncomfortable process of transformation

Takeaways:

• Your identity shapes how you show up and take action

• The shift into entrepreneurship can feel empowering and disorienting

• Imposter syndrome is totally normal – but it doesn’t get to drive the bus

• Your business outcomes don’t define your worth

• Language matters – speak as the business owner you already are

• Growth often means grieving who you used to be

• You are the creator of your opportunities

Sound bites:

"My worth isn't tied to my business outcomes." "Surround yourself with a supportive network." "You are the creator of your opportunities." "Your new identity is already within you."

Connect with Alex:

→ Join the next Business Connection Online Networking Session: https://alexmccarthycoaching.as.me/businessconnectionsession → Instagram: https://www.instagram.com/alexmccarthycoaching/ → Facebook Community: Join here → LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/ → Website: https://www.alexmccarthycoaching.com/

Gabbie shares her journey from aspiring journalist to hairdresser and creative entrepreneur, reflecting on the early influences that shaped her path and the moments that invited her to rethink what she really wanted from life and work.

She opens up about the loss of her father and how grief became a turning point that led her to reconnect with her intuition, trust herself more deeply and pursue a business that truly aligned with who she is.

This episode explores what it looks like to build a business rooted in authenticity, creativity and spirituality, while navigating self-doubt, growth and the realities of life as a mum.

From creating a home studio to stepping into new opportunities through fashion events, Gabbie’s story is a reminder that success doesn’t always follow a straight line and that sometimes the bravest thing you can do is trust the process, even when you’re winging it.

This conversation is reflective, encouraging and full of reassurance for anyone building a business in a season of change, loss or growth and especially for mums learning to hold ambition and motherhood side by side.

• Gabbie’s journey from aspiring journalist to hairdresser and business owner

• The role of creativity and family influence in shaping her career path

• How loss can become a catalyst for clarity and change

• Trusting intuition and authenticity in business decisions

• Navigating self-doubt and stepping into new opportunities

• Building a home studio and creating a business that fits around life

• Fashion events, visibility and saying yes before you feel ready

• Balancing ambition, motherhood and presence as a mum

• Redefining success through alignment, meaning and personal growth

Whether you’re navigating change, rebuilding after loss, or learning to trust yourself more deeply in business, Gabbie’s story offers comfort, perspective and a reminder that there’s no one right way to do this.

[00:00] Introduction and Gabbie’s background [02:30] Early creativity and the shift from journalism to hairdressing [05:40] Family influence and finding her own path [08:50] Losing her father and reevaluating life and work [12:20] Authenticity, intuition and spirituality in business [15:45] Overcoming self-doubt and embracing new opportunities [18:30] Building a home studio and creating flexibility [21:10] Fashion events and expanding creative confidence [24:00] Motherhood, balance and being present [27:30] Encouragement for anyone feeling unsure or behind

• How following creativity can lead to unexpected success

• Loss as a turning point for deeper alignment

• Why intuition and authenticity matter in business

• Building confidence through action, not certainty

• Creating a business that supports life and motherhood

• Success as growth, meaning and self-trust

Gabbie is the founder and creative mind behind Tilted Crown, where she shares her journey of building a name in the hair industry through consistency, creativity and self-belief.

She’s passionate about growth, trusting the process and building a business while navigating motherhood as a mum of soon-to-be two.

You can connect with Gabbie and follow her work here:

https://www.tiltedcrownhairstudio.com/

https://www.instagram.com/tilted.crown.hair/

In this honest episode, Alex explores how redefining success can bring more fulfilment, self-trust and joy into both life and business. From letting go of societal expectations to honouring the small wins, this is an invitation to create your own version of success — one that actually feels good.

Whether you're rethinking your goals, navigating change, or just feeling disconnected from the hustle, this episode offers a gentle nudge back to what truly matters.

00:00 – Redefining Success: A Personal Journey 05:06 – Aligning Success with Personal Values 10:29 – Intangible Aspects of Success 15:12 – Celebrating Small Wins 19:17 – Self-Reflection and Authenticity

🌿 A grounding conversation on success beyond money or metrics 💬 Honest reflection on aligning with your values 💡 Permission to slow down, shift gears, and trust yourself 🏆 The importance of small wins and how they build fulfilment 🧠 Why mental wellbeing is a vital part of your definition of success

📅 Book a free Business Connection session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: @alexmccarthycoaching 💬 Facebook Group: Business Connection Community 💼 LinkedIn: Alex McCarthy on LinkedIn

She explores what boundaries actually look like in business, how to get more comfortable with saying no (without feeling guilty), and why it’s such a powerful step in protecting your time, energy and growth.

If you’ve ever found yourself overcommitted, undervalued, or just burnt out from trying to do everything — this one’s for you.

00:00 – The Importance of Boundaries in Business Why boundaries matter more than ever in today’s business culture.

05:51 – Listening to Your Gut How intuition can guide decision making — and help you spot red flags early.

12:01 – Practical Ways to Set Boundaries From setting client expectations to protecting your calendar — real-life ways to put boundaries in place.

17:57 – Final Thoughts on Boundaries and Growth A reminder that saying no is often about saying yes to yourself — and your values.

• Saying no is often the key to true growth.

• If you're trying to be everything to everyone, you're nothing to anyone.

• Listening to your gut helps you make better decisions.

• You don’t always have to justify your no.

• Boundaries are a form of self-respect, not selfishness.

Business Connection Sessions: https://www.alexmccarthycoaching.com/business-connection-sessions

Instagram: www.instagram.com/alexmccarthycoaching

LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching/

Website: www.alexmccarthycoaching.com

Steph’s journey is one of passion, purpose and transformation. With a background in nursing and midwifery, and a lifelong fascination with the power of birth, she went on to create Birth Nerd – an antenatal education business that helps expectant parents feel informed, confident and empowered. Her approach combines clear, practical teaching with tools like hypnobirthing, all rooted in the belief that knowledge and choice are at the heart of positive birth experiences.

Before having her eldest child, Alex attended Steph’s birth preparation course – an experience that shifted her entire perspective. She went from feeling overwhelmed and uncertain to empowered, calm and confident in her decisions. It’s the same impact Steph now brings to families through her courses, workshops and community initiatives such as Kin Shropshire.

In this conversation Alex and Steph explore:

• Steph’s path from nursing into midwifery and antenatal education

• The personal experiences that inspired the creation of Birth Nerd

• Why informed choices matter in pregnancy and birth

• The role of hypnobirthing as a supportive tool

• Building community support through Kin Shropshire

• The complementary roles of doulas and midwives

• Birth trauma awareness and the importance of education

• How Birth Nerd is transforming antenatal classes for modern parents

Whether you’re expecting a baby, planning your birth, supporting someone who is, or simply curious about the future of antenatal education, this episode is full of insight. It’s a powerful reminder that mothers are not just numbers in a system – they deserve knowledge, confidence and community support at every step.

Timestamps

[00:00] Introduction and background [03:00] Steph’s transition into midwifery [09:00] The Birth Nerd journey [15:00] Informed choices and hypnobirthing [21:00] Community support and Kin Shropshire [27:00] Empowerment through antenatal education

Key Highlights

• Informed choices are key to positive birth experiences

• Hypnobirthing is a tool, not a complete solution

• How personal experiences shape professional paths

• The power of community in antenatal education

• Birth Nerd’s unique approach to empowering parents

Connect with Steph Website: https://www.birthnerd.co.uk/ Instagram: @birthnerduk

Connect with Alex Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

Alex shares five powerful mindset shifts that help business owners grow with clarity and calm — from replacing pressure with presence, to focusing on progress over perfection, building self-trust, regulating emotions before reacting, and celebrating achievements along the way.

Through honest stories from her own journey and client experiences, Alex illustrates how mastering your mindset isn’t just about positivity — it’s about creating a foundation for sustainable growth, stronger leadership, and a business that truly works for you.

This episode is perfect for entrepreneurs, freelancers and small business owners who want to strengthen their mindset, feel more grounded in business, and learn how to lead with self-awareness and confidence.

• Why your mindset is the foundation of lasting business success

• How self-belief often outweighs knowledge in building a business

• The importance of emotional intelligence in creating resilience and strong leadership

• How to replace pressure with presence and still achieve great results

• Why progress over perfection helps you overcome self-sabotage

• How to cultivate self-trust and simplify decision-making

• The power of regulating emotions before responding

• Why it’s essential to celebrate your achievements to reinforce growth

Connect with Alex

https://alexmccarthycoaching.as.me/businessplanning2026

- Explore 1:1 business coaching (online or in person)

- Join a monthly Business Connection Session for networking and support

- Website: alexmccarthycoaching.com - Instagram: @alexmccarthycoaching

Your mindset shapes your success. By replacing pressure with presence and focusing on progress, not perfection, you’ll find more ease, confidence, and joy in your business journey. Growth starts with how you think and this episode will help you think differently.

Mike shares his journey from military service to entrepreneurship, and how travel, philosophy and lived experience shaped his approach to business, leadership and personal growth.

Connect with Mike:

https://www.instagram.com/mikejones_betterhappy/

https://www.linkedin.com/in/mike-jones3/

Connect with Alex:

https://www.alexmccarthycoaching.com/business-connection-sessions

https://www.instagram.com/alexmccarthycoaching/

Alex shares her personal journey through the chaos and joy of early motherhood - from the mental load of juggling multiple roles to the invisible weight of postnatal anxiety. She talks honestly about the guilt many mothers carry and the necessity of redefining what success looks like in this season of life.

In this heartfelt episode, Alex also explores the power of community, the importance of asking for help and the freedom found in embracing imperfection.

If you’re a parent balancing business and life, or anyone feeling the pressure to “do it all,” this episode offers comfort, insights and permission to be kind to yourself.

Episode Timestamps

00:00 – Introduction and the reality of early motherhood 02:15 – The mental load and juggling roles 05:30 – Postnatal anxiety and its subtle manifestations 08:45 – The guilt of motherhood and redefining success 12:00 – Building a supportive community and asking for help 15:20 – Embracing imperfection and focusing on what matters

What to Expect

✦ An honest conversation about balancing motherhood and business ✦ Insights into postnatal anxiety and its hidden impact ✦ Reframing guilt as a sign of care, not failure ✦ The importance of community and asking for help ✦ Embracing imperfection and redefining success on your terms

Connect with Alex Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching

From her early aspirations influenced by family, to navigating the uncertainty of leaving teaching behind, through to starting a business during the pandemic, Vicki’s story highlights the reality of entrepreneurship: balancing personal life with business, facing setbacks head-on, and finding the courage to grow something sustainable.

Today, Vicki runs Primary Steps, supporting teachers with practical tools, resources and guidance. Her journey shows small business owners and aspiring entrepreneurs the importance of mindset, community and perseverance when growing a business from the ground up.

In this conversation Alex and Vicki explore:

• How childhood aspirations and family influence shaped Vicki’s early career

• The leap from teaching into starting her own business

• The impact of COVID as a turning point in her entrepreneurial journey

• The challenges of launching a small business during uncertain times

• How to use community and social media to grow your business

• Overcoming tech hurdles and learning as you go

• The importance of resilience, adaptability and perseverance for entrepreneurs

• Vicki’s advice for small business owners navigating change and growth

Whether you’re thinking about leaving a secure career, already running your own business, or looking for encouragement to take the next step, Vicki’s story is proof that with resilience, community and clarity, you can create a business that aligns with your values and supports your life.

Timestamps

[00:00] Introduction and welcome to Vicki [02:01] Early aspirations and family influence [05:31] Transition from teaching to business [10:01] The impact of COVID-19 on career decisions [15:01] Starting a business during challenging times [20:01] Building a community and using social media [25:01] Overcoming tech challenges and learning on the go [30:01] Shifting focus from parents to teachers [35:01] Key milestones and moments of realisation [40:01] Financial challenges and pricing strategies [45:01] Advice for aspiring business owners [50:01] The importance of community and support networks [55:01] Closing thoughts and future plans

Key Highlights

• How family influence shaped Vicki’s aspirations

• Why the pandemic became a pivotal moment in her career

• The realities of starting a small business during uncertain times

• The role of mindset, community and social media in business growth

• Lessons in resilience, adaptability and perseverance for entrepreneurs

Connect with Vicki Website: https://www.hub.primarysteps.co.uk/

Instagram: https://www.instagram.com/primary.steps/

Connect with Alex Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

After years working in the motor industry, Sue reached a point where she knew she wanted to build something more aligned with who she was. That intention led her to open Willow & Hen – the calm, community-focused lifestyle store she’d dreamed about since she was young.

Sue’s journey is a beautiful example of following your interests, trusting your timing and allowing your business to evolve naturally. She speaks openly about what it was really like to step out of a fast-paced, male-dominated industry into the world of mindful retail, the lessons she’s learned along the way, and the joy of building a business that feels purposeful and personal.

In this conversation, Alex and Sue explore:

• transitioning from the motor industry to running a lifestyle store

• the early influences that shaped her entrepreneurial path

• creating a business rooted in community and connection

• sourcing products locally and working with purpose

• the evolution of Willow & Hen over time

• navigating change with resilience and curiosity

• building a business that feels calm, intentional and aligned

• what it really takes to follow a long-held dream

Whether you’re thinking about a career shift, dreaming of a more creative path, or wanting to build a business that feels like you, Sue’s story is an inspiring reminder that it’s never too late to create something meaningful.

[00:00] Introduction and welcome to Sue [02:10] From the motor industry to mindful retail [06:45] The early influences behind Willow & Hen [11:20] Creating community through a lifestyle store [16:00] Sourcing locally and working with purpose [21:05] Building a business that evolves with you [26:30] Lessons learned from navigating major career change [31:40] What alignment and fulfilment look like in business [35:20] Sue’s hopes and plans for the future of Willow & Hen

• Following your long-held interests even when the path looks unexpected

• Shifting from a fast-paced corporate environment into intentional entrepreneurship

• Building a community-focused business rooted in connection

• Supporting local makers and choosing products with purpose

• Navigating big career changes with courage and curiosity

• Allowing your business to grow and evolve season by season

• Creating a work life that feels calm, aligned and meaningful

Instagram: @willowandhen Website: willowandhen.co.uk 

Connect with Alex

Lauren shares her journey from corporate marketing to entrepreneurship, explaining how maternity leave inspired her to build businesses that align with her values. Through The Little Marketing Company, she supports small and medium-sized businesses with marketing strategy, branding, and business growth, offering creative, out-of-the-box solutions to help businesses stand out. Meanwhile, The Little Yoga Company brings mindfulness, movement, and wellbeing to the local Bedford community.

This episode is packed with practical insights for female founders, entrepreneurs, and small business owners, covering how to grow a business with confidence, overcome imposter syndrome, and build a supportive community around your work.

• How maternity leave became a launchpad for entrepreneurship

• Growing small businesses through personal branding and marketing strategy

• Building confidence, creativity, and courage as a female founder

• Balancing family life with running multiple businesses

• The power of community and collaboration in business growth

• Overcoming imposter syndrome and embracing self-belief

• Running purpose-driven businesses with flexibility and impact

[00:00] Introduction and welcome to Lauren [02:20] Maternity leave as the spark for entrepreneurship [06:40] Launching The Little Marketing Company [10:55] Building confidence and community in business [15:30] Balancing family and entrepreneurship [20:45] Personal branding and business growth [25:10] Overcoming imposter syndrome [30:00] Community and collaboration in business [34:20] Future plans for The Little Marketing Company & The Little Yoga Company

• Turning maternity leave into a business opportunity

• Growing small businesses with marketing and branding expertise

• Building confidence, courage, and creativity as a female entrepreneur

• Creating a supportive community for business and personal growth

• Running multiple purpose-driven businesses while staying aligned with values

• Sustainable business growth without stress or hustle

• The importance of collaboration, mentorship, and community

LinkedIn: Lauren Troiano Instagram: @thelittlemarketingco

Book a 2026 Business Planning Workshop: https://alexmccarthycoaching.as.me/2026businessplanning Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com

Alex shares her own reflections from this year, including the fears she faced when launching this very podcast, the moments of doubt that nearly stopped her, and the unexpected confidence that came from simply taking the next brave step. With warmth and realness, she reminds you that self-reflection isn’t just a ‘nice to do’ - it’s one of the most powerful tools you have for building a business (and life) that actually feels good.

You’ll be guided through intentional questions, simple mindset shifts, and a visualisation exercise to help you reconnect with your future self; the version of you who already knows what you want next. Whether you’re craving momentum, clarity, expansion, or even a gentler pace, this episode will help you reconnect with what matters and build the confidence to act on it.

Alex closes the episode with an invitation to her upcoming 2026 Business Planning Workshop - a supportive, energising space to turn your ideas, visions, and goals into a plan you’ll actually follow through on.

This episode is perfect for business owners, creatives, freelancers, and anyone ready to step into the next chapter with more intention, courage, and clarity.

• Why reflecting on your 2025 achievements (and challenges) creates momentum for your next chapter

• How self-reflection becomes a practical tool for business clarity and long-term growth

• Simple questions to ask yourself to understand what’s working — and what isn’t

• How visualising your future self builds direction, focus, and inner confidence

• Why bold actions often bring rewards you couldn’t plan for

• What Alex learned about fear, visibility, and starting before you feel “ready”

• How to anchor your goals with mindset so you stay committed throughout 2026

• Why your vision is valid, important, and absolutely worth pursuing

• A gentle reminder that you are ready, capable, and more equipped than you think

• How the 2026 Business Planning Workshop can support you to turn ideas into real, sustainable action

https://alexmccarthycoaching.as.me/businessplanning2026

• Explore 1:1 business coaching (online or in person)

• Join a monthly Business Connection Session for networking and support

• Website: alexmccarthycoaching.com

• Instagram: @alexmccarthycoaching

Self-reflection is one of the most underrated tools for business growth. When you pause long enough to see what you’ve achieved, what you’ve survived, and who you’re becoming, you make space for a braver, clearer, more aligned future. This episode will help you reconnect with your vision, honour your progress, and step into 2026 with confidence, clarity, and intention.

Alex shares a different approach to marketing — one rooted in real connection, confidence and consistency. Whether you’re feeling burnt out by the algorithm or just want to diversify how you grow your business, this episode offers simple but powerful ways to build visibility, trust and momentum off the screen.

If you’ve ever wondered, “How do I find clients when I don't want to be online 24/7?” — this one’s for you.

What we cover

00:00 Introduction to Client Attraction Beyond Social Media 06:28 The Power of Networking for Client Connections 15:16 Engaging Through Events and Workshops 21:05 Direct Outreach: Personal Connections Matter

Takeaways

• Social media is not the only way to find clients

• Networking should focus on genuine connection, not selling

• Referrals are one of the most effective and underused strategies

• Hosting events helps you showcase your expertise and build trust

• Collaborations can introduce you to aligned audiences

• Direct outreach shows you care and builds meaningful relationships

• Strong client attraction is rooted in relationship-building

• Following up is where real connection deepens

• Personalised outreach is more effective than mass messaging

• Your clients are waiting for you beyond the scroll

Sound Bites

"You don’t have to rely on social media to grow your business." "Relationships build businesses — not just reels." "Sometimes the most powerful strategy is a message in someone’s inbox." "You already have people in your world who would love to work with you."

Connect with Alex

Join the next Business Connection Online Networking Session: https://alexmccarthycoaching.as.me/businessconnectionsession

Instagram: https://www.instagram.com/alexmccarthycoaching/  Facebook Community: Join here LinkedIn: https://www.linkedin.com/in/alexmccarthycoaching Website: https://www.alexmccarthycoaching.com

Helen’s journey into entrepreneurship started after years of struggling with her own skin issues and a deep passion for skincare. While still working in her corporate job she began studying skincare and slowly built the foundations of her business.

Her decision to step into business came during a huge life shift - becoming a mother - and since then she’s been navigating the ever-evolving balance of growing a business and raising her young family.

In this honest conversation Helen shares the highs and lows of building her business from scratch. She reflects on leaving the security of employment, working through her inner critic, and staying focused on her purpose - helping others regain their confidence through skincare.

We chat about the behind-the-scenes of running a service-led business, the reality of slow, steady growth, and why connection and trust are the heart of everything Helen does. She also opens up about motherhood, boundaries and the courage it takes to back yourself through every season of life.

If you’ve ever felt the pull towards starting something of your own, this episode is packed with warmth, wisdom and gentle encouragement.

00:00 – How Helen’s passion for skincare began 08:30 – Transitioning from corporate to business ownership 17:05 – Balancing business with motherhood 23:59 – Challenges, self-doubt, and the inner critic 29:00 – Advice for those considering starting a business

✦ A down-to-earth look at starting a service-based business ✦ The power of passion and purpose in shaping your work ✦ Honest reflections on motherhood and entrepreneurship ✦ Tips on building confidence and trusting yourself ✦ How slow, steady growth can lead to deep fulfilment

Instagram: https://www.instagram.com/thefacetherapistuk/

Website: https://www.thefacetherapistuk.com/

Bookings: https://www.fresha.com/a/the-face-therapist-marston-moretaine-uk-reynes-close-wsntamjh/booking?menu=true

📅 Book a free Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession 📸 Instagram: @alexmccarthycoaching 💬 Facebook Group: Business Connection Community 🔗 LinkedIn: Alex McCarthy 🌐 Website: alexmccarthycoaching.com

Beth shares her journey from running a beauty business to stepping fully into her spiritual gifts, reflecting on the experiences that led her to trust her intuition and follow a completely different path.

She opens up about her awakening during COVID-19, including her experience with Kundalini activation, and the process of learning to navigate fear, ego and external expectations while embracing a deeper sense of purpose.

This episode explores what it really looks like to follow your inner call, especially when it doesn’t make logical sense or fit within traditional ideas of business and success.

From identity shifts to self-expression, Beth’s story is a reminder that building a business isn’t just about strategy — it’s about alignment, trust and having the courage to be fully yourself.

This conversation is honest, expansive and deeply reflective, offering reassurance and perspective for anyone who feels called to something more, but is still learning to trust themselves enough to follow it.

In this episode, Alex and Beth explore:

Beth’s journey from beauty business owner to spiritual entrepreneur

Her awakening during COVID-19 and experience with Kundalini energy

Recognising and trusting your intuition versus fear

Letting go of ego, identity and societal expectations

Expressing your authentic self in business and life

Balancing structure, discipline and spontaneity

Navigating judgement and external opinions

Exploring new business models including coaching, community and retreats

Practical advice for those feeling stuck, overwhelmed or disconnected from their purpose

Trusting your uniqueness and allowing it to guide your path

Whether you’re feeling pulled in a new direction, questioning your current path, or learning to trust your intuition more deeply, this episode offers a powerful reminder that your way is enough — and that sometimes the most aligned path is the one that doesn’t make sense to anyone else.

[00:00] Introduction and Beth’s background

[02:27] Early influences and recognising spiritual gifts

[06:25] Beth’s awakening during COVID-19

[11:06] Learning to trust and accept her spiritual path

[13:10] Intuition vs fear

[16:28] Ego, identity and personal shifts

[17:17] Transitioning from beauty to spiritual business

[22:29] Early experiences, therapy and self-awareness

[25:12] Purpose, passion and play

[28:29] Structure, discipline and breaking patterns

[32:23] Visibility and authentic expression

[36:28] Navigating judgement and societal expectations

[40:15] Future plans for retreats and community

[43:02] Advice for those holding themselves back

[45:58] The essence of Beth’s work and message

Trusting your intuition even when it doesn’t feel logical

Awakening as a catalyst for personal and business transformation

The role of ego and identity in holding you back

Authenticity as the foundation of a soul-led business

Balancing structure with flow and intuition

Overcoming fear of judgement and stepping into visibility

Building a business that aligns with your purpose

Beth Taylor is a psychic and spiritual mentor who supports individuals in reconnecting with their intuition, trusting their path and embracing their authentic self.

Her work centres around helping people deepen their sense of purpose, move through fear and step into a more aligned way of living and working.

You can connect with Beth and explore her work here:

https://www.bethtaylorpsychic.com/

https://www.alexmccarthycoaching.com/business-connection-sessions

https://www.instagram.com/alexmccarthycoaching/

In this twenty-eighth episode of My Kind of Business Alex is joined by Sarah Burrows – Accredited Career & Business Coach and Founder of Achieving Ambition. Sarah helps women who feel stuck, lost or unfulfilled in their careers to discover a purpose-filled path, whether that’s a career change, developing leadership skills or stepping into entrepreneurship.

With a background spanning psychology, the British military and the charity and corporate sectors, Sarah brings both expertise and lived experience to her work. She shares openly in this episode about her own journey – the fears, the challenges and the joy of creating a business that aligns with who she is.

Sarah’s story is a reminder that building a career or business you love is rarely a straight line – it’s about tuning into your energy, giving yourself permission to rest and embracing the moments that make all the hard work worthwhile.

In this conversation Alex and Sarah explore:

• Using fear and uncertainty as a catalyst for growth

• Designing your business and life around your energy and priorities

• The power of mindset, support and allowing yourself to rest

• Standout “pinch me” moments of entrepreneurship

• Why alignment matters more than following a traditional path

• Practical advice for anyone considering a career change or new business

Whether you’re at a crossroads in your career, thinking about launching your own business, or simply looking for encouragement to create work that lights you up, Sarah’s insights are filled with honesty, warmth and inspiration.

Timestamps

[00:00] Introduction and welcome to Sarah [02:15] Sarah’s career background and early influences [06:10] Making the leap into coaching and entrepreneurship [10:45] Using fear and uncertainty as growth fuel [15:20] Building a business around energy and priorities [20:05] The importance of mindset, support and rest [25:40] Standout “pinch me” moments in business [32:15] Navigating challenges and celebrating wins [38:00] Advice for career changers and new entrepreneurs [44:10] What alignment really means in work and life [50:00] Closing reflections and what’s next for Sarah

Key Highlights

• How Sarah transitioned from psychology and corporate roles into business ownership

• Why fear and uncertainty can be powerful catalysts for growth

• The role of energy, priorities and rest in building a sustainable career or business

• Standout moments that make entrepreneurship so rewarding

• Practical advice for career changers, leaders and aspiring entrepreneurs

Connect with Sarah Website: https://www.achievingambition.co.uk Instagram: https://www.instagram.com/achievingambition

Connect with Alex Book a Business Connection Networking Session: alexmccarthycoaching.as.me/businessconnectionsession Instagram: @alexmccarthycoaching Website: alexmccarthycoaching.com