<![CDATA[Between The Forks]]>Welcome to Between The Forks, the official podcast from CLARK — the original inventor of the forklift and a global leader in material handling innovation.  For more than a century, CLARK has built the machines and the momentum that keep industries moving. Now, we’re taking you beyond the warehouse floor to explore the ideas, technologies, and people shaping the next century of lift trucks and logistics. 


Each episode, we:


• Break down the latest in drivetrain, battery, safety, and automation technologies
• Talk with industry experts, operators, and leaders who keep supply chains running
• Unpack real-world applications, operational insights, and lessons learned from the field
• Explore how efficiency, safety, and sustainability are redefining the way the world moves 


From legacy engineering to next-generation innovation, Between The Forks brings you an inside look at the evolution of an industry CLARK helped create — and continues to lead.  Whether you manage a fleet, move materials, or simply want to understand the machinery that powers the global economy, this is your inside track to the world that moves the world. 

]]>https://www.buzzsprout.com/2548993Riverside.fm (https://riverside.com)Tue, 13 Oct 2026 16:06:32 GMTTue, 15 Sep 2026 17:14:42 GMT60CLARK Material Handling Company<p>Welcome to <em>Between The Forks,</em> the official podcast from <b>CLARK — the original inventor of the forklift</b> and a global leader in material handling innovation.  For more than a century, CLARK has built the machines and the momentum that keep industries moving. Now, we’re taking you beyond the warehouse floor to explore the ideas, technologies, and people shaping the next century of lift trucks and logistics. </p><p><br /></p><p>Each episode, we:</p><p><br />• Break down the latest in <b>drivetrain, battery, safety, and automation technologies</b><br /> • Talk with <b>industry experts, operators, and leaders</b> who keep supply chains running<br /> • Unpack <b>real-world applications, operational insights, and lessons learned</b> from the field<br /> • Explore how <b>efficiency, safety, and sustainability</b> are redefining the way the world moves </p><p><br /></p><p>From legacy engineering to next-generation innovation, <em>Between The Forks</em> brings you an inside look at the evolution of an industry CLARK helped create — and continues to lead.  Whether you manage a fleet, move materials, or simply want to understand the machinery that powers the global economy, this is your <b>inside track to the world that moves the world.</b> </p>episodicCLARK Material Handling Companysammy@hiredgunsagency.comno<![CDATA[Meeting The Moment: How Customer Expectations Are Reshaping Material Handling]]>Customer expectations aren’t being shaped only by the material handling industry. They’re being shaped by every experience customers have.

Real-time updates, easier communication, connected technology, faster service, and less friction have become part of everyday life. Now those same expectations are influencing what customers want from their forklift dealers and material handling partners.

In this episode of Between The Forks, Brandon Bullard, VP of Sales at CLARK Material Handling Company, explores how those changing expectations are influencing the future of the industry.

The conversation covers the growing importance of uptime and responsive service, telematics and connected technology, long-term rental and service-based fleet models, lithium-ion and electric equipment, and the role total cost of ownership plays when evaluating an equipment investment.

Brandon also shares how CLARK is building on more than a century of durability and engineering experience while continuing to evolve its products and solutions for what customers need next.

In this episode:

  • How expectations from other industries are influencing material handling
  • Why reducing friction matters throughout the customer experience
  • The growing role of telematics and connected fleet technology
  • Why customers are looking for simpler, service-based equipment models
  • How lithium-ion technology is changing maintenance and fleet operations
  • Why purchase price tells only part of the equipment cost story
  • The relationship between durability, uptime, and total cost of ownership
  • How CLARK is balancing its legacy with continued innovation

For dealers, fleet managers, operations leaders, and equipment buyers, the conversation is a reminder that meeting today’s customer expectations requires thinking beyond the equipment itself.


]]>bfb0e5d0-619f-4c62-acab-f7ecebf4a4c7Mon, 21 Sep 2026 10:00:00 GMT<p>Customer expectations aren’t being shaped only by the material handling industry. They’re being shaped by every experience customers have.</p><p></p><p>Real-time updates, easier communication, connected technology, faster service, and less friction have become part of everyday life. Now those same expectations are influencing what customers want from their forklift dealers and material handling partners.</p><p></p><p>In this episode of <i>Between The Forks</i>, Brandon Bullard, VP of Sales at CLARK Material Handling Company, explores how those changing expectations are influencing the future of the industry.</p><p></p><p>The conversation covers the growing importance of uptime and responsive service, telematics and connected technology, long-term rental and service-based fleet models, lithium-ion and electric equipment, and the role total cost of ownership plays when evaluating an equipment investment.</p><p></p><p>Brandon also shares how CLARK is building on more than a century of durability and engineering experience while continuing to evolve its products and solutions for what customers need next.</p><p></p><p><b>In this episode:</b></p><p></p><ul><li>How expectations from other industries are influencing material handling</li><li>Why reducing friction matters throughout the customer experience</li><li>The growing role of telematics and connected fleet technology</li><li>Why customers are looking for simpler, service-based equipment models</li><li>How lithium-ion technology is changing maintenance and fleet operations</li><li>Why purchase price tells only part of the equipment cost story</li><li>The relationship between durability, uptime, and total cost of ownership</li><li>How CLARK is balancing its legacy with continued innovation<p></p></li></ul><p>For dealers, fleet managers, operations leaders, and equipment buyers, the conversation is a reminder that meeting today’s customer expectations requires thinking beyond the equipment itself.</p><p><br /></p>no00:51:1920268Meeting The Moment: How Customer Expectations Are Reshaping Material Handlingfull<![CDATA[Built To Last: 30+ Years Inside CLARK Engineering]]>Some careers don’t just span decades—they shape industries.

Mark Dyster has spent more than 30 years inside the forklift world, bringing a rare, firsthand perspective on how material handling has evolved—and what it takes to build equipment that performs in the real world.

In this episode of Between The Forks, he shares how he got his start in engineering, what’s changed across the industry since the late 1980s, and why the fundamentals of great equipment design—durability, maintainability, and real-world performance—remain constant. The conversation explores the evolution of electrification, the impact of lithium battery technology, and how advancements in adjacent industries like automotive are influencing the future of forklifts.

The discussion also covers CLARK’s engineering philosophy, including how product support and field experience directly influence new product development, why integrated systems matter, and how thoughtful design can reduce downtime and total cost of ownership. Mark also shares perspective on automation, workforce challenges, and the growing role of safety standards and global collaboration in modern equipment design.

Whether you’re in material handling, manufacturing, or simply interested in how industrial products are built and improved over time, this episode offers a practical, experience-driven look at what it takes to design equipment that’s truly built to last.


Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]>Buzzsprout-19109556Fri, 01 May 2026 16:00:00 GMT<p>Some careers don’t just span decades—they shape industries.</p><p>Mark Dyster has spent more than 30 years inside the forklift world, bringing a rare, firsthand perspective on how material handling has evolved—and what it takes to build equipment that performs in the real world.</p><p>In this episode of Between The Forks, he shares how he got his start in engineering, what’s changed across the industry since the late 1980s, and why the fundamentals of great equipment design—durability, maintainability, and real-world performance—remain constant. The conversation explores the evolution of electrification, the impact of lithium battery technology, and how advancements in adjacent industries like automotive are influencing the future of forklifts.</p><p>The discussion also covers CLARK’s engineering philosophy, including how product support and field experience directly influence new product development, why integrated systems matter, and how thoughtful design can reduce downtime and total cost of ownership. Mark also shares perspective on automation, workforce challenges, and the growing role of safety standards and global collaboration in modern equipment design.</p><p>Whether you’re in material handling, manufacturing, or simply interested in how industrial products are built and improved over time, this episode offers a practical, experience-driven look at what it takes to design equipment that’s truly built to last.</p><p><br /></p><p><b>Subscribe to </b><b><em>Between the Forks</em></b><b> for more episodes.</b></p><p><b>For more information about CLARK Material Handling Company, visit:<br /></b><a href="https://www.clarkmhc.com" rel="noopener noreferrer nofollow"><b>www.clarkmhc.com</b></a></p><p><b>Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:<br /></b><a href="https://www.linkedin.com/company/clark-material-handling-company" rel="noopener noreferrer nofollow"><b>www.linkedin.com/company/clark-material-handling-company</b></a></p><p><b> Podcast Directed and Produced by: </b><a href="http://www.hiredgunsagency.com" rel="noopener noreferrer nofollow"><b>www.hiredgunsagency.com</b></a><b> </b></p>no00:50:4420265Built To Last: 30+ Years Inside CLARK Engineeringfull<![CDATA[What Really Matters In A Forklift Walk-Around]]>When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make their job easier every day.

In this episode of Between the Forks, Paxton Bergdoll, Business Development Manager at MHE, shares what happens during a real forklift walk-around with customers. Drawing from extensive field experience, he explains what operators, fleet managers, and service teams immediately notice when they step up to a truck — and why those first impressions often reveal far more than a brochure ever could.

With CLARK forklifts at the center of the discussion, the conversation explores how thoughtful design choices show up in real-world applications. From operator-first ergonomics and visibility to accessible service points and proven component design, Paxton walks through the details that customers tend to recognize right away when comparing equipment side-by-side.

The discussion also highlights why simplicity and durability often matter more than feature lists in demanding material handling environments. Design elements like mast construction, service accessibility, and component durability all play a role in uptime, maintenance efficiency, and the long-term cost of ownership for a fleet.

For dealerships, fleet managers, safety leaders, and operators evaluating forklifts, the walk-around is often the moment when the real differences between machines become clear. The details you notice standing next to the truck can reveal how well it will perform over years of daily use.

This episode takes a closer look at those details and explains why thoughtful engineering — a philosophy that has defined CLARK forklifts since the very beginning of the industry — continues to stand out in real-world operations.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]>Buzzsprout-18843843Fri, 13 Mar 2026 21:00:00 GMT<p>When customers walk up to a forklift, they’re rarely thinking about spec sheets, feature lists, or marketing language. What they notice first is visibility, comfort, safety, service access, and whether the truck feels like it will actually make their job easier every day.</p><p>In this episode of <em>Between the Forks</em>, Paxton Bergdoll, Business Development Manager at MHE, shares what happens during a real forklift walk-around with customers. Drawing from extensive field experience, he explains what operators, fleet managers, and service teams immediately notice when they step up to a truck — and why those first impressions often reveal far more than a brochure ever could.</p><p>With CLARK forklifts at the center of the discussion, the conversation explores how thoughtful design choices show up in real-world applications. From operator-first ergonomics and visibility to accessible service points and proven component design, Paxton walks through the details that customers tend to recognize right away when comparing equipment side-by-side.</p><p>The discussion also highlights why simplicity and durability often matter more than feature lists in demanding material handling environments. Design elements like mast construction, service accessibility, and component durability all play a role in uptime, maintenance efficiency, and the long-term cost of ownership for a fleet.</p><p>For dealerships, fleet managers, safety leaders, and operators evaluating forklifts, the walk-around is often the moment when the real differences between machines become clear. The details you notice standing next to the truck can reveal how well it will perform over years of daily use.</p><p>This episode takes a closer look at those details and explains why thoughtful engineering — a philosophy that has defined CLARK forklifts since the very beginning of the industry — continues to stand out in real-world operations.</p><p><br /><br /></p><p><b>Subscribe to </b><b><em>Between the Forks</em></b><b> for more episodes.</b></p><p><b>For more information about CLARK Material Handling Company, visit:<br /></b><a href="https://www.clarkmhc.com" rel="noopener noreferrer nofollow"><b>www.clarkmhc.com</b></a></p><p><b>Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:<br /></b><a href="https://www.linkedin.com/company/clark-material-handling-company" rel="noopener noreferrer nofollow"><b>www.linkedin.com/company/clark-material-handling-company</b></a></p><p><b> Podcast Directed and Produced by: </b><a href="http://www.hiredgunsagency.com" rel="noopener noreferrer nofollow"><b>www.hiredgunsagency.com</b></a><b> </b></p>no00:29:4220264What Really Matters In A Forklift Walk-Aroundfull<![CDATA[CLARK TEC: Carrying a Legacy of Innovation Into the Future]]>Technical training is evolving—and the expectations for today’s service teams are higher than ever.  

On Between the Forks, Oscar Silos, Technical Trainer at CLARK, shares how the new CLARK TEC program is reshaping how dealers and technicians are trained across the network.

Built on CLARK’s legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and partnership. The program is designed to strengthen dealership service teams by equipping technicians with the tools, knowledge, and confidence to fix it right the first time—reducing downtime, improving customer satisfaction, and ensuring every CLARK forklift performs at its best.

Oscar offers an inside look at how the training is structured, from tiered in-person courses that break down every system on the truck to the CLARK Learning Academy, which extends education beyond the classroom. He also discusses the growing demand for skilled technicians, the increasing complexity of modern equipment, and how CLARK is stepping forward to meet those challenges.

For dealers, technicians, and anyone focused on continuous improvement, this conversation highlights how CLARK TEC goes beyond training—it’s a commitment to the people who keep operations running and a meaningful step forward in service excellence.









Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]>Buzzsprout-18179606Wed, 12 Nov 2025 20:00:00 GMT<p>Technical training is evolving—and the expectations for today’s service teams are higher than ever.  </p><p>On Between the Forks, Oscar Silos, Technical Trainer at CLARK, shares how the new CLARK TEC program is reshaping how dealers and technicians are trained across the network.</p><p>Built on CLARK’s legacy as the first name in forklifts, CLARK TEC represents a new era of hands-on learning, innovation, and partnership. The program is designed to strengthen dealership service teams by equipping technicians with the tools, knowledge, and confidence to fix it right the first time—reducing downtime, improving customer satisfaction, and ensuring every CLARK forklift performs at its best.</p><p>Oscar offers an inside look at how the training is structured, from tiered in-person courses that break down every system on the truck to the CLARK Learning Academy, which extends education beyond the classroom. He also discusses the growing demand for skilled technicians, the increasing complexity of modern equipment, and how CLARK is stepping forward to meet those challenges.</p><p>For dealers, technicians, and anyone focused on continuous improvement, this conversation highlights how CLARK TEC goes beyond training—it’s a commitment to the people who keep operations running and a meaningful step forward in service excellence.</p><p><br /><br /><br /><br /><br /><br /><b><br /></b><br /></p><p><b>Subscribe to </b><b><em>Between the Forks</em></b><b> for more episodes.</b></p><p><b>For more information about CLARK Material Handling Company, visit:<br /></b><a href="https://www.clarkmhc.com" rel="noopener noreferrer nofollow"><b>www.clarkmhc.com</b></a></p><p><b>Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:<br /></b><a href="https://www.linkedin.com/company/clark-material-handling-company" rel="noopener noreferrer nofollow"><b>www.linkedin.com/company/clark-material-handling-company</b></a></p><p><b> Podcast Directed and Produced by: </b><a href="http://www.hiredgunsagency.com" rel="noopener noreferrer nofollow"><b>www.hiredgunsagency.com</b></a><b> </b></p>no00:36:5420252CLARK TEC: Carrying a Legacy of Innovation Into the Futurefull<![CDATA[108 Years of Lift: Why CLARK's DNA Still Drives The Industry Today]]>In the premiere episode of Between the Forks, the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies.

Brandon traces CLARK’s DNA through more than a century of innovation and safety—from creating the first forklift to pioneering seatbelts and overhead guards. He explains why true capacity retention matters, how CLARK continues to supply parts for forklifts built decades ago, and why “a forklift is a forklift” is one of the most dangerous myths in the industry. Along the way, he shares vivid stories that highlight the difference between cutting corners and building machines that last.

The conversation also explores the road ahead: lithium-powered electric forklifts, advanced telematics, pedestrian-awareness technologies, and the role of durability and design in keeping operators safe. Brandon’s insights reveal why CLARK refuses to compromise on quality and why that commitment delivers real value to dealers and buyers alike.

This first episode is more than a discussion—it’s a rare chance to hear the history and future of an iconic American brand. With Brandon Bullard’s passion and perspective, Between the Forks sets the stage for a podcast worth every minute of your time.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]>Buzzsprout-18044896Mon, 20 Oct 2025 20:00:00 GMT<p>In the premiere episode of <em>Between the Forks</em>, the official podcast from CLARK Material Handling Company, listeners are invited into the story of the company that invented the very first forklift in 1917. Guest Brandon Bullard, Vice President of Sales at CLARK, brings both deep expertise and a storyteller’s touch to a rare inside look at one of America’s most historic manufacturing companies.</p><p>Brandon traces CLARK’s DNA through more than a century of innovation and safety—from creating the first forklift to pioneering seatbelts and overhead guards. He explains why true capacity retention matters, how CLARK continues to supply parts for forklifts built decades ago, and why “a forklift is a forklift” is one of the most dangerous myths in the industry. Along the way, he shares vivid stories that highlight the difference between cutting corners and building machines that last.</p><p>The conversation also explores the road ahead: lithium-powered electric forklifts, advanced telematics, pedestrian-awareness technologies, and the role of durability and design in keeping operators safe. Brandon’s insights reveal why CLARK refuses to compromise on quality and why that commitment delivers real value to dealers and buyers alike.</p><p>This first episode is more than a discussion—it’s a rare chance to hear the history and future of an iconic American brand. With Brandon Bullard’s passion and perspective, <em>Between the Forks</em> sets the stage for a podcast worth every minute of your time.</p><p><br /><br /></p><p><b>Subscribe to </b><b><em>Between the Forks</em></b><b> for more episodes.</b></p><p><b>For more information about CLARK Material Handling Company, visit:<br /></b><a href="https://www.clarkmhc.com" rel="noopener noreferrer nofollow"><b>www.clarkmhc.com</b></a></p><p><b>Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:<br /></b><a href="https://www.linkedin.com/company/clark-material-handling-company" rel="noopener noreferrer nofollow"><b>www.linkedin.com/company/clark-material-handling-company</b></a></p><p><b> Podcast Directed and Produced by: </b><a href="http://www.hiredgunsagency.com" rel="noopener noreferrer nofollow"><b>www.hiredgunsagency.com</b></a><b> </b></p>no01:04:1120251108 Years of Lift: Why CLARK's DNA Still Drives The Industry Todayfull<![CDATA[Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealership]]>In this episode of Between the Forks, Robert Bond, Vice President of Sales & Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.

Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between price and long-term cost, and why leading with a brand-new rental fleet creates a major advantage in sales, customer trust, and real-world product confidence.

The conversation also dives into the future of material handling — from telematics and onboard diagnostics to the role emerging technologies like blockchain could play in equipment ownership, maintenance history, and fleet decision-making.

Plus, this episode explores the impact of CLARK’s newest innovations, including the S-Series Smart Dash and the S25XE Renegade, a lithium-powered electric truck designed to take on outdoor demands traditionally dominated by diesel.

If you’re in the world of forklifts, fleet management, warehouse operations, or dealership growth, this episode is packed with insights you can actually use.


In This Episode, You’ll Learn:

  • What helped Tri-Lift become CLARK’s 2024 Dealer of the Year
  • Why Tri-Lift’s rental-first strategy is a competitive advantage
  • The difference between price vs. total cost of ownership
  • How Smart Dash + telematics are changing customer expectations
  • Why the Renegade may shift diesel buyers toward electric
  • How Tri-Lift maintains a family culture while scaling fast
  • Why real customer service still wins (including their no voicemail policy)
  • What the next 5–10 years could look like for forklift tech and data

 

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]>Buzzsprout-18530056Mon, 19 Jan 2026 14:00:00 GMT<p>In this episode of Between the Forks, Robert Bond, Vice President of Sales &amp; Marketing at Tri-Lift Industries, breaks down what truly makes a forklift dealership elite — and why Tri-Lift earned the honor of 2024 CLARK Dealer of the Year.</p><p>Robert shares the legacy behind Tri-Lift’s long-standing relationship with CLARK, how the team approaches the difference between <em>price and long-term cost</em>, and why leading with a brand-new rental fleet creates a major advantage in sales, customer trust, and real-world product confidence.</p><p>The conversation also dives into the future of material handling — from telematics and onboard diagnostics to the role emerging technologies like blockchain could play in equipment ownership, maintenance history, and fleet decision-making.</p><p>Plus, this episode explores the impact of CLARK’s newest innovations, including the S-Series Smart Dash and the S25XE Renegade, a lithium-powered electric truck designed to take on outdoor demands traditionally dominated by diesel.</p><p>If you’re in the world of forklifts, fleet management, warehouse operations, or dealership growth, this episode is packed with insights you can actually use.</p><p><br />In This Episode, You’ll Learn:<br /><br /></p><ul><li>What helped Tri-Lift become CLARK’s 2024 Dealer of the Year</li><li>Why Tri-Lift’s rental-first strategy is a competitive advantage</li><li>The difference between price vs. total cost of ownership</li><li>How Smart Dash + telematics are changing customer expectations</li><li>Why the Renegade may shift diesel buyers toward electric</li><li>How Tri-Lift maintains a family culture while scaling fast</li><li>Why real customer service still wins (including their no voicemail policy)</li><li>What the next 5–10 years could look like for forklift tech and data</li></ul><p> </p><p><b>Subscribe to </b><b><em>Between the Forks</em></b><b> for more episodes.</b></p><p><b>For more information about CLARK Material Handling Company, visit:<br /></b><a href="https://www.clarkmhc.com" rel="noopener noreferrer nofollow"><b>www.clarkmhc.com</b></a></p><p><b>Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:<br /></b><a href="https://www.linkedin.com/company/clark-material-handling-company" rel="noopener noreferrer nofollow"><b>www.linkedin.com/company/clark-material-handling-company</b></a></p><p><b> Podcast Directed and Produced by: </b><a href="http://www.hiredgunsagency.com" rel="noopener noreferrer nofollow"><b>www.hiredgunsagency.com</b></a><b> </b></p>no00:31:4420263Dealer of the Year Blueprint: How Tri-Lift Built an Elite Forklift Dealershipfull<![CDATA[Beyond The Forklift: Why Trust Wins National Accounts]]>Success in material handling isn't just about moving products—it's about building partnerships that keep operations running efficiently across every location.

In this episode of Between the Forks, Herb Michelli, National Accounts Manager at CLARK Material Handling, shares more than 30 years of experience serving enterprise customers throughout North America. From fleet management and dealer support to telematics, automation, and long-term relationship building, Herb explains what today's organizations are really looking for from their material handling partners.

The conversation explores the unique challenges of managing national accounts, why transparency creates stronger customer relationships, how technology is changing warehouse operations, and why delivering value goes far beyond the initial equipment purchase.

Whether you're responsible for warehouse operations, fleet management, logistics, equipment purchasing, or business development, this episode offers practical insights on building trust, improving operational efficiency, and creating lasting partnerships in the material handling industry.

Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]>Buzzsprout-19553919Mon, 27 Jul 2026 14:00:00 GMT<p>Success in material handling isn't just about moving products—it's about building partnerships that keep operations running efficiently across every location.</p><p>In this episode of <b>Between the Forks</b>, Herb Michelli, National Accounts Manager at CLARK Material Handling, shares more than 30 years of experience serving enterprise customers throughout North America. From fleet management and dealer support to telematics, automation, and long-term relationship building, Herb explains what today's organizations are really looking for from their material handling partners.</p><p>The conversation explores the unique challenges of managing national accounts, why transparency creates stronger customer relationships, how technology is changing warehouse operations, and why delivering value goes far beyond the initial equipment purchase.</p><p>Whether you're responsible for warehouse operations, fleet management, logistics, equipment purchasing, or business development, this episode offers practical insights on building trust, improving operational efficiency, and creating lasting partnerships in the material handling industry.</p><p><b>Subscribe to </b><b><em>Between the Forks</em></b><b> for more episodes.</b></p><p><b>For more information about CLARK Material Handling Company, visit:<br /></b><a href="https://www.clarkmhc.com" rel="noopener noreferrer nofollow"><b>www.clarkmhc.com</b></a></p><p><b>Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:<br /></b><a href="https://www.linkedin.com/company/clark-material-handling-company" rel="noopener noreferrer nofollow"><b>www.linkedin.com/company/clark-material-handling-company</b></a></p><p><b> Podcast Directed and Produced by: </b><a href="http://www.hiredgunsagency.com" rel="noopener noreferrer nofollow"><b>www.hiredgunsagency.com</b></a><b> </b></p>yes00:51:3520267Beyond The Forklift: Why Trust Wins National Accountsfull<![CDATA[Connection Over Perfection: What Really Moves the Load]]>What really drives sales success in today's world?

In this exclusive conversation, leadership and communication expert Jay McChord joins Between The Forks to discuss why connection—not product features, perfect presentations, or memorized sales scripts—is becoming the ultimate competitive advantage.

As attention spans continue to shrink and five generations work side by side in today's workplace, leaders and sales professionals face new challenges in how they communicate, influence, and build trust. Drawing from his experience working with organizations across business, education, government, and nonprofits, Jay shares practical strategies for connecting with people, understanding customer motivation, and communicating value more effectively.

From the power of better questions and stronger relationships to leveraging AI for smarter prospecting, this episode is packed with actionable insights for anyone looking to improve their leadership, sales performance, and communication skills.

Whether you're leading a team, managing customer relationships, or looking to shorten the runway to success, this conversation offers valuable lessons on what really moves the load.



Subscribe to Between the Forks for more episodes.

For more information about CLARK Material Handling Company, visit:
www.clarkmhc.com

Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:
www.linkedin.com/company/clark-material-handling-company

 Podcast Directed and Produced by: www.hiredgunsagency.com 

]]>Buzzsprout-19322514Tue, 09 Jun 2026 21:00:00 GMT<p>What really drives sales success in today's world?</p><p>In this exclusive conversation, leadership and communication expert Jay McChord joins Between The Forks to discuss why connection—not product features, perfect presentations, or memorized sales scripts—is becoming the ultimate competitive advantage.</p><p>As attention spans continue to shrink and five generations work side by side in today's workplace, leaders and sales professionals face new challenges in how they communicate, influence, and build trust. Drawing from his experience working with organizations across business, education, government, and nonprofits, Jay shares practical strategies for connecting with people, understanding customer motivation, and communicating value more effectively.</p><p>From the power of better questions and stronger relationships to leveraging AI for smarter prospecting, this episode is packed with actionable insights for anyone looking to improve their leadership, sales performance, and communication skills.</p><p>Whether you're leading a team, managing customer relationships, or looking to shorten the runway to success, this conversation offers valuable lessons on what really moves the load.</p><p><br /><br /></p><p><b>Subscribe to </b><b><em>Between the Forks</em></b><b> for more episodes.</b></p><p><b>For more information about CLARK Material Handling Company, visit:<br /></b><a href="https://www.clarkmhc.com" rel="noopener noreferrer nofollow"><b>www.clarkmhc.com</b></a></p><p><b>Follow CLARK Material Handling Company on LinkedIn for updates, stories, and industry insights:<br /></b><a href="https://www.linkedin.com/company/clark-material-handling-company" rel="noopener noreferrer nofollow"><b>www.linkedin.com/company/clark-material-handling-company</b></a></p><p><b> Podcast Directed and Produced by: </b><a href="http://www.hiredgunsagency.com" rel="noopener noreferrer nofollow"><b>www.hiredgunsagency.com</b></a><b> </b></p>no01:10:4520266Connection Over Perfection: What Really Moves the Loadfull